Good morning! It's
Monday, February 7, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Diageo's Johnnie Walker will embark on its
first online advertising campaign geared towards US Hispanics with
new ads appearing on Yahoo and Yahoo en Espanol. (Internet-based ad
spending to attract the Hispanic web surfers has seen an increase from
$10 million in 2002 to $75 million last year). The Johnnie Walker
motto “Keep on walking” will not and has not been translated in the
company's international and Hispanic ads.
MasMusica TeVe Network added a new Spanish-language affiliate as
El Paso's K40FW joins its roster. The Hispanic community
makes up 88% of El Paso's 782,500 population (second most densely
population Hispanic area nationwide).
The California State Lottery has continued to hone in on its final
picks for the state lottery's Hispanic ad account with three
finalist making the cut so far. Casanova Pendrill (incumbent),
Castells & Asociados and Dieste Harmel & Partners are still in
the running.
LATAM MARKET:
Spain's Filmax Entertainment is planning
to debut its production efforts in the Latin American television arena
with its new label Filmax Latin. The new division will open
a Miami office in connection with this new Hispanic market
endeavor. Filmax has been behind such films as Jaume Balaguero's
Darkness.
Argentina and Venezuela are banding together to build a
South American state television news network namedTeleSur
to debut this spring from Caracas. Venezuelan President Hugo Chavez
will head up the TeleSur effort with the country pitching in $3 million
to help set up the new network to rival CNN in South America according to
Chavez. Argentina's Media Secretariat will own 20% of the project
while bringing in 100 hours each month of domestic news content,
providing satellite link-ups, paying for a local studio for broadcasts,
employing staff and enabling carriage on Argentina's cable and broadcast
system networks. TeleSur will employ correspondents in Bogota,
Buenos Aires, LA, Lima and Rio de Janeiro. Much of the programming
will come from the two countries' state broadcasters, Canal 7 and
Venezolana de Television (VTV), with additional content from independent
producers. Other countries such as Brazil and Uruguay may join in the
near future.
Top 10 Mexican Box Office Estimates - January 21-27, 2005 Los Fockers (United Intl.
Pictures)
$1.45 million 3 wk total $6.75m
Elektra (20th Century
Fox)
$1.36 million opening wk
Lemony Snicket: Una Serie..(United Intl.
Pictures) $886,813 2 wk total
$2.28m
La Leyenda del Tesoro Perdido (Buena Vista
Intl.) $723,573 4 wk total
$6.79m
El Fantasma de la Opera (United Intl.
Pictures)
$558,124 opening wk
Closer: Llevados por el Deseo (Sony Pictures
Intl.) $548,826 2 wk total $1.24m
Los Incredibles (Buena Vista
Intl.)
$454,495 6 wk total $15.15m
R. de Color Purpura 2
(Videocine)
$407,138 3 wk total 1.81m
La Nueva Gran Estafa (Warner
Bros.)
$216,308 4 wk total $7m
Taxi (20th Century
Fox)
$204,733 4 wk total $1.87m Source: Nielsen EDI and Variety
AFRICAN AMERICAN
MARKET:
Film/stage actor and human-rights activist
Ossie Davis passed away on Friday in his Miami hotel room just as
he began working on his latest film, Retirement. Over the span of
65-year career, Ossie acted, wrote and directed many screenplays as well
as produced over 20 movies. The 87-year old actor was best known
for his marriage to actress Ruby Dee and his numerous key roles in films
such as Miss Evers' Boys, King and Teacher, Teacher (all three for Emmy
nominations), No Way Out (his first in 1959), Grumpy Old Men, Doctor
Dolittle, I'm Not Rappaport, School Daze, Do the Right Thing, Jungle
Fever and Malcolm X. His TV acting included CBS' Evening Shade,
Roots: The Next Generation, Martin Luther King: The Dream and the Drum
and The Stand. Ossie directed and co-wrote Cotton Comes to Harlem,
Black Girl and Countdown at Kusini. Jeb Turner (1946), A Raisin in
the Sun and many other plays were part of his stage career including a
screenplay collaboration on For Us the Living: the Medgar Evers Story
(WGA award).
Black STARZ! will screen its Unstoppable: A Conversation with
Melvin Van Peebles, Gordon Parks and Ossie Davis documentary in
Denver with the help of Comcast Cable, the Starz Denver Pan African Film
Festival and NAMIC Denver, Inc.. The screenings will be on February 8 at
6:45 pm at the Cleo Parker Robinson Dance Theater.
The Rev. Al Sharpton is reaching out to the African American
community as he joins PETA (People for the Ethical Treatment of
Animals) in their boycott of KFC. He is taking a stand in a
new television and radio ad campaign against the fast food chain's
alleged unethical slaughtering practices and use of growth-promoting
medication by asking African Americans to shun the restaurant until they
deal with the treatment issues.
INDIAN/ASIAN MARKET:
Discovery Networks Asia ordered up a HD (high
definition) documentary series to chronicle Singapore's history from the
UK's indie Lion Television. History of Singapore
(4x60) is destined for the Discovery Channel's Asian network in honor of
the city's fortieth independence day anniversary. In addition to
interviews with political leaders and experts, the documentary will
include footage and a computer-generated reconstruction of Singapore's
history. Filming is set to start this month with a fourth quarter
airing date anticipated for the project.
The new anime series Eureka 7 is being co-produced by Original
Bones Project and Bandai Entertainment. With 50 x 30 min
episodes of Eureka 7 scheduled to be produced, the series will premiere
on Japanese TV, April 17 of this year. In conjunction with the
debut of the series in Japan a Eureka 7 manga series will be introduced
in the March issue of the Japanese magazine Shounen Ace, with a Eureka 7
PlayStation 2 game slated for release summer 2005. According to the
report Bandai Ent. has plans to launch the property in the US but no date
or details have been announced as of yet.
Making its US TV premiere today within the Anime Unleashed programming
block on G4: TV for Gamers (f/k/a: G4TechTV) is Magical
Shopping Arcade Abenobashi (13 x 30 min). The series tells the
story of tween friends, a boy, Imamiya Satoshi (known as Sasshi) and a
girl, Asahina Arumi (Arumi), and their lives growing up in and around the
Abenobashi Shopping Arcade (aka mall) in Osaka, Japan. The mall
becomes a sort of alternative reality/videogame for the two, and there
they travel from one reality/game to another trying to capture characters
in an effort to return to their real lives. Created by GAINAX (Neon
Genesis Evangelion and other anime series), Magical Shopping Arcade
Abenobashi is an ADV Films release. ADV also released the series on
DVD in the US.
INTERNATIONAL MARKET:
National Geographic Channels International (NGCI)
picked up the GRB Entertainment-produced Expeditions to the
Edge series. The 13-episode adventure program was created for
the US' National Geographic Channel. The show centers on the human
ambition to discover and beat the odds.
etc., ALL MARKETS:
EMG (Ethnic Marketing Group, Inc.) upped Steve
Roth to VP of New Business Development. He was
previously Director of the same department and has been with the company
since 1999.
WPP Group's Y&R (ad division) upped Gord McLean to
CEO for North America. He will continue in his current
position as president of global client services for Young & Rubicam
Brands as well. Gord has been with Y&R for 16 years.
Answer to Friday's Trivia
Question:Who said: "I always wanted
to be somebody…but I should have been more specific."? LILY
TOMLIN. Kudos to just one - Wendy Hunter-Asylum Ent/LA.
Today's Trivia Question:
Richard Allen Holmes High School was the setting in what primetime
series? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/07/05 3:39am Press Releases forMCEcan be
directed to
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:WRITER/PRODUCER ONAIR
PROMOS (2 spots), VH1/NYC. Min 3yrs
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skills. Exp post/edit/graphics, Direct exp pref. EOE/M/F/D/AAP. Apply
www.mtvncareers.com (2/11)
JOB
OPENING:COORD, ONAIR PROMOS
SKED, MTV2/NYC. Previous exp. in
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& computer skills. Team player/proactive. EOE/M/F/D/AAP. Apply
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JOB
OPENING:MGR, MEDIA PLANNING
& MUSIC VIDEO PGMING-NOGGIN/THE
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promotion, interstitial, and music video inventory across 3 brands. Apply
www.mtvncareers.com EOE (2/10)
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OPENING:SALES
PLANNER, Telemundo, San Antonio.1-2
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www.gecareers.com
job #390195 (2/10)
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written skills, 3 yrs PR exp req'd; cable or sports industry a +. See
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OPENING:MKTG
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Resume/salary:(2/9)
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SUPERVISOR-ICON International/Stamford
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EOE (2/8)
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Candidates apply via
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Manage/dev mktg of network & movie props in Cons Prdts. Min 5 yrs
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on air media strategy to promote pgming, build brand and maximize
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