Cyn Int'l & Multicultural 1/23/07 Print E-mail
Cynopsis: International & Multicultural Edition
1/23/07

Good Morning.  It's Tuesday, January 23, 2007, and this is your first early morning International & Multicultural briefing.

INTERNATIONAL MARKET:

The BBC and Google are reportedly in serious talks to offer up the British network's programming as a branded channel on the website.  The negotiations may even include content on the newest Googler in the neighborhood, YouTube.  BBC Worldwide is also interested in participating in the deal with advertising.

MTV Networks in Germany has decided it wants a name change.  It will now be known as Viacom Germany.  Make it so, #1.

DECODE Entertainment received a second season order for Planet Sketch from Nicktoons Network. The network has commissioned 26x11 episodes of the Aardman Animations co-production to debut in Spring 2007.  The show features a quirky collection of madcap characters brought to life with a unique brand of comedy and charm.

HISPANIC MARKET:

Boxing legend Oscar De La Hoya hosts a special on The Mexican-American War on February 4 from 8-10p on The History Channel en espanol.  In the special, modern-day scholars and authors from both sides of the border share the facts, views, and opinions on the 2-year war that was started in 1846 by U.S. President James K. Polk.

The fourth season of TeleFutura's reality show Objetivo Fama (Objective Fame) kicks off on January 29 at 8p with a series of specials before settling into its regular Monday 8p slot. The first show will feature a two-hour recap of the tryouts, followed by the 120-minute Las 20 Estrellas de Objetivo Fama (The 20 Stars of Objective Fame) on February 5 at 8p and the 30-minute Countdown to Fama (Countdown to Fame) on February 12 at 7p.  The competition will debut at 730p.  Mexican singer/actress Yuri will return as host.  The 20 aspiring singers will vie for a recording contract with Univision Music Group.

LATAM MARKET:

TOP 10 US SERIES ON BROADCAST TV IN ARGENTINA, NOVEMBER 2006 (Ranked by Rating, Indiv 4+)
Channel        Program                                        Rating         Viewers (000)
TELF*            La Tormenta                          6.5                 847.05
TELF             El Cuerpo Del Deseo                 6.36                822.65
TELF             Simpsons                               5.72                740.63
TELF             Ripley's Believe It or Not!          3.4                  445
CH13**         Amarte Asi, Frijolito                 2.95                381.44
CH13            House                                   2.65                342.25      
TELF            The Pink Panther                     2.15                278.68
TELF             ER                                       2.1                  270.65
CH13            Zorro                                    1.58                206.73
TELF            Supernatural                           1.58                203.28       
*TELF: Television Federal (Telefe)
**CH13: Artear
Average of Rating & Viewers for Total Runs in the Month
Does not include locally-produced US formats
*Source: Computer Applications Development, Inc. (CAD) Software & Specialized

AFRICAN AMERICAN MARKET:  BLACK HISTORY MONTH PROGRAMMING NOTES

Gospel Music Channel (GMC) will mark Black History Month in February with a slate of Saturday night "Front Row Live" concerts at 9p with artists such as Kirk Franklin, Fred Hammond, Byron Cage and Smokie Norful.  Allstate, Sunny D, Kraft and General Mills have signed on as sponsors for GMC's Black History Month programming, broadcast in high def.  Other programming for the month includes:
  • Sunday nights in February - GMC will present a slate of specials, beginning with the premiere of the digitally remastered Say Amen Somebody on February 4 at 9p.
  • February 4 at 10p - GMC will air a special edition of the network's "Faith & Fame" biography series, presented by Allstate.
  • February 11 at 8p - The original special, Hometown Gospel: Detroit, will air with host J. Moss.
  • February 18 at 8p - GMC will present Gotta Serve Somebody, The Gospel Songs of Bob Dylan, an exclusive special in which today's gospel artists reinterpret the gospel songs of Bob Dylan.
  • February 25 at 8p  A documentary special, Mahalia Jackson: Give God the Glory, will center on the artist's early 1970's European tour.

Baby Boomer indie network AmericanLife TV Network will air a full slate of programs for Black History Month, examining the Black experience, both in America and in Africa. Programming highlights for Black History Month include:
  • Two episodes of I'll Fly Away, the award-winning civil rights drama set in the 1958 South, will air on February 11 and 25.
  • Embassy Chefs, the original AmericanLife series which provides an insider's look at chefs in Washington, D.C.'s famous Embassy Row, visits the Ethiopian Embassy on February 1 at 630p and the Madagascar Embassy on February 20 at 630p.
  • An encore presentation of last month's special A Journey to Darfur, with George Clooney and his father Nick visiting the ravaged area of Darfur in western Sudan, will air on February 4 at 7p.
  • This is followed at 7:30 p.m ET by an encore presentation of Moments That Changed Us: Diahann Carroll, in which Nick Clooney interviews the singer/actress about the implications of her stereotype-shattering role in the late '60s sitcom Julia.

GAY/LESBIAN MARKET:

Showtime has gone to the virtual world.  No, no, not the network itself.  Its original series The L Word launched this week on SecondLife.com with all sorts of virtual 3D reality experiences.  Visitors to The L Word in SecondLife will have The Planet cafe, a dance club, an amphitheater, and stores in addition to the option to screen previously aired The L Word episodes.  The Electric Sheep Company created the content for Showtime.

EXECUTIVE MOVES:

The sales and client services divisions of MTV Networks International's Viacom Brand Solutions (VBS) Europe have been restructured to increase digital expertise by combining the digital media unit with the company's music and entertainment brands.  VP Tony Robinson will take on more digital media and Nickelodeon sales responsibilities beyond his current ones managing London-based services.   In addition, VBS Europe's EVP, Melisa Quinoy has named Antonio Canto as VP/Pan-European accounts.  He will now be based in London from his previous location in MTVNI's Asia-Pacific unit in Singapore.




Answer to Yesterday's trivia question:
  In an ad campaign for Sprint, what actress was known as the "dime lady?" CANDICE BERGEN    Kudos to:  Brenda Jones-El Diario/ImpreMedia/NY; Randy Barrios-GTC/LA; Jeff Meier/LA; Susan Arcidiacono-Frankie & Her Little Pals/Burbank

Today's Trivia Question: What real life Hollywood Love Birds were married on the set of Taxi? ( with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos - Ariana
Ariana Rawls for Cynopsis: International & Multicultural Edition
1.23.07

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JOB OPENING: MEDIA RELATIONS/Trylon SMR/NYC: PR firm w/ tech, media & telecom clients. 3+ yrs. media relations exp.Strong writing/strategic/online/acct skills. Full benefits, fast-paced agency.Res/ sal req:   (1/30)

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WINTER INTERNSHIPS - These positions are for credit only - nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

WINTER INTERNSHIP CREDITS ONLY: MEDIA RELATIONS INTERN/Oxygen Media: Gain entertainment publicity experience with Oxygen Media. 15 hours/week. Strong attention to detail and computer skills. Send cover letter and resume to (1/27)

WINTER INTERNSHIP CREDITS ONLY: PROD. INTERNS: Reality TV- Final Cut preferred. Prod. Co./NY seeks semester interns for hit series. Must be current student & available a min of 2 days/wk. Submit cover letter & resume to (1/25)

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WINTER INTERNSHIP CREDITS ONLY: MUSIC TALENT INTERN/VH1  LA Office: Looking for bright interns who want to learn about music talent booking & TV prod. Strong computer skills a must! Send resume and avail to (1/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --

SITUATION WANTED:  MRKTNG VP/Exceptionally Creative
: Seeks full-time position in NY metro. A great mentor and results-driven brand builder. (Retail, Financial, Ent & Kids) Contact/forward leads to: (1/30)

SITUATION WANTED: EXP. REALITY STORY PRODUCER/Field Director Available Credits include Nat Geo, Endemol, CBS, Spike TV, UPN, HGTV, Travel/Discovery. Email or info:   (1/30)

SITUATION WANTED: REALITY PRODUCER & SHOW RUNNER: Seeks employment. Extensive Development, Production, Story and Field experience. Network and Cable credits. (Reality, Lifestyle, Docusoap) (1/25)

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