Good morning! It's
Thursday, February 3, 2005,
and this is your first early morning
Multi-Cultural
briefing.
Nielsen Media Research is starting up a branding ad
campaign this month. The African American full-service
communications agency Burrell is collaborating with Nielsen on a
new awareness campaign to highlight the company and aspects of its TV
reports. In addition to its focus on Detroit metro media advertising,
Nielsen will release the print, radio, online and cinema ad campaign in
other US media outlets. Nielsen's informational ads are focusing in on
Asian, African-American, Arabic and Hispanic consumers with an eye on
informing them about Nielsen's TV ratings role. Print ads will be
found in Chinese-, Spanish- and English-language ethnic weekly
publications and national publications with radio ads on African American
and Spanish- and English-language Hispanic stations and on-screen
advertising in multicultural movie theaters.
HISPANIC MARKET:
Top 5 Broadcast Spanish Language Primetime Programs
for the week of January 24-30, 2005**
UNIV Amor Real (M-Th
9p)
27.4 NHTI HH Rtg
UNIV Rubi (M-F
8p)
26.8 NHTI HH Rtg
UNIV Don Francisco Presenta (Wed
10p)
19.9 NHTI HH Rtg
UNIV Aqui Y Ahora (Thu 10
pm)
19.4 NHTI HH Rtg
UNIV Mujer de Madera (M-F
7p)
19.3 NHTI HH Rtg Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some
shows that air Monday-Friday to include the 5 day average instead of
listing each individual weekday.
Top 10 Broadcast English Language Primetime Programs in Hispanic
TV Homes for the week of January17-23, 2005 FOX American Idol (Wed
8p)
9.5 NHTI HH Rtg
FOX American Idol (Tue
8p)
9.4 NHTI HH Rtg
FOX Simple Life 3 (Wed
9p)
7.2 NHTI HH Rtg
UPN WWE Smackdown! (Thu
8p)
6.7 NHTI HH Rtg
FOX Simpsons (Sun
930p)
6.0 NHTI HH Rtg
NBC Medium (Mon
10p)
5.9 NHTI HH Rtg
ABC Extreme Makeover: Home Edition (Sun
9p) 5.9 NHTI HH Rtg
NBC Law & Order: SVU (Tue
10p)
5.7 NHTI HH Rtg
ABC Extreme Makeover: Home Edition (Sun
8p) 5.6 NHTI HH Rtg
CBS CSI (Thu
9p)
5.5 NHTI HH Rtg Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
AFRICAN AMERICAN
MARKET:
CNN Student News, a weekday news broadcast geared
toward middle-high school students, will begin its Black History Month
programming with shows showcasing the month's background and history
through significant people and event vignettes and news. In
addition to the show's broadcasting focus in February,
www.CNNStudentNews.com will include a web special with timelines, a glossary, a
history of segregation and the civil rights movement with additional
learning tools for educators.
Black STARZ! is bringing its original documentary Unstoppable:
A Conversation with Melvin Van Peebles, Gordon Parks and Ossie Davis
to the big screen with two special New York screenings of the film on
February 9 at 7:30 pm at the Time and Life building and on February 10 at
7:30 pm at the Museum of the Moving Image. The Black Filmmaker
Foundation, Time Warner Inc., BE@T (Black Employees at Time) and Museum
of Moving Image co-production is set to air on Black STARZ! on February
13 at 8 pm.
Radio Disney honors Black History Month throughout
February. The on-air series includes segments such as Black History Facts
which features heroes from business, science, sports, and politics and
Awesome African-American Heroes, which features Destiny's Child and
highlights outstanding African Americans both past and present. The Black
History Mystery is an interactive game that invites listeners to call in
and receive clues about the identity of famous African
Americans.
African American television homes in the US represent 13,170,000
households. Here are the rankings for the week of January 24-30, 2005
- highest rated primetime network programs in African American TV
homes according to Nielsen Media Research
FOX American Idol (Wed
8p)
23.5 HH Rtg
FOX American Idol (Tue
8p)
23.3 HH Rtg
UPN Girlfriends (Mon
9p)
14.7 HH Rtg
UPN One on One (Mon
8p)
12.9 HH Rtg
CBS CSI (Thu
9p)
12.9 HH Rtg
UPN Half & Half (Mon
830p)
12.7 HH Rtg
UPN Second Time Around (Mon
930p) 12.6 HH Rtg
FOX House (Tue
9p)
12.5 HH Rtg
CBS Without a Trace (Thu
10p)
12.1 HH Rtg
CBS CSI: NY (Wed
10p)
11.6 HH Rtg Source Nielsen Media Research
INDIAN/ASIAN MARKET:
World Wrestling Entertainment (WWE) inked a
5-year deal with Ten Sports for carriage of 2500+ WWE first-run
programming hours in India and the subcontinent. WWE's flagship
brands Raw and SmackDown! are included in the agreement set to bring
WWE's programming to Ten Sports' 30+ million households on cable and
satellite networks.
GAY/LESBIAN MARKET:
here! Films obtained the global distribution
rights to S#x, Politics & Cocktails from KUBA Pictures
with an anticipated April 1 theater release date. In this
comedic film, the main protagonist, Cuban filmmaker Sebastian, finds
himself on an interesting adventure seeking to find love. Julien
Hernandez writes, directs, produces and stars in the film with Marisa
Petroro, Paul Lekakis, Don Max, Seth Macari and Alex Douglas.
The gay/lesbian travel series Bump!'s second season has been
ordered up by Canada's PrideVision TV in addition to a first
season sale (26x30) to the US' here! TV and France's
PinkTV. The show delves into the social and tourist aspects
of different locales around the globe. Bumper 2 Bumper Media (B2BM)
is the creator, developer and producer behind the series with Portfolio
Entertainment Inc. handling the international distribution sale.
B2BM is a joint venture between Pink Triangle Press and Les Tomlin (Peace
Point Entertainment Group's President).
A gay Baghdad man's attempt to chronicle life before and during the
war in Iraq has produced a documentary now destined for the
International Film Festival in Rotterdam. The Baghdad Blogger -
Video Reports from Iraq film is a culmination of Salem Pax's blog and
video diary that began attracting hundreds of thousands of readers
looking to hear his views on Iraq's politics and being gay in the country
and under Saddam Hussein's rule.
INTERNATIONAL MARKET:
Twentieth Century Fox Television Distribution
inked a deal for the fourth season of Temptation Island.
With the first 3 seasons already airing on the European networks, the
Fox World format was renewed by SBS Group's VT4 (Belgium)
and SBS 6 (Holland). Both networks will continue to work
with Fox World Productions to co-produce the fourth season in Dutch with
a Belgian/Dutch cast.
The Michael Jackson trial is set to resume on Monday, and as you
might imagine Court TV plans to bring you every step of it,
whether you are here on domestic soil, or across the pond. Court TV
and UK's Channel Five News have forged an agreement whereby Court
TV will provide the trial coverage oversees with Diane Dimond reporting
with updates as warranted.
A&E Home Video picked up the global rights to Paul
McCartney In Red Square concert set to debut internationally in the
spring. The show previously aired on A&E Network with concert
footage and behind-the-scenes footage.
The animation channel Boomerang will make its debut in South
Africa on March 1 on the country's DStv platform. In addition
to South Africa, the Turner Broadcasting 24-hour network focusing on 3-10
year olds will launch in Botswana, Lesotho, Malawi, Mozambique,
Namibia, Southern Angola, Swaziland, Zambia and
Zimbabwe. Cartoon Network, Boomerang's sibling channel, is
currently the top kids channel on DStv's platform with its focus on 6-12
year.
As a response to the recent increase in racially motivated incidents at
soccer (football) games in Europe, several top soccer players have teamed
up from across Europe for a new campaign called Stand Up Speak
Up. The goal of the campaign, created by Nike, is to
reach out to the 'silent majority of non-racist fans to speak up against
racist abuse in stadiums.' An ad featuring players, shot in five
different languages, encourages fans not to stand for this behavior is
currently airing throughout Europe. Each version of the ad features
top soccer players Thierry Henry and Ronaldinho as well as specific
players related to the different language versions: English-Rio
Ferdinand, Ruud Van Nistelrooy; French-Claude Makalele, Phillippe Mexes;
Spanish-Carlos Puyol, Roberto Carlos; German-Christoph Metzelder, Otto
Addo; Italian-Adriano, Fabio Cannavaro. Additionally, The Stand Up
Speak Up organization has produced 2.5m black and white interlocked
wristbands, which are being worn by player throughout Europe and will be
available to fans from February 6, for a donation of $2.60 (€2 or
£1.50). Profits from bracelet sales will go into the Stand Up Speak
Up fund, which is being administered by the Brussels based King Baudouin
Foundation, an independent not-for-profit organization that will
distribute funds to groups throughout Europe that are focusing on racism
and sports issues.
Imax Corporation and Pathe Netherlands signed an agreement
to create the country's first commercial Imax theater in
Amsterdam. The first movie set to air on the new screen in the spring
will be 20th Century Fox's CGI cartoon Robots followed by Charlie and the
Chocolate Factory in the summer of 2005.
etc., ALL MARKETS:
here! named Stephen Macias as VP of
Publicity. He will oversee the network's original series, films
and general entertainment programming. Stephen was previously
Entertainment Media Director for the Gay & Lesbian Alliance Against
Defamation (GLAAD). He will be based in LA and report to Karen
Flischel, here!'s General Manager.
Answer to Yesterday's Trivia
Question:This TV notable played
him[her]self in several sitcoms including Night Court, Mary Tyler Moore
Show, Cheers, and Newhart and films including The Newton Boys and Cancel
My Reservation, and provided a voice on The Simpsons. Who is this
person? JOHNNY CARSON. Kudos to: Jordan
Breslow-Mediacom/NY; Molly Boyle-Three Roads Comm; Jeanine Ollivier-The
BPS Group/Cape Canaveral; Meghan McGuinness-Harris Corp./Colorado
Springs; and Kathleen Campbell-WBEI/Burbank.
Today's Trivia
Question: Who is Maria Rosaria Pilar Martinez Molina
Baeza better known as? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/03/05 3:41am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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free.Copyright Cynthia Turner 2005
Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:MGR, MEDIA PLANNING
& MUSIC VIDEO PGMING-NOGGIN/THE
N/GAS, NY. 3+ yrs pgm/media planning/sked exp. to oversee branding,
promotion, interstitial, and music video inventory across 3 brands. Apply
www.mtvncareers.com EOE (2/10)
JOB
OPENING:SALES
PLANNER, Telemundo, San Antonio.1-2
yrs planning exp at cable net or agency; prep/exec sales proposals,
oversee/maintain accounts, liaison btwn AE & client.Bilingual
pref.Apply
www.gecareers.com
job #390195 (2/10)
JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/16)
JOB
OPENING:PUBLICIST/OLN, Stamford, CT. Exceptional verbal and
written skills, 3 yrs PR exp req'd; cable or sports industry a +. See
www.olntv.com for more info. Resume/salary:
(2/9)
JOB
OPENING:MKTG
COORD/OLN, Stamford, CT.Provide
support to Media and Affiliate Mktg areas. 3 yrs prior exp in mktg or
media env; cable network exp a plus. See
www.olntv.com for more info. Resume/salary:
(2/9)
JOB
OPENING:WRITER/PRODUCER, ON-AIR
PROMO/OLN,NYC. Conceive, write and
produce on and off-air promos/radio spots/sales tapes. 5+ years related
exp req'd. See
www.olntv.comfor more info.
Resume/salary:(2/9)
JOB
OPENING:NATIONAL BROADCAST
SUPERVISOR-ICON International/Stamford
CT. 4-7 yrs buying exp in nat'l bcst w/major ad firm. Strong math,
negotiating & comm. skills, detailed and comp. Proficient. Apply
www.icon-intl.com
EOE (2/8)
JOB
OPENING:Consumer Prdts,
Nickelodeon, NY. ALL
LEVELS OF POSITIONS. Must have
licensing, product development
experience. Qualified
Candidates apply via
www.mtvncareers.com EOE
(2/8)
JOB
OPENING:MGR/GLOBAL
MKTG, Nickelodeon, NY.
Manage/dev mktg of network & movie props in Cons Prdts. Min 5 yrs
exp. dev/exec adv campaigns, promotions & press activities. Apply:
www.mtvncareers.comEOE (2/9)
JOB
OPENING:DIRECTOR, MEDIA
PLNG/Spike TV, NY. Develop/execute
on air media strategy to promote pgming, build brand and maximize
inventory. Min 4 yrs media plng. exp. Proven staff mgr. Apply:
www.mtvncareers.comEOE (2/9)
JOB
OPENING:PRGM SALES
SPECIALIST AETN-NY. Manage the mktg
of int'l prgm sales thru mtgs, sales-sheets, newsletters, catalogs. Media
mktg, copywriting & Int'l exp req. Resume to
(2/4)
