Good morning! It's
Monday, January 24, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Universal Music and Video Distribution (UMVD) is
launching a Spanish-language extranet geared towards the retail and media
industries. Mundo Universal will hold online resource
information connected to the Latin music industry, radio airplay info,
top genre sellers and more.
The top 10 Hispanic online industries saw large increases in the
number of active brand/campaigns from January-December 2004 in the US
according to The HispanicWebMonitor (Media Economics Group 2004) latest
report. Leading the pack was the auto manufacturers’ category with
an 81.70% increase to 109 campaigns, followed by telecommunications
carriers and resellers (including wireless) with 63 (+80%), auto dealers
with 44 (-13.70%), government divisions and public administration with 37
(+23.30%), non-profit organizations with 36 (+63.60%), motion picture and
video industries with 31 (55%), food and drinking places with 28
(27.30%), real estate with 28 (47.40%), food products with 28 (27.30%)
and credit card issuers with 27 ( 92.90%).
Univision will bring the annual Premio Lo Nuestro a la Musica
Latina (Lo Nuestro Latin Music Awards) to viewers on February 24 live
from Miami. The Eugenio Derbez-hosted show will begin airing at 8
pm with appearances from Marc Anthony, Paulina Rubio, Alejandro Sanz, Don
Omar, Chayanne, Los Temerarios, Horoscopos de Durango, Daddy Yankee,
Julieta Venegas, Los Tigres del Norte and David Bisbal and many
more.
LATAM MARKET:
Top 10 Mexican Box Office Estimates - January 7-13,
2005 Los Fockers (United Intl.
Pictures)
$3.06 million opening wk
La Leyenda del Tesoro Perdido (Buena Vista Intl.) $1.79
million 2 wk total $4.87m
Los Incredibles (Buena Vista
Intl.)
$1.34 million 4 wk total $13.82
La Nueva Gran Estafa (Warner
Bros.)
$986,456 2 wk total $6.25m
R. de Color Purpura 2
(Videocine)
$803,259 opening wk
Taxi (20th Century
Fox)
$253,256 2 wk total $1.39m
El Hijo de Chucky
(Gussi)
$169,223 2 wk total $921,464
El Expreso Polar (Warner
Bros.)
$165,206 7 wk total $7.69m
Alexander, Alejandro Magno (Warner
Bros.)
$118,446 6 wk total $5.36m
Una Navidad de Locos (Columbia
Tristar)
$109, 439 5 wk total $2.10m Source: Nielsen EDI and Variety
AFRICAN AMERICAN
MARKET:
Oprah Winfrey’s January 17 show brought in the
highest audience numbers for her show this season. With more than
15 million viewers watching, the show centered on the story of interior
designer Nate Berkus, a regular on Oprah, and his account of the
tsunami in Sri Lanka, the loss of and search for his partner and the
relief and search/recovery efforts.
Marriott International, Inc. has added on more responsibility to
its current contract with the African American-owned Burrell ad
agency. In addition to its current consulting, planning and
marketing tasks, the agency will take on outreach
opportunities/communication to minority travelers for Marriott.
Clear Channel Radio’s Keep Hope Alive with the Rev. Jesse
Jackson has now made it to 23 key markets across the US. Some
of the top markets included in its roster are Denver, Detroit, Miami, New
York, Philadelphia and San Francisco.
INDIAN/ASIAN MARKET:
Two morning radio hosts Star and Buc
Wild have pulled in complaints from the American Jewish Committee
and the US India Political Action Committee regarding a
December 15 show that reportedly aired profane and racist comments in a
conversation to a call center in India. Philadelphia’s WUSL Power
99 FM did suspend the hosts for 1 day but the organizations did not feel
this was enough and are pushing for more action from the station’s
managers.
GAY/LESBIAN MARKET:
Is SpongeBob SquarePants coming out?
Well, according to several conservative religious groups the cartoon
character is part of a pro-homos#xual video along with Barney, Jimmy
Neutron and others. (Possibly because of his hand-holding
tendencies with his fellow character Patrick?) Focus on the
Family founder James Dobson purported that the use of this character was
destined for elementary schools across the country as part of tolerance
promotion. However, the video’s creator, Nile Rodgers, denied the
connection stating that the video made no mention of s#xual identity but
instead focused on multiculturalism (it has already aired on several
networks including Nickelodeon). Nile’s We Are Family Foundation
created the video but, according to him, may have been confused with the
unrelated We Are Family company. We are Family has a gay
youth-oriented website. According to We Are Family Foundation’s
general counsel, Mark Barondeso, those who think the video promoted gay
causes need “to visit a doctor and get their medication increased.” Focus
on the Family countered with “we see the video as an insidious means by
which the organization is manipulating and potentially brainwashing
kids.”
here! Films picked up the North American distribution rights
to Inconscientes (Unconscious). The Spanish-language
romantic adventure is staged in 1913 Barcelona and will debut on the
service by autumn. Based on a Joaquin Oristrell, Teresa De Pelegri
and Dominic Harari screenplay, the Spanish film is produced by Tornasol
Films and Messidor Films with Uli Felsberg and Denise Booth.
Unconscious has been acquired in Argentina, Benelux, Brazil, Chile,
Italy, Mexico, Portugal and Venezuela
etc. ALL MARKETS:
PlanetOut Inc. named Eric Wilson as VP
of International Subscription Services. He will oversee the
company’s European, Asian and Latin American sales and operations. Eric
was previously with PlanetOut from 1999-2001. In addition, Jeff
Titterton is resigning as SVP of member sales and marketing with a
4-month transitional time period.
Liberty Media International's Latin-American distribution unit, Pramer
SCA, upped Alejandro Harrison as CEO following the
departure of Brad Johnson. He was previously VP of
operations.
BBC America named Richard De Croce as VP of
programming. He was previously with Comedy Central as VP of
international program sales.
Creative Civilization (Aguilar/Girard Agency) named Mike De La
Garza as Director of Client Services and Public Relations.
Answer to Yesterday's Trivia Question:This
48-room TV house is, according to the script, located at 173 Essex Drive,
though in reality it is the Filoli Estate in south of San Francisco. The
house was built in 1916 and is now a museum. Shots of the exterior of the
house were also used in the series Knight Rider as the home base of the
Foundation. Who, according to the script, lives in this house on Essex
Drive?THE CARRINGTON ESTATE on DYNASTY. Kudos to:
Robin Kenwood-ITN Networks/NY; Jim Devitt-WLTZ/Columbus; Jordan
Breslow-Mediacom/NY; and Gene Lavelle-Modern
Ent/LA.
Today's Trivia Question:Whose slogan hoped for "A great
weekend in every box"? (click
here
with your answer and be sure to include your name, company, city and time
zone with your answer. Unofficial rules: Only the second four correct
answers from each time zone will be mentioned; and once you've been
mentioned in any of the Cynopsis editions, you can't be mentioned again
that calendar week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE01/24/05 2:51amPress Releases forMCEcan be directed to
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