Cyn Int'l & Multicultural 1/22/07 Print E-mail
Cynopsis: International & Multicultural Edition
1/22/07

Good Morning.  It's Monday, January 22, 2007, and this is your first early morning International & Multicultural briefing.

INTERNATIONAL MARKET:

LIVINGtv has licensed the basic cable TV rights in the U.K. to season one of reality series Top Chef from NBC Universal International Television Distribution. Top Chef airs in the U.S. on TV channel Bravo and is scheduled to air in the U.K. on LIVINGtv in 2007.

Tangerine Global inked a global agreement with NFL Network to offer the network's programming in high def to its luxury hotel partners internationally.  Tangerine recently kicked off the new deal by launching the network in Miami's Mandarin Oriental Hotel, a host hotel for Super Bowl XLI, and will continue to roll-out additional cities around the world for the 2007/2008 season.  The deal includes the network's regular season live game coverage in addition more than 60 hours of NFL Network programming leading up to Super Bowl XLI.

A small town comedy has made a big hit … Little Mosque on the Prairie, a new Canadian comedy show on Muslims in a Saskatchewan small town, brought in an audience of 2.1 million in its January 9 premiere and was one of the biggest successes for CBC in the past 10 years.  Several international networks are reportedly looking into it as well.  The show was created by a British-born Muslim woman who grew up in Toronto.

CROSS-MARKET:

Cedric The Entertainer has been signed on to co-host the 8th Annual Super Bowl Gospel Celebration. Premiering on Gospel Music Channel on February 3 at 10p, the show features artists including Yolanda Adams, Fred Hammond, Hezekiah Walker and a host of the NFL's top players. Kyle Bowser will serve as an Exec Producer of this year's event.

LATAM MARKET:

Universal Channel's Latin American division will begin offering exclusive content to Mexican company Telcel's mobile subscribers.  The content, to be offered on www.universalchannel.mobi , comes from Universal Channel and Universal Studios.  Universal will continue to roll the website out throughout the Latin American region after Mexico, according to World Screen.

Top 10 Mexican Box Office Estimates January 12-18, 2007
Rocky Balboa (20th Century Fox)                         $1.61 million  opening wk
Una Noche en el Museo (20th Century Fox)           $1.55 million  3 wk total $14.95m
El Descanso (United Intl Pictures)                        $699,975  opening wk
Fuera del Cielo (Videocine)                                 $670,514  opening wk
Cansada de Besar Sapos (Buena Vista Intl)            $551,669  4 wk total $4.86m
Eragon (20th Century Fox)                                  $395,542  5 wk total $9.72m
Lo Que el Agua se Llevo (United Intl Pictures)         $267,970  5 wk total $5.85m
La Telarana de Charlotte (United Intl Pictures)        $220,580  3 wk total $1.66m
007 Casino Royale (Sony Pictures Intl)                   $151,405  6 wk total $6.32m
Chicas Materiales (Videocine)                               $137,635  5 wk total $1.19m
*Source: Nielsen EDI and Variety

AFRICAN AMERICAN MARKET:

BET will premiere its new reality series One Night Only on January 27 at 1:30p.  The six 30m episodes follows a group of New Orleans high school kids and their drama teacher as they race to launch their own Dreamgirls play.

INDIAN/ASIAN MARKET:

Celestial Pictures signed a deal with Jaman Inc. to distribute 50 Chinese-language classics online from Celestial's Shaw Brothers library. Jaman will add the movies to their online and on-demand channels.  The movie genres include martial arts, horror, dramas, action, and more such as The Duel, The Legend of the Fox, and The Sentimental Swordsman.

EXECUTIVE MOVES:

Simon Guild is leaving his position as MTV Networks Europe's president and CEO.  After 14 years at the MTV division, he is leaving for some new challenges, albeit unnamed ones at this time.  Simon will help MTV Europe unit transition but has decided not to renew his contract.

Chorion Ltd. has appointed Jeff Norton as SVP/Brand Development. He has relocated to London and will oversee development of Chorion's kid's brands as well as the acquisition of new properties. Most recently, Jeff was Co-CEO at Lean Forward Media.

NATPE "tidbits:" International and multicultural networks and their 2007 programming and marketing directions

Telemundo Internacional
has seen an upward trend in viewer gains, in addition to 2006 news such as its 20th anniversary, a new Mexico office and the Yahoo-Telemundo collaboration.  So what is the network up to this year?  It will kick off the next 20 years with a new format for its Cada Dia morning show, launch a new afternoon game show called Buena Fortuna, and the primetime launch of a new telenovela, Zorro.  The series will be promoted online through Telemundo Internacional's collaboration with Sony.  The big news is the January 12 official closing of the deal for Telemundo Internacional to acquire Tepuy International.  It will remain as a stand-alone asset for now while incorporating Tepuy's distribution/sales capabilities to sell Telemundo and Telemundo International programming.  Telemundo grew programming slots in terms of households from 19,000 to 26,000 and was the second largest Spanish language content distributor in the world behind Televisa.  For 2007, Telemundo Internacional is planning to continue to distribute original content to international distributors from Telemundo and others (starting with Sempro's existing library, Chile's TVN content and U.S.- and Argentina-based Promofilm's) and continue to develop new formats and acquire scripts for Telemundo Studios to produce.  It will search for strategic co-production partnerships (i.e., Zorro with Sony) and development of digital media and licensing and merchandising, cellphone, and home video opportunities internationally.

SIVOO (formerly known as BroadRelay) has big plans for the next year. The 7-year old publicly-traded company already broadcasts 3 non-English language, multicultural networks in Spanish, Hindi and Chinese both linearly and with VOD options.   The company plans on launching the top 10 most popular non-English languages by the end of 2007 with Russian, Farsi, Hebrew, Korean, Philippine, Arabic, and Vietnamese channels.   Including all genres, each channel features professionally produced content from networks and distributors from whom SIVOO secured rights mainly for U.S. but also internationally.  Once all of the 10 channels are up and running, SIVOO plans to offer multiple channels under each main language with an ultimate end of 2007 reach of 5 million (expected February reach is 300-500,000).  It currently broadcast through the website and with partners such as Google, Brightcove, and Verizon and it's pursuing similar deals with other IPTV providers.  For its Spanish-language channel, SIVOO is adding Mexican films with 9 telenovelas under agreement and 4 currently in production. It is looking to add martial arts films to Chinese-language offering as well as more recent Hindi films and dramas and a musical channel under the Hindi channel.

TV5 Monde saw a 40% increase in year-to-year comparisons to 270,000 households with the biggest growth on basic digital in areas such as Louisiana with Cox in 13 of key parishes and increasing distribution in Maine through Time Warner.  World Cup was a big success for the network, which aired about 75% of the games.  TV5 Monde has the French-language U.S. rights to the Tour de France and offers live coverage.  It is also working on getting the U.S. rights to the Rugby World Cup (to be held in France) in addition to the rights it holds in other territories.  The network will also continue to air French League soccer with 1 live game every weekend at 11a.  Other continuing programs include Jour de Foot (Day of Soccer), Jour de Rugby (Day of Rugby) and Terre de Sports.  In 2007, they are looking to get more distribution and programming, especially sports and cinema (now air 4 screenings daily).  A news revamping may be in the plans as they presently air a Paris-based live newscast but may also produce locally-focused news.  E network's recent signing with the UN which may also lead to co-productions in the future.  Its VOD offerings may be expanded to include French lessons and an increased focus on kids programming in 2Q2007 for broadcast and VOD as well.

With all its new endeavors, ImaginAsian just wanted to say that its core TV business is still its core business. The multimedia company with its New York and LA theatres is currently focusing its early 2007 efforts on distribution and marketing for its newest release, Journey from the Fall.  It will release the movie first on March 23 in New York and LA followed nationwide in top DMAS with heavy Vietnamese populations on March 30.  It tells the tale of what happened to millions of Vietnamese in the aftermath of the Vietnam War and the fall of Saigon. ImaginAsian's main goal this year is to continue to distribute more through theatrical, home video, the Internet, VOD, ships, airlines, and TV to create Asian and Asian American markets.  It is looking to bring in more programming such as Korean and Chinese dramas, Pan-Asian multi genre films, and anime (all with English subtitles). On January 30, the network is launching a 120-minute primetime anime block geared toward A16-34 but is still looking for more anime for its morning and afternoon slots.  More sports content such as cricket, Sumo wrestling, and mixed martial arts and games shows are also in the works.  ImaginAsian is going to continue to create at least 3 shows (such as Comedy Zen) this year.

Here are a few additional notes to the NATPE news MTV Latin America and Nickelodeon Latin America released last week.   Nick Latin America will continue to renew licenses and production for Dora the Explorer.  It is looking to target an older audience as well with more live action and drama scripted for tweens.  Following this broadcasters' trend, Televisa's Canal 5 has placed Drake and Josh and Unfabulous in its 4-8p slot instead of younger animation.  Nick will try to do more co-productions for kids and tweens programming this year in addition to launching its Turbo Nick broadband channel in the region in early February (not in Brazil yet).  There will be five channels within the site.  As for MTV Latin America, it will continue to produce long-form (both scripted and non-scripted) series.  It is also planning to bring in the new non-scripted 24/7 series which centers on the lives of a group of LA promoter and musician friends.  The new show just premiered at the end of 2006 on MTV and will debut on MTV Latin American in the near future.

International Broadcast Communications, Inc. (IBC) is celebrating its fifth anniversary this year as a Canadian-based company with an LA bureau.  In addition to program sales and channel development, the company is handling Rainbow Media's VOOM HD and PBS documentaries.  By April, it will launch two VOOM HD channels in Asia and sign a potential Latin America VOD agreement.  For 2007, IBC is looking to expand the Star and VOOM HD channels.



Answer to Yesterday's trivia question:
   What Baywatch actor/actress starred in a 1980 film with Buddy Hackett? YASMINE BLEETH TOGETHER WITH BUDDY HACKETT IN HEY BABE!  Kudos to:  Willard Gittens-Black Entertainment Television/DC; Christopher Hall-Comcast Networks/NY

Today's Trivia Question: In an ad campaign for Sprint, what actress was known as the "dime lady?" ( with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos - Ariana
Ariana Rawls for Cynopsis: International & Multicultural Edition
1.22.07

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