FROM DIC
ENTERTAINMENT AND THE LEGENDARY CREATOR OF SPIDERMAN, X-MEN, AND THE HULK
COMES . . .
STAN LEE'S SUPER WORLD
A NEW WORLD OF SUPERHEROES BEGINS
FALL 2004
ONLY FROM THE INCREDIBLE WORLD OF DIC! International Television: Pat Ryan 818.955.5429/
Consumer Products: Nancy Bassett 818.955.5615
CYNTHIA TURNER'S CYNOPSIS
Kids! 02/06/04
Good morning. It's
Friday, February 6, 2004,
and this is your early morning
Kids!
briefing.
The Lego Company has singed a three year licensing deal
with Ferrari, which will feature Ferrari car models, tracks
and figures as part of the Lego Racers theme sets. The new
line will include remote control and manual Ferrari race car sets, one or
more of which will include a pit stop area. Similarly to the NBA, NHL and
MLS licenses, which featured Lego figures of name players, the new
Ferrari race car sets will highlight famous Ferrari drivers such as
Rubens Barrichello and Michael Schumacher. The Lego/Ferrari sets
will be available begging this spring 2004. At this weeks’ Toy Fair
in Nurnberg, Germany, the Lego folks showed off a human sized Ferrari
one-seater constructed out of 146,000 individual Lego bricks.
When Andy Lack Chairman/CEO, Sony Music Entertainment addresses
the Grammy Foundation’s 6th annual Entertainment Law Initiative
luncheon in LA later today, he will speak on the topic of music
piracy on college campuses focusing on a new Sony project called CAN,
the Campus Action Network, according to The Hollywood
Reporter. The mission behind CAN is to provide students on US
college/university campuses with legitimate music service by working
through the infrastructure of existing online music services such as
Napster and MusicMatch, to establish an inexpensive the program.
Lack believes that CAN could be made available as early as the fall 2004.
According to Lack that the Recording Industry Association of America is
‘enthusiastic’ about the concept as are several University presidents
that he has spoken with.
Starz Network’s won several awards at the 50th annual New York
Festivals International Television Programming and Promotions
competition, for excellence in creative communication, handed out
this week, including those for some of its youth targeted networks and
programming. Starz winners include:
Educational/Institutional Family Special: WAM!, Table Talk
Coping with Change, a special edition of the regular series Table
Talk: Real Families Face Real Issues
Station/Image Promotion: Action Channel’s Action Image 1Q 2003’
Teen Special Teens 13-17: Finalist Certificate for WAM! Movie
News: SPF '03
Final K6-11 Ratings for Saturday,
January 31, 2004. Broadcast Networks
only. Source: Kids WB! Research from Nielsen Media
Research Data WB (Kids' WB!)
3.3/14Avg. (8a-12N) Jackie Chan Adventures 2.2/15; Astro Boy 2.5/12; Teen Titans 4.1/17;
Xiaolin Showdown 3.9/15; Pokemon 4.3/16; Mucha Lucha 3.7/14; Yu-Gi-Oh!
3.7/15; Static Shock 2.4/11 ABC (ABC Kids)
2.4/11Avg. (8a-1p) Lilo & Stitch 1.2/8; Recess 2.4/12; Filmore 2.8/12; Proud Family
3.4/13; Lizzie McGuire 3.3/12; That’s So Raven 3.5/14; Kim Possible
1.9/8; Power Rangers Ninja 0.7/3 Fox (FoxBox)
1.6/7 Avg.
(8a-12n) Cubix 1.2/7; Teenage Mutant Ninja Turtles 1.5/7; Kirby 1.5/6; Shaman
King 1.8/7; Sonic X 1.9/7; Teenage Mutant Ninja Turtles 1.6/7; Ultimate
Muscle 1.4/6; Sonic X 1.5/7 CBS (Nick on CBS)
1.2/5 Avg.
(8a-9a/11a-12n) Wild Thornberrys 1.1/7; Hey Arnold 1.4/8; ChalkZone 1.3/5; Little
Bill 1.4/6; Dora the Explorer 1.2/4; Blues Clues 1.0/4 NBC (Discovery Kids on NBC)
0.9/4 Avg.
(10a-1p) Kenny the Shark 0.5/2; Tutenstein 1.0/4; Trading Spaces 1.1/4;
Endurance 1.0/4; Black Hole High 1.0/5; Scout’s Safari 0.9/4
Final K6-11 Ratings for Saturday,
January 31,
2004Avg.Cable networks
only. Source: Kids WB! Research from Nielsen Media
Research Data NICKELODEON
5.2/22 Avg.
(8a-12n) Rugrats 3.4/18; Rugrats 5.1/22; SpongeBob SquarePants 6.1/25;
SpongeBob SquarePants 6.1/23; Fairly OddParents 6.5/25; Fairly OddParents
5.4/24; Jimmy Neutron 4.4/19; Jimmy Neutron 4.2/19 CARTOON NETWORK
1.9/8 Avg.
(8a-12n) Courage the Cowardly Dog 2.2/12; Powerpuff Girls 2.1/9; Kids Next
Door 2.2/9; Billy & Mandy 2.1/8; Dexters Laboratory 2.3/9; Ed, Edd
& Eddy 2.0/9; Evil Con Carnie 1.2/5; Duck Dodgers 1.6/6 DISNEY CHANNEL
1.2/5 Avg.
(8a-12n) The Wiggles 0.7/4; JoJo’s Circus 0.5/2; The Wiggles 0.5/2; Stanley
1.1/4; Rolie Polie Olie 0.8/3; House of Mouse 1.2/5; Recess 2.2/10;
Recess 2.4/11 ABC FAMILY
0.8/3 Avg.
(7a-12n)
While obesity among kids in the US continues to be an issue, according to
a report released by The NPD Group entitled, Snacking in
America Report many kids are making healthier choices, albeit
slowly. According to the report traditional salty snack foods
(chips, pretzels etc.) account for one quarter of the foods kids chose
between meals and on the flip side the sweet (candy, fruit snacks, breath
mints etc.) account for 14% of snack foods. For kids under 13, the
fastest growing 'snack-oriented’ food based on consumption frequency is
yogurt. The average kid 13 and under ate yogurt 11 more times in
the year ending June 2003 vs. five years ago, with the younger end of the
group kids 2-7 snacking on yogurt 14 times more per kid in 2003 vs. in
1999, while kids 8-12 selected yogurt 8.5 times more per kid in 2003 vs.
five years earlier.
What Kids 2-18 Do While Eating Snack-Oriented Foods: Watching
TV:
26%
Eating a
Meal:
26%
Nothing in
Particular:
14%
Work/Homework:
5%
Playing Video/Computer/
Board
Games:
5%
While, kids/tweens/teens appear to be making some healthier
snack choices, at the same time tweens/teens10-19 are snacking more
often than the same age group did 10 years ago. Preschoolers (2-7) and
teens (13-17) are making the most significant mark eating about 22 more
snacks per person per year since 1999. The Snacking in America
Report also finds that snacking habits are established early on in life,
that boys snack more often than girls. Top Snack-Oriented Foods Kids Snack on More Often: Yogurt, Frozen
Snack Foods, Fruit Snacks/Rolls, Granola Bars, Meal Kids Top Snack-Oriented Foods Kids Snack on Less Often: Non-Chocolate
Candy Excluding Gum, Gum, Traditional Savory Snacks, Vegetables, Ice
Pops/Fudge Pops The report defines 'snack’ as 'an occasion that occurs between meals,
a food product that is eaten as a between meal snack or perhaps along
with/instead of a meal.’
Beginning tomorrow and continuing every Saturday, 12n-4p, throughout
the month of February, Babies ‘R’ Us will host Baby
Extravaganza, an in-store program that will be held at 190+ of its
store locations nationwide. Each location will feature a variety of
activities, seminars and events centered on themes related to caring for
babies (e.g. safe sleep practices, proper car seat installation and baby
proofing your home) as well as product demonstrations and fun activities
for kids.
Top 10 Combined Broadcast/Basic Cable shows among
Kids 2-11 for the
week of January 26-February 1,
2004: K2-11
Total Delivery (000) CBS: Super Bowl (S)(2/1;
6:27p)
7.28 Million Viewers
CBS: Super Bowl Kick Off (S)(2/1;
6p)
5.16m
CBS: Super Bowl Post Game (S)(2/1;
8p)
3.81m
FOX: American Idol (1/28;
8p)
3.58m
FOX: American Idol (1/27;
8p)
3.54m
NICK: All Grown Up (1/31;
8p)
2.81m
CBS: Super Bowl Today (S)(2/1;
5:30p)
2.60m
NICK: Fairly OddParents (2/1;
10:30a)
2.49m
NICK: SpongeBob SquarePants (1/31;
6:30p)
2.49m
NICK: SpongeBob SquarePants (1/31;
9:30a)
2.48m Source: Disney from Nielsen Media Research Data *Disney Channel is not an ad supported cable network, unlike the
others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among
Kids 6-11 for the
week of January 26-February 1,
2004: K6-11
Total Delivery (000) CBS: Super Bowl (S)(2/1;
6:27p)
4.96 Million Viewers
CBS: Super Bowl Kick Off (S)(2/1;
6p)
3.37m
CBS: Super Bowl Post Game (S)(2/1;
8p)
2.66m
FOX: American Idol (1/28;
8p)
2.44m
FOX: American Idol (1/27;
8p)
2.37m
NICK: All Grown Up (1/31;
8p)
1.85m
NICK: Romeo! (1/31;
8:30p)
1.68m
NICK: Fairly OddParents (2/1;
10:30a)
1.65m
NICK: The Amanda Show (1/28;
5:30p)
1.56m
NICK: Fairly OddParents (1/19;
10a)
1.55m Source: Disney from Nielsen Media Research Data *Disney Channel is not an ad supported cable network, unlike the
others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among
Tweens 9-14 for
the week of January 26-February 1,
2004: Tweens
9-14
Total Delivery (000) CBS: Super Bowl (S)(2/1;
6:27p)
6.75 Million Viewers
CBS: Super Bowl Kick Off (S)(2/1;
6p)
4.44m
CBS: Super Bowl Post Game (S)(2/1;
8p)
3.91m
FOX: American Idol (1/28;
8p)
3.42m
FOX: American Idol (1/27;
8p)
3.00m
CBS: Super Bowl Today (S)(2/1;
5:30p)
2.20m
CBS: Survivor: All Stars (2/1;
10:52p)
2.13m
NBC: Fear Factor (1/26;
8p)
1.71m
FOX: Big Fat Obnoxious Fiance (1/26;
9p)
1.46m
ABC: The Parent Trap movie (1/31;
8p)
1.29m Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Top 10 Combined Broadcast/Basic Cable shows among
Teens 12-17 for
the week of January 26-February 1,
2004: Teens
12-17
Total Delivery (000) CBS: Super Bowl (S)(2/1;
6:27p)
6.94 Million Viewers
CBS: Super Bowl Kick Off (S)(2/1;
6p)
4.64m
CBS: Super Bowl Post Game (S)(2/1;
8p)
4.35m
FOX: American Idol (1/28;
8p)
3.42m
FOX: American Idol (1/27;
8p)
3.16m
CBS: Survivor: All Stars (2/1;
10:52p)
2.67m
CBS: Super Bowl Today (S)(2/1;
5:30p)
2.30m
FOX: Big Fat Obnoxious Fiance (1/26;
9p)
1.67m
FOX: O.C. (1/28;
9p)
1.54m
NBC: Fear Factor (1/26;
8p)
1.49m Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
I don’t usually take to the soap-box, but following a
conversation with a group of kids yesterday, some I don’t even know, I'm
left to wonder and wonder if you're wondering too, what about the
children?? So pardon the intrusion and mind the box. With all of
the Shock and Awe, not to mention hysteria over the final seconds of
Janet Jackson and Justin Timberlake’s performance as part of the half
time show during the Super Bowl last Sunday evening, what about the
children? If protecting our kids is indeed what is really paramount
here, we have succeeded in sending our youth a very awkward message by
swatting a fly with a howitzer and giving a breast the same level of
coverage, thus importance, as a war. We, the minders of our young
breed, need be clear that this really isn’t about a breast. Nor is it
about placing fault. Rather its about making and following reasonable
rules and making good choices. And yet, what have our kids heard so
far? The cameras cut away quickly once her breast was revealed, MTV will
never produce another half time show, countless apologies for offending
people, and loads of finger pointing. Sure it is important responsibility
be taken. But really, no matter who at the end of the day is
responsible, we will all pay for delivering a muddled message to
kids. Okay, taking my box and going home now.
Kids Cable Network
Averages in thousands (000) for
Wednesday, February 4,
2004, 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1223; K6-11 544; TWEENS 9-14 356
DISNEY CHANNEL:
K2-11 824; K6-11 435; TWEENS 9-14 350
CARTOON NETWORK: K2-11 637; K6-11 336; TWEENS 9-14
261
TOON
DISNEY:
K2-11 124; K6-11 41; TWEENS 9-14
21
ABC
FAMILY:
K2-11 118; K6-11 116; TWEENS 9-14 138 Source: MTVN Research from Nielsen Media Research Data
A MESSAGE FROM CYNOPSIS:
Kids!
GOT
SOMETHING TO SAY?
New product? Better
than ever ratings? New branding message?
Would you like 11,756 readers in the kids entertainment industry to hear
you?
Cynopsis:
Kids!will get your message
to
agencies, networks, merchandisers and licensors, publishers, consumer
product divisions, production companies, local stations, station
reps, studios, agents, radio and print outlets, syndicators and
distributors, and internet sites to name a few,
both here and abroad to more than a dozen countries.
Now that's reach and
efficiency.
Friday Kid Fun
Fact: Before she met Popeye, Olive Oyl went out
with Ham Gravy.
Answer to yesterday's Trivia
Question:Remember the Addams' living
room? Remember the not-so-lucky moose on the wall? (Had he been
luckier, he wouldn't be on the Addams living wall, now would he?) Sure,
you remember him, right next to the fish with the foot hanging out.
Well, the moose had a name. What was it? PIERRE
(as in Lucky Pierre). Kudos to: Mark Pifer-Cartoon
Network/Atlanta and Liz Stahler-L&G Licensing/Pacific
Palisades.
Today's Trivia Question:
Of course you know who Heckle and Jeckle are, but what was the name of
their slightly dense bulldog target? (To answer
the trivia, click hereand please remember to include your name, company, city and time
zone. Only the second four from each time zone will appear in
tomorrow's kudos list.)
Later -- Gwen
Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
02/06/04 5:57am Free
Subscriptions-- SubjectKids! Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at
Copyright Cynthia Turner 2004
CYNOPSIS Kids! CLASSIFIEDS JOB OPENING:MGR, TV RESEARCH, MGM/LA. 4+ yrs exp in research at network/distributor. Nielsen system proficiency and solid comm/analytical skills req. Will be researching/writing sales presentations. Apply: www.mgm.com #5298 (2/13)
JOB OPENING:CONTROLLER for WBAL-TV/Radio Stations, Hearst-Argyle/Hearst Corp., Baltimore. Deg. in finance or acc'ting, 7-10 yrs exp in bcsting or related field; CPA or MBA a +. Send resume/salary req. to (2/12)
JOB OPENING:SR. ACCT EXEC -WGNT-TV, Norfolk, VA - Min 2 yrs TV sales exp. to maintain accts and generate new business through regional ad agencies. Strong ratings & negotiation skills. EOE. Email: (2/12)
JOB OPENING:Executive Producer of 2 nationally syndicated, NY based TV pgms seeking dynamic, proactive, PERSONAL ASSISTANT. Applicant must be dedicated, organized, extremely responsible. Resume: (2/12)
JOB OPENING:RESEARCH PROJECT MANAGER, TNT, New York. 4-6 yrs ad sales rsch exp needed; develop presentations & special projects; exp in Nielsen national systems required; apply to www.turner.com req # 19832BR (2/11)
JOB OPENING:EXEC DIRECTOR OF PROGRAM PLANNING-Disney Channel/LA -implement programs and strategy for Disney channel,7+ yrs exp in Kids TV. Email: (2/11)
JOB OPENING:ASST. CHIEF ENGINEER, WAZE-TV/WB19, Evansville, IN. Multi-tasker, Main Studio Operations, Master Control & edit suite re-build. IT skills necessary. 3-5 yrs exp. Email resume to: (2/10)
JOB OPENING:VP/AD SALES RESEARCH, CNN/NY. 10+ yrs exp in sales research, pref. w/news, be key ad sales res. contact within network. Strong writing skills, expertise in statistics, passion for news. Apply: www.turnerjobs.com EOE (2/7)
JOB OPENING:EMMY AWARD ENTRIES COORD/NY. 9 wk F/T temp 3-1 to 4/30/04; 4 yrs exp pr/agency/studio/network. Expert multi-tasker, handle 150-200 Emmy entry forms/req’d support materials. Email: (2/7)
JOB OPENING:RESEARCH ANALYST, MTV/MTV2, NYC. Various research reports/analysis. Strong analytical/writing skills. MS Excel required. Nielsen software experience preferred. Apply: www.mtvncareers.com(2/7)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --
SITUATION WANTED: RARE BRANDING EXPERT. Strategist w/10 yrs exp positioning challenger brands, seeks tv/film entity craving the inc profit that comes from bldg a branded property & will invest in talent needed. (2/13)
SITUATION WANTED: PROGRAMMING/SCHEDULING/TRAFFIC PROFESSIONAL and seeking similar position in industry. 5 years exp in domestic and internat¹l Programming, Traffic and Marketing. Email (2/11)
SITUATION WANTED: TELEVISION & MUSIC PROFESSIONAL. Los Angeles. 10 Years Producing Doc. Celebrity Profiles. Former A&R Director Warner Records, Pro Composer & Naming Creative. Seeks stable industry position. Contact: (2/10)
SITUATION WANTED: Top MBA student seeking kid focused media/entertainment MBASUMMER INTERNSHIP. Experience in brand management, advertising and product development. Hard working and creative. Contact (2/7)
E-mail
for rates and specs for Job Openings. Your ad will be read by 63,760+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.
Are you looking for a job? Post your Situation Wanted Ad here --Email
for specs.
