Good morning! It's
Monday, February
14
, 2005, and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
A new order from Televisa talent GM
Alejandro Benitez has forbidden any of the Mexican broadcaster's
contracted talent from working with Univision (Televisa has a 10.9%
stake in Univision), according to a report in Variety. A
reason was not specified in the memo released on the same day as Ray
Rodriguez's promotion to Univision Communications' president and COO
position. This particular order may reek havoc with Univision's
lineup (especially with the upcoming Premios lo nuestro de la musica on
February 24) as Televisa supplies the US network with many of its
telenovelas. Rumors point toward upset leaders in Televisa and
Venevision (together with Televisa own a 25% share) over Ray Rodriguez's
promotion. His new position has been open for the past 5 years but
will now put Ray in the succession line to replace Univision chairman/CEO
A. Jerrold Perenchio when he decides to retire.
Telemundo and Verizon Wireless are collaborating to enable
participation for both of the companies' customers in Telemundo's
Nuevas Voces de America (New Voice of America). The new
performance reality series began this past weekend and will continue to
air for the next 15 weeks. Through text messaging, viewers can
watch the Sunday 8 pm show and vote for their favorite contestant.
In addition, certain contestants will have the chance to air their show
experiences through the Verizon Wireless' "Call Home Minutes"
program segment.
LATAM MARKET:
Top 10 Mexican Box Office Estimates - January
28 February 3, 2005 Grudge, La Maldicion
(Gussi)
$1.98 million opening wk
El Aviador (Warner
Bros.)
$1.84 million opening wk
Voces Inocentes (20th Century
Fox)
$1.34 million opening wk
Los Fockers (United Intl.
Pictures)
$915,857 4 wk total $7.67m
Elektra (20th Century
Fox)
$569,802 2 wk total $2.83m
Lemony Snicket: Una Serie..(United Intl.
Pictures) $547,313 3 wk total
$2.83m
El Fantasma de la Opera (United Intl.
Pictures)
$311,875 2 wk total $869,936
La Leyenda del Tesoro Perdido (Buena Vista
Intl.) $292,938 5 wk total
$7.09m
Closer: Llevados por el Deseo (Sony Pictures
Intl.) $292,206 3 wk total
$1.53m
Los Incredibles (Buena Vista
Intl.)
$239,739 7 wk total $15.39m Source: Nielsen EDI and Variety
AFRICAN AMERICAN
MARKET:
January's figures showed a lesser ad
revenues decrease for black magazines than the Publishers
Information Bureau's (PIB) measured 202 magazines as a group.
Compared to the total magazine average revenue decrease of 40% from
December 2004 to January 2005, African American magazines Black
Enterprise, Ebony, Essence, Jet and Vibe experienced a 35%
decrease. Compared to last year's figures for the same timeframe,
the five black publications saw a 22.5% growth in ad revenues compared to
9.7% for all PIB mags. Vibe fared the best with a 76% increase over
its 2004 numbers. Vibe had a decrease of 39% between December and
January followed by Black Enterprise with 37%, Essence with 35%, Ebony
with 26% and Jet with 22%.
MIDDLE EAST MARKET:
One of Iran's largest film productions was
spearheaded by Islamic documentary maker NaderTalebzadeh
as a counter to Mel Gibson's The Passion of Christ. The
Messiah (Good Tidings of the Savior in Farsi) is a 2+-hour feature
film as well as a television series to air after the film's
release. Filmed for Iranian TV, the TV series will consist of
twenty 45-minute episodes centering on the tale of Jesus' birth and
teachings with the Koran as its main source. The Messiah differs
from the biblical story as the night of the Last Supper arrives.
The movie does depict Jesus as he is seen in Western traditions with
light skin and hair despite criticism that he should look more Middle
Eastern. Nader Talebzadeh studied cinema at New York's Columbia
University in the 1970s.
INTERNATIONAL MARKET:
Jaguar Cars (Ford Motor Company) has narrowed
down its agency search for its estimated $150 million global creative
and marketing services account to several firms. Euro RSCG
(Havas), JWT and Berlin Cameron/Red Cell (WPP),
Kirschenbaum, Bond and Partners (partially MDC Partners),
Leagas Delaney and M&C Saatchi. Young &
Rubicam (WPP Group) did not make it to this latest round. The
agency search is being handled by London's Agency Assessments
International and New York's Roth Associates.
The Brits are coming ... again. The UK's sitcom According to
Bex is the newest scripted format to make its way to the States from
BBC1. The Fred Barron-written and produced show will
be adapted for a US pilot ordered up by CBS from Barron's Rude
Boy Productions and Touchstone TV. The new US show,
Everything I Know About Men, will center around the same theme as
its UK counterpart with a secretary dealing with the life of
"almosts" (nearly in a good job, a good relationship, etc.) as
the main character.
The Scott Rudin, Trey Parker and Matt Stone-produced Team America:
World Police is raising a few eyebrows with the North Korean
embassy in the Czech Republic. The emissary asked the
Czech Ministry of Foreign Affairs to pull the puppet show from theaters
due to the movie's portrayal of Kim Jong-il. The ministry office's
spokesman Vit Kolar replied that it was no longer the office
responsibility to ban movies and that “since totalitarian rule ended in
1989, the state has kept its nose out of movie theaters.” Answer to Yesterday's Trivia
Question:On the show I Dream of Jeannie,
an actress who later became a star in her own right, played Major Healy's
girlfriend in five episodes. Was she: Loni Anderson, Elizabeth
Montgomery, Farrah Fawcett or Suzanne Somers? FARRAH
FAWCETT. Kudos to: George Gerritsen-Uniworld Group/NY; Tamara
Scurlock-BET/Washington DC.
Today's Trivia Question:
Who would you most be likely to see making and/or eating Tarvokian Pound
Cake? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/14/05 3:17am Press Releases forMCEcan be
directed to
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:MGR
LAS/AETN, NY. Dev promotions,
presentations to maximize local ad sales ops & incr rev. BA/BS 5+ yrs
cable exp, media/ad sales pref. Exp: LAS mktg, research or promos req.
Res & sal reqs:
(2/19)
JOB
OPENING:DIRECTOR, SALES &
TRAFFIC- Hallmark Channel/NY.
Implementation, support & administration of Sales & Traffic
systems. 5+ yrs exp. Full posting:
www.hallmarkchannel.com. Send resume:
(2/19)
JOB
OPENING:PRODUCER/CONTENT
DIV., MD Public TV. Exp prod to
Dev/produce new projects, participate in related funding; draft budgets,
mktg, pr, market proposed plans to MPT, PBS, APT, others as approp.
Resume/ltr:
(2/18)
JOB
OPENING:DIRECTOR AD SALES
MKTG, TV Land/NAN, NY. Develop
strategic recommendations to achieve Ad Sales objectives & mkt TV
Land/NAN to advertisers. 7+ yrs exp in Ad Sales Mktg. Apply:
www.mtvncareers.comEOE (2/17)
JOB
OPENING:DIRECTOR, MEDIA
PLANNING. Spike TV, NY.
Develop/execute on-air promo scheduling strategy to create tune-in/build
the brand. Oversee log scheduling. 4+ yrs media plng. exp., mgmt exp.
Apply
www.mtvncareers.comEOE (2/17)
JOB
OPENING:ACCOUNT
EXEC/Warner Bros. TV Dist. Inc./NY.
Pgming sales or media Research exp pref; extensive travel req; degree
req. Exc comm & presentation skills. Email:
-
"UCTC/25569BR" in subject line (2/16)
JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/16)
JOB
OPENING:AD TRAFFIC
COORD, CNN
Interactive/NYC. Traffic media buys. Support day-to-day
sales & operational efforts. Prior web traffic exp. pref.
Quick learner, strng comm. skills, detailed. Email:
(2/15)
JOB
OPENING:PUBLICIST- Turner Broadcasting System-NY. 5 years
PR exp in a Television Env. Exp. Consumer and Trade Media &
developing press materials. info
www.turnerjobs.com #31813BR; resume
(2/15)
JOB
OPENING:EXEC. ASSISTANT
- MTVN/NYC. 1-3 years General
Admin. exp.- Flexible, detail-oriented w/ excellent follow-through &
strong written/oral skills- MS Office Programs/ database mgmt. necessary.
Apply:
www.mtvncareers.com (2/15)
JOB
OPENING:AE-NEW
BUSINESS/WLVI-Boston. Entry level
sales. Tenacious, organized, goal-oriented; able to prospect, develop
& close new business essential. Resume: HR, 75 Morrissey Blvd,
Boston, MA 02125; fax: 617- 474-5334. EOE (2/15)
JOB
OPENING:MEDIA RESEARCH
ANALYST/Univision, NY.
Develop/maintain inventory, estimates, viewing trends & presentations
with NSI/NHSI ratings for Spot Sales. Detail oriented, analytical. Email:
(2/15)
JOB
OPENING:A/E, Tribune Ent./NY: Sale of all synd
pgming. 3-5 yrs station sls exp. Wide Knwldg of local mkts, Presentation
skills & Nielsen research. Exc negotiation & comm skills. Email:
Job code#5465BR (2/15)
