Good morning. It's
Wednesday, April 7, 2004,
and this is your first early morning
briefing.
Nielsen Media Research has announced it will delay the
launch of Local People Meters in New York City. The launch
was originally scheduled to kick off tomorrow, Thursday April 8, and will
now begin on Thursday, June 3. According to a statement from Susan
Whiting, CEO/President NMR, "The introduction of this advanced
technology in local markets will produce more precise and reliable data
about African American and Latino television audiences. However, it is
clear there is widespread concern about the introduction of this
technology in New York City. Out of respect for the elected officials and
community leaders who have voiced concern about People Meters, we are
rescheduling the launch in New York City so that we can fully answer all
their inquiries." The announcement was made in conjunction
with Congressman Charles B. Rangel and in response to criticism and/or
concern the LPM sample would under report African Americans and Latinos.
During the time period fo April 8 to June 3, Nielsen will take the
opportunity to meet with elected officials, Nielsen clients and community
leaders. Congressman Rangel and Nielsen will also create a task
force on TV measurement to ensure these two multi-cultural demographic
groups are fully counted and to make sure all Nielsen clients have the
best information and data to make decisions.
Tomorrow morning at 9am, CBS, NBC and ABC will all carry live coverage of
National Security Advisor Condoleeza Rice's testimony before the
Commission investigating the 9/11 terrorist attacks. Fox will offer
coverage to its affiliates.
Premiering
Tonight: Which will you
watch? The Bachelor on ABC at 9pm The Swan on Fox at 9pm
No longer premiering on CBS .... The Stones has fallen off the
schedule having sunk like ....never mind. Tonight CBS will air a
second ep of King of Queens. There are six Stones left in the can,
as yet unseen. A good thing?
And Fox has pulled Cracking Up off the schedule on Monday nights
after its less than stellar performance this past Monday evening.
For the time being, look for Fox to double pump Bernie Mac
8-9p.
Canadian documentary filmmaker David Paperny is pulling together a
new reality show - the reality of gay couples from the United States
getting married in Canada. According to Hollywood
Reporter, Paperny is chronicling the number of same sex marriages
being performed between American couples who have made the trek across
the border to become wed. The Gloucester Square Inns in Toronto is
offering gay couples wedding packages and Paperny will be installing his
cameras at the hotel to follow the weddings, the receptions and all the
trimmings. Paperny isn't the only one taking pictures.
Albert Neremberg, another filmmaker based in Toronto, documented
the Valentines Day gay marriages on the steps of the Toronto City Hall,
again featuring primarily American couples. Look for these series and
documentaries to be pitched to your network in the week's
ahead.
Merv Griffin Enterprises is getting into the reality
business with a new series based at Toronto's Humber College's
school of comedy. Merv will team up with Ernie Chambers, says
Variety, to produce the series, which will be pitched to the
networks in upcoming weeks. There will likely be a
competition/elimination element to the show as the students try out their
routines in various clubs and in the classroom. Says Merv:
"It's like 'American Idol,' except they don't sing -- they do
comedy."
The Surreal Life will return for a third season - only this
time it goes to VH1, not the WB. The series will include 10
one hour episodes and is scheduled to premiere in third quarter this
year, and though who the B, C and D list celebs are living in the
Hollywood house are still not known, casting is underway.
Mark your calendars - here are UPN's season finale
dates: The Parkers will have its series finale on May 10
at 8pm; I'm Still Alive, May 12 at 9p; Half & Half, May 17 at 930p;
Eve on Monday May 24 with a special one hour finale at 8pm; Girlfriends
finale, also one hour, airs on May 24 at 9p; One On One, season finale
airs in two parts, back to back, May 25 at 8p and 830p; Rock Me Baby
finale is May 25 at 930p; Star Trek Enterprise, May 26 at 8pm
Sidebar: How cool is it for UConn to win both the
Men's and the Women's NCAA Championship!
Apuesta Pictures is bringing more content to Spanish-language
television in the US and in international markets with several
projects in development. Apuesta has a first look deal with
Reveille (The Restaurant, etc.), Ben Silverman's production
company at Universal. According to Variety, projects in
development include a spinoff of the popular film Y Tu Mama Tambien
(co-produced by Apuesta Pictures' owner Jorge Vergara), and a reality
show focusing in on the Mexican Soccer team Chivas, which Vergara also
owns. Another project on the slate is a speech-less (literally) animated
series called Chivaldo y Pancho, and because it lacks speech, overcomes
all language barriers and therefore is expected to sell well
internationally.
Top Ten Basic Cable Ad Supported Network Rankings among
Total Viewers for
the week of Mar 29 - Apr 4,
2004 Primetime
(000) Total
Day
(000) NICK* 3376 NICK* 2269
USA 2407 NAN** 1305
TBS 2383 TNT 1215
TNT 2133 TBS 1056
ESPN 1882 CARTOON 1052
NAN** 1849 USA 991
FOXNEWS 1571 FOXNEWS 920
LIFETIME 1513 LIFETIME 914
CARTOON 1395 ESPN 706
MTV 1336 MTV 677 Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000
homes *Nickelodeon: M-Th 6:30a-9p; Fri 6:30a-10p; Sat 6a-10p; Sun
6a-9p
**Nick at Nite (NAN): S-Th 9p-6a; Fri-Sat 10p-6a
Top Ten Basic Cable Ad Supported Network Rankings
among A18-49 for
the week of Mar 29 - Apr 4,
2004 Primetime
(000) Total
Day
(000) TBS 1243 TNT 647
USA 1077 NAN** 630
TNT 971 TBS 612
MTV 760 NICK* 523
NICK* 709 USA 490
ESPN 687 LIFETIME 421
TLC 641 MTV 376
COMEDY 611 ESPN 368
SCIFI 597 FX 333
SPIKE 594 COMEDY 330 Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000
homes.
*Nickelodeon: M-Th 6:30a-9p; Fri 6:30a-10p; Sat 6a-10p; Sun
6a-9p
**Nick at Nite (NAN): S-Th 9p-6a; Fri-Sat 10p-6a
News Viewer Index for the week of
March 29 - April 4, 2004
in Total Viewers
Total Day Total Fox News/CNN/MSNBC/Headline Cable News Viewers
1.827 (000) Total Viewers. (-.5% vs. previous week). Of the cable news
viewership, Fox News had 50% of the viewing, CNN 27%, MSNBC 13%; and
Headline News 10%. Primetime Total Fox News/CNN/MSNBC/Headline Cable News
Viewers 2.944 (0000) Total Viewers (+5% vs. previous week). Of the
primetime cable news viewership, Fox News had 53%, CNN 29%, MSNBC 11% and
Headline News 7%. Source Nielsen Media Research
Intermedia Advertising Group's Top Ten Most Effective New Ads
for new campaigns airing the weeks of March 15-128
2004.The list is ranked by viewer's ability to
recall the new ads and their associated products and brands. The
Recall Score is the percentage of TV viewers who within 24 hours are able
to remember the brand of the ad they saw during normal TV viewing.
The scores are then indexed against the mean score for all ads during the
time period to create the Recall Index; 100 is Average. For example, with
a Recall Index of 239, the top-ranked Burger King spot was recalled more
than twice the average new ad during the period. Source
Intermedia Advertising Group Inc.'s 2004 Ad Performance Data Series
(www.iagr.net)
- 239 BURGER KING: Tender
Crisp--Ethan tells boss that they got the same thing
- 217 SIX FLAGS: Elderly man gets
off bus & dances in suburban neighborhood, shots of theme park
(:60)
- 209 PROPEL: Fitness Water--water
drops turn into athletes
- 191 LISTERINE: PocketPaks--man on
airplane falls asleep on woman's shoulder
- 198 OLD NAVY: Spring Break--reporters in
different locations toss microphone to each other
- 185 DANNON: Frusion--man asks
people on street to trade in their breakfast
- 183 TACO BELL: Fiesta Taco
Salad--woman confronts husband at his office
- 181 SIX FLAGS: Elderly man gets
off bus & dances in suburban neighborhood, shots of theme park
(:30)
- 176 VERIZON WIRELESS: In-Network Calling--man
fired by Donald Trump because he is not member of calling plan
- 164 UPS: Global Shipping--woman
in Chicago and Beijing send packages to each other's city
Monday night was the NCAA Men's Championship night, and NBC
took the night among A18-49 in fast affiliate ratings
from Nielsen Media Research, thanks not to basketball (that
was on CBS), but to Fear Factor and the finale of Average Joe
Returns. NBC led with a 5.1/14 A18-49 for the evening, quickly
followed by CBS 5.0/13, and then ABC 3.0/8, FOX 2.6/7, WB 1.3/4, UPN
1.1/3. At 8pm NBC's Fear Factor drew a 5.3/16, over CBS' repeat
sitcoms (3.5/10) and the first hour of ABC News special (2.8/9).
Bernie Mac and Cracking Up on Fox earned a 1.9/6; a repeat of 7th Heaven
on the WB a 1.2.4; and repeat sitcoms on UPN a 1.1/3. At 9p CBS was
in front with the first hour of the UConn v. Georgia Tech game earning a
5.7/14 A18-49, and a 7.4/19 M18-49, and 8.6/20 among M25-54.
Whereas the first hour of the 2-hour finale of Average Joe Returns drew a
4.7/12 A18-49, and was logically stronger in the female demos: 6.4/16
W18-49, 6.7/15 W25-54. Fox and ABC tied at an 8 share. At 10p, UConn won
for the school and the network with a 6.0/15 A18-49 (7.7/20 M18-49,
9.0/21 M25-54), followed by NBC's 5.3/13 for the final hour of Average
Joe (7.4/18 W18-49, 7.8/18 W25-54).
Hildi Santo Tomas, my favorite designer to watch (though she's not
stepping foot in my house) of Trading Spaces has turned her
attention to the family pet. Santo Tomas has teamed up with The
Iams Company to help pet owners with quick and inexpensive ways to
transform their pets from ordinary to extraordinary and healthy.
With the makeover kit from Iams comes a contest entry where pets and
their owners can win a free trip. But back to the pet thing and Hildi --
do you think she'll paste hay to the dog or give the cat a collar of
plastic flowers?
Dana Walden, President of 20th Century Fox Television, was named
VP/The Hollywood Radio & Television Society (HRTS). Dana
reports to Jordan Levin, President of HRTS and Dave Ferrara, Executive
Director of HRTS and is based in LA. The Hollywood Radio and
Television Society is an organization of West Coast executives from the
networks, stations, studios, production companies, advertisers, ad
agencies, cable companies, media companies, legal firms, publicity
agencies, talent and management agencies, performers, services, suppliers
and allied fields.
Gregg H. Liebman was named VP/CNN Ad Sales Research for
Turner Broadcasting System, Inc. (TBS, Inc.) . Gregg is
leading staff research analyses and strategy support for the CNN News
Group ad sales function, including CNN/U.S., CNN Headline News, CNNfn,
CNN.com and other CNN-branded news networks and services. He is
based in New York and reports to Jack Wakshlag, Chief Research Officer
for TBS, Inc. and works closely with Greg D'Alba, COO/CNN Ad
Sales.
Monday, April 5, 2004. Fast
Affiliate Household Ratings
for all Networks.
Fast affiliate numbers which reflect time period
data, not program data, and can change slightly once the finals come in,
particularly for LIVE programming (i.e. Football). Source Nielsen
Media Research. Time Period Averages Only. [p] = Premiere; [o] =
Original; [r] = Repeat CBS
9.4/15 Everybody
Loves Raymond [r] 7.6/13, Two and a Half Men [r] 7.3/12, NCAA Men's
Basketball Championship 10.3/16 Due
to the nature of live sports, CBS ratings are approximate.
ABC 7.8/12 Peter
Jennings Reporting: Jesus and Paul - The Word and the Witness
7.8/12 NBC 7.4/12 Fear
Factor 7.3/12, Average Joe: Adam Returns [finale] 7.4/12
FOX 3.5/6 Bernie
Mac Show 3.3/6, Cracking Up 2.5/4, That 70s Show [r] 3.9/6, That 70s Show
[r] 4.4/7
WB 2.6/4 7th
Heaven [r] 2.3/4, Everwood 2.8/4
UPN 2.0/3 The
Parkers [r] 1.9/3, Eve [r] 2.1/3, Girlfriends [r] 2.1/3, Half & Half
[r] 1.8/3 A18-49
NBC 5.1/14, CBS 5.0/13, ABC 3.0/8, FOX 2.6/7, WB
1.3/4, UPN 1.1/3
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
THE
O. C.
PRIMETIME'S #1 NEW DRAMA!
#1 Wednesday Night Drama
with All 18-34 demos beating
Law & Order & Stephen King's Kingdom Hospital!
#1 Time Period Choice
with HH and All 18-34 & 18-49 Demos,
#2 With 25-54 Viewers!
THE O. C.
Available Exclusively From
Warner Bros. Domestic Cable Distribution
Source: NTI Explorer, 3/24/04 or as noted. TP:
Wed 9-10pm. New drama rank based on 18-34 demos. US
Rating. The
History ChannelpresentsThis Day in History: 1985 - At the World Table Tennis Championships in
Goteborg, Sweden, China continues its longstanding domination of
international table tennis by winning top honors in every category but
one - men's doubles.
Answer to yesterday's Trivia
Question:"It's this dumb thing that Ross
made up because he was trying to fool our parents. It's a way of giving
the finger, without actually having to give it. I remember I cried the
night he made it up, `cause it was the first time that I realized that I
was actually cooler than my older brother." What is Monica
describing? WHEN ROSS IS SECRETIVELY FLIPPING OFF HIS PARENTS,
HE'D TURN HIS FISTS TOWARD HIMSELF AND BANG THE SIDES OF HIS FISTS
TOGETHER TWICE. Kudos to: Rose Miller-CABLEready/Norwalk CT;
Courtney Burke-Deutsch/NY; Keith Sklar-Active Media/NY; Laura
Savia-Unified Resources/NJ; Christina Mejia-KCEN/Waco; Karen Cain-Lowe
Worldwide/Dallas; Jessica Young-Turner Bcsting/Chicago; Berry
Ellis-Superstation WGN/Chicago; Stephanie Schwartz-Warner Bros./LA;
Cheryl Diaz-Dailey & Assoc/LA; Brian Dailey-Paramount Pictures/LA;
Maria Stasi-Pitch Perfect PR/Sherman Oaks; Nashwa
Nasreldin-Showtime/London; Laura Davis-Tiger Aspect Prods/London; Jessica
Weller-RTR Media/Toronto.
A MESSAGE FROM COMCAST
SPOTLIGHT Comcast Spotlightnow has the ability to segment markets both geographically and
demographically. Adtag and Adcopy enable advertisers to be more targeted
than they could ever be with broadcast. Comcast Spotlight - Spot
cable finally delivers. For more information
click here. Today's Trivia
Question: This dance craze was first introduced at a
cocktail party at Harlow's, an "in" discotheque in New York
City. It has several distinguishing characteristics, including
moving 'v' shaped fingers over the eyes and outward away from the
face. What was the name of this dance craze?(click
hereto respond to the trivia question and
please be sure to include with your answer your name, company, city
and time zone. Only the second four correct responses from each time
zone will be listed in tomorrow's kudo list.)
Later -- Cyn
Cynthia Turner's Cynopsis
04/07/04 5:26am
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WHAT'S ON
TONIGHT: WEDNESDAY, APRIL 7, 2004
COURT
TV The Investigation Channel SPOT CHECK:
Our Viewers' Higher
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+ YOUR
SPOT = Great
ROInvestigation
SPOT QUIZ: What was the name
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COURT
TV:Caught,
I, Detective, Forensic Files, Psychic Detectives, The Investigators
ABC My
Wife and Kids [r], My Wife and Kids [r], The Bachelor
[p] CBS 60
Minutes II, The King of Queens, The King of Queens, 48 Hours
FOX American
Idol, The Swan
[p] NBC The
Apprentice [r], Law & Order [r], Law & Order [r]
PAX AFV,
AFV, Early Edition, Diagnosis Murder
UPN Enterprise
[r], Enterprise [r]
WB Smallville
[r], Smallville
TELE Prisonera,El Alma Herida, Mujeres Apasionadas
UNIV Mariana
de la Noche, Bajo la Misma Piel, Don Francisco Presenta
