Warner Bros.
Animation Producing "THE
BATMAN" An
All-New Take on the Dark Knight
Groundbreaking
Series Swoops Into Action On Kids' WB! in Fall 2004
Cartoon Network in Spring 2005
CYNTHIA TURNER'S CYNOPSIS
Kids! 02/19/04
Good morning. It's
Thursday, February 19, 2004,
and this is your early morning
Kids!
briefing.
Is MGM the best fit for Pixar Animation Studio?
Nothing is final but Chris McGurk, Vice Chairman/COO, MGM revealed
yesterday in a press conference call yesterday that "We [MGM] have
spoken with Pixar" about a possible distribution partnership,
"and intend to speak with them again very soon." The
conference call was concerning MGM’s 4th quarter VHS/DVD sales, which
earned the company a record breaking net of $60.3 million.
This past weekend saw the launch of the Jetix on ABC Family
and Toon Disney. Jetix is the new ABC Cable Networks Group, Fox Kids
Europe and Fox Kids Latin Americanew worldwide joint kids
programming alliance.
-The Jetix debut on ABC Family (Sat. & Sun. 7a-12n) delivered
an average 653,000 total viewers, up 46% vs. the prior four week average
(447,000) and up 24% from last year (527,000), while the block was up vs.
the previous four weeks in several key demos: K2-11+29% (0.9 vs. 0.7);
K6-11 +22% (1.1 vs. 0.9). Among the boys, B2-11 +27% (1.4 vs. 1.1)
and B6-11 +31% (1.7 vs. 1.3).
-Over at Toon Disney the Jetix launch (Sat. & Sun. 7-9p) also
showed gains in key demos versus the prior four weeks.
K2-11 were up 25% (1.0 vs. 0.8), K6-11 grew by 83% (1.1 vs. 0.6).
And Toon Disney also saw gains in Boys: B2-11 +44% (1.3 vs. 0.9);
and B6-11 +129% (1.6 vs. 0.7)
Cartoon Network and Kellogg are joining with marketing
partners including AOL, AT&T Wireless, Dell, and Xbox for
Toon Tour Mysteries, a promotion for this fall that will feature
Cartoon Network characters from the network. The promotion is to
include one of five different DVDs, featuring Cartoon Network content,
free in upwards of 100 million Kellogg’s cereals and snack packages
(Keebler). The DVDs will feature content including bloopers,
interactive games, a Cartoon Network episode, character wallpaper, music
videos and added value bonus activities. AT&T Wireless will
host Cartoon Network trivia style games. Additionally there will be
a sweepstakes that kids can enter either on an AT&T wireless phone,
or enter on-line with a code from a package of a participating Kellogg
brand. The sweepstake will be supported through promos on Cartoon Network
and a promotion specific website.
Weekly Top Ten Basic Cable Ad
Supported networks, Total Day and Primetime Rankings among
K2-11
in thousands (000) 02/09/04-02/15/04: Kids 2-11 Total
Day (000) Kids 2-11
Primetime 8p-11p (000) NICK/NAN:
946
NICK/NAN:
1208
DISNEY CHANNEL*:
774 DISNEY
CHANNEL*:
1103
CARTOON NETWORK:
604 CARTOON
NETWORK: 983
ABC
FAMILY:
125 TOON
DISNEY:
151
TOON
DISNEY:
118 ABC
FAMILY:
124
NOGGIN/THE-N:
64 ANIMAL
PLANET:
100
TLC:
46
BET:
79
ANIMAL
PLANET:
46
DISCOVERY:
63
BET:
37
TLC:
62
DISCOVERY:
29
ESPN:
52 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Weekly Top Ten Basic Cable Ad
Supported Networks, Total Day and Primetime Rankings among
K6-11
in thousands (000) 02/09/04-02/15/04: Kids 6-11 Total Day 6a-6a
(000)Kids 6-11 Primetime 8p-11p (000) NICK/NAN:
519
NICK/NAN:
836
DISNEY
CHANNEL*:
488 DISNEY
CHANNEL*:
806
CARTOON NETWORK:
343 CARTOON
NETWORK: 623
ABC
FAMILY:
89 ABC
FAMILY:
87
TOON
DISNEY:
58 TOON
DISNEY:
76
ANIMAL
PLANET:
28 ANIMAL
PLANET:
72
BET:
25
BET:
55
TLC:
24
TLC:
46
ESPN:
18
ESPN:
34
DISCOVERY:
18
DISCOVERY:
33 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Weekly, Top Ten Basic Cable Ad
Supported Networks, Total Day and Primetime Rankings among
Tweens
9-14 in thousands (000)
02/09/04-02/15/04: Tweens 9-14 Total Day 6a-6a
(000) Tweens 9-14 Primetime 8p-11p (000) DISNEY
CHANNEL*:
394 DISNEY
CHANNEL*:
713
NICK/NAN:
351
NICK/NAN:
588
CARTOON
NETWORK:
241 CARTOON
NETWORK:
445
ABC
FAMILY:
136
MTV:
168
MTV:
89 ABC
FAMILY:
131
TLC:
38 COMEDY
CENTRAL:
85
COMEDY
CENTRAL:
36
TLC:
76
BET:
36
BET:
61
TOON
DISNEY:
31
DISCOVERY:
59
ESPN:
29 ANIMAL
PLANET:
48 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
BAM! Entertainment, interactive software developer and
publisher, announced yesterday that it will acquire VIS entertainment
plc, a Scotland based developer of interactive entertainment software
products, and SOE Development Limited, a company set up to fund
the development of VIS’ key property, State of Emergency 2. The
deal terms for the proposed acquisition have been approved by the board
of directors for both companies, and ‘shareholders representing over 90%
of the share capital of VIS have signed irrevocable undertakings to vote
in favor of the transaction.’ Executives from both BAM and VIS will
head up the combined company. Their first joint project is expected
to be the development and publishing of Emergency 2, the sequel to the
hit game that sold more than 1 million units worldwide.
Build-A-Bear Workshop has opened new stores in Seoul, Korea
(2/13) and in Tokyo Ginza, Japan (2/14). This past fall the company
opened four stores in Canada and its first overseas store in Sheffield,
England. The new stores in Korea and Japan are exclusive territory
franchisee agreements with partners in those countries; Gemmyworks, Co.,
Ltd. in Korea and Tech R&DS in Japan. Additional franchisee
agreements and store openings are expected for more UK stores as well as
expanding to countries including Denmark and France.
Kids Cable Network
Averages in thousands (000) for
Saturday, February
14, 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1585; K6-11 1015; TWEENS 9-14 667
DISNEY CHANNEL: K2-11 1124;
K6-11 738; TWEENS 9-14 563
CARTOON NETWORK: K2-11 840; K6-11 539;
TWEENS 9-14 325
ABC
FAMILY:
K2-11 372; K6-11 268; TWEENS 9-14 153
TOON
DISNEY:
K2-11 146; K6-11 94; TWEENS
9-14 71 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network
Averages in thousands (000) for
Sunday, February 15,
2004 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1115; K6-11 707; TWEENS 9-14 521
DISNEY CHANNEL: K2-11 1028;
K6-11 689; TWEENS 9-14 560
CARTOON NETWORK: K2-11 1013; K6-11 567; TWEENS 9-14 357
ABC
FAMILY:
K2-11 239; K6-11 200; TWEENS 9-14 187
TOON
DISNEY:
K2-11 192; K6-11 123; TWEENS 9-14 60 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network
Averages in thousands (000) for
Monday, February 16, 2003
6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1998; K6-11 1172; TWEENS 9-14 704
DISNEY CHANNEL:
K2-11 939; K6-11 582; TWEENS 9-14 409
CARTOON NETWORK: K2-11 835; K6-11 582;
TWEENS 9-14 383
ABC
FAMILY:
K2-11 196; K6-11 142; TWEENS 9-14 116
TOON
DISNEY:
K2-11 137; K6-11 69; TWEENS
9-14 43 Source: MTVN Research from Nielsen Media Research Data
A MESSAGE FROM CYNOPSIS:
Kids!
YOUR
UPFRONT IS COMING! ... YOUR UPFRONT IS COMING!
Time to make
someNOISE!
There is no other
publication like Cynopsis: Kids!,
so kids-minded buyers have just one place to go for their info... Cynopsis:Kids!
Make your info
their info.
Cynopsis:Kids!
ad sales
203.526.8978
Answer to yesterday's Trivia
Question:On
what show would you find a dead goldfish named Lamont? EPISODE
#2 ON THE COSBY SHOW and Lamont was little Rudy Huxtable's dead
fish. Kudos to: Damaris Feliciano-ITN Networks/NY; Mensah
Robinson-Superstation WGN/NY; Paul Caldera-Summit Media/NY; Michele
Spadanuta-Mediavest/NY; Jim Smith-Healing Touch Massage/Dallas; Lisa
Simpson-KWKB/Cedar Rapids; Kristofer Chun-Planet Report/LA; Amber
Bickham-Creative Light Ent/LA; Barbara Vay-Neysa Ent/Burbank; Myia
Alston-Kids WB/Burbank; and Martin Hsu-Corus Ent/Toronto.
Today's Trivia Question:
What is the effect of the drug made from the Hybernia tree?
(To answer the trivia,
click hereand
please remember to include your name, company, city and time zone.
Only the second four from each time zone will appear in tomorrow's
kudos list.)
Later -- Gwen
Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
02/19/04 5:55am Free
Subscriptions-- SubjectKids! Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at
Copyright Cynthia Turner 2004
CYNOPSIS Kids! CLASSIFIEDS JOB OPENING:NYAsian TV Network seeking articulate, motivated AD SALES PROFESSIONAL with exp. working with/for Asian Ad Agencies. Mainstream advertising experience a plus. Please send resume to (2/26)
JOB OPENING:AD SLS RESEARCH MGR/Discovery Nets-NY: 6+yrs exp in research at Cbl/Bdcst net. Exp w/all Nielsen systems, MRI, MMR and solid comm/analytical skills req. Prior mgrl exp a must. Apply: (2/26)
JOB OPENING:AD SALES RESEARCH analyst/ Galavision/ NY: 2-3 yrs experience; Proficient Knowledge of National Nielsen products; strong analytical skills required. Email ~ specify research (3/3)
JOB OPENING:SUPERVISOR, PROGRAMMING PLANNER & SCHEDULER-ImaginAsian TV/NY. 2+ yr. exp. Preferred. Detail-oriented, org. skills, able to multi-task. Email: (2/20)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --
SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience general market and Hispanics. Works independently or manages staff. Large and small agency exp. (2/24)
SITUATION WANTED: NY-based PRODUCER/NEWS WRITER seeks opportunities in news or television production. Hard-working, motivated with experience in news and corporate videos. Please contact: (2/24)
SITUATION WANTED: SENIOR MARKETING POSITIONdesired in Miami. 16 yrs of branding & commercial exp. Proficient in integrated marketing, communications, sales, distribution & business development. Pls contact (2/24)
SITUATION WANTED:Washington, DCSENIOR BROADCAST MEDIA BUYER with 5 years experience in Spot TV is looking to work from home. Contact me at for a resume. (2/21)
SITUATION WANTED: WRITER/PRODUCTION COORDINATOR/SEGMENT PRODUCER, Kid or Media/Entertainment, LA. 8 yrs exp., creative, strong work ethic, extremely easy to work with (low maintenance w/sense of humor).Contact, Blaire (323) 610-3544 (2/20)
SITUATION WANTED: NY, PROD ASST/EXEC ASSTin TV or film production. Have experience as a PA, assistant and researcher at TV networks in past 2 years. Contact me at or 516-996-1251 for resume and info. (2/20)
E-mail
for rates and specs for Job Openings. Your ad will be read by 63,760+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.
Are you looking for a job? Post your Situation Wanted Ad here --Email
for specs.
