INTRODUCING THE
NEWEST
STRAWBERRY SHORTCAKE PROMOTION!!!
BERRY POINTS CONSUMER LOYALTY
PROGRAM Berry Points are featured on
Strawberry Shortcake merchandise available at retail!
Points are redeemable for exclusive merchandise at
StrawberryShortcake.com ONLY FROM THE INCREDIBLE WORLD OF
DIC! Contact: Jedd Gold at 818-955-5636 or
CYNTHIA
TURNER'S CYNOPSIS
Kids! 09/27/04
Good morning. It's
Monday, September 27, 2004,
and this is your early morning
Kids!
briefing.
China will get more MTV and Nickelodeon with a series of
new deals and plans unveiled by Viacom, Chairman/CEO, Sumner R. Redstone
at a press conference in Guangzhou Province this past Friday, including a
strategic partnership with Beijing Television, expansion plans for the
24/7 MTV service in the Guangdong Province and across China in general,
as well as extending its Nickelodeon programming agreement with China
Central TV. Commenting on the deals/plans Redstone said, ‘As the
only global brand with a 24-hour channel in China, MTV China’s expansion
in Guangdong – China’s most important regional advertising market – is
critical to our business development and paves the way for continued
growth of MTV’s 24-hour service in China.’
MTV China (24/7 service) will see the tripling of its distribution
within Guangdong Province by the end of this year, while the 24hr service
will also extend its reach to nearly 10m HHs across China. MTV
China will also launch a locally produced HIV/AIDS prevention campaign.
Viacom’s partnership with BTV will produce Chinese language music
& entertainment programming for distribution to BTV’s channels, and
to other channels across China, as well as globally.
Viacom is extending its agreement with CCTV for Nickelodeon animated
programming airing on the Chinese broadcaster’s kids channel, which began
airing Nick’s animated series in March 2004.
Viacom content partnership, this deal follows the company’s
announcement in March of China’s first production joint venture through
Shanghai Media Group (SMG), to create Chinese language kids programming
for distribution in China and abroad.
BET debuts its new fall 2004 lineup beginning Monday,
October 4, 2004, which includes programming attractive to tweens and
teens. New Programming includes:
BET Style: Hosted by Big Tigger (Rap City) and newcomer Melyssa
Ford, BET Style offers the inside scoop on entertainment, music, movies
and celebrity style. Tuesday & Thursday, 7:30p.
Girlfriends: A sitcom that ‘explores hot-button issues about family,
friends, careers, relationships … facing contemporary African-American
women.’ Tuesday, Wednesday, Thursday & Saturday, 8:30p.
Soul Food: Based on the movie of the same name, Soul Food is a
drama that follows the lives of a close-knit African-American Chicago
family. Tuesday & Thursday, 9p.
The Source Hip-Hop Music Awards-The Source Magazine and BET join
together again to salute to the best in hip-hop music. Tuesday,
November 30, 9p.
106 & Park World AIDS Day 2004: 106 & Park and the
Kaiser Family Foundation join together for this special that features
Health experts discussing HIV/AIDS in the African American Community, as
well as BET hosts and music artists to help get the word out about safe
sex. December, 1, 6p.
BET Rap-It-Up Film Showcase: Independent films on the subject of
HIV/AIDS and the African American community. BET’s Rap-It-Up program and
the Black AIDS Institute unveil two short subject films in recognition of
World AIDS Day. December 3, 2004, time TBA.
BET’s returning shows include:
106 & PARK: BET’s Top 10 Live; season five (including episode
#1,000), hosted by AJ and Free and featuring music celebrity interviews
and music videos. Monday-Friday, 6p.
RAP CITY: Tha Bassment, the series that features hip hop music
launches its 15th season. Monday-Friday, 4p.
The Student Center: Features music & entertainment news as well
as music trivia & some music videos from hip hop and R&B.
Monday-Friday, 3p.
BET.COM Countdown; the series features music videos selected online
by viewers, hosted by Young Sir. Monday & Friday, 7p.
Black Star Power Cinema; a showcase of the best in contemporary
African-American films. Monday & Friday, 8p, Saturday, 11p, and
Sunday 1p.
Club Comicview; stand-up comedy series, hosted by Rickey
Smiley. Monday-Friday, 10p.
BET: The Next; current music artists & music videos (hip-hop,
gospel, neo-soul, reggae and jazz), hosted by Terrance. Saturday,
1p.
MAAD Sports; sports interview series, hosted by Anthony Dorsett,
Jr. Saturday, 12n.
This Saturday, October 2, Nickelodeon will host its Worldwide
Day of Play US, in support of Let’s Just Play; its pro-kids project
that encourages kids to go out and get physical, the network will go dark
for three hours, 12n-3p, on Saturday, October 2. Programming
day, Saturday October 2, 2004:
12n-3p, during these 3-hours the network will be dark. Viewers who
tune in will see full-screen billboards showing kids playing, the
Worldwide Day of Play logo as well as messages suggesting ways for kids
to get out and play
3-6p regular programming
6-8p special programming event, including live interstitials (that
will feature ways for kids to get active) from Nickelodeon posts around
the world (US, India, the Philippines, Singapore, Malaysia, &
Australia) wrapping around Nicktoons, leading to the finale at 8:30p.
8:30p half hour live celebratory show that will feature musical
performances.
Additionally, online and on-air messaging promoting healthy
lifestyles will be featured on Nick Latin America and the Nick UK.
Paramount Pictures has optioned the worldwide movie rights to
Midway Games’ videogame, Fear & Respect, a game that is
currently being developed by writer/director John Singleton (Boyz N the
Hood, 2 Fast 2 Furious, Shaft). Christine Peters (How to Lose a Guy
in 10 Days) will work with the game developer to produce the film, though
the announcement did not include any details about how much or little
Singleton would be involved with the movie project. Fear &
Respect is a 3rd person urban/action adventure game that takes place in
the urban world of South Central LA, and follows the story of ‘a young
man who has to make survival choices in the urban world of Los Angeles:
Does he survive by inspiring fear, or does he survive by inspiring
respect in the characters he encounters-and what lessons does he teach by
his actions?’ The player is responsible for making decisions for
the protagonist of the game, which of course influence what happens
during the game as well as how it ends up. Fear & Respect is
currently slated for release in 4Q 2005 for PS2 and Xbox. No ESRB
ratings available as of this point.
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or
PG-13; September 24–26 The Forgotten (Sony / Revolution)
PG-13
Opening weekend $22.0m
Sky Captain/World of Tomorrow (Paramount)
PG $6.7m-2 wk total $25.6m
Mr. 3000 (Buena Vista)
PG-13
$5m-2 wk total $15.4m
First Daughter (Fox)
PG
Opening weekend $4.0m
Cellular (New Line)
PG-13
$3.7m-3 wk total $25.1m
Wimbledon (Universal)
PG-13
$3.4m-2 wk total $12.2m
Without a Paddle (Paramount)
PG-13
$2.4m-6 wk total $53.5m
Hero (Miramax)
PG-13
$2.3m-5 wk total $49.2m
Napoleon Dynamite (Fox Searchlight)
PG
$1.9m-16 wk total $35.8m
The Bourne Supremacy (Universal)
PG-13
$1.2m-10 wk total $172.2m Source: Box Office Mojo
Graphic novel publisher, Tokyopop announced it will release a
new Cine-Manga based on Disney’s classic animated movie,
Bambi in March 2005 to coincide with Buena Vista Home
Entertainment’s release of Bambi Special Edition DVD.
Oregon Scientific, Inc. has acquired the Barbie brand domestic
license from Mattel, Inc. for digital cameras and plans to have a new
product on the market by November. Oregon Scientific will present
the Barbie Digital Camera at the Toy Industry Association & Toy
Wishes Holiday Preview Show, October 5th in NYC, as well as at the
American International Fall Toy Show, at the Toy Building NYC, October
19-21, 2004 and again at its booth at 2005 CES, Las
Vegas. The Barbie Digital Camera operates on 2 AAA
batteries, and features an 8MB internal memory that can store up to 20
high resolution (640 x 489 pixels) images or 104 low res (320 x 240
pixels) images, also the camera can generate a short movie clip and when
attached to a PC can be used as a webcam. The camera comes bundled
with ArcSoft Barbe Photo Designer software, which can be used to download
pictures to a PC and manipulate the photos using Barbie clipart and
greeting card and calendar templates. Oregon Scientific 2004 line
of Barbie products also includes: the Barbie Interactive Dictionary, and
from previous lines include; Barbie B-Creative Education Center, Barbie
Interactive Talking Storybook, Barbie B-Book Desktop, Barbie B-Bright
Laptop, and Barbie Tote N' Teach.
Small World Kids, Inc. has acquired electronic learning &
related intellectual property from Neurosmith, a developer of
electronic educational toys for babies and preschoolers. The terms
of the deal were not disclosed.
Warner Bros. Pictures, the National Education Association’s Read
Across American and the Houghton Mifflin Company have joined
together to sponsor The Polar Express Reading Challenge and to
raise funds for struggling school libraries. Launching nationwide
this Friday, October 1, 2004, The Polar Express Reading Challenge takes
its name from Warner Bros. movie The Polar Express (opening wide November
10, 2004), which in turn is based on the Caldecott Medal winning book of
the same name by Chris Van Allsburg, encourages kids to explore the world
of adventure & knowledge through books. With an overall program
goal of 200,000-book titles read, teachers are invited to register their
students/classes for the program, and record the number of books read on
an official log for a 3-weeks ending October 22, which will make them
eligible to win a screening of The Polar Express for their classrooms, as
well as copies of Van Allsburg's work, movie posters signed by the author
and so on. Additional information and reading logs can be found at
www.polarexpressmovie.com
and the NEA website at www.nea.org/readacross.
New Age publisher, Llewellyn Publishing, will launch its new tween/teen targeted website, http://teen.lewellyn.com, October 1, 2004.
American Idol 3 finalist and teenager Diana DeGarmo (16) has signed on with the Wm Wrigley Jr. Company to help get teens across the country to help make a difference in their communities by participating in Wrigley’s newly launched ‘Wrigley’s greenup.’ DeGarmo will help speak to teens about getting involved in fixing up their communities. Targeted specifically to teens Wrigley’s greenup is asking teens to submit an idea about a specific problem area in their community that they would like to cleaned/fixed-up or ‘greened up’ as well as suggesting how they think this would improve the quality of life for people living there. A committee will wade through submissions and select up to 20 suggested projects and award the project submitting teens and their friends with a Wrigley sponsored ‘greenup’ event that will also include a variety of activities. The twenty or so events will take place during the annual Keep America Beautiful's Great American Cleanup March-May, 2005. Additionally, Wrigley will also sponsor a concert performance by DeGarmo, whose new album will be released December 7, in each of the winning communities, all of which will be held during summer 2005. Information about Wrigley’s greenup campaign is available to teens via the Simon D-Tour Live, which is touring Simon Mall shopping malls across the country through October 16, in school on The Channel One Network through October. Previously Wrigley’s greenup information was featured via an in-store promotion that ended August, 2004. More information is available at www.wrigleysgreenup.com.
In China last week the Shanghai Jinshan District Government announced Double Happiness table tennis equipment, manufactured by Shanghai Double Happiness Group Inc. in Jinshan District, Shanghai, was awarded China's Top Brand by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. Over the last several years Double Happiness has expanded its product range to include badminton and weight-lifting equipment. Founded in 1959, the Double Happiness brand has sponsored numerous international table tennis events, such as the Olympics in Sydney 2000 & Athens 2004, the 43rd World Table Tennis Championships in Tianjin & the 45th World Table Tennis Championships in Eindhoven, Netherlands, as well as the upcoming 48th World Table Tennis Championships to be held in Shanghai, and is preparing for the Beijing 2008 Olympic Games. Shanghai Double Happiness (Group) Inc. together with Shanghai Toys Import & Export Co., Ltd., Shanghai Leather Co., Ltd., Shanghai Shenglong (Group) Co., Ltd., and Phoenix Co., Ltd. settled in Jinshan District in May 2004
Kids Cable Network Averages in thousands (000) for Thursday, September 23, 2004 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1024; K6-11 445; TWEENS 9-14 302
DISNEY CHANNEL: K2-11 593; K6-11 330; TWEENS 9-14 284
CARTOON NETWORK: K2-11 570; K6-11 343; TWEENS 9-14 260
ABC FAMILY: K2-11 93; K6-11 62; TWEENS 9-14 123
TOON DISNEY: K2-11 85; K6-11 47; TWEENS 9-14 26 Source: MTVN Research from Nielsen Media Research Data A MESSAGE FROM CYNOPSIS: Kids!
If you read it here first,
why would you place your advertising
where others will read it 2nd, 3rd, or ... not at all?
Cynopsis Ad Sales
203.526.8978 -
Answer to Friday's Trivia Question: What Looney Tune character said: "If at first you don't succeed, get smarter I always say." BUGS BUNNY. Kudos to nobody! Lots of Daffy Ducks and Foghorn Leghorns, but not a single Bugs.
Today's Trivia Question: Who provided the voice of Hong Kong Phooey? (to answer the trivia, click here or email
. Be sure to include your name, company, city and time zone. Only the second four from each time zone will appear in tomorrow's kudos list.)
To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com
Searchable Archivewww.Cynopsis.com Cynopsis Kids! Ad Sales 203-526-8978 Submit Press Releases to Gwen Billings at jgkernis@aol.com
Copyright Cynthia Turner 2004
CYNOPSIS CLASSIFIEDS JOB OPENING: SEASONED PRINT/OUTDOOR MEDIA BUYER: Orange County, CA With some radio/TV experience too. Planning, negotiation, organizational skills a must. Great work environment. Email resume to: (10/1)
JOB OPENING: PRODUCTION COORDINATOR/CLIP CLEARANCE PRO-NY based Nationally Syndicated Daytime Talk Show. Exp in clip clearance a must to work w/news directors, other footage sources in securing rights. Email (10/1)
JOB OPENING: TV PROD. ACCOUNTANT/CLERK-NY based Syndicated Daytime Talk show. Resp. for AP, Pyrl, PO's, and Assets, work w/vendors, data uploads/downloads. Must know Excel/Vista. Email resume/salary req. to (10/1)
JOB OPENING: GMs & SALES MGRS/ Equity Bcsting for newest Univision affiliates in OKC, KC, Minneapolis, Detroit, Ft. Myers. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith
. EEO (9/30)
JOB OPENING: MEDIA PLANNER-MetroWest, MA- Detail-oriented strategist wanted. Min. 5 yrs exp. Develop plans, analyze options, manage client day-to-day. Passion for media, knowledge of MRI, Scarborough. Apply: (9/30)
JOB OPENING: UNIT MGR NEWS&DOCS PROD MGMT, MTV/NY Manage multiple dev. prod’s/budgets/crews/etc. Min. 3-5 yrs prod. mgmt exp. on single/multi cam shows. Must know MovieMagic EOE/M/F/D/AAP Apply: www.mtvncareers.com (9/30)
JOB OPENING: PROJECT MGR ONAIR CREATIVE, Comedy Central/NY Oversee inhouse prod. for promos/tapes/interest, etc. Min. 4 yrs prod. exp. in onair promos or prod. mgmt. EOE/M/F/D/AAP Apply: www.mtvncareers.com (9/30)
JOB OPENING: COORD. PROMOTION MARKETING, Comedy Central, NY. Develop/Execute sponsored on/off air promotions. Min. 2 yrs exp mrktg, adv, media. Excell. writing skills a must. EOE/M/F/D/AAP.Apply: www.mtvncareers.com (9/30)
JOB OPENING: ABC Networkin Burbank is looking for a RESEARCH ANALYST. 1-2 yrs exp in audience ratings analysis w/qualitative experience in analyzing focus groups & telephone surveys. Please submit resumes: (9/30)
JOB OPENING:RESEARCH: MANAGER OR SR. ANALYST, MSNBC/Secaucus, NJ: 3-5 yrs exp, media research pref'd. Nielsen systems (local & national) essential. Interest in news programming. Apply to www.gecareers.comand search by job#378317 (9/29)
JOB OPENING:ONLINE PRODUCER: North NJ. Manage prod. & contact w/ Fortune 500 clients on high-profile entertainment web sites & games. Need agency exp and HTML ability. Send resume in body of email to: (9/28)
JOB OPENING:SR. RESEARCH ANALYST-Nat'l Ad Sales/NICKELODEON-NY. Exp w/Nielsen sftwre, MRI/Simmons. Team player, exc analysis, comm., presentation & writing skills. Cable, online &/or Kids exp A+.Apply:www.mtvncareers.comEOE (9/28)
JOB OPENING:MTV NETWORKS-DIRECTOR, Affiliate Marketing (2): CMT & MTV2. Develop & oversee all channel strategies developed to support the channel's/MTV’s goals to the cable and satellite communities.Apply :www.mtvncareers.com (9/28)
JOB OPENING:PRODUCT DEV SR. MKTNG MGR, MENS LINE; L'Oreal USA; REDKEN; fashion/media/beauty industries pref. Product dev exp, good sense of mkt trends/style. Clg Deg; 3-5 yrs related exp. Resume/salary req to: (9/28)
JOB OPENING:MARKETING MANAGER/AFI eTV (American Film Institute), LA - Oversee marketing efforts; plan and execute all events. Previous marketing/events planning experience helpful. EM resume/salary to (9/28)
JOB OPENING:DIRECTOR OF SALES/Comcast Spotlight, Wellesley, MA. 10+ yrs sales mgmt exp. with proven ability to lead and motivate an 80+ member sales team in #5 market to achieve & exceed sales goals. Apply at www.comcast.com(9/29)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --
SITUATION WANTED: TV EXECUTIVE in talk, reality, entertainment. Seeks challenging position in PRODUCTION OR PROGRAMMING. Extensive experience in launches and start-ups.Very creative and excellent manager. Will travel.(9/28)
E-mail
for rates and specs for Job Openings. Your ad will be read by 85,430+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.
Are you looking for a job? Post your Situation Wanted Ad here -- Email
for specs.
