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CYNTHIA TURNER'S CYNOPSIS
Kids! 02/11/04
Good morning. It's
Wednesday, February 11, 2004,
and this is your early morning
Kids!
briefing.
With the advent of shifting viewing habits of kids, which includes the
use of TiVo, more channel options (multi-plexing), and increased
viewership by kids of cable nets not ad supported, the never ending new
technology (which kids take to and learn with ease), online streaming
video advertising is where its at. Beginning this week on
Nick.com kids are seeing some of their first :15 & :30
second online streaming video ads from Starcom USA clients Lego,
Kellogg’s and Nintendo, according to an Adweek.com report.
These streaming video ads are the first to specifically target the kid
demo. The upfront season is nearly upon us, with the majority of the
presentations from ad supported/kid targeted networks completed by mid
March. With that in mind, as well as reports that online ad spending is
on the rise (up about 14% to $4.7 billion through September 2003,
according to TNS Media Intelligence/CMR and they project a continuing
growth of just over 12% this year), combined with more and more
kids/teens and adults going online, Adweek writer Megan Larson concludes
that despite the difficulty in placing a value on online-streaming video
ads, ‘[the ads] could ultimately carry a higher CPM than TV in certain
situations.’
On September 21 Lucasfilm Ltd. and Fox Home Entertainment
will release the Star Wars trilogy on DVD in the US and
Canada. The four disc set includes, Star Wars Episode IV: A New
Hope, Episode V: The Empire Strikes Back and Episode VI: Return of the
Jedi, as well as special bonus features including a feature-length
documentary about the Star Wars saga and never-before-seen footage from
the making of all three films. The sound and picture on each of the three
Star Wars Trilogy films has been digitally restored and re-mastered by
THX.
Showtime has acquired the international kid’s series The
Magicians House from the BBC. The series will have its
US premiere on Showtime’s FamilyZone this spring. Based on the
fantasy novels from UK author William Corlett, The Magician’s House tells
the story of three kids (Mary, William & Alice) who are spending
their vacation with Mary’s dad who lives in the Golden Valley of
Wales. While there the kids meet up with a time traveling Magician
(Ian Richardson) who enlists their help to help protect the valley from
imminent danger
The Simpsons crew are headed for the big screen, but don’t
worry you don’t have to get off the couch just yet, we’re talking
2006 for a release date. In an interview with
www.DVDFantatic.com
writer/producer Mike Reiss says “They've wanted to do this since season two. It’s been 13 years of wanting to do ‘The Simpsons’ Movie. Finally FOX said, ‘Let’s just do it!’ We never had the greatest idea that was compelling but FOX said, ‘Maybe if we start paying you, you'll get inspired.’ And sure enough it worked! We’ve got a very good and interesting idea and it’s different from the show.”
Kids’ WB! will mark Saturday, February 14, with Valen-TEEN’s Day, 8a-12p, which will feature wrap-around segments to be hosted by Teen Titans who will offer up relationship advice, gift giving tips and poetry. The morning also kicks-off a new programming line-up for the block. The new line-up is as follows: 8a-Jackie Chan Adventures; 8:30a-Static Shock (new time); 9a-Teen Titans; 9:30a-Xiaolin Showdown; 10a & 10:30a-Pokemon Advanced (two eps); 11a-Yu-Gi-Oh: Enter the Shadow Realm; 11:30a-¡MUCHA LUCHA! (new time).
Based on the success of this Battlestar Galactica miniseries that aired on the Sci-Fi Channel this past December, the network has placed a series order for 13 one-hour episodes the space drama. The Battlestar Galactica cast and crew are now in warp speed and pre-production on the series which begins production this March in Vancouver. The new series picks up just a few days after where the mini-series left off and will star the same main cast members with; Edward James Olmos (Adama), Mary McDonnell (Laura Roslin), Katee Sackhoff (Starbuck) and Tricia Helfer (Number Six). Also returning is the mini-series Exec. Prod. and writer Ronald D. Moore (Carnivale, Rosewall, Star Trek: The Next Generation, Mission Impossible 2).
As the FCC and the Senate prepare for today's hearings on the proposed Broadcast Decency Enforcement Act of 2004 (C-Span3 and www.c-span.org), FCC Chairman Michael Powell turns his attention to cable. According to the Wall Street Journal, Powell sent a letter to Robert Sachs, NCTA, which read in part that cable "has given rise to more opportunities for the worst programming to invade our living rooms" and while the focus of recent events "has been on broadcast programming, I believe the cable industry cannot completely ignore the discontent." Sachs responded with his own letter outlining the efforts cable has put into informing consumers of family friendly programming, while also stating the NCTA recognizes there is still work to be done. At the moment, the FCC has no jurisdiction over content on cable, since it is a paid medium, brought into the home by paying consumers. However, Congress could chose to change that, particularly given the heat since the Super Bowl.
You know Regis and Millionaire is returning to primetime, albeit briefly. The game has been changed slightly. The money begins at $1000 instead of $100; the final pot is $10 million (up from the original $1 million) and two additional lifelines have been added. You'll recall the phone a friend, poll the audience, and 50/50. The two new ones are Three Wise Men - literally three people sequestered back stage who are particularly brilliant in three different fields, have 30 seconds to talk among themselves before provided their best guess answer to the contestant. The second new lifeline is called Double Dip wherein the contestant is given two shots at a single question,and when used in conjunction with 50/50 is a guarantee correct answer. Super Millionaire begins 2/22 at 9p. Though many young'ins like to watch the show as well, the remaining four episodes are scheduled for 10p.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 in thousands (000) 02/02/04-02/08/04: Kids 2-11 Total Day (000) Kids 2-11 Primetime 8p-11p (000) NICK/NAN: 951 NICK/NAN: 1120
DISNEY CHANNEL*: 753 DISNEY CHANNEL*: 1080
CARTOON NETWORK: 599 CARTOON NETWORK: 940
ABC FAMILY: 112 TOON DISNEY: 137
TOON DISNEY: 111 ESPN: 94
TLC: 59 ABC FAMILY: 87
NOGGIN/THE N: 55 DISCOVERY: 86
ANIMAL PLANET: 46 ANIMAL PLANET 84
DISCOVERY: 40 TLC: 76
ESPN: 36 MTV: 52 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among K6-11 in thousands (000) 02/02/04-02/08/04: Kids 6-11 Total Day 6a-6a (000)Kids 6-11 Primetime 8p-11p (000) NICK/NAN: 513 DISNEY CHANNEL*: 803
DISNEY CHANNEL:* 463 NICK/NAN: 739
CARTOON NETWORK: 347 CARTOON NETWORK: 569
ABC FAMILY: 84 ESPN: 65
TOON DISNEY: 47 ANIMAL PLANET: 63
TLC: 33 TOON DISNEY: 62
ANIMAL PLANET: 28 ABC FAMILY: 61
ESPN: 26 DISCOVERY: 60
MTV: 23 TLC: 52
DISCOVERY: 23 MTV: 37 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 in thousands (000) 02/02/04-02/08/04: Tweens 9-14 Total Day 6a-6a (000) Tweens 9-14 Primetime 8p-11p (000) DISNEY CHANNEL*: 366 DISNEY CHANNEL*: 663
NICK/NAN: 365 NICK/NAN: 565
CARTOON NETWORK: 268 CARTOON NETWORK: 440
ABC FAMILY: 137 MTV: 133
MTV: 91 ESPN: 110
TLC: 42 ABC FAMILY: 94
ESPN: 42 DISCOVERY: 80
COMEDY CENTRAL: 38 COMEDY CENTRAL: 75
BET: 36 TLC: 72
DISCOVERY: 32 BET: 57 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Old Navy has opened up the call for an ad agency to partner with its in-house ad group on creative direction and has hired Pile & Co. to oversee the review process, as per AdAge. Old Navy spent $132 million on advertising in the US, Jan.-Oct. 2003, according to TNS Media Intelligence/CMR, and plans to make a final decision on an agency by the end of April. This is the first time that Old Navy has held an open agency search to assist on its ‘general-market creative.’ As for media buying, Old Navy will stay the course with Omnicom Group PHD, JL Media handling radio buying and Vidal Partnership managing creative for the Hispanic market.
Beginning next month in Japan, Bandai will launch Tamagotchi Plus, the next generation of virtual pets. This time around, Tamagotchi Plus can communicate, play and make friends (not to mention reproduce) via infrared technology on each unit. In May 1997 Bandai America introduced the egg shaped virtual pet phenomenon called Tamagotchi to the US. The concept of the Tamagotchi provide kids/users with the experience of having a pet that needed to be digitally fed and nurtured in order for it to evolve and take on different characteristics and shapes. Within the first month of the US debut of Bandai had sold 3.5 million Tamagotchi, with worldwide sales rising to some 40 million units. You may also recall that Tamagotchi caused quite a stir in schools as kids were continually prompted through audio sounds made by their virtual pet to provide food, attention and the like throughout the day.
Upper Deck Entertainment's (UDE) 2004 line-up of new products includes products based on brands from MGA Entertainment, Yu-Gi-Oh, TCG Konami, and 4Kids Entertainment, Disney, Marvel and DC Comics. This month marks the launch of UDE’s new collectible battle game BreaKey and the Teenage Mutant Ninja Turtles Trading Card Game (TCG). In April UDE will introduce a trading card game for girls with the Bratz Fashion Party Game based of course on MGA Entertainment’s Bratz property. Also rolling out in April is the new Marvel TCG that provides players with the chance to create their own superhero team combinations from Marvel universe to do battle against one another, followed by the introduction of the new DC Comics TCG where players go head-to-head battle as they take on the identity of a DC hero or villain. Both the Marvel and DC TCGs features UDE's new VS. System game engine, which ‘features strategic game play and deck construction fully integrated with tactical combat interaction in the playing arena.’ Finally, this summer UDE releases Shonen Jump’s Shaman King TCG. Yu-Gi-Oh TCG Duelist League featuring a new tournament program and the release of new cards for Duelists to use in combat. Collectible trading cards slated for 2004 featuring animated characters include Nickelodeon NickToons, Disney Treasures Collectible Cards (Winnie the Pooh, Spider-Man 2) and a Mickey Mouse 75th Celebration boxed set of cards.
Video game content syndicator Gigex Inc. and World Wrestling Entertainment announced a new partnership to offer free video game content, including gaming news, reviews and ratings for video games, to WWE’s new video game site http://games.wwe.com.
PCS Edventures, which designs, develops and delivers educational products and services for kindergarten-12th grades and afterschool programs, announced it is exploring the creation of a new line of retail specialty learning toy products that would be sold through specialty toy retailers. To that end PCS Edventures has inked a strategic association with Ronald E. Tuchman, a former Toys R Us executive. PCS has sold and installed 1,450+ hands-on, website licensed learning labs at public and private schools, pre-schools, Boys & Girls Clubs, YMCAs, and other after-school programs throughout the US, as well as in Canada, Korea, Japan, Malaysia, the UK, Egypt, Pakistan and Dubai.
Kids Cable Network Averages in thousands (000) for Saturday, February 7, 2004, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1450; K6-11 928; TWEENS 9-14 644
DISNEY CHANNEL: K2-11 1014; K6-11 604; TWEENS 9-14 465
CARTOON NETWORK: K2-11 718; K6-11 471; TWEENS 9-14 311
ABC FAMILY: K2-11 209; K6-11 157; TWEENS 9-14 118
TOON DISNEY: K2-11 139; K6-11 57; TWEENS 9-14 47 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network Averages in thousands (000) for Sunday, February 8, 2004 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1421; K6-11 985; TWEENS 9-14 761
DISNEY CHANNEL: K2-11 1112; K6-11 707; TWEENS 9-14 446
CARTOON NETWORK: K2-11 843; K6-11 438; TWEENS 9-14 269
ABC FAMILY: K2-11 272; K6-11 185; TWEENS 9-14 155
TOON DISNEY: K2-11 131; K6-11 64; TWEENS 9-14 41 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network Averages in thousands (000) for Monday February 9, 2004 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1286; K6-11 579; TWEENS 9-14 353
DISNEY CHANNEL: K2-11 836; K6-11 433; TWEENS 9-14 348
CARTOON NETWORK: K2-11 648; K6-11 314; TWEENS 9-14 192
TOON DISNEY: K2-11 101; K6-11 49; TWEENS 9-14 32
ABC FAMILY: K2-11 90; K6-11 73; TWEENS 9-14 106 Source: MTVN Research from Nielsen Media Research Data
A MESSAGE FROM CYNOPSIS: Kids!
YOUR UPFRONT IS COMING! ... YOUR UPFRONT IS COMING!
Time to make someNOISE!
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Answer to yesterday's Trivia Question:Ann Marie's boyfriend Donald, was a reporter for what ficticious New York magazine? NEWSVIEW. Kudos to: Chris Claro-YES Network/NY; Doug Allen-Nickelodeon/NY; Adam Zeller-Nickelodeon/NY; Raymond Dooley-Noggin-The N/NY; Karole Kelly-Kidcom Worldwide/Minneapolis; Jamie Bafus-Activision/Santa Monica.
Today's Trivia Question: This young fictional lady lived on Prince Edward Island. The person who really lives in the house, is the same person who invented the character. Who is this fictional character? And as an extra bonus, who is the real person living in the house? (To answer the trivia, click hereand please remember to include your name, company, city and time zone. Only the second four from each time zone will appear in tomorrow's kudos list.)
Later -- Gwen
Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
02/11/04 5:54am Free Subscriptions-- SubjectKids! Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at
Copyright Cynthia Turner 2004
CYNOPSIS Kids! CLASSIFIEDS JOB OPENING:AD SALES ASST, Galavision cable net/NY. College grad, self-starter, detail oriented, org. skills, able to multitask. Exc. PC skills req. (Excel, Pwrpnt). Bilingual-Spanish pref. Email: (2/18)
JOB OPENING:SALES ASSISTANT/Equity Bcsting Corp, NY based Spot TV Rep. Entry level position. Good phone, clerical and computer skills a must. E-mail resume and cover letter to . EOE (2/18)
JOB OPENING:ABCFamily/LA seeks SR. RESEARCH ANALYST w/ two yrs of TV research exp via a cable or broadcast network, syndicator, or advertising agency. Nielsen software systems exp.& BA/BS req'd. Email: (2/18)
JOB OPENING:SR RESEARCH ANALYST, CARTOON NETWORK/KIDS WB/ADULT SWIM, New York Ad Sales. Strong analytical/writing skills. Nielsen software experience. 2 yrs exp as rsch analyst req'd. Apply to: www.turnerjobs.com req #20288 BR (2/14)
JOB OPENING:MARKETING MANAGER, Court TV/NY. Planning/execution of consumer/trade adv campaigns. 2-3 yrs media planning bkgrnd w/strong radio/TV knowledge req’d. Knowledge of cable industry pref. Email (2/14)
JOB OPENING:MGR, TV RESEARCH, MGM/LA. 4+ yrs exp in research at network/distributor. Nielsen system proficiency and solid comm/analytical skills req. Will be researching/writing sales presentations. Apply: www.mgm.com #5298 (2/13)
JOB OPENING:CONTROLLER for WBAL-TV/Radio Stations, Hearst-Argyle/Hearst Corp., Baltimore. Deg. in finance or acc'ting, 7-10 yrs exp in bcsting or related field; CPA or MBA a +. Send resume/salary req. to (2/12)
JOB OPENING:SR. ACCT EXEC -WGNT-TV, Norfolk, VA - Min 2 yrs TV sales exp. to maintain accts and generate new business through regional ad agencies. Strong ratings & negotiation skills. EOE. Email: (2/12)
JOB OPENING:Executive Producer of 2 nationally syndicated, NY based TV pgms seeking dynamic, proactive, PERSONAL ASSISTANT. Applicant must be dedicated, organized, extremely responsible. Resume: (2/12)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --
SITUATION WANTED: College Grad with BA comm minors in mktg/psych seeks ASSISTANT OR COORDINATOR position in TV industry. Extremely Organized, multi-tasker, positive, possesses strong work ethics. Email (2/18)
SITUATION WANTED: ADVERTISING /SALES PRO (new to Santa Monica) looking for freelance etc. work. 10 yrs of acct mgmt exp at VP and Sup levels(McCann-NY) + 5 yrs of sales exp. 310-451-4191 or (2/18)
SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC/SCHEDULING expert, with 11 yrs cable TV marketing/operations; 3 years advertising. Also trademark para-legal experience. Seeking any similar position, preferably in CT. Email (2/17)
SITUATION WANTED: NYC based -6 plus years as a PROMO WRITER/PRODUCER. Produced for E! Entertainment and In Demand Pay-Per-View. Very motivated, organized and creative.Contact: (2/14)
SITUATION WANTED: RARE BRANDING EXPERT. Strategist w/10 yrs exp positioning challenger brands, seeks tv/film entity craving the inc profit that comes from bldg a branded property & will invest in talent needed. (2/13)
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