Good morning! It's
Tuesday, February 15, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
The FremantleMedia-produced La Ley del
Silencio will take its place as the first HD Hispanic telenovela
to be created stateside when it begins airing on Telemundo.
The new telenovela stars Jose Angel Llamas and Flora Martinez and is
currently under production. The show is being developed by Invento
with Juana Uribe as the creator and FremantleMedia Latin America in
charge of production.
The Hispanic agency Bravo picked up two new accounts -
Foster Farms and Lifetime Television. Bravo will
oversee strategic planning, research, creative development and production
for the family-owned Foster Farms' new 2005 ad campaign. The
advertising will center on both general market and Spanish-language media
on the West Coast markets by May. Bravo worked with Y&R San Francisco
and The Bravo Group on the account. Lifetime Television named Bravo
as its Hispanic agency of record. The ad agency will take on the
responsibility of advancing the network's brand positioning and original
programming.
Un Chin has been reformatted and launched its first
nationally distributed issue of the year. Started this past July,
the magazine centers on Latin American arts, fashion, politics and
language. Its newest edition centers on Latino music with Javier
Bardem as the cover story in addition to Julieta Venegas, Gael Garcia
Bernal, Ozomatli and Kinky.
Macy's is out on the prowl for a new US Hispanic agency
with presentations set to begin next week. A decision is expected by
April. LA's Independent Enlace Communications is currently the
Hispanic advertising agency for Macy's West but has decided not to take
part in the review.
LATAM MARKET:
TOP 10 US SERIES ON BROADCAST TV IN COLOMBIA,
DECEMBER 2004
(Ranked by Rating, Indiv 2+) Channel
Program
Rating Viewers (000) CRC*
Pasion De
Gavilanes
14.08
2279.94
CRC
Te Voy a Ensenar a
Querer
12.69
2055.66
CRC
Futurama
6.17
998.51
CRC
Smallville
5.56
900.64
CRC
La
Prisionera
5.37
868.95
RCN** C.S.I.:
Miami
5.36
867.29
CRC
The
Simpsons
5.19
841.38
CRC
24
4.52
732.96
CRC
Grimm's Fairy
Tales
3.87
624.64
CRC
Disney
Club
3.78
613.46 CRC*: Caracol
RCN**: Radio Cadena Nacional
Average of Rating & Viewers for Total Runs in the Month
Source: Computer Applications Development, Inc. (CAD) Software &
Specialized Reporting
(
) / IBOPE
Media Information
MIDDLE EAST MARKET:
BBC Worldwide has inked a carriage deal for
BBC Food with Dubai's Showtime. The
pay-television platform reaches over 20 Middle Eastern markets. The
channel first aired in 2002 and is broadcast to nearly 2 million viewers
in Africa and Nordic Europe.
ASIAN/INDIAN MARKET:
The first Pakistani-American produced film
is being produced by Phenomenon Films and released by
Illuminare Entertainment. Night of Henna (The Wedding
Night) tells the tale of a Pakistani woman who is forced by her family to
choose her love and an arranged marriage. The Miss India U.S.A. Pooja
Kumar is in the star role as Hava. Craig Maker stars as her forbidden
love with Suhail Tayeb as the family-picked suitor. Reef Karim also
stars in the film. Hassan Zee is Night of Henna's writer, producer and
director.
UTV Software Communications Ltd is going public in India on
February 21. At a press conference Ronnie Screwvala, CEO, UTV
explained that funds from the IPO will go towards improvements to the
production facility and offices, as well as funding a post production and
special effects unit and increasing its funding of its kid targeted
channel, Hungama TV (launched on UTV last year). In other
UTV news, the company has reportedly inked a distribution agreement
with Miramax International for 130 movie titles over the course of
the next ten years.
INTERNATIONAL MARKET:
US-based GlobeCast WorldTV'ssatellite DTH platform has brought in a new Bosnian channel to its
lineup. BN TV will be the first service from its country to
be added to GlobeCast. The 7-year old channel is one of the highest
rated channels in the Bosnian Serb Republic. The channel includes
political programs, news updates and entertainment shows. Australia
and New Zealand also air BN TV.
OMNI.1 will air the global premiere of the Greek-language
Family Business on February 26 at 9 pm. The My2Friends
Productions-produced half hour documentary will center the Yannopoulos
family story behind Canada's Annette's Donuts.
Etc., ALL MARKETS:
BET made several exec appointments.
Robyn Lattaker-Johnson was named as VP/Programming
Development. In this new position, she will be in charge of new
programming concepts, pilots and various other on-screen program. Robyn
will be based in LA. She was previously Director of Development for
Alternative Programming and Production at Sci Fi Channel.Lynda
Dorman was named as Executive Director for the BET
Foundation. She was previously in the same position at Lawyers
for Children America. Ola Kudu was named as VP/Creative
Services. He will be responsible for on-air network promotions,
special projects, sales presentations and broadcast design.
Ola was previously VP/Creative Director at GlobalHue. Kevin
Newell was named as VP/Midwest Advertising Sales. He was
previously McDonald's Central Division as Marketing Officer. Kevin
will be based in Chicago.
MTV Networks Europe (MTVNE) upped Simon Guild to
CEO. He will oversee the daily operations management of the
network's 47 television channels and 41 websites from his base in
London. MTVNE's four regional head execs will report to Simon
including Michiel Bakker, EVP/managing director of MTVN UK, Ireland and
Nordic, Catherine Muhlemann, EVP/managing director of MTVN Central and
Emerging Markets, Antonio Campo Dall'Orto, managing director of MTVN
South and Dan Ligtvoet, SVP/managing director of MTVN Benelux as well as
Katrina Southon, VP of Nickelodeon Europe and Tony Orsten, managing
director of Comedy Networks Europe. Simon was previously deputy
chief executive and executive VP of MTVNE. He will report to Brent
Hansen, MTVNE' president and MTV Networks International's president of
creative at (MTVNI).
IMAGES USA named Juan Quevedo as Director/Market
Intelligence. He was previously director of Multicultural
Studies at Pioneer Marketing/ Data Research Services in Atlanta.
Discovery Networks Europe named Annie Rodgers as
SVP/Advertising Sales. She will oversee ad sales, commercial
strategy and customer partnerships in the European region with
responsibility for the company's London-based Advertising Sales and
Client Services units and sales reps in the Milan, Paris, Munich, Warsaw,
Copenhagen and Amsterdam offices. Annie was previously Client
Services Director and Head of New Business Development at Thoburn
Associates. She will be based in London and report to Arthur
Bastings, General Manager Europe, Middle East & Africa, (EMEA),
Discovery Networks Europe.
here! named Dan Gelfand as VP/Promotional Marketing.
He will oversee sponsorship opportunities, corporate and nonprofit
partnerships, marketing initiatives and Internet promotions for here!as
well as marketing and creative advertising campaigns for here!
Films. Dan was previously the owner and partner of GO Marketing.
Meredith Kadlec was upped to VP/Development. She was
previously Director of Development. Meredith will be responsible for
creative development for the gay/lesbian-oriented service's original
films and scripted series as well picking up projects for here!.
Charlie Rutman was named as CEO of the North American
operations of Havas' MPG division as of April after handing in his
resignation as president of Aegis Group's Carat USA. Carat CEO
David Verklin will assume Charlie's responsibilities until a successor is
named. One of Charlie's first projects will entail downsizing the
company due to corporate account losses.
Answer to Yesterday's Trivia
Question:Who would you most be likely to
see making and/or eating Tarvokian Pound Cake? LT. WORF - STAR TREK:
TNG. It was his favorite. Kudos to: Jim Devitt-WLTZ/Columbus;
Kathy Alexander-SpotPlus y Mas/Dallas; Tejash Sanchala, Esq.-
Law Office of Tejash V. Sanchala/San Diego.
Today's Trivia
Question: Who am I? I'm a private investigator. I
have a forensic lab in my office. I'm what I call a long looker and
a slow thinker, and that is what helps me solve my cases. My daughter in
law Betty works in the office. Who am I?
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/15/05 3:41am Press Releases forMCEcan be
directed to
or sent via Fax:
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/23)
JOB
OPENING:MGR
LAS/AETN, NY. Dev promotions,
presentations to maximize local ad sales ops & incr rev. BA/BS 5+ yrs
cable exp, media/ad sales pref. Exp: LAS mktg, research or promos req.
Res & sal reqs:
(2/19)
JOB
OPENING:DIRECTOR, SALES &
TRAFFIC- Hallmark Channel/NY.
Implementation, support & administration of Sales & Traffic
systems. 5+ yrs exp. Full posting:
www.hallmarkchannel.com. Send resume:
(2/19)
JOB
OPENING:PRODUCER/CONTENT
DIV., MD Public TV. Exp prod to
Dev/produce new projects, participate in related funding; draft budgets,
mktg, pr, market proposed plans to MPT, PBS, APT, others as approp.
Resume/ltr:
(2/18)
JOB
OPENING:DIRECTOR AD SALES
MKTG, TV Land/NAN, NY. Develop
strategic recommendations to achieve Ad Sales objectives & mkt TV
Land/NAN to advertisers. 7+ yrs exp in Ad Sales Mktg. Apply:
www.mtvncareers.comEOE (2/17)
JOB
OPENING:DIRECTOR, MEDIA
PLANNING. Spike TV, NY.
Develop/execute on-air promo scheduling strategy to create tune-in/build
the brand. Oversee log scheduling. 4+ yrs media plng. exp., mgmt exp.
Apply
www.mtvncareers.comEOE (2/17)
JOB
OPENING:ACCOUNT
EXEC/Warner Bros. TV Dist. Inc./NY.
Pgming sales or media Research exp pref; extensive travel req; degree
req. Exc comm & presentation skills. Email:
-
"UCTC/25569BR" in subject line (2/16)
