CynKids 08/31/04 Print E-mail
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CYNTHIA TURNER'S
CYNOPSIS Kids!
08/31/04

Good morning. It's Tuesday, August 31, 2004, and this is your early morning Kids! briefing.

With Director Mike Newell is still in the midst of making HP and the Goblet of Fire, which is scheduled to be released November 18, 2005, the HP rumor mill is hard at work about who will direct Harry Potter and the Order of the Phoenix, currently slated for release 2007.  HP fan website The Leaky Cauldron, sites an interview in The Times of India with movie director Mira Nair (Vanity Fair, Monsoon Wedding, Mississippi Masala), in which the director says that she is considering accepting an offer from Warner Bros. to direct the movie version of HP & the Order of the Phoenix.  For now, a rumor it shall remain.

Raven Symone, the star of Disney Channel’s sit-com That’s So Raven has inked a six figure development deal with ABC-TV for a 2005 primetime series.  Symone starred in Disney Channel’s original movie The Cheetah Girls (2003), which earned the network some of its strongest ratings.  Additionally, Symone plays a recurring role on the cable nets animated series Kim Possible.  Symone grew up in primetime TV, joining the cast of The Cosby Show when she was three years old, and later was on the sit-com Hangin’ With Mr. Cooper.

NY Yankee’s catcher Jorge Posada and NY Giants running back Tiki Barber will make guest appearances as baseball coaches of the Harlem Teen League in The N’s 6-episode miniseries Miracle’s Boys set to debut on the network February 2005.  Miracle's Boys is based on the young adult novel of the same name from author Jacqueline Woodson, about three orphaned brothers living in Harlem.

Paramount has begun production on the 30min comedy series, Related By Family, which is currently scheduled (though tentatively) to bow on FOX this January, 2005.  The series is about a group of teens who work at together at a mall and their various weird and unconventional home lives.  The show stars Amy Yasbeck (Wings, Alright Already), and will feature guest appearances, in an early episode, by American idol winner Ruben Studdard and finalist, Kimberly Caldwell.

Consolidated Sports Media Group Inc. has entered into a video distribution agreement with women’s soccer stars Mia Hamm and Tiffeny Milbrett for their Soccer Secrets and Fitness video series, which stars the two soccer players.  A national direct response TV campaign will launch shortly in the US, with the DVD series set for international release this November, 2004, and additional titles planned for release during the 2005/2006 soccer seasons.  The Soccer Secrets and Fitness video series features both Hamm and Milbrett as well as teammate Lorrie Fair, and is produced by Cloud Nine Entertainment.

If you are a Wheaties fan, beginning mid-September you will get your chance to dine with three top US Olympic champion athletes from this recent Athens Games.  Yesterday General Mills, makers of Wheaties, announced the upcoming release of new special-edition packages honoring record-breaking swimmer Michael Phelps, gymnastics champion Carly Patterson, and sprinter Justin Gatlin.  While General Mills doesn’t give out the exact numbers, there will be several million Wheaties boxes featuring the Olympians, each athlete appearing individually on the cover of 18oz boxes of Wheaties.

Michael Phelps and his Olympic teammates Lenny Krayzelburg and Ian Crocker have returned to the US and begin a 12-city tour with Disney’s Swim with the Stars tour beginning today, August 31, 2004.  Launching at Disney World in Florida, the tour will also make stops in the following key markets (chronologically): Atlanta, NYC, Baltimore, Chicago, Dallas, Denver, Las Vegas, Salt Lake City, Seattle, San Francisco and ending up at Disneyland in Anaheim, CA.  At each stop on the tour, the swimming champs will spend time with local school kids, at one school in each market, as part of a Disney outreach program to motivate, inspire and encourage kids to achieve.  Additionally, in each market there Disney will present a 2 hour swimming presentation highlighting the accomplishments of each swimmer, as well as swim demonstrations, races including a relay.

Current NFL quarterback brothers Peyton and Eli Manning and their former NFL quarterback dad Archie Manning, are the next in a long line of athletes to don milk mustaches as part of The National got milk? Milk Mustache campaign, which aims to inform consumers about the importance of calcium and additional benefits of milk, and ways to include milk in a daily diet.  The first print ad featuring the 3 Manning men will appear in the September 10, issue of USA Today.  Other NFL stars that have sported a Milk Mustache as part of the campaign include: Jake Delhomme, Brad Johnson, Tom Brady, Marshall Faulk, Steve McNair, John Elway, Rich Gannon and Brett Favre.

The Baker Dillon Group, an advertising/marketing/branding/promotion firm, has inked a strategic alliance with SportsInk, LLC, a sports communications and consulting company, to provide enhanced marketing for high school and college athletic programs and develop programs for Convention & Visitors Bureaus to attract sporting events.

Entertainment and licensing company Glick Entertainment will launch its new Monster Zappers toy line this September, with a direct response TV campaign.  Targeted to K4-10, Monster Zappers, is pretty much what you might be thinking, a kit that helps kids rid their room of those pesky monsters that come out when the lights come off, but in this case turns them into harmless creatures called Zaptsters.  The starter kit introduces a series of Monster Zapper characters, character trading cards, a door hang telling monsters to Keep Out!, a mini flashlight and a club membership application.  The TV spot, which begins airing tomorrow, is aimed at parents and primary in-home caregivers.

Marc Bennett has been upped to President/North America, Codemasters.  In an interview with GameDaily, Bennett explained that he will now oversee Codemasters’ publishing business, and will ‘focus on retail partners,’ and that he will be ‘going after and acquiring licenses with strong appeal that are suitable for video games,’ in addition to, ‘establishing relationships’ with indie game developers.  Prior to his promotion Bennett served as GM/North America, Codemasters.

Additionally, David Darling has been appointed Chairman of the Board/Codemasters Group Ltd.  Darling is taking over the role from his Dad Jim Darling, who will remain on the Board of Directors.  David Darling along with Dad Jim and Brother Richard to launched Codemasters 18 yrs ago.  Darling will focus his energies on expanding the company’s reach across all gaming platforms, existing and new, as well as guide the strategic development and growth.

Kids Cable Network Averages in thousands (000) for Friday, August 27, 2004 6am-11pm, ranked by K2-11:
NICKELODEON:              K2-11 1215; K6-11 665; TWEENS 9-14 393
CARTOON NETWORK:   K2-11   854; K6-11 527; TWEENS 9-14 349
DISNEY CHANNEL:         K2-11   692; K6-11 367; TWEENS 9-14 317
ABC FAMILY:                   K2-11   165; K6-11   88; TWEENS 9-14   70
TOON DISNEY:                K2-11     89; K6-11   36; TWEENS 9-14   19
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday's Trivia Question:   True or False:  Following on the lead set by Soupy Sales, Bullwinkle in one episode encouraged his young viewers to pull the dials off their television sets so the channel couldn't be changed and the kids would definitely be back for the next episode?   TRUE!  The following week Bullwinkle had to tell all the little kids to glue the knobs back on.  Kudos to: Steve Leblang-FX Network/LA.
 
Today's Trivia Question:  Who do all of these films have in common?  Hula Girl and the Fullback, Belly Dancers From Bali Bali, The Rain Dancers of Rango Rango, San Quentin Blues, Sing a Song of Sing Sing, and Mohawk Over the Moon? (to answer the trivia, click here or email B e sure to include your name, company, city and time zone. Only the second four from each time zone will appear in tomorrow's kudos list.)

Later -- Gwen

Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
08/31/04  4:01am
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