CynMCE & Int'l 01/14/05 Print E-mail
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CYNTHIA TURNER'S
Cynopsis: MCE
01/14/05

Good morning! It's Friday, January 14, 2005, and this is your first early morning Multi-Cultural briefing.

Fox is responding to complaints from the Council on American-Islamic Relations (CAIR) about its recent airing of a 24 episode depicting Muslims as terrorists.  The network is providing television stations with public service announcements sponsored by the council to Fox affiliate stations with the airing decision left to each individual affiliate.  In the episode, an upper-middle class Muslim family was painted as a sleeper terrorist cell with the mother murdering to prevent the family from being exposed.  "What we are hoping to do is to try and mitigate the damages of the stereotypes because it can bring real-life consequences on American Muslims and their lives here," stated CAIR's spokeswoman, Rabiah Ahmed.

HISPANIC MARKET:

This week Philadelphia-based BroadRelay Inc. launched a new broadband international entertainment network named SIVOO!. On the www.sivoo.com site, SIVOO's first channel will offer more than 40 Spanish-language films on a pay-per-view basis with a two-for-one introductory special for the launch. More movie categories, soap operas and entertainment specials will be added SIVOO's Spanish-language channel in the future.  Additional material in other languages are in the plans as well.

The FCC has proposed a $28,000 fine against Univision Radio this week for a prank telephone call that hit the airwaves without permission of the person receiving the October 18, 2002 call on the Raul Brindis and Pepito Show.  In the unanimous vote, the commission stated that the airing violated a federal regulation that requires a broadcaster to inform a person that a conversation is being aired (maybe it's just me but then how would it be a prank call).  The $28,000 breaks down into $4000 for each of the 7 FM stations that broadcast the show.  To complicate matters, the radio stations were owned by Hispanic Broadcasting Corp at the time (Univision Communications Inc. bought the company in 2003).  Univision is reviewing the proposed fine ruling.  Univision argued that the show's host did not need to inform the person as the pranked person was a Hispanic Broadcasting employee as well as making the case that the stations were Hispanic Broadcasting-owned at the time.  The commission rejected both defences.

mun2 television will air an interview with Spanish actor Javier Bardem on its monthly series Toma 1 on January 29 at 6:30 pm.  Javier has starred in such movies as El Picaro (The Scoundrel) at age 6, Before Night Falls in 2000 and his recent film, The Sea Inside, to name only a few. 

Univision's 2004 4th Qtr period as compared to fourth quarter 2003:
Daypart/Program     Hispanic A18-49   Hispanic A18-34
Primetime                             +8%                       +17%
Total day                               +5%                       +12%
Cumulative growth in the fourth quarter:
7-10 pm novela block           +29%                     +37%
Rubi                                      +47%
Source: Nielsen Hispanic Television Index, Nielsen Hispanic Station Index or Nielsen Station Index.

Galavision's 2004 fourth quarter ratings brought in the network's largest total day audience ever.  It had a 4% growth with Hispanic Adults 18-49 years old.  The November 24, 2004 airing of Futbol Liga Mexicana's “Torneo De Apertura” quarter final match delivered Galavision's biggest viewership for Hispanic Adults 18-49 and came in at #2 that evening for Spanish-language TV ratings in the Adults and Men 18-34 group.  The network saw a 90% increase among Adults 18-49 for its October 5-30, 2004 Acafest Musical Specials, which began airing annually in 2001.  In addition, the November 13 El Chavo Marathon was the network's best rated 2004 comedy show with a 6% growth for its Adult 18-49 audience as compared to 2003.

TeleFutura's 2004 fourth quarter primetime Sweep period as compared to fourth quarter 2003:
Daypart/Market         Hispanic A18-49        Hispanic A18-34 yr olds
Primetime                             +34%                                +40%
Market Increases:
LA                                         +34%
Houston                                +16%
Dallas                                   +36%
Fresno                                  +46%
San Francisco                      +19%
Tucson                                 +14%
Sacramento                         +100%

Sign-on to sign-off                 +41%                               +46%
Market Increases:
LA                                          +35%
Miami                                     +15%
Houston                                 +26%
Dallas                                    + 7%
Fresno                                   +84%
San Francisco                       + 6%
Tucson                                  +64%
Sacramento                           +67%
Source: Nielsen Hispanic Television Index, Nielsen Hispanic Station Index or Nielsen Station Index.


LATAM MARKET:

WGBH International inked a distribution deal with HOLA Entertainment for Latin America.  HOLA will rep WGBH's full catalogue in the Latam region.


AFRICAN AMERICAN MARKET:

Wednesday's The Road to Stardom with Missy Elliott episode pulled in a 12% increase over its premiere last week's with 3.4 million viewers according to Nielsen Media Research preliminary ratings.  Compared to its January 5 premiere, the show had a 21% increase to 1.7/5 rating for the 18-34 year old age group, +17% for A18-49 (1.4/4), +14% for W18-34 (2.4/6) and +19% for W18-49 (1.9/5).  As for rankings, Missy Elliott's show came in at #4 for the 8-9 pm slot for the A18-34 and women 18-34 crowd.  It placed at #2 with the female teen group with a 3.3/10 rating and #3 for the total teens with 2.5/8.

The upcoming 2005 Independent Black Film Festival (IBFF) in Atlanta on March 3-6 has added another feature to its offerings.  Through the collaborative effort of IBFF and Atlanta-based Dallas Austin Foundation (working to increase urban youth participation), the “A Cinematic Tsunami” think tank will provide an official forum for those involved in many different aspects of the entertainment business to learn from and interact with each other.  More info at
www.indieblackfilm.org .

For the first time since Black Enterprise magazine began its ”75 Most Powerful Blacks In Corporate America” list 17 years ago, two of McDonald's African American execs, Don Thompson and William Lamar Jr., were recognized for their achievements.  The magazine's February issue acknowledges CEOs or those who have significantly contributed to generating revenue for major US companies.  Don Thompson is EVP and Innovation Orchestration Leader, Restaurant Solutions Group, McDonald's Corporation. William Lamar, Jr. is the SVP and chief marketing officer for McDonald's USA.

Queen Latifah was named as the hostess of the 47th annual Grammy Awards on February 13.  In addition to her hosting duties, the hip hop superstar will perform at the awards ceremony.

Boxing promoter Don King filed a defamation suit against ESPN for over $2.5 billion this week.  According to his lawyers, a SportsCentury episode broadcast in May called Don King "a snake oil salesman, a shameless huckster and worse" and asserted that he underpaid Muhammad Ali and murdered not only once (he was convicted and acquitted in 1954) but twice.

INDIAN/ASIAN MARKET:

Actor Amrish Puri passed away this week at the age of 72.  The Indian native actor was famous for his villain roles both in Bollywood and Hollywood and is best known in America for his role as Indiana Jones's foe in Indiana Jones and the Temple of Doom (1984) and Spielberg's Gandhi. He passed away from complications with a blood clot in his brain.

Imax inked another multi-theater agreement in China with the Chongqing Land Property Group for 3 large-screen theater sites in Chongqing (the largest city in the country with over 32 million inhabitants).  This deal will up Imax system's numbers to 22 in China by 2008.

GAY/LESBIAN MARKET:

MTV Networks' Logo will not see the light of broadcast until June 30 according to Brian Graden, president of Logo and president of entertainment for MTV, VH1 and CMT.  The new gay/lesbian-oriented channel was originally set to premiere on February 14.  In addition to a desire to hone the channel's creative aspects, the channel's president is faced with carriage issues with a present reach of only 3 million homes.  By the time the new launch date arrives, Logo will be available to 10 million subscribers with Comcast, Time Warner, RCN and Adelphia as possible new carriers.  Logo's original programming will include Noah's Ark, My Fabulous Gay Wedding and Cruise. The documentaries under Momentum's (its documentary division) belt include Beautiful Daughters, In the Name of Allah, Gay Fraternities and Sororities and Gay Republicans.   Logo has secured such films as HBO's Angels in America, Billy Elliott, Mullholland Drive, Far from Heaven, Being John Malkovich, In the Gloaming, Party Monster, The 24th Day and A Home at the End of the World.

INTERNATIONAL MARKETS:
        
The Biography Channel made its way to Spain and Portugal this week.  The channel is a A&E Television Networks (AETN) and Multicanal joint venture in these two countries.  It will be carried on TV Cabo, Cabovisao and several other cable MSOs in Portugal.  The Biography Channel will debut on select cable systems with more systems to be added as the year progresses.  Among the programming makes its way to Spain and Portugal will be Current Biography, (people in today's news), Idols (rock and pop music personalities), Crime (notorious crooks), Lives From the Past (historical people), Wealth and Power (successful business people), and others.  AETN and Multicanal first joined hands in 1998 with the formation of Canal de Historia, a History Channel affiliate.

The UK's Sky One (BSkyB's flagship channel) picked up the rights to Lions Gate Television's upcoming comedy titled Weeds.   Set to debut on Showtime in the summer, the series delves into the secrets of a make-believe Californian town where (you guessed it) one upstanding suburban widow takes to selling marijuana to keep her family together.  Mary-Louise Parker and Elizabeth Perkins star in the new show which will air on Sky One in the fall.

NBC Universal and Volkswagen joined forces on a new international marketing alliance estimated at $200 million set to initially focus on the US and European market.  The joint deal will include product placements into Universal films, movie premieres, DVD, theme park sponsorships and other NBC Universal properties and promotions.

Here's an interesting history show with Rachel Hunter as host…In addition to hosting a new reality show, Make Me a Supermodel, for the UK's Five, she will be the face on the Airborne TV/Discovery Networks Europe-produced Bra Wars:  Boom or Bust (1x60).  The Discovery documentary will trace the history of our modern day bra and its industry and is set to air on Discovery Health on February 27.  The Tiger Aspect Productions-produced Make Me a Supermodel (9x60) series will air on the Five network this spring (Rachel is an Ultimo lingerie spokesperson).  The UK series will award a top model agency contract to the winner of the contest.

Etc., ALL MARKETS:

Cecilia Persson was named as Director of Acquisitions for Cartoon Network, Boomerang and Toonami channels in Europe, the Middle East and Africa (EMEA).  She will oversee output agreements with the major studios including Fox, Universal, Paramount, Sony and DreamWorks from her base in the UK.  She was previously with the Middle Eastern digital satellite broadcaster Showtime as Director of Acquisitions, Planning and Channel Development.

WGBH International upped Betsy LeBlanc to Senior Sales Manager for Europe (excluding France, Germany and the UK) and named Andrew Campana as Head of Sales in Asia and the Pacific Rim.  Andrew was previously with Soundtrack Productions, Inc..



Answer to Yesterday's Trivia Question:  On what series would you find Frank the Potato Man?  PICKET FENCES.  Kudos to: Nereyda Matos-Univision/NY; Barry Solomon-Menudo Ent/NY; Andre Wiggins-ABC/Houston; Jennifer Murphy-Goldberg & Osborne/Phoenix.

Today's Trivia Question:  Where will you find this:  "Ars Gratia Artis" ? (click here with your answer and be sure to include your name, company, city and time zone with your answer.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos - Ariana

Ariana Rawls for Cynthia Turner's Cynopsis: M-CE
01/14/05  4:11am
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