"DIC KID'S
NETWORK" K2-11 RATINGS FOR THE WEEK OF 12/15/03! DIC KIDS 1.4 ABC KIDS 1.4
CBS KIDS 1.3
FOX BOX 1.1
NBC KIDS 0.7 100% U.S. TV MARKETS/ 400+
STATIONS/PLUS SPANISH SAP ENCODED FEEDS
THE MOST EFFICIENT WAY TO BUY KID'S GRPS Ad Sales: Clark Morehouse
212.210.1060/ Station Clearance: David Ozer 516.626.1007 Source: NSS/NTI, 12/15/03
-12/21/03,Sat/7:30am-1pm AA%/GAA% for DIC
CYNTHIA TURNER'S CYNOPSIS
Kids! 01/07/04
Good morning. It's
Wednesday, January 7, 2004,
and this is your early morning
Kids!
briefing.
Do you think it was something they ate? Jed Petrick, President/CEO
of The WB yesterday announced his decision to step down from his position
in April. Petrick was hired by Jamie Kellner nine years ago and is
credited with much of The WB’s success, and explains his decision thusly:
“I have spent the last 17 years of a 25 year career working at small,
aggressive start-up companies and this past summer, after almost nine
year at The WB, I began to contemplate what the next big thing in my
business life could be. I have had many interesting opportunities cross
my desk that I couldn’t act upon but they certainly caught my attention
and intrigue. The business is going to continue changing dramatically
over the next few years, I now have the freedom to decide how I play in
it.”
MTV Networks and Mediacom Communications Corporation have
inked a long term affiliation agreement solidifying analog
distribution for all of the MTVNs (which now includes Comedy Central) on
Mediacom’s cable systems. The deal also covers distribution for
MTVN’s core digital package (Noggin, Nickelodeon Games and Sports,
Nicktoons, VH1, MTV 2, VH1 Classic, and MTV Hits).
Disney Channel will introduce the US to the animated series The
Koala Brothers during its Playhouse Disney preschool block,
Monday, January 26, 12n-2p, with four back to back episodes.
Leading into the four episode mini-marathon, Disney Channel will
highlight the animals, people and places of Australia (6a-12n). The
Koala Brothers is a production of the UK’s Spellbound Entertainment; the
series is represented in the US by Spellbound’s marketing partner Big
Tent Entertainment. The master toy license for the property in
North America and Latin America is held by Fisher Price, a division of
Mattel, and expects to have toys in stores by fall 2005. In Europe Hasbro
holds the master toy license. As part of a deal between Spellbound
Entertainment and Random House Children’s Books, plans to release an
initial line of books (picture books, activity and novelty books) based
on the series in early 2004 will follow with a second group in the
fall.
Noggin yesterday announced its first two network sponsors:Kellogg’s Mud & Bugs and Lego Explore, both of which are Starcom Worldwide clients. The sponsorships will work as follows:
Lego Explore will sponsor Noggin’s Storytime, a short-form mixed animation and live action series featuring real kids telling stories, with the goal of helping tots develop language and thinking skills through storytelling. Each of the segments tells a well known fairy tale as well as preschoolers talking about what they think happens following the traditional happily ever after ending. Noggin’s Storytime sponsorship will include ‘brought to you by Lego Explore’ billboards at the end of each installment.
Kellogg’s Mud & Bugs will sponsor the Connie The Cow’s Milk Break, a week-long programming event that includes back to back episodes twice a day beginning Monday, January 26 (10-11a, 1-2p) through Sunday, February 1. Kellogg’s will get three weeks of on-air promotional tune-in spots prior to the marathon. Additionally, Kellogg’s will have sponsorship billboards and bumpers at the open and close of each episode of Connie The Cow.
Warner Bros. Home Video has slated Looney Tunes Back in Action for DVD/VHS release on March 2. The DVD will feature added value segments including Whizzard of Ow, an exclusive-to-DVD Looney Tunes animated short, a ‘personalized’ on-set tour with Bugs & Daffy, and an alternative movie ending, as well as an additional 26 minutes of additional footage.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 in thousands (000) 12/29/03-01/04/04: Kids 2-11 Total Day (000) Kids 2-11 Primetime 8p-11p (000) NICK/NAN: 1057 NICK/NAN: 1223
DISNEY CHANNEL*: 798 DISNEY CHANNEL*: 1158
CARTOON NETWORK: 686 CARTOON NETWORK: 927
ABC FAMILY: 124 ABC FAMILY: 126
TOON DISNEY: 110 ESPN: 125
ESPN: 65 TOON DISNEY: 118
MTV: 63 ANIMAL PLANET: 93
ANIMAL PLANET: 59 DISCOVERY: 88
NOGGIN/THE N*: 55 TLC: 83
BET: 54 MTV: 79 Source: Disney from Nielsen Media Research Data
*Not an ad supported cable network, unlike the others in this listing.
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among K6-11 in thousands (000) 12/29/03-01/04/04: Kids 6-11 Total Day 6a-6a (000)Kids 6-11 Primetime 8p-11p (000) NICK/NAN: 617 DISNEY CHANNEL*: 894
DISNEY CHANNEL*: 564 NICK/NAN: 822
CARTOON NETWORK: 424 CARTOON NETWORK: 534
ABC FAMILY: 95 ABC FAMILY: 89
TOON DISNEY: 54 ESPN: 65
MTV: 41 DISCOVERY: 64
ANIMAL PLANET: 39 TOON DISNEY: 63
ESPN: 38 ANIMAL PLANET: 62
BET: 37 BET: 59
TLC: 31 TLC: 54 Source: Disney from Nielsen Media Research Data
*Not an ad supported cable network, unlike the others in this listing.
Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 in thousands (000) 12/29/03-01/04/04: Tweens 9-14 Total Day 6a-6a (000) Tweens 9-14 Primetime 8p-11p (000) DISNEY CHANNEL*: 477 DISNEY CHANNEL*: 789
NICK/NAN: 391 NICK/NAN: 608
CARTOON NETWORK: 299 CARTOON NETWORK: 349
ABC FAMILY: 149 MTV: 183
MTV: 148 ABC FAMILY: 132
ESPN: 61 BET: 102
BET: 60 DISCOVERY: 95
COMEDY CENTRAL: 56 TLC: 87
TLC: 51 ESPN: 82
DISCOVERY: 43 COMEDY CENTRAL: 78 Source: Disney from Nielsen Media Research Data
*Not an ad supported cable network, unlike the others in this listing.
Random House has entered into a publishing co-venture with Korean print publishing and broadcast company JoongAng M&B. The new book imprint, called Random House JoongAng, will publish Korean language hard and paperback books for both the kid and adult markets beginning next month. In January, 2003 Random House and Japanese manga publisher Kodansha announced their joint business venture, Random House Kodansha. In conjunction with that deal Random House Publishing Group's imprint Del Rey Books announced it will publish a line of manga for teens 13+ beginning with four titles in spring 2004, with eight additional titles to be released of the following 12 months.
LevyMann Entertainment has entered into a book publishing deal with Grosset & Dunlap, a division of Penguin Young Readers Group, and three-year agreements with both the Wormser Company and Fruit of the Loom for apparel lines all based on LevyMann’s animated preschool series itty bitty HeartBeats. The new lines will see a limited first release in fall 2004, with a larger release scheduled for 2005. The itty bitty HeartBeats books will include storybooks, board books, readers, sticker storybooks, sticker (paper doll) books, activity books, work books & novelty format books (e.g. lift the flap). The Wormser Company will produce infant, toddler and girl and boys sleep and play pjs, nightgowns, robes etc. Fruit of the Loom’s line will feature boys/girls undergarments for toddlers, juvenile, and kids. All three deals were put brokered by Joy Tashjian, Tashijian marketing Group.
Cyma Zarghami has been promoted to President/Nickelodeon Television, continuing to report to Herb Scannell. In this newly created position Zarghami, a 17 year veteran of the network, will oversee all of Nickelodeon’s TV business, adding the digital channel Noggin/The N, she will continue to oversee Nick’s other digital channels Nickelodeon Games and Sports and Nicktoons as well as all program development and production for the network and marketing, programming and creative. Prior to her promotion Zarghami was EVP/GM, Nickelodeon.
Scholastic Corporation has appointed Heather Myers as SVP/Strategic Planning & Business Development. In her role at Scholastic, Myers will focus her attention on strategic planning for all of Scholastic's business units with particular attention to resource allocation, business development and overseeing new business ventures for the corporation. Previously Myers spent many years at Universal Studios, Inc. in several roles including EVP/GM, Universal Global e, SVP/Operations, Universals e-commerce and technology group and VP/Project Manager/Acquisition Integration.
Kids Cable Network Averages in thousands (000) for Monday January 5, 2004, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1254; K6-11 559; TWEENS 9-14 338
DISNEY CHANNEL: K2-11 743; K6-11 419; TWEENS 9-14 321
CARTOON NETWORK: K2-11 696; K6-11 357; TWEENS 9-14 224
TOON DISNEY: K2-11 139; K6-11 61; TWEENS 9-14 31
ABC FAMILY: K2-11 117; K6-11 109; TWEENS 9-14 112 Source: MTVN Research from Nielsen Media Research Data
A MESSAGE FROM CYNOPSIS Kids!
HAPPY NEW YEAR!
Answer to Yesterday's Trivia Question:These characters were originally voiced by Mel Blanc. They are often seen in groups, with crossed eyes, tufts of black hair atop their little heads, and trembling-with-fear expressions, before belting out that one word they all fear the most. Who are these guys? oooo, tough one. The Raid Bugs. Kudos to: Stephen Vrattos/NY; Heather Campbell-Crown Crafts Infant Products/Huntington Beach; Siobhan Vivian-Playhouse Disney/Burbank; and David McDermott/Venice, CA.
Today's Trivia Question: What television character was afraid of water, fat men with whiskers, cockatoos, cats, prowlers, wooden carousel horses and heights?(To answer the trivia, click hereand please remember to include your name, company, city and time zone. Only the second four from each time zone will appear in tomorrow's kudos list.)
Later -- Gwen
Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
01/07/04 5:41am Free Subscriptions-- SubjectKids! Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at
Copyright Cynthia Turner 2003
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