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CYNTHIA TURNER'S CYNOPSIS
Kids! 02/25/04
Good morning. It's
Wednesday, February 25, 2004,
and this is your early morning
Kids!
briefing.
According to a new report issued by the American Psychological
Association, advertising targeted to kids under 9 should be
restricted. One of the reports co-author says this age group
does not have the ability to, "comprehend the information contained
in television commercials uncritically, accepting most advertising claims
and appeals as truthful, accurate and unbiased." The report
also places blame for the youth obesity problems in the US, at least in
part, on the advertising industry, which perpetuates poor eating habit in
the ads it creates for the kid audience. The report also suggests
that advertising targeted to kids is "inherently unfair" and
that the 9 and under crowd are "uniquely vulnerable." In fact,
the report specifically highlights television and internet advertising as
the two largest offenders. The NY Times article on
this topic points out, the advertising industry is not without its own
checks and balances with, "… a self-regulatory process for
children's advertising as well as general advertising, involving the
Council of Better Business Bureaus; in instances when advertisers refuse
to satisfactorily resolve complaints, they are referred to the Federal
Trade Commission.’ A significant portion of kids under 9 fall into
the preschool demo and the TV industry has that area pretty well covered
with preschool specific programming blocks and the corresponding
websites, all running without commercials. As far as our kids are
concerned, we all know we can’t keep kids hermetically sealed, and that
is where setting limits comes in. And while parents don't like to
be the TV police, there are always options and one of them is to turn the
television off. For those who say that sounds easy, they're
right.
New Line Cinema has completed a deal for the movie
adaptation of German young adult fantasy book author Cornelia Funke’s
(The Thief Lord) book Inkheart, according to Daily
Variety. Inkheart is the first in a trilogy, the second title
has already been released in Germany, with the English version slated for
release next year, and might I add the kids and I are ready and
waiting.
IDT Entertainment and Archie Comics Entertainment, LLC
announced yesterday that IDT Entertainment has acquired a 5%
equity interest in Archie Comics Entertainment, LLC. The agreement
provides IDT the rights to co-develop and co-produce select animated
projects based on Archie Comic characters. IDT Entertainment is a
subsidiary of IDT Corporation, a multinational carrier, telephone and
technology company. Archie Comics Entertainment, LLC is the
entertainment and licensing affiliate of Archie Comic Publications,
Inc.
Breakthrough Animation, the newly-established animation
production, marketing and distribution division of Canadian producer
Breakthrough Films & Television, has named Joy Tashjian Marketing
Group, LLC as the worldwide licensing representation for its
animated series Atomic Betty. Breakthrough Animation
recently inked a deal with Cartoon Network US to air Atomic Betty,
additionally, the series has been licensed for broadcast to more than 40
territories worldwide. Atomic Betty is produced by Breakthrough
Animation Inc. and Atomic Cartoons with Tele-Images Kids in association
with Teletoon Canada and the participation of the Shaw Fund and the
Canadian Television Fund.
UK producer Talent Kids, a division of Talent Television, has
formed a strategic alliance with Canadian producer/distributor,
Amberwood Entertainment. Under the terms of the agreement
both companies have a first look arrangement on future animated &
live action kids' programming in development at either Company.
Weekly Top Ten Basic Cable Ad
Supported networks, Total Day and Primetime Rankings among
K2-11
in thousands (000) 2/16/04-2/22/04: Kids 2-11 Total
Day (000) Kids 2-11
Primetime 8p-11p (000) NICK/NAN:
1056
NICK/NAN:
1306
DISNEY CHANNEL*:
724 DISNEY
CHANNEL*:
1080
CARTOON NETWORK:
620 CARTOON
NETWORK:
921
TOON
DISNEY:
111 TOON
DISNEY:
128
ABC
FAMILY:
105
BET:
89
NOGGIN/THE
N:
66
TLC:
82
TLC:
59
MTV:
70
BET:
47
DISCOVERY:
68
ANIMAL
PLANET:
40 ANIMAL
PLANET:
67
MTV:
39
ESPN:
63 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Weekly Top Ten Basic Cable Ad
Supported Networks, Total Day and Primetime Rankings among
K6-11
in thousands (000) 2/16/04-2/22/04: Kids 6-11 Total Day 6a-6a
(000)Kids 6-11 Primetime 8p-11p (000) NICK/NAN:
611
NICK/NAN:
892
DISNEY
CHANNEL*:
430 DISNEY
CHANNEL*:
803
CARTOON NETWORK:
365 CARTOON
NETWORK:
572
ABC
FAMILY:
79
TLC:
63
TOON
DISNEY:
46
BET:
62
TLC:
35 TOON
DISNEY:
54
BET:
31
TVLAND:
49
MTV:
28 ANIMAL
PLANET:
45
ANIMAL
PLANET:
24
DISCOVERY:
43
DISCOVERY:
23 ABC
FAMILY:
42 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
Weekly, Top Ten Basic Cable Ad
Supported Networks, Total Day and Primetime Rankings among
Tweens
9-14 in thousands (000)
2/16/04-2/22/04: Tweens 9-14 Total Day 6a-6a
(000) Tweens 9-14 Primetime 8p-11p (000) NICK/NAN:
408
NICK/NAN:
707
DISNEY
CHANNEL*:
332 DISNEY
CHANNEL*:
664
CARTOON
NETWORK:
246 CARTOON
NETWORK:
400
ABC
FAMILY:
124
MTV:
151
MTV:
106 ABC
FAMILY:
90
BET:
44
BET:
86
TLC:
43
TLC:
74
ESPN:
37 COMEDY
CENTRAL:
71
COMEDY
CENTRAL:
33
ESPN:
66
DISCOVERY:
32
DISCOVERY:
65 Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others
in this listing.
More
Seussentennial
news: Random House will publish a new biography of
Theodor Seuss Geisel, by author Charles D. Cohen. The bio
features hundreds of Dr. Seuss’ creations, including those that have
never been published prior to this. Additionally, the book includes
his children’s projects, as well as his political cartoons and other
adult targeted work.
During this Sunday’s telecast of the Academy Awards JCPenny will
launch its new image campaign created by DDB Worldwide/Chicago,
and targeted to women, who traditionally turn out to in droves to watch
the Oscars. During the Oscar broadcast JCPenny will introduce five
new :30 image spots highlighting various product areas of interest to
women, and enhancing its well known jingle "its-all-inside"
with the introduction of the question "Have you seen what’s
inside?" Of the five ads, titled Inchworm, showcases
infant/kid/teen brands through the depiction of a baby girl evolving
through kidhood, her teen years and so on. The ad is tagged with a
voice-over stating "As they grow and outgrow, JCPenny is
there."
Nickelodeon and Emerson Radio have extended their 2003
license agreement for an additional three years. Emerson’s
Nickelodeon collection will see the addition of several new products to
its SpongeBob SquarePants line including karaoke products and digital
35mm single use cameras.
Following their merger, Carlton International and Granada
International have begun integrating their businesses
including several management announcements pertaining to the
new, Granada International. Nadine Nohr the new Managing Director/Granada
International announced the following changes yesterday. The senior
management for the Granada International sales department is as
follows:
-Tim Mutimer becomes SVP/Europe, Granada International
and Caroline Torrance becomes SVP/Americas & Eastern
Hemisphere, both previously worked for Granada International, Mutimer
as Sales Executive Drama & Entertainment/Granada and Torrance as Head
of International Drama/Granada International.
-Judith Howton, Controller/Sales Operations will oversee
operational sales management and performance. Howton was Head of
Sales/Carlton International
-Emmanuelle Namiech, Controller/Programming will head up the team
of acquisition, co-production and development executives, and was
previously Territory Manager/Co-Production Executive, Carlton
International.
- Clare Vincent will be Director/Marketing, Granada
International, overseeing development and positioning of the new
brand across all platforms.
Youth and family marketing agency the WonderGroup welcomes new
members of its team:
-Wendy Hunt joins as Group Director/Marketing Strategy,
WonderGroup. In her new role Hunt assist clients develop
effective marketing strategies and creative ad campaigns.
Previously Hunt has worked for Coactive Marketing Group and Procter &
Gamble.
-Brian Dundon has been appointed Director/Research Business
Development, WonderGroup. Dundon, a 17 yr. industry veteran, will be
responsible for all new business initiatives for the company’s research
and new product development divisions. Prior to his appointment Dundon
worked with companies such as NFO Research, The NPD Group, Market Facts
and Convergys.
-Anne Laun is named Sr. Consultant/Media Strategy,
WonderGroup. In this job Laun is responsible for developing
media strategy for all of the company’s clients, including Evenflo and
Pillsbury Baking. With 20 years of experience on her side Laun previously
worked with Empower MediaMarketing on accounts such as Jergens.
Kids Cable Network
Averages in thousands (000) for
Saturday, February 21,
2004, 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1689; K6-11 1056; TWEENS 9-14 677
DISNEY CHANNEL:
K2-11 900; K6-11 551; TWEENS 9-14 409
CARTOON NETWORK: K2-11 792; K6-11 480;
TWEENS 9-14 290
ABC
FAMILY:
K2-11 235; K6-11 189; TWEENS 9-14 128
TOON
DISNEY:
K2-11 160; K6-11 53; TWEENS
9-14 23 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network
Averages in thousands (000) for
Sunday, February 22,
2004, 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1379; K6-11 1006; TWEENS 9-14 683
DISNEY CHANNEL:
K2-11 985; K6-11 643; TWEENS 9-14 419
CARTOON NETWORK: K2-11 870; K6-11 469;
TWEENS 9-14 250
ABC
FAMILY:
K2-11 276; K6-11 241; TWEENS 9-14 150
TOON
DISNEY:
K2-11 152; K6-11 71; TWEENS
9-14 42 Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network
Averages in thousands (000) for
Monday, February 23,
2004, 6am-11pm, ranked by K2-11:
NICKELODEON:
K2-11 1189; K6-11 566; TWEENS 9-14 415
DISNEY CHANNEL:
K2-11 767; K6-11 402; TWEENS 9-14 321
CARTOON NETWORK: K2-11 735; K6-11 383; TWEENS 9-14
258
ABC
FAMILY:
K2-11 149; K6-11 143; TWEENS 9-14 141
TOON
DISNEY:
K2-11 116; K6-11 31; TWEENS 9-14
31 Source: MTVN Research from Nielsen Media Research Data
A MESSAGE FROM CYNOPSIS:
Kids!
Cynopsis:
Kids! A willing audience of 12,352
daily readers and growing daily.
Your upfront is looming. Anything you'd like to say?
Answer to yesterday's Trivia
Question:On what show can you read
the newspaper The Bay Mirror? CHARMED.
Kudos to: Scott Broock-Nickelodeon/NY; Abby van Horne-IMG TWI/NY:
Mary Cregan-Radio Disney/Atlanta; Sara Gross-Razor &
Tie/NY.
Today's Trivia Question:
Though you never saw her, nor heard her voice, she was a part of nearly
ever episode. Characters spoke to her over the phone all the time,
and always had a nice, albeit often exasperated and brief, conversation
her. Andy was always patient with her, while Barney was the most
exasperated, by nature. Who was this character?
(To answer the trivia,
click hereand
please remember to include your name, company, city and time zone.
Only the second four from each time zone will appear in tomorrow's
kudos list.)
Later -- Gwen
Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
02/25/04 5:56am Free
Subscriptions-- SubjectKids! Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at
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Copyright Cynthia Turner 2004
CYNOPSIS Kids! CLASSIFIEDS JOB OPENING:DIRECTOR/CORP. COMM., Nickelodeon/NY. 5 yrs PR exp dev./managing comm./media relations for Nick’s pro-social, public affairs, news, educ., corp. & research efforts to TV trade/educ/consumer media. www.mtvncareers.com(3/3)
JOB OPENING:DIRECTOR, VH1/CMT RESEARCH, New York. 9+ years exp in qualitative & quantitative market research. Excellent communication/presentation skills. Proven analytical skills/strategic thinking ability. www.mtvncareers.com (3/3)
JOB OPENING:AD SALES RESEARCH ANALYST/ Galavision/ NY: 2-3 yrs experience; Proficient Knowledge of National Nielsen products; strong analytical skills required. Email ~ specify research (3/3)
JOB OPENING:L.A. Based veteran distribution company seeks a GENERAL OFFICE MGR.Self motivated & extremely organized a must. Do basic office, phones, filing, mass mailings, book and manage tape inventory. Prefer MAC experience. E-mail resume to , subject CYN-024. (3/2)
JOB OPENING:AD SALES ASST, Galavision cable net/NY. College grad, self-starter, detail oriented, org. skills, able to multitask. Exc. PC skills req. (Excel, Pwrpnt). Bilingual- Spanish pref. Email: (2/28)
JOB OPENING:RESEARCH PROJECT MANAGER, TNT, New York. 4-6 yrs ad sales rsch exp needed; develop presentations & special projects; exp in Nielsen national systems required; apply to www.turner.com req # 19832BR (2/28)
JOB OPENING:SR RESEARCH ANALYST, CARTOON NETWORK/KIDS WB/ADULT SWIM, New York Ad Sales. Strong analytical/writing skills. Nielsen software experience. 2 yrs exp as rsch analyst req'd. Apply to: www.turnerjobs.com req #20288 BR (2/27)
JOB OPENING:NYAsian TV Network seeking articulate, motivated AD SALES PROFESSIONAL with exp. working with/for Asian Ad Agencies. Mainstream advertising experience a plus. Please send resume to (2/26)
JOB OPENING:AD SLS RESEARCH MGR/Discovery Nets-NY: 6+yrs exp in research at Cbl/Bdcst net. Exp w/all Nielsen systems, MRI, MMR and solid comm/analytical skills req. Prior mgrl exp a must. Apply: (2/26)
INTERNSHIPS - SCHOOL CREDIT ONLY:Evolution Film & Tape/LA. PRODUCTION INTERN and CASTING INTERN needed. Hard worker, punctual, organized, able to multitask, and handle fast paced environment. Email resume to: (2/28)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --
SITUATION WANTED: PRODUCER/DEVELOPMENT EXEC - LA. Seasoned vet in biography and reality genres looking for new opportunities to create good TV. I think TV should enlighten not dumb down! Please contact (3/2)
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SITUATION WANTED:Seasoned WRITER/PRODUCER/FIELD DIRECTOR. LA based. Credits include: entertainment; news; talk; documentary; reality. Willing to travel. Two-time Emmy nominee. (3/2)
SITUATION WANTED:NY/LA, TV DEVELOPMENT/CASTING DIR., Kid & Tweens TV. Have 15 yrs exp. Excellent organizational, interpersonal and communication skills (Very energetic & enthusiastic). Email: (2/28)
SITUATION WANTED:ENTRY-LEVEL/PA (LA) Looking for any type of entry level job for TV or Film. (2/27)
SITUATION WANTED:ON AIR WRITER/PRODUCER N.Y. - based. Desire work promoting Family oriented ; Christian friendly programming. 12+ yrs branding & commercial exp. Pls. Contact: Anna 718 398 0731 (2/27)
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