Good morning! It's
Friday, January 28, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
A recent Si TV and FGI Research
study with Roslow Research Group brought up several differences
between Latino and non-Latino 18-34 year-olds. The study surveyed
1000+ 18-34 year olds (705 Latinos and 303 non-Latinos). Here are
some of the highlights:
The young Latinos were 230% more likely to mention television or
radio advertising as "very influential" as compared to
Caucasian 18-34 year olds.
In terms of adhering to and setting trends, the Hispanic group is 69%
more likely to want to stay abreast of the latest movie and music trends
and twice as likely to attend films' opening weekends.
Technology beckons to this young Latino group with 33% more likely to
consider themselves as new product “early adopters” according to the FGI
Product Adoption Index versus 19% of young Anglo adults. They are 34%
more likely to have handheld devices, 26% more likely to possess a home
theatre system, 80% more likely to have a car DVD/video and 66% more
likely to have a plasma or large screen television.
Latino youth are also 26% more likely to attend pro sporting events,
17% more likely to go to a concert and 50% more likely to have gone out
dancing in the past year.
Indie MHz NETWORKS and journalist Jorge Gestoso are
embarking on a production joint venture with a new Spanish-language
series titled Jorge Gestoso. Set to debut on January 29 at 3 pm on
MHz, the series includes individual interviews with a multitude of
personalities from many walks of life. Uruguayan journalist
Jorge will host and conduct the one-on-one shows. He was the main
anchor of CNN En Espanol for many years in addition to other journalistic
and administrative posts. MHz NETWORKS is a non-commercial TV
broadcaster in the Washington DC area bringing global, educational and
arts programming in over 20 languages to the metro area's 4.9 million
residents.
TeleFutura will bring a behind-the-scenes look at its Objetivo
Fama talent search on January 29 at 6 pm on New York's WFUT and
WFTY. The Camino A Objetivo Fama: The New York Special will
show some of the competition's auditions, interviews and additional
footage. Two semi-finalists from the New York area will head to
Puerto Rico for the next phase of the competition set to air on January
30. The Objetivo Fama competition will continue every Sunday afterwards
until the winner is picked on on May 1.
A new guide to Hispanic marketing was released by Cal National
Bank. The Community Banker's Guide to Hispanic Marketing
includes info on developing products and services, understanding market
representation, challenges, solutions and more. More info at
www.CalNationalBank.com/pdfs/hispanicmarketing2005.pdf.
AFRICAN AMERICAN MARKET:
A new hip hop game show is being brought to
Spike TV's table this spring. Bring It To The Table
will place 2 members of different rap labels (or collectives) and
regions across the poker table from each other. The pot will
include jewelry (pendant, watch, etc. worth at least $5000) from each
players' "bling" collection to be auctioned off for proceeds to
the poker champion's charity of choice. Sergio Meyers (“Pony Boi”)
is the producer behind this game show as well as Spike TV's 10 Things
Every Guy Should Experience and the creator and exec producer of MTV's
Sorority Life and Fraternity Life.
The 24-hour commercial-free WAM! Channel is revving up for Black
History Month with a slew of programs geared towards the channel's family
friendly audience, tweens and teens. The channel's education block
will include the following films during February:
And the Children Shall Lead looks at racism during voter
registration in the South through the eyes of a girl in 1964.
Black Like Me chronicles a white journalist's journey to
experience being black in the South in the 1950s by undergoing
pigmentation treatments to darken his skin.
In Booker, the slavery to freedom journey and life of Booker
T. Washington is chronicled and dramatized.
The HD documentary Cosmic Africa delves into astronomy in
Africa.
The Road to Brown centers on the tale of segregation, the
downfall of the Jim Crow laws (and the lawyer who defeated it) and a
recognition of Charles Hamilton, an African American lawyer who helped
start the fight for school desegregation.
Simple Justice deals with the time when US legal system did
not protect or fight against injustices against African Americans and the
lawyers who fought to right the discrimination.
The 1910-based story, Words By Heart, centers on the only
African American family in a town and the troubles they encounter when
the daughter wins a competition.
Casting Call:
In their new series, T-Boz and Chilli will set out on a journey to
find a third group member to work with them in the studio and on a
concert. The hit female group lost Left Eye in 2002 in a fatal car
accident. For the next 8 weeks, the R U The Girl with T-Boz
& Chilli show will travel around the US auditioning potential
members. The auditions will be in LA on January 29, New York
on February 5, Chicago on February 8, Dallas on February 12, Washington
DC on February 15, Atlanta on February 19 and Miami on February 26.
More info on
www.upn.com.
MIDDLE EAST MARKET:
Guilty Productions inked a multi-year broadcast
deal with Fox Sports International for television broadcast rights
to Guilty Boxing's Guilty Fight Night. The weekly boxing
series will be available on Fox Sports International's sports programming
slate to over 1.52 million homes in the Middle East and Africa.
Guilty Fight Night airs fights, features and behind-the-scenes from
several locations across the US including Las Vegas, Tijuana (Mexico),
Connecticut, Puerto Rico, and California.
GAY/LESBIAN MARKET:
Q Television Network will air a special from the
2005 Sundance Film Festival as part of a mid-February episode of
the network's Q on the Move. The Nick Oram-hosted special
will feature interviews with many celebs and film professionals at the
Festival. Q is also the official sponsor of the Queer Lounge at the
Festival.
Etc., ALL MARKETS:
The rumble over a tsunamiparody song
on New York's WQHT-FM (Hot 97) by Miss Jones and the Hot 97 morning
team has grown to such an extent that the station's owner, Emmis
Communications, has indefinitely suspended the show's host/team. A
spoof on the "We Are The World" song, the parody used racial
slurs and made light of the disaster. More than 10,000 signatures
were gathered in an online petition from the Asian community. In
addition, New York leaders are pushing for federal fines, more apologies
and the layoff of the Rhythm Blues/Hip Hop's morning team beyond Emmis
Communications' January 24 on-air apology and 1 week pay dock for Miss
Jones and the morning crew (to be donated to tsunami relief).
According to the station, it "would like to clarify that no company
advertising on our station had any connection to the Tsunami Song, and no
company advertising on our station endorsed or sponsored the offensive
material aired on the Miss Jones morning show. We apologize for any
misunderstanding that may have caused listeners to believe that anyone,
other than the morning show staff, was responsible for the material that
should not have been aired."
The multicultural ad agency Muse Cordero Chen & Partners Inc.
has changed its name to Muse Communications Inc.. The
20-year old Muse centers on marketing and communications solutions
(web-based content, sales promotion, direct mail, branding, event
planning and execution, PR and media buying) for African-American,
Hispanic and Asian American and other ethnic consumers
J. Walter Thompson upped Craig Davis to Worldwide Chief
Creative Officer (CCO). In this position, Craig will work with
CEO Bob Jeffrey to change the ad agency's global division's focus from
account management to creativity and strategy. Craig was previously
CCO for Europe, Middle East and Africa.
Friday Fun
Fact: Stuart (or Stewart) is the most
famous “occupational” name in Scotland, and was the name of a line of
kings and queens which lasted almost 350 years.
Answer to Yesterday's Trivia
Question:What primetime series character
drove a fancy black Ferrari 365/GTB/4 Spyder/Daytona sports car
convertible automobile? SONNY CROCKETT on MIAMI VICE.
Kudos to: Alex Ullrich-TNS Media Intelligence/West Chester; George
Gerritsen-Uniworld Group/NY; Kathy Alexander-Spotplus y Mas/Dallas;
Lysette AvilesKok-Scripps/Knoxville; Bruce Ganville-Tantrum
Pictures.
Today's Trivia Question:
" ... Welcome to a private showing of three paintings, displayed
here for the first time. Each is a collector's item in its own way - not
because of any special artistic quality, but because each captures on a
canvas, suspends in time and space, a frozen moment of a nightmare. ...
" This is the opening of what show? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 01/28/05 3:32am Press Releases forMCEcan be directed to
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