STRAWBERRY
SHORTCAKE COMES TO
TOY FAIR WITH A SWEET LINE-UP FOR 2004!!!
NEW CHARACTERS INCLUDING BLUEBERRY
MUFFIN FRESH NEW THEMES FOR SPRING AND
FALL BRAND NEW MOVIES HUNDREDS OF NEW PRODUCT
SKUS
ONLY FROM AMERICAN GREETINGS AND THE INCREDIBLE WORLD
OF DIC! For more information contact: Nancy
Bassett (818) 955-5615/ Jedd Gold (818) 955-5636
CYNTHIA TURNER'S CYNOPSIS
Kids! 02/13/04
Good morning. It's
Friday, February 13, 2004,
and this is your early morning
Kids!
briefing.
Amid all of the regular Superbowl hoopla as well as the half-time tumult
and gaseous animals, Pepsi and Budweiser scored well with teen/young
adult audience according to the results of the annual Superbowl
study conducted by youth media company, Bolt Media. Two
in three young adult viewers recalled specific ads for each of these
brands, with Budweiser's "donkey who wants to be a Clydesdale"
ad leading the pack. Other brands with high ad recall rates include Sony
Pictures' movie, 50 First Dates (58%), AOL (57%), the American Legacy
Foundation's "Shards O' Glass" Anti-smoking Campaign (54%),
Monster.com (42%) and Ford (40%). In addition to information about brand
perception/recall, the study revealed key insights about Superbowl
viewership among young adults. Of the 65% of young adults who watched the
game, more viewers than ever before were both tuned in and online
during the game. Internet use during the Superbowl was up 10%, and more
than one-third of the teen/young adult audience reporting being online
while watching this year's game. Fourteen percent of these viewers
reported visiting a website because of a commercial they saw during the
game. This study of 650 teens and young adults was conducted by Bolt
Media's research group, Bolt Lab.
While I enjoy a little celebrity gossip as much as anyone, I have
never included such talk here in Cynopsis: Kids, until today. After
43+ years, myriad roles for both of them (Romeo & Juliet; Scarlett
& Rhett; James Bond & Bond Girl etc), and countless costume
changes … oh the costume changes, they have decided to put their
relationship on pause, hold, to give each other some space, see other
people, you know. Yes it is true I am talking about Barbie and
Ken. No it isn’t what you think, the rumors about Ken are still
just that, rumors, though Barbie has reportedly set her sights on an
Australian chap. The idea is that now the two can continue to
further develop their own identities, and well, they'll always have
Paris.
Final K6-11 Ratings for Saturday,
February 7, 2004. Broadcast Networks
only. Source: Kids WB! Research from Nielsen Media
Research Data WB (Kids' WB!)
3.7/16Avg. (8a-12N) Jackie Chan Adventures 2.3/16; Astro Boy 2.3/12; Teen Titans 3.8/16;
Xiaolin Showdown 4.6/18; Pokemon 4.7/18; Mucha Lucha 3.7/15; Yu-Gi-Oh
3.9/16; Static Shock 4.2/19 ABC (ABC Kids)
1.9/9Avg.
(8a-1p) Lilo & Stitch 1.8/12; Recess 2.1/11; Filmore 2.0/8; The Proud
Family 2.3/9’ Lizzie McGuire 2.5/9; That’s So Raven 2.6/10; Kim Possible
1.7/7; Power Rangers Ninja Storm 0.8/4; Power Rangers Ninja Storm
1.2/6 CBS (Nick on CBS)
1.3/6 Avg.
(8a-9a/11a-12n) Wild Thornberrys 0.9/5; Hey Arnold 1.3/6; Chalkzone 1.9/8; Little
Bill 1.8/7; Dora the Explorer 1.1/4; Blues Clues 0.7/3 Fox (FoxBox)
1.3/6 Avg.
(8a-12n) Cubix 0.9/5; Teenage Mutant Ninja Turtles 1.3/6; Kirby 1.7/7; Shaman
King 1.3/5; Sonic X 1.5/6; Teenage Mutant Ninja Turtles 1.4/6; Ultimate
Muscle 1.5/6; Sonic X 1.1/5 NBC (Discovery Kids on NBC)
0.9/4 Avg.
(10a-1p) Kenny the Shark 0.9/3; Tutenstein 0.7/3; Trading Spaces 0.9/3;
Endurance 1.0/4; Black Hole High 1.0/5; Scout’s Safari 1.1/5
Final K6-11 Ratings for Saturday, February 7, 2004.
Cable networks
only. Source: Kids WB! Research from Nielsen Media
Research Data NICKELODEON
4.7/20 Avg.
(8a-12n) Rugrats 3.5/20; Rugrats 3.9/18; SpongeBob SquarePants 4.9/20;
SpongeBob SquarePants 5.5/22; Fairly OddParents 6.1/24; Fairly OddParents
5.0/21; Jimmy Neutron Boy Genius 3.8/17; Jimmy Neutron Boy Genius
4.6/21 CARTOON NETWORK
1.7/8 Avg.
(8a-12n) Courage the Cowardly Dog 1.4/8; Powerpuff Girls 2.0/11; Kids Next
Door 2.2/9; Billy & Mandy 2.1/8; Dexters Laboratory 1.8/7; Ed, Edd
& Eddy 1.7/7; Evil Con Carnie 1.3/6; Duck Dodgers 1.3/6 DISNEY CHANNEL
1.1/5 Avg.
(8a-12n) The Wiggles 0.9/5; JoJo’s Circus 0.5/2; The Wiggles 0.9/4; Stanley
1.0/4; Rolie Polie Olie 0.8/3; House of Mouse 0.9/4; Recess 1.7/8; Recess
1.7/8 ABC FAMILY
0.7/3 Avg.
(7a-12n)
Fox has acquired the rights to produce a live
action/animated feature film based on MGA’s Bratz fashion
dolls, according to an announcement from Jim Gianopulos, Chairman/Fox
Filmed Entertainment and MGA Entertainment CEO Issac Larian. Fox Home
Entertainment will distribute MGA’s original Bratz direct to video movie
currently in production and slated for release later this year.
In other Bratz doll news MGA Entertainment will introduce several
new themed fashion and accessory lines and playsets at Toy Fair such as
Sun-Kissed Summer including for this theme The Splash ‘N’ Dance Pool
featuring a real pool, sundeck/dance floor, smoothie bar and fashion
runway with a balcony to watch from. Other new themed product sets
include Girls Nit Out, Wild Life Safari Collection and the Bratz Petz
line of four posable plush catz dolls with their own sense of
fashion. Targeting younger girls (4+) MGA also launches its 4 Ever
Best Friend dolls line; these new fashion dolls are targeted to younger
girls: Calista, Brianne, Noelle, and Sana. Best Friend themed sets
come with two Best Friends and two bracelets and charms which kids can
collect and wear. Playset themes include Pajama Party & Beach
Party. Alien Racers is MGA’s new themed products for boys slated
for release fall 2004. Set in a mythical universe the line features
transforming R/C Action Vehicles with action figures in a battle of speed
in an ongoing battle to win the ‘ultimate power source.’ Also
included is a CD-ROM that takes boys further into the mythology of the
story.
Top 10 Combined Broadcast/Basic Cable shows among
Kids 2-11 for the
week of February 2-8, 2004: K2-11
Total Delivery (000) FOX: American Idol (2/3;
8p)
3.52 Million Viewers
FOX: American Idol (2/4;
8:30p)
3.38m
NICK: Chalkzone (2/4;
5:30p)
2.45m
NICK: Fairly OddParents (2/8;
10a)
2.42m
NICK: Fairly OddParents (2/4;
6p)
2.41m
NICK: Fairly OddParents (2/7;
10a)
2.38m
NICK: SpongeBob SquarePants (2/8;
9:30a) 2.27m
NICK: SpongeBob SquarePants (2/7;
9:30a) 2.20m
NICK: Fairly OddParents (2/6;
8p)
2.42m
NICK: SpongeBob SquarePants (2/5;
5p)
2.13m Source: Disney from Nielsen Media Research Data *Disney Channel is not an ad supported cable network, unlike the
others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among
Kids 6-11 for the
week of February 2-8, 2004: K6-11
Total Delivery (000) FOX: American Idol (2/4;
8:30p)
2.25 Million Viewers
FOX: American Idol (2/3;
8p)
2.20m
NICK: Drake & Josh (2/8;
5:30p)
1.67m
DISNEY CHANNEL*: That’s So Raven (2/6; 7p) 1.55m
NICK: Fairly Odd Parents (2/8;
10a)
1.51m
DISNEY CHANNEL*: Cadet Kelly (2/6;
8p) 1.50m
NICK: Chalkzone (2/4;
5:30p)
1.48m
NICK Fairly OddParents (2/7;
10a)
1.46m
NICK: SpongeBob SquarePants (2/5;
5p)
1.40m
CBS: Survivor: All-Stars (2/5;
8p)
1.39m Source: Disney from Nielsen Media Research Data *Disney Channel is not an ad supported cable network, unlike the
others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among
Tweens 9-14 for
the week of February 2-8, 2004: Tweens
9-14
Total Delivery (000) FOX: American Idol (2/4;
8:30p)
3.26 Million Viewers
FOX: American Idol (2/3;
8p)
2.85m
FOX: American Idol (S)(2/2;
8p)
1.91m
CBS: Grammy Awards (S)(2/8;
8p)
1.87m
FOX: Oliver Beene (S)(2/4;
9:30p)
1.55m
DISNEY CHANNEL*: That’s So Raven (2/6; 7p) 1.47m
CBS: Survivor: All-Stars (2/5;
8p)
1.40m
FOX: The Simpsons (2/8;
8p)
1.34m
NICK: Drake & Josh (2/8;
5:30p)
1.25m
FOX: Big Fat Obnoxious Fiance (2/2;
9p)
1.25m Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Top 10 Combined Broadcast/Basic Cable shows among
Teens 12-17 for
the week of February 2-8, 2004: Teens
12-17
Total Delivery (000) FOX: American Idol (2/4;
8:30p)
3.50 Million Viewers
FOX: American Idol (2/3;
8p)
3.22m
CBS: Grammy Awards (S)(2/8;
8p)
2.40m
FOX: American Idol (S)(2/2;
8p)
2.40m
FOX: Oliver Beene (S)(2/4;
9:30p)
1.94m
FOX: Big Fat Obnoxious Fiance (2/2;
9p)
1.85m
FOX: The Simpsons (2/8;
8p)
1.75m
FOX: That ‘70s Show (2/4;
8p)
1.34m
CBS: Survivor: All-Stars (2/5;
8p)
1.34m
CBS: CSI (2/5;
9p)
1.17m Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Beginning today through March 21, Discovery Kids will host the
RealToons Instant Win Game a new promotional quiz game based on
the real facts contained in Discovery Kids’ original and first RealToons
Kenny the Shark and Tutenstein, which debuted on both Discovery Kids on
NBC and Discovery Kids Channel in November 2003. Here’s how the
contest works: kids log on to DiscoveryKids.com to play a game in which
they will be challenged to identify the Facts and Fakes about sharks or
ancient Egypt. If they are not an instant winner, they can come
back to play the next day, the site also features other related
activities. The RealToons promotion includes 11 million collectible
RealToons Trading Cards (eight different designs four each for Kenny the
Shark and Tutenstein) that will be distributed in Marvel Comics, Jr. and
DC Comics Kids Group (both publications will also feature print
advertisements), at Regal and Screenvision movie theaters nationwide
(with the purchase of a kids ticket for any G, PG or PG-13 movie.
The RealToons Instant Win Game will be promoted via an in-theatre slide
at five movie theatres, Discovery Channel stores, kid frequented venues
including YMCA’s, museums, and Boys and Girls Clubs in 15 markets.
TV and radio advertising will run in 15 markets on kid targeted channels,
with online ads appearing on websites popular with kids.
Bravo! Foods International, a brand development and marketing
company, has entered into a license agreement with Marvel
Enterprises to use its Super Heroes to promote its branded milk
products. Under the terms of the agreement, Bravo will have the
right to use select Marvel Super Heroes for the packaging and promotion
of its flavored milk products in the US and its territories, as well as
select international regions for a one-year (renewable) term. As
part of the marketing promotion Bravo will incorporate the ‘particular
attributes associated with each Marvel Super Hero in its product.
For example, Bravo will add Omega 3, vitamins and Choline to its
Spider-Man Slammers Chocolate Web shake to promote brain power, which
references Spidey’s smarts. The Captain America Vanilla shake will
contain blue vanilla that matches the red, white and blue packaging and
so on.
Kids Cable Network
Averages in thousands (000) for
Wednesday, February 11,
2004 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1064; K6-11 501; TWEENS 9-14 338
DISNEY CHANNEL: K2-11
674; K6-11 383; TWEENS 9-14 319
CARTOON NETWORK: K2-11 630; K6-11 325; TWEENS 9-14 256
TOON
DISNEY:
K2-11 162; K6-11 51; TWEENS 9-14
19
ABC
FAMILY:
K2-11 97; K6-11 87; TWEENS 9-14
104 Source: MTVN Research from Nielsen Media Research Data
A MESSAGE FROM CYNOPSIS:
Kids!
YOUR
UPFRONT IS COMING! ... YOUR UPFRONT IS COMING!
Time to make
someNOISE!
There is no other
publication like Cynopsis: Kids!,
so kids-minded buyers have just one place to go for their info... Cynopsis:Kids!
Make your info
their info.
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ad sales
203.526.8978
Friday Kid Fun Fact:
Jodie Foster was not the original Coppertone baby with her little
behind exposed, the girl featured in this artist's rendition is 3-year
old Cheri Brand, and the artist was her mother. However, Foster was just
3 when she was in a commercial for the same product, though she managed
to keep all her clothes on.
Answer to yesterday's Trivia Question:What was the name of the 5-foot tall Ant people from the planet
Carillon? OVIANS on Battlestar Gallactica. Kudos
to: Brian Hughes-AMNH/NY; Kerry Hughes-ABC Kids Networks/NY; and
Adam Wright-Porchlight Ent/LA.
Today's Trivia
Question: The July 13, 1995 Rolling Stone cover featuring
Jim Carrey an a dog, with the headline "Bare Facts and Shocking
Revelations" was a take off of what well known print ad?
(To answer the trivia,
click hereand
please remember to include your name, company, city and time zone.
Only the second four from each time zone will appear in tomorrow's
kudos list.)
Later -- Gwen
Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
02/13/04 5:46am Free
Subscriptions-- SubjectKids! Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at
JOB OPENING:WRITER/PROD-ON-AIR PROMOTIONS, LA. Produce episodic promos for daily ent. news pgm; oversee prod - concept dev thru execution. 5+ yrs exp writing/producing &/or directing bcst promos/comm'l. Email (2/19)
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