Cyn Int'l & Multicultural 1/25/07 Print E-mail
Cyn opsis: International & Multicultural Edition
1/25/07

Good Morning.  It's Thursday, January 25, 2007, and this is your first early morning International & Multicultural briefing.

INTERNATIONAL MARKET:

BBC World Service has teamed up with Bangladesh-based mobile content aggregator QA Konsortium to launch a comprehensive SMS news service in Dhaka. The service provides subscribers with news from the BBC gathered from all over the world via a single SMS sent to subscribers' cellular phones.  BBC news on demand is available in seven categories including Asia Pacific, Breaking News, Cricket, Entertainment, Football, South Asia and World News.

LIVING has signed Britain's Next Top Model star and model, Abbey Clancy, to appear in a new series with Janice Dickinson. The show, as yet untitled, will see Abbey taking on modeling challenges in each episode that mirror Janice's own career. Janice takes on the role of Abbey's mentor.  The show will be produced by Whizz Kid Entertainment and will be part of LIVING's 2Q2007 schedule.

Cablevision Systems Corp. has launched iO International, an array of nine international in-language packages, across the company's entire service area, with dozens of channels. The new services feature television channels from around the world, presented in Spanish, Russian, Italian, Chinese, Korean, Hindi and other languages.  Cablevision has launched these new international programming services through a technology called switched digital video.

HISPANIC MARKET:

Casting Call: Univision has a casting call for Nuestra Belleza Latina (Our Latin Beauty), its newest program and competition.  The competition is looking for women 18-27, fluent in Spanish and, if chosen as a finalist, must be available to reside in Miami during the length of their participation in the program. It will kick off on January 28 in New York City as it searches the U.S. and Puerto Rico to compete to win a contract as Univision's newest on-air personality and the chance to win more than $200,000 in cash and prizes.  The other calls will be on February 3 (Miami), February 11 (San Juan, PR), February 17 (Chicago), February 24 (LA), and February 27 (Houston).  Details of the show, hosted by Univision's Giselle Blondet, and entry info are available at Univision.com (Uniclave: Nuestra Belleza Latina).

Top 5 Broadcast Spanish Language Primetime Program Live +SD ratings for the week of January 15-21, 2006**
UNIV    Fea Mas Bella (M-F 8p)                          24.6 NHTI HH Rtg
UNIV    Mundo de Fieras (M-F 9p)                      18.6 NHTI HH Rtg
UNIV    Aqui y Ahora (Thu 10p)                          17.2 NHTI HH Rtg
UNIV    Duelo de Pasiones (M-F 7p)                    16.4 NHTI HH Rtg
UNIV    Bailando Boda Suenos (Sun 8p)               14.9 NHTI HH Rtg
*Source: Nielsen Media Research
Note: NHTI Ratings are based on 11.63 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.

Top 10 Broadcast English Language Primetime Programs Live +SD ratings in Hispanic TV Homes for the week of January 15-21, 2006
CBS     AFC Champ Post Gun (Sun 1018p)           12.6 NHTI HH Rtg
FOX     American Idol (Wed 8p)                         11.7 NHTI HH Rtg
FOX     American Idol (Tue 8p)                          10.9 NHTI HH Rtg
CBS     AFC Championship (Sun 645p)                 10.6 NHTI HH Rtg
CBS     AFC Champ Post Game (Sun 1023p)         8.4 NHTI HH Rtg
ABC     Grey's Anatomy (Thu 9p)                       6.4 NHTI HH Rtg
NBC     Golden Globe Awards (Mon 8p)                6.0 NHTI HH Rtg
ABC     Ugly Betty (Thu 8p)                              5.6 NHTI HH Rtg
CW      Friday Night Smackdown (Fri 8p)             4.8 NHTI HH Rtg
ABC     Desperate Housewives (Sun 9p)              4.8 NHTI HH Rtg
ABC     Extreme Makeover: Home Ed (Sun 8p)      4.0 NHTI HH Rtg
ABC     Wife Swap (Mon 8p)                             4.0 NHTI HH Rtg
*Source: Nielsen Media Research
Note: NHTI Ratings are based on 11.63 million Hispanic TV Homes

LATAM MARKET:

MEXICANAL's February lineup will include several premieres.
  • February 5 at 1a PST/1p CST - Los Caminos del Sur (On Southern Roads) - A new series showing viewers the natural wonders and customs of the state of Guerrero.
  • February 10 at 11a PST/1p CST - Pelibujos - A 60-minute program where a trio of young adventurers bring fun reports from different places all around the region.
  • February 10 at 7p PST/9p CST - Eva sin Adan (Eve Minus Adam) -  A new show with programs on style, fashion, pop culture, beauty, clubs, restaurants, and other topics of interest to women with Eva Flores.

AFRICAN AMERICAN MARKET:

In the lead up to National Black HIV/AIDS Awareness Day on February 7, BET Networks will roll out programming that features two new films and a youth-focused news special, as part of its public education partnership with the Kaiser Family Foundation, the Rap-It-Up Campaign.  In the U.S., Blacks account for half of new AIDS cases, while representing just 12% of the population. Among Black W25-34, HIV is the number one cause of death.
  • Kicking off this special HIV-themed lineup is Reflections, a short film from the first Scenarios USA/Rap-It-Up "What's the REAL DEAL on Growing Up in the Age of AIDS?" National Story and Scriptwriting Contest.  It will debut on BET on February 4 at 12p. Reflections, written by 17-yr old Keyana Ray, follows three young women and the issues they face in a community where HIV infection and drug abuse run rampant. The film is directed by Gina Prince-Bythewood while her husband Reggie Rock Bythewood managed the script revision process.
  • Behind The Scenes: Reflections, a 30-minute documentary featuring footage from the making of short film, follows on February 4 at 1230p.
  • BET will debut a BET News special, Sex, Myths and The Real Deal, a 30-minute show that examines common misconceptions that many young adults hold about HIV/AIDS on February 7 at 8p. The Ford Foundation-funded news special features fictional reenactments combined with commentary from HIV advocate Marvelyn Brown, doctors and medical experts, young people, and MC Lyte, Bow Wow, and Magic Johnson, among others.
  • Odicie, the winner of the 3rd Annual Rap-It-Up/Black AIDS Short Subject Film Competition (RIU/BASS), wraps up lineup on February 18 at 1230p.  Written by Beverly Abbott, Casey Arrillaga, and Wyndle Jordan, the short film features Sheryl Lee Ralph and details the story of 9-year-old Odicie Johnson, whose uncle died and the effect it had on her family.  Odicie will also be screened at the National Black Women & AIDS Conference in LA on February 10 at 2p and the National African American AIDS Conference in Philadelphia on February 12.
  • In addition to new on-air programming, BET and Kaiser unveil the launch of new informational and interactive resources about HIV/AIDS on
  • http://www.rap-it-up.com .

AOL Black Voices is offering coverage of the 2007 Sundance Film Festival at
www.blackvoices.com . The service is featuring video interviews with over 20 festival film stars including Chicago 10 , Ghosts of Abu Ghraib, Weapons, Send a Bullet, and more.

African American television homes in the US represent 13,450,000 households. Here are the Live +SD rankings for the week of January 15-21, 2006 - highest rated primetime network programs in African American TV homes according to Nielsen Media Research
CBS     AFC Champ Post Gun (Sun 1018p)            30.5 HH Rtg
CBS     AFC Championship (Sun 645p)                 27.6 HH Rtg
FOX     American Idol (Wed 8p)                         27.0 HH Rtg
FOX     American Idol (Tue 8p)                          25.9 HH Rtg
CBS     AFC Champ Post Game (Sun 1023p)         23.8 HH Rtg
CBS     Without a Trace (Sun 1030p)                 13.4 HH Rtg
NBC    Golden Globe Awards (Mon 8p)                 12.2 HH Rtg
ABC    Grey's Anatomy (Thu 9p)                        11.9 HH Rtg
NBC    Law & Order: SVU (Tue 10p)                   10.8 HH Rtg
CBS    CSI (Thu 9p)                                        10.7 HH Rtg
*Source: Nielsen Media Research

GAY/LESBIAN MARKET:

Logo is taking Noah's Arc, its flagship series about four African-American gay friends in LA to the silver screen in 2008 as Logo's first original theatrical film.  Currently in development, the film is expected to pick up after the show's second season finale. The series is created by and exec produced by Patrik-Ian Polk and his Tall Skinny Black Boy Productions.  He is expected to share in producing the film with Carol Ann Shine.

EXECUTIVE MOVES:

FremantleMedia Licensing Worldwide (FLW) named Sarah Marti to the newly created position of Creative Services Executive.  In this role, she will work with FLW's licensing teams in LA, New York, Miami and the central Creative Services team in London to oversee the development of products and promotions for FLW's catalog of brands, which includes American Idol, The Price Is Right and Family Feud amongst others. Sarah was previously Associate Manager with Disney Consumer Products.  She is based in LA and reports to Toby Prosser, FLW's Creative Director.

Bob Mann has joined Firestone Communications, Inc as SVP/Affiliate Sales for the ¡Sorpresa! Network. He will oversee all areas related to affiliate relations, sales/distribution and for expanding ¡Sorpresa!'s subscriber base. Bob, who will be based at Firestone's Texas offices, will report to President and COO, Leonard Firestone. Mann joins ¡Sorpresa! after 19 years at Showtime Networks, where he held a number of positions including Regional VP, GM for South Central, Southeast and Central Regions. Firestone Communications recently became as subsidiary of Juniper Content Corporation (f/k/a Juniper Partners Acquisitions Corporation).

Garfield Antonio joins RHNMedia as CFO. A veteran entertainment and media investor, he was key in the financings for Discovery Communications Inc. and BET. RHN.TV is a 24/7 cable network that focuses on Hip Hop lifestyle and culture, currently available in 22 million US HH.



Answer to Yesterday's trivia question: I'm a long time actor born on this day in the early 1900's, part of the 1972 film Poseidon Adventure and was the first center square in Hollywood Squares. Who am I?  AND A BELATED HAPPY BIRTHDAY TO ERNEST BORGNINE!  Kudos to:  Michael Portney-VerySMART Media/NY; Cliff Matis/Boca Raton FL; Mary Anne Wilkinson-NCC/NY; Bruce Rabinowitz-RAI Corp/NY; Frank Hagan-H2O Productions/Hollywood; Karen Bolt-Carrie Productions/LA

Today's Trivia Question: On this sitcom, a dentist and a psychologist shared a receptionist named Carol.  What show was this? ( with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos - Ariana
Ariana Rawls for Cynopsis: International & Multicultural Edition
1.25.07

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