Good morning! It's
Tuesday, February 1, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Univision Communications Inc. and Time Warner
Cable (TWC) inked a multi-year deal to bring the Spanish-language
media company's Univision Network, TeleFutura Network and
Galavision Network to the cable television provider's 11 million
subscribers across the US. TeleFutura Network will be rolled out to
TWC's Corpus Christi, Raleigh, San Diego, Harlingen, Laredo, Palm Springs
and Philadelphia customers. Galavision Network will be made available to
Waco, Rochester, Raleigh, Milwaukee, Greensboro, Northeast and Western
Ohio and Nebraska TWC viewers. Already offered through TWC's base
markets, Univision Network will continue to be carried in such key
Hispanic metro areas as LA, New York, Houston, San Antonio and San
Diego.
The Lab, a new Miami-based Hispanic advertising agency, is
opening its doors this week with a focus on branded entertainment and
non-traditional brand communications. Created by creative exec
Hector Prado and TV production exec Pablo Trench, The Lab will actually
be headquartered on a boat (brainstorming at sea may be an
option).
NBC Universal Cable is debuting Telemundo Puerto Rico today
throughout Cablevision's New York metro area (1.3+ million iO
digital cable customers). The new Spanish-language cable network
will air 35+ hours of programming a week with live news updates from
Telemundo Puerto Rico (WKAQ), Puerto Rican programs, sports, music
videos, movies and specials. Telemundo Puerto Rico will be included
in Cablevision's iO en espanol programming package in other select
areas.
AIM Tell-A-Vision will bring McDonald's-sponsored Latino
entertainment, cinema, film festivals and DVD weekly segments to American
Latino TV and LatiNation audiences in February. The McDonald's
Cine on American Latino show will air Latino-themed films while
McDonald's CineNation on LatiNation will broadcast a wider
variety of movies from independent companies, film festivals, indie
filmmakers in addition to recently-released DVDs and TV programs.
Both weekly shows are produced by Maximas Productions with Renzo Devia as
supervising producer.
Internet radio network Live365 and Spanish-language broadband
network PlanetaTV.com are collaborating on a joint venture to
create up to 150 Spanish-speaking Internet radio stations to be
made available free to listeners on PlanetaTV's broadband portals.
The stations will include a wide variety of Latino music including
tropical, salsa, rock en Espanol as well as pop, rock and hip-hop.
PlanetaTV will cross promote Live365's build-your-own-radio-station
product on its US, Spain and Latin America websites.
Latam
Market: The Top 10 Us Series On Broadcast TV In
Mexico charts has been postponed until tomorrow's Cynopsis
MCE.
AFRICAN AMERICAN MARKET:
BET and the Kaiser Family Foundation are
continuing their alliance on the public education initiative Rap-It-Up.
The effort was coordinated to educate BET's audience about HIV/AIDS
through information for young adults about s#xual health issues and
testing for African Americans. BET, the Black AIDS
Institute, and the Kaiser Family Foundation will debut their second
Rap-It-Up/Black AIDS Short Subject (RIU/BASS) Film Competition on
February 7. The network will also replay last year's winners,
Walking on Sunshine, on February 6 at 3 pm and Tangy's Song! at 3:30 pm.
ASIAN/INDIAN MARKET:
Walt Disney Television International (WDTI) inked
a Korean carriage deal with CJ CableNet's digital platform
Hello D for WDTI's preschool Playhouse Disney. The channel
debuts today. This follows up on Hello D's release on Korean MSO
Qrix Communications' Big Box Cable TV service. There are
approximately 3.5 million preschool-aged Korean children.
MIDDLE EAST MARKET:
Al-Jazeeramay be looking to privatize its
asset as its home country and main financier, Qatar, is being prodded
by such US toppers as VP Dick Cheney and Defense Secretary Donald H.
Rumsfeld to take some action against the Middle Eastern news
network. In addition to the heat the network is picking up from US
officials, Al-Jazeera is also angering other Middle Eastern governments
with its criticism of Arab leaders. According to the New York
Times, the network has added new editorial board members in order to
seek out a buyer.
GAY/LESBIAN MARKET:
WE (Women's Entertainment) will present an
original 30-minute special titled Love Files on February 13 at 10
pm. Delving into the theory behind and nature of love, the Orchard
Films-produced show will include relationship experts, celebrity couples
and interviews with both straight and gay couples.
INTERNATIONAL MARKET:
Italy's Rai and Fox Life networks
picked up ABC's Desperate Housewives from Buena Vista
International Television (BVITV). The series will debut on
basic cable channel Fox Life on February 17 as Desperate Housewives: I
Segreti di Wisteria Lane with the Rai launch scheduled for the
fall.
Top 10 United Kingdom Box Office Estimates- January 21-27, 2005 Closer (Sony Pictures
Intl.)
$4.54 million 2 wk total $9.17m
Team America: World Police (United Intl.
Pictures) $2.92
million 2 wk total $7.19m
The Aviator (Buena Vista
Intl.)
$2.75 million 5 wk total $9.76m
White Noise
(Entertainment)
$2.41 million 3 wk total $10.76m
Million Dollar Baby
(Entertainment)
$2.22 million 2 wk total $4.58m
Elektra (20th Century
Fox)
$1.97 million opening wk
Ray (United Intl.
Pictures)
$1.38 million opening wk
Ladder 49 (Buena Vista
Intl.)
$1.14 million opening wk
A Very Long Engagement (Warner
Bros.)
$947,431 opening wk
Lemony Snicket's…(United Intl.
Pictures)
$916,347 6 wk total $23.98m *Source: Nielsen EDI and Variety
etc., ALL MARKETS:
Univision Communications Inc. upped George
Ray to VP/Marketing & Business Development, Western
Region. Adam Wolf was named as VP/Marketing &
Business Development, Eastern Region. Both will oversee all of
the Univision/TeleFutura owned-and-operated, affiliate and Puerto Rico
stations' marketing & business development. George was
previously Senior Account Executive for National Sales at Univision
Television Group in LA. Adam held the same position in New
York. They will both report to Charlie Stuart, SVP of National
Sales for Univision Television Group with Ray based in LA and Wolf in New
York.
Hoy named Javier J. Aldape as Editor/ VP of
Product and Audience Development. He will oversee news and
editorial in addition to product and audience development across the
country. He was previously with Diario La Estrella as
publisher.
EMG (Ethnic Marketing Group, Inc.) upped SteveRoth
to VP/NewBusinessDevelopment. He was previously
Director New Business Development since 2002.
Telemundo Internacional named Rita Herring Luque as
VP/Sales and Operations. She will oversee the channel's
affiliate sales, ad sales, and programming units. Rita was
previously with MTV Networks Latin America as VP of Affiliate
Sales. She will report to Antoinette Zel, EVP of Telemundo Cable
and Network Strategic Planning.
Fleishman-Hillard Los Angeles named Iveliesse Malave as
VP. She will be oversee FH Hispania West initiatives under
FH Hispania director Rissig Licha. Iveliesse was previously with
Euro RSCG Magnet as VP/Hispanic practice director. She will report
to Hayley Sumner, SVP/director of LA consumer brand and entertainment
communications.
Answer to Yesterday's Trivia
Question:This location was billed as the
'wettest, soggiest, and dreariest place on Earth'. Where is
it? MOOSESYLVANIA (Rocky & Bullwinkle). Kudos to:
Frank Hagan and Dave Harding - Creative Differences/Studio City.
Today's Trivia Question: In this town you'll find such
notables as Seth Bullock and Sol Starr, a town which bills itself as a
"hellava place to make your fortune." Where is this
place? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/01/05 3:25am Press Releases forMCEcan be
directed to
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203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
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