CynMCE & Int'l 02/10/05 Print E-mail
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A CYNOPSIS MESSAGE FROM MUSICIANS ON CALL

Bid on signed guitars by
Aerosmith, Bruce Springsteen, Santana, and more at
www.musiciansoncall.org until February 22.

All proceeds benefit Musicians On Call,
a nonprofit that brings live and recorded music to
patients' bedsides in healthcare facilities.


CYNTHIA TURNER'S

Cyn opsis: MCE
02/10/05

Good morning! It's Thursday, February 10, 2005, and this is your first early morning Multi-Cultural briefing. 

HISPANIC MARKET:

Texas Talent Musicians Association's (TTMA) Silver Anniversary 25th Tejano Music Awards will take place on March 19 in Eagle Pass, Texas.  (Tejano music is rooted in a mix of Mexican Conjunto, German Polka and Texas rockabilly genres.)   In addition to such sponsors as the Eagle Pass and Del Rio, Texas cities, The Woodfield Suites Hotel and Continental Airlines, the show will partner with media outlets including Border Media Partners Radio Group, KLEY-FM, KTFM-FM, KSAH-AM, Telemundo - KVDA TV, Hispanic PR Wire, La Prensa Newspapers, BNet Radio and others.  More info at http://www.tejanomusicawards.com .

Top 5 Broadcast Spanish Language Primetime Programs for the week of January 30 - February 6, 2005**
UNIV    Rubi (M-F 8p)                                                 27.4 NHTI HH Rtg
UNIV Amor Real (M-F 9p)                                       27.2 NHTI HH Rtg
UNIV    Cine Especial (Sun 9p)                                  22.1 NHTI HH Rtg
UNIV    Cristina (Mon 10p)                                         21.1 NHTI HH Rtg
UNIV    Don Francisco Presenta (Wed 10p)              19.3 NHTI HH Rtg
Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.

Top 10 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of January 30 - February 6, 2005
FOX     Super Bowl XXXIX (Sun 6:40p)                     22.5 NHTI HH Rtg
FOX     Super Bowl Post Game (Sun 10:20p)            16.0 NHTI HH Rtg
FOX     Super Bowl Kickoff (Sun 6p)                          15.6 NHTI HH Rtg
FOX     Simpsons (Sun 10:45p)                                 10.4 NHTI HH Rtg
FOX     American Idol (Tue 8p)                                    9.4 NHTI HH Rtg
FOX     American Idol (Wed 8p)                                   8.6 NHTI HH Rtg
CBS     CSI (Thu 9p)                                                    6.3 NHTI HH Rtg
NBC     Fear Factor ( Mon 8p)                                     6.1 NHTI HH Rtg
CBS     Without a Trace (Thu 10p)                              5.9 NHTI HH Rtg
UPN     WWE Smackdown! (Thu 8p)                           5.9 NHTI HH Rtg
NBC     Medium (Mon 10p)                                          5.2 NHTI HH Rtg
Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes

LATAM MARKET:

FremantleMedia has filed a lawsuit against Peru's Panamericana Television, S.A. for copyright infringement of American Idol.  According to FremantleMedia, the broadcaster used the America Idol format to develop and air its Superstar television show.  FremantleMedia is asking the Peruvian court to reaffirming its copyrights on the format and to deter Panamericana from bringing in the Spanish-language talent show into the US. 

AFRICAN AMERICAN MARKET:

A new analysis from Scarborough Research places urban radio audiences as high spenders in such categories as automotive, sports clothing, wine and wireless.  The research company defines Urban Radio Listeners as adult consumers interested in Contemporary, Inspirational, Gospel, Rhythmic Contemporary Hit Radio, Urban AC, Urban Contemporary and/or Urban Oldies formats with a high African-American concentration in this particular audience.  Here are some of the findings:
  • Urban audiences are 52% more likely than the average US adult to plan on purchasing a luxury automobile within the next year.
  • This demographic spends $500+ annually on sports apparel and constitutes 35% of all consumers. 
  • They are 43% more likely than the national average to pay $20+ on a bottle of wine.
  • Urban listeners' monthly wireless phone bill tend to be 10% more than the national average with $64 and $58 respectively.
  • Demographic information shows Urban Radio Listeners are twice as likely to be between 18-24 years old and single.  They are four times more likely to be African American.  The urban listeners reported 42% with an annual household income of $50,000+. 
  • More information at
  • http://www.scarborough.com .

African American television homes in the US represent 13,170,000 households. Here are the rankings for the week of January 31 - February 6, 2005 - highest rated primetime network programs in African American TV homes according to Nielsen Media Research
FOX     Super Bowl XXXIX (Sun 6:40p)           41.4 HH Rtg
FOX     Super Bowl Post Game(Sun 10:20p)   29.0 HH Rtg
FOX     American Idol (Tue 8p)                         24.0 HH Rtg
FOX     American Idol (Wed 8p)                        23.8 HH Rtg
FOX     Simpsons (Sun 10:45p)                        16.0 HH Rtg
CBS     CSI (Thu 9p)                                         15.1 HH Rtg
UPN     Half & Half (Mon 830p)                         14.9 HH Rtg
FOX     House (Tue 9p)                                     13.6 HH Rtg
CBS     Without a Trace (Thu 10p)                    13.2 HH Rtg
UPN     One on One (Mon 8p)                           13.2 HH Rtg
Source: Nielsen Media Research

ASIAN MARKET:

NBC Universal and Broadmedia Studios Corporation (a SOFTBANK Broadmedia subsidiary) inked an exclusive, multi-year distribution deal for free and basic subscription cable TV rights in Japan to an array of Universal's feature movies and TV titles.  The deal covers first-run and library features and TV movies and series. Movies such as The Scorpion King, Red Dragon, 2 Fast 2 Furious, The Bourne Identity, Bridget Jones's Diary, Liar, Liar, Kindergarten Cop, Twins and Casino are included with television titles such as Miami Vice, Airwolf, Columbo and Law & Order.

GAY/LESBIAN:

here! Films picked up the US rights to the Shooting Gallery-produced movie Julie Johnson.   The drama, starring Lili Taylor, Courtney Love, Mischa Barton, Noah Emmerich and Spalding Gray, centers on the tale of a housewife and her best friend. Julie Johnson first debuted at the 2001 Sundance Film Festival and is set to air on here! in June.  here! Films purchased the rights from Cinemavault Releasing which is handling international sales of the Shooting Gallery library after the company went bankrupt in 2001. Bob Gosse wrote the script with Wendy Hammond in addition to directing.

Showtime is joining up with the Human Rights Campaign (HRC) for the second year in a national outreach initiative with 33 screenings across the US of the 2nd season of Showtime's The L Word.  The show's sophomore season is set to debut on February 20 at 10 pm.  In addition, Showtime and HRC are promoting The L Word House Parties on the season premiere night.  More information at
www.hrc.org.

INTERNATIONAL MARKET:

Kate Peyton, a BBC producer for Africa, died yesterday following surgery complications after being shot in the back in Mogadishu, Somali by a militiaman.  Kate and BBC reporter Peter Greste had just arrived there to produce a series of reports. Peter was unharmed. BBC Director of News, Helen Boaden, said "Kate was one of our most experienced and respected foreign affairs producers who had worked all over Africa and all over the world. She will be greatly missed, both professionally and personally."  Somali President Abdullahi Yusuf Ahmed issued a statement that her murder was "extremely shocking and extremely tragic.  It is a cowardly act and if the message was to scare the new Somali institutions or the international community, definitely the killers made a very significant mistake."

Nokia named Interpublic Group of Cos. as its agency of record for its pan-European advertising account estimated at $250-300 million.  Lowe, Draft Worldwide, R/GA and Jack Morton are the four Interpublic agencies currently named to take care of the advertising, direct marketing, events, trade marketing and music sponsorship for the company's new handsets (advanced music, video, telephone and e-mail aspects).  Interpublic won against the other finalists which included Grey Global Group's Grey Worldwide, Omnicom Group's DDB Worldwide (German), Havas' Euro RSCG (Chicago).  The ad account will be mainly geared towards nontraditional media to attract the younger crowd.
 
OMNI.1 will air the global premiere of the 2-part documentary Moshe Safdie: The Power of Architecture on February 12 and February 24 at 9 pm.  The Donald Winkler-directed and narrated English-language program was exec produced by Incendo Media and produced by ZONE3.  The doc chronicles the life of the Israeli Canadian architect with footage from the US, Canada and Israel.

etc. ALL MARKETS:

Univision Communications Inc. has upped Ray Rodriguez to President and COO.  All of Univision's businesses will report to Ray. His previous position was Univision Network President, Galavision and TeleFutura President.  He first began with Univision in 1990.  Ray will continue to report to A. Jerrold Perenchio, Univision's Chairman and CEO.




Answer to Yesterday's Trivia Question:  The National Cable Television Association created the ACE Awards in 1979 given for outstanding achievement in original programming to national and local cable television programs.  What does "ACE" stand for?  AWARD FOR CABLECASTING EXCELLENCE.  "Cablecasting" was the stumbling block here for most.

Today's Trivia Question:   This show's location was the Great Barrier Reef.  What was the name of the series? (click here with your answer and be sure to include your name, company, city and time zone with your answer.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE
02/10/05  3:11am
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