THE BEST WAY TO
REACH KIDS IS ON "DIC KID'S
NETWORK"
AIRING IN 100% U.S. TV MARKETS
400+ STATIONS/PLUS SPANISH SAP ENCODED FEEDS
THE MOST EFFICIENT WAY TO BUY KID'S GRPS
ONLY FROM THE INCREDIBLE WORLD OF DIC! Ad Sales: Clark Morehouse
212.210.1060/ Station Clearance: David Ozer 516.626.1007
CYNTHIA TURNER'S CYNOPSIS
Kids! 02/04/04
Good morning. It's
Wednesday, February 4, 2004,
and this is your early morning
Kids!
briefing.
America Online yesterday launched Red, its new teen
(13-17) targeted service, which takes the place of AOL Teens.
Control and customizable are key words in Red’s mission to let teens
design and rule their own environment, which includes the regular AOL
Welcome Screen is out and ‘customizable experience’ is in. That means the
ability for the user to choose and manage what information streams they
get through their accounts, and create their own environment with
customizable toolbar, new Buddy List IM functions, 10 different desk top
looks, 10 content areas and so on. Additionally there are more teen
chat rooms and an increased focus things kids like, besides choosing
their own decorations & personal icons, including teen specific
music, game and sports areas. Red has created an online shopping
area for teens called My Plastic that provides teens with the chance to
buy stuff online via a pre-paid account. Parents are also part
of Red, and an important component to keeping teens on the service
and safe. Among the parental control options are the ability for
parents to check out where their teens are going on-line and what email
addresses their kids can get mail from as well as if they can receive any
enhanced mail or IMs (e.g. with video). Why so much attention to
teens? Aside from the fact that teenagers embrace new technology
much easier than do adults, teens are also the fastest growing online
users with 18 million teens 12-17 online every day growing to a projected
22 million by 2007, according to Jupiter Research.
Citing a source familiar with the situation, The NY Post reported
Tuesday that DreamWorks SKG is ‘ramping up to spin off its
animation unit’ in order to raise ‘much needed cash while maintaining
a lucrative production agreement…’ Furthermore, the Post says
DreamWorks ‘is considering a possible initial offering of the
division.’ A Dreamworks spokeswoman is quoted in the article
explaining, ‘We [DreamWorks] have no plans to spin off the animation unit
at this time.’
In an interview with Sci-Fi Wire, Don Hahn, producer of Disney’s
CGI movie project Gnomeo and Juliet, said that Elton John
and Tim Rice have written songs for the movie. Hahn also
said that Ewan McGregor continues to be on-board as the voice of
one of the story’s lead characters.
Those who are currently in their 30s & 40s might view this as a
chance to introduce kids of the ‘00s to the real TV of the 1970s, as
TV Land hosts Pufnstuf ‘N’ Stuff, a four hour
mini-marathon of shows created by Sid & Marty Krofft, February
17, 8p. The marathon includes episodes of Sigmund and the Sea Monsters,
Electra Woman & Dyna Girl, Lidsville, Bugaloos, Land of the Lost, and
H.R. Pufnstuf. In conjunction with the mini-marathon event, Rhino
Home Video will release, H.R. Pufnstuf-The Complete Series on DVD,
February 10, featuring original uncut episodes of the series.
Additionally, TV Land will debut Krofft Kitschen, a late night weekend
block, April 9, 12a-2a, Fridays/Saturdays.
Though these games are rated M (Read: not for kids), thought you’d be
interested to know that interactive software publisher and developer,
Edios announced yesterday it has optioned the film rights
to its video game franchise Fear Effect to producer/director
Uwe Boll and his production company, BollKG. Boll has
adapted several video games for film including; House of the Dead based
on the Sega game and the upcoming Alone in the Dark, based on Atari’s
game of the same name, slated for a summer 2004 release. Edios has
had previous success in the area with the movie adaptation of its Tomb
Raider games.
Weekly Top Ten Basic Cable Ad
Supported networks, Total Day and Primetime Rankings among
K2-11
in thousands (000) 1/26/04-2/01/04: Kids 2-11 Total
Day (000) Kids 2-11
Primetime 8p-11p (000) NICK/NAN:
1001
NICK/NAN:
1214
DISNEY CHANNEL*:
738 DISNEY
CHANNEL*:
1028
CARTOON NETWORK: 636
CARTOON
NETWORK:
904
ABC
FAMILY:
138 TOON
DISNEY:
143
TOON
DISNEY:
117 ABC
FAMILY:
108
ANIMAL
PLANET:
58 ANIMAL
PLANET:
98
TLC:
57
MTV:
82
NOGGIN/THE-N:
56
DISCOVERY:
74
MTV:
40
TLC:
68
DISCOVERY:
40
BET:
61 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Weekly Top Ten Basic Cable Ad
Supported Networks, Total Day and Primetime Rankings among
K6-11
in thousands (000) 1/26/04-2/01/04: Kids 6-11 Total Day 6a-6a
(000)Kids 6-11 Primetime 8p-11p (000) NICK/NAN:
546
NICK/NAN:
799
DISNEY
CHANNEL*:
432 DISNEY
CHANNEL*:
760
CARTOON NETWORK:
360 CARTOON
NETWORK:
521
ABC
FAMILY:
105 ABC
FAMILY:
81
TOON
DISNEY:
54 ANIMAL
PLANET:
74
ANIMAL
PLANET:
35 TOON
DISNEY:
68
TLC:
34
MTV:
60
MTV:
30
TLC:
48
BET:
24
DISCOVERY:
48
DISCOVERY:
24
BET:
38 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Weekly, Top Ten Basic Cable Ad
Supported Networks, Total Day and Primetime Rankings among
Tweens
9-14 in thousands (000)
1/26/04-2/01/04: Tweens 9-14 Total Day 6a-6a
(000) Tweens 9-14 Primetime 8p-11p (000) NICKELODEON:
360 DISNEY
CHANNEL*:
653
DISNEY
CHANNEL*:
341
NICK/NAN:
585
CARTOON
NETWORK:
250 CARTOON
NETWORK:
365
ABC
FAMILY:
165
MTV:
216
MTV:
133 ABC
FAMILY:
120
BET:
46 COMEDY
CENTRAL:
95
TLC:
47
TLC:
87
COMEDY
CENTRAL:
41
BET:
76
TOON
DISNEY:
34
DISCOVERY:
74
DISCOVERY:
33 ANIMAL
PLANET:
72 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Dateline-Sofia, Bulgaria: With the initial crowd
of teens is expected to number in the thousands, police are ready and on
alert for whatever happens beginning today, the first of a two day
casting session for the role of Victor Krum, the 17 yr. old
captain of the Bulgarian Quidditch team in fourth Potter pix,
Harry Potter and the Goblet of Fire (HP4). Additional
casting sessions will be held in other parts of Bulgaria with upwards of
200 being invited to continue in the audition process. Parents and
teens are so excited about the chance to be win the part of Krum / be in
a big movie, that Bulgarian families living in the US have sent or are
preparing to send their kids to Sofia and the other cities for their
chance to take part in the audition mania, as per
www.novinite.com.
One final note, knowledge of the English language is
essential.
ShoPro Entertainment’s girl targeted anime series Mirmo has
been optioned by Italy’s Mediaset TV network group.
Based on the character from the girl manga Ciao, Mirmo premiered in Japan
on TV Tokyo in spring, 2002. The series follows the comedic
adventures of Prince Mirmo a muglox (fairy), who happens to live at the
bottom of a hot chocolate mug belonging to Katie, who is in Jr.
high. Mirmo is an anime style genie able to grant Katie’s wishes,
and in return Katie and her friends protect Mirmo from a bunch of bad
muglox who want to take Mirmo back to his home. Produced by
Shogakukan Production Co. Ltd (Hamtaro, Inuyasha), the series is known
around the world by different titles including, Wagamama Fairy Mirumo de
Pon! (Japan); Mirmo Zibang!; and Selfish Fairy Mirumo de Pon!.
Previously Mediaset optioned the rights
Alice Cahn has been named VP/Development, Cartoon Network,
reporting to Bob Higgins SVP/Programming & Development, Cartoon
Network. In her new role, Cahn will be responsible for identifying
and cultivating original preschool series and special programming,
working closely with several network teams including, online, marketing,
ad sales and licensing in order to extend the business off channel.
Prior to joining Cartoon Network, Cahn was Managing Director/Interactive
Media for Children, The Markle Foundation.
Kids Cable Network
Averages in thousands (000) for
Saturday, January 31,
2004 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1827; K6-11 1087; TWEENS 9-14 672
DISNEY CHANNEL:
K2-11 942; K6-11 585; TWEENS 9-14 424
CARTOON NETWORK: K2-11 789; K6-11 460;
TWEENS 9-14 299
ABC
FAMILY:
K2-11 184; K6-11 162; TWEENS 9-14 143
TOON
DISNEY:
K2-11 139; K6-11 66; TWEENS
9-14 34 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network
Averages in thousands (000) for
Sunday, February 1,
2004 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1296; K6-11 829; TWEENS 9-14 569
CARTOON NETWORK: K2-11 920; K6-11 547; TWEENS 9-14 299
DISNEY CHANNEL: K2-11
825; K6-11 435; TWEENS 9-14 285
ABC
FAMILY:
K2-11 254; K6-11 201; TWEENS 9-14 221
TOON
DISNEY:
K2-11 206; K6-11 85; TWEENS
9-14 37 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network
Averages in thousands (000) for
Monday, February 2,
2004 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1230; K6-11 528; TWEENS 9-14 329
DISNEY CHANNEL:
K2-11 850; K6-11 491; TWEENS 9-14 350
CARTOON NETWORK: K2-11 750; K6-11 360; TWEENS 9-14
271
TOON
DISNEY:
K2-11 151; K6-11 54; TWEENS
9-14 43
ABC
FAMILY:
K2-11 101; K6-11 97; TWEENS 9-14 136 Source: MTVN Research from Nielsen Media Research Data
A MESSAGE FROM CYNOPSIS:
Kids!
GOT
SOMETHING TO SAY?
New product? Better
than ever ratings? New branding message?
Would you like 11,756 readers in the kids entertainment industry to hear
you?
Cynopsis:
Kids!will get your message
to
agencies, networks, merchandisers and licensors, publishers, consumer
product divisions, production companies, local stations, station
reps, studios, agents, radio and print outlets, syndicators and
distributors, and internet sites to name a few,
both here and abroad to more than a dozen countries.
Now that's reach and
efficiency.
Answer to yesterday's Trivia
Question:By using the password
Bismark, what will you gain access to? MAXWELL SMART'S
APARTMENT. Kudos to: Robin Kenwood-ITN/NY; Bari Siegel-Outdoor
Life Network/NY; Barbara Flam-Turner Latin America/Atlanta; Mike
Tormey-Noggin The N/NY; Patti Clements-KXRM KXTU/Colorado Springs; Todd
Hoyt-Comcast Spotlight/Grand Junction; Jim Murphy-WDIV/Detroit; Tracy
Sanders- Datascension/Brea; Michael Levers-Access Hollywood/LA; Wendy
Tateishi-PHD/LA.
Today's Trivia Question:
This 1950's advertising mascot, Bucky Beaver, may not sound at all
familiar to many of you, except he was also featured in a scene in the
movie Grease. During the slumber party at Frenchie's house,
one of the girls, Jan, stood up in front of the television and sang/acted
out the jingle as it appeared on the TV set behind her. Remembering
that scene, what type of product did Bucky Beaver hock?
(To answer the trivia,
click hereand
please remember to include your name, company, city and time zone.
Only the second four from each time zone will appear in tomorrow's
kudos list.)
Later -- Gwen
Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
02/04/04 5:56am Free
Subscriptions-- SubjectKids! Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at
Copyright Cynthia Turner 2004
CYNOPSIS Kids! CLASSIFIEDS JOB OPENING:RESEARCH PROJECT MANAGER, TNT, New York. 4-6 yrs ad sales rsch exp needed; develop presentations & special projects; exp in Nielsen national systems required; apply to www.turner.com req # 19832BR (2/11)
JOB OPENING:EXEC DIRECTOR OF PROGRAM PLANNING-Disney Channel/Playhouse Disney-Oversee development & Implementation Programming Strategies-7+ yrs exp in Kids TV. Email: (2/11)
JOB OPENING:ASST. CHIEF ENGINEER, WAZE-TV/WB19, Evansville, IN. Multi-tasker, Main Studio Operations, Master Control & edit suite re-build. IT skills necessary. 3-5 yrs exp. Email resume to: (2/10)
JOB OPENING:VP/AD SALES RESEARCH, CNN/NY. 10+ yrs exp in sales research, pref. w/news, be key ad sales res. contact within network. Strong writing skills, expertise in statistics, passion for news. Apply: www.turnerjobs.com EOE (2/7)
JOB OPENING:EMMY AWARD ENTRIES COORD/NY. 9 wk F/T temp 3-1 to 4/30/04; 4 yrs exp pr/agency/studio/network. Expert multi-tasker, handle 150-200 Emmy entry forms/req’d support materials. Email: (2/7)
JOB OPENING:RESEARCH ANALYST, MTV/MTV2, NYC. Various research reports/analysis. Strong analytical/writing skills. MS Excel required. Nielsen software experience preferred. Apply: www.mtvncareers.com(2/7)
JOB OPENING:MKTG CORD/Shopro Ent/SF. Min 3yrs dom lic exp. Exp launching consumer brands, success in cons. kids mktg. understanding of retail, PR and advertising. Email resume (NO ATTACHMENTS) to (2/6)
JOB OPENING:DIR OF LICENSING/Shopro Ent/SF. Min 5yrs dom. lic. exp, team player, sales skills, budgeting/forecasting, mgmt exp & estd. industry relationships a must. Email resume (NO ATTACHMENTS) to (2/6)
JOB OPENING:TEMP POSITION: PR ASST/TRIO, NY. Administrative duties, update media lists, daily press clips & digital clips, fulfill requests for screeners & art. Help on misc. projects/events. Email: (2/6)
JOB OPENING:MULTI-MEDIA SALES SPECIALIST: BELO MKTG SOLUTIONS, Dallas. Media Sales exp, oversee multi-media campaigns for Belo properties in TX. Solid comm skills, org, prof in Excel, Powerpoint. Resume: EOE (2/6)
JOB OPENING:SR. BOOKING MANAGER, TechTV/SF. Min 3 yrs exp,. responsible for developing & maintaining strategic relationships w/companies, organizations and individuals for sources of guests for TechTV. Resume: (2/5)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --
SITUATION WANTED: PROGRAMMING/SCHEDULING/TRAFFIC PROFESSIONAL and seeking similar position in industry. 5 years exp in domestic and internat¹l Programming, Traffic and Marketing. Email (2/11)
SITUATION WANTED: TELEVISION & MUSIC PROFESSIONAL. Los Angeles. 10 Years Producing Doc. Celebrity Profiles. Former A&R Director Warner Records, Pro Composer & Naming Creative. Seeks stable industry position. Contact: (2/10)
SITUATION WANTED: Top MBA student seeking kid focused media/entertainment MBASUMMER INTERNSHIP. Experience in brand management, advertising and product development. Hard working and creative. Contact (2/7)
SITUATION WANTED: Experienced multi-tasked PROGRAM-OPER-PROD PROFESSIONAL, have excellent skills & short learning curve. West coast/Los Angeles, CA. Contact (2/5)
SITUATION WANTED: Emmy winning SPORTS PRODUCER looking to join a winning team, staff or freelance. Produced highest rated locally produced program in Southern California history. Featured in Sports Illustrated. (2/5)
E-mail
for rates and specs for Job Openings. Your ad will be read by 63,760+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.
Are you looking for a job? Post your Situation Wanted Ad here --Email
for specs.
