Good morning! It's
Tuesday, January 18, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
The February 1-6 Caribbean World Series
will be played in Mexico with Dominican Republic, Puerto Rican,
Venezuelan and Mexican teams participating in the games. In the US,
Fox Sports en Espanol will air the series for television audiences
and New York’s 1280AM, Tampa’s 1300AM, Boston’s
890AM, Miami’s 1210AM and LA’s 930AM will bring the
CWS to radio listeners. R. Paniagua Inc. holds the
television rights for worldwide transmission excluding Puerto Rico,
Mexico, Venezuela and the Dominican Republic. The Dominican
Republic baseballers are the Caribbean World Series Champions (2 years
running). More info at
www.latinobaseball.com.
AOL Latino is offering up Super Bowl XXXIX playoff updates
with its exclusive coverage agreement with content partner Esmas. Found
under AOL Keyword: Rumbo al Super Bowl, the website will include current
results, NFL and players history, stats and pictures.
LATAM MARKET:
In more tsunami relief-related news, the
Mexican entertainment/media industry is joining forces to bring
money to Indonesia and Sri Lanka through the nonprofit Alliance for
Asia. At this point, Grupo Televisa and TV Azteca
have signed on with Televisa's nonprofit company Fundacion Televisa
handling recruitment and pledges with supermarket donations. The
National Chamber of the Radio and Television Industry, the
Communications Council and satellite broadcaster MVS will
take part in the relief effort with exhibitor Cinepolis donating
its January 20 box office proceeds to the alliane.
TOP 10 US SERIES ON BROADCAST TV IN
COLOMBIA,
NOVEMBER 2004
(Ranked by Rating, Indiv 2+) Channel
Program
Rating Viewers (000) CRC* Te
Voy a Ensenar a
Querer
10.16
1644.94
CRC
Futurama
6.58 1065.77
RCN** C.S.I.:
Miami
6.43 1042.05
CRC
La
Prisionera
5.62
910.2
CRC
Smallville
5.55
899.21
CRC
The
Simpsons
4.56
739.12
CRC
Grimm's Fairy
Tales
4.5
728.5
CRC
24
4.4
712.52
CRC
Disney
Club
4.39
711.4
RCN
Monk
3.79
613.82 CRC*: Caracol
RCN**: Radio Cadena Nacional
Average of Rating & Viewers for Total Runs in the Month
Source: Computer Applications Development, Inc. (CAD) Software &
Specialized Reporting
(
) / IBOPE
Media Information
AFRICAN AMERICAN MARKET:
A newly released Gospel Radio research
report from Interep showed that the number of US commercial
Black Gospel radio stations rose from 83 in 2002 to 284 in 2004. As
of 2003, religious music added up to 5.8% of total music sales from 4.8%
in 1993 with more and more current recording artists delving into the
gospel genre (i.e., Michelle Williams, Smokey Robinson, Billy Ray Cyrus
and Randy Travis). Although many of the cities with a hefty
African-American populations have a minimum of 1 Gospel station, over
half of the genre’s listeners are located in the Southeastern US
states. In terms of consumer demographics, Interep reported that
more than 17% of gospel listeners bring in $75,000+ for household income
with 71% as homeowners and 42% with at least one college degree.
Alicia Keys has been named to be only the third singer to perform
“America the Beautiful” at the Super Bowl on February
6. (The song was performed by Vicki Carr in 1977 and Ray Charles in
2001.) Alicia’s backup singers will be 150 Florida School for the Deaf
and the Blind (Ray Charles 1937 alma mater).
INDIAN/ASIAN MARKET:
Sesame Workshop has partnered with Turner
India, to produce Sesame India for Turner’s Cartoon Network
and Pogo channel’s in the region. Sesame India is targeted to the
157 million kids under the age of six. Debuting in 2006, the series
will feature new Indian Muppet characters, locally produced live action
and animation segments, and classic Sesame Street moments with Elmo,
Cookie Monster and the rest of the residents of the Street. The
series will be distributed on multiple platforms across India. To
best address the local needs of children and to ensure relevance to kids
and families in the region, Sesame India will incorporate a music, live
action and animation-centered curriculum created by Indian educators,
child development experts, and producers. In the first season,
Sesame India will be in Hindi with English words and simple phrases
incorporated into the series. Subsequent series cycles will be
available in other languages. In addition to the TV series, a
Sesame India radio program and outreach materials, including posters and
flashcards, will be distributed in both urban and rural areas.
Funding for the development phase of Sesame India was provided through
the US Agency for International Development and ICICI Bank.
GAY/LESBIAN MARKET:
New York City-based 8 Guys Out experienced
some resistance with several California radio stations when it asked to
take ads out announcing its new San Francisco and LA offices. The
gay men’s dining club for 40+ year olds is a spin-off of the Dinner
Introductions idea and company (for straight men and women to meet with 7
others over dinner in an upscale restaurant). San Francisco’s
KDFC-FM and KMZT-FM and LA’s KWTV-FM rejected the radio ads. The
classical station KDFC FM was the only one to send a rejection reply
stating that the station experienced an influx of complaints when they
aired an ad for the Boy Meets Boy television show. According to
KDFC, “management's concern is that similarly themed advertising might
anger many of our listeners”.
INTERNATIONAL MARKETS:
Blinkx’s new blinkx TV internet search
engine has launched. The software enables viewers to find
content through their TVs related to global television and radio programs
from 20 broadcasters such as the BBC, ITN, Sky News and all Fox News
Channel broadcasts. More info at
www.blinkx.tv
Fox International picked up a carriage
deal with NTL for its FX channel. The carriage
addition will add another 1.4 million subscribers to the channel’s UK
reach for a 8.9 million subscriber total. It will start
broadcasting on NTL in March.
Top 10 United Kingdom Box Office Estimates- January 7-13, 2005 White Noise
(Entertainment)
$4.77 million opening wk
The Aviator (Buena Vista
Intl.)
$3.53 million 3 wk total $3.96m
Alexander (Warner
Bros.)
$3.11 million opening wk
National Treasure (Buena Vista
Intl.)
$2.42 million 3 wk total $11.32m
Lemony Snicket’s…(United Intl.
Pictures)
$2.21 million 4 wk total $21.51m
The Incredibles (Buena Vista
Intl.)
$2.18 million 8 wk total $56.92m
Phantom of the Opera
(Entertainment)
$1.67 million 5 wk total $15.14m
House of Flying Daggers (Pathe Distribution
Ltd)
$1.27 million 3 wk total $5.50m
Without a Paddle (United Intl.
Pictures)
$1.22 million 2 wk total $3.40m
Vera Drake (Momentium
Pictures)
$830,872 opening wk *Source: Nielsen EDI and Variety
etc., ALL MARKETS:
Walt Disney Television International (India)named Amitabh Srivastava as Director of Affiliate Relations
for Disney Channel and Toon Disney. He previously
served as TV Today Network’s head of distribution and network
development.
Answer to Yesterday's Trivia
Question:According to this fellow, his
last name was a 'very old and respected name' which when translated meant
'the cattle are dying.' Who is this strange fellow? ARNOLD
DINGFELDER HORSHAK. Kudos to: Rob Taffner-SQAD/Tarrytown;
Evan Gordon-Hispanicity/Chicago; Jennifer Erskine-Waterman
Ent/Montecito.
Today's Trivia Question:
Whose slogan once said, "Progress is our most important
product"? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 01/18/05 5:19am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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203-526-8978
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Cynopsis:MCE CLASSIFIEDS - read by
more than 9,700+ readers every day JOB
OPENING:RESEARCH
ANALYST-Comcast Spotlight/Chicago.
2+ yrs exp cable ad sales or TV media research. Expertise in research
tools incl. Nielsen, CMR, Scarborough, SCR, Claritas, & others.
E-mail:
(1/20)
JOB
OPENING:ASSISTANT, NYC TV prod. co. seeking a person
w/strong wk. ethic, organizational and communication skills. Detailed
& creative w/2 years exp. in fast-paced tv environment
(1/20)
JOB
OPENING:DIR, BIZ
OPS, MTVWorld/NYC. 4-6yrs exp.
w/financial modeling, strat. plan & P&L mgmt. Strng written/oral
comm. skills. Fluent in Indian/Chinese/Korean/Russian language pref.
EOE/M/F/D/AAP. Apply
www.mtvncareers.com (1/20)
JOB
OPENING:SENIOR
PRODUCER, MTVWorld/NYC. 4-6yrs exp.
Prod, Strng org skills, Knwldg music/pop culture of
India/China/Korea/Russia. Fluent in Indian/Chinese/Korean/Russian
language pref. EOE/M/F/D/AAP. Apply
www.mtvncareers.com (1/20)
JOB
OPENING:PROGRAM PLANNER-4
SPOTS, MTVWorld/NYC. 3-4yrs exp.
Prod/Progrmer, Strng Knwldg pop culture of India/China/Korea/Russia. MUST
be Fluent in Indian/Chinese/Korean/Russian lang. EOE/M/F/D/AAP. Apply
www.mtvncareers.com (1/20)
JOB
OPENING:DIRECTOR/BRAND MGMT
& PROMOTION/PBS KIDS-DC
area.Lead team in planning, building and
implementing promotion and brand strategies, research and strategic
alliances for kid's brand.
Apply:www.pbs.org/jobs.
EOE (1/19)
JOB
OPENING:MTV
Networks-
DIRECTOR/AFFILIATE MKTG-TV Land/Nick @
Nite, NYC. Dev and oversee implementation of all channel strategies
to support the channel's goals to the cable & satellite communities.
Apply:
www.mtvncareers.com (1/19)
JOB
OPENING:
RESEARCH
ANALYST-King World/CBS-Short Hills, NJ.
1-3 yrs exp analyzing local mkts data, writing research-based sales
pres.; knwldg of Nielsen, WRAP Sweeps, Ovnt systems; Pwrpnt, Excel.
Resume:
(1/19)
