Good morning! It's
Wednesday, February 16, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Volkswagen Latin America named Miami-based indie
COD Hispanic agency to its Spanish-language ad account for
Puerto Rico and eight Central and South American countries. COD
is the corporation's US Hispanic agency of record but had not previously
taken on this account. The account was previously with another
independent agency, La Comunidad. Havas' MPG will retain Volkswagen
Latin America's media buying account. COD first line of business
will center around the new Jetta version for Latin America renamed
Bora.
Si TV is turning one. In honor of its first
anniversary, the English-language Hispanic network will broadcast the
cable premiere of James Cameron's Dark Angel as well as the launch
of the Si TV's first scripted series Circumsized Cinema. The
new series breaks down full length Mexican B-rated movies into 22-minute
short films with a brand new plot. Moctesuma Esparza is the
producer behind Circumsized Cinema. Since its debut, Si TV has
grown from 6.5 million homes to more than 9 million. It is now
carried by Comcast Cable, Time Warner Cable (+ digital basic), Cox
Communications, Grande Communications, and EchoStar's DISH Network.
Rick Najera's LATINOLOGUES will launch on February 19 at 8
pm in New York City at The Town Hall Theatre for one show only.
With nearly all the monologues in English, the live comedy features
Eugenio Derbez, Rene Lavan, Rick Najera, Monica Ortiz and others to be
announced. LATINOLOGUES tells different tales of life as a US
Hispanic. More information at
www.latinologues.net.
Univision Radio, Univision Television
and Univision Online have teamed up to offer the
"Salud, Dinero y Amor" Expo centering on Hispanic women
on February 26-27. The LA event will focus on topics concerning
finance, family, health and other subjects that pertain to their roles as
family heads and leaders in their communities. The Ford-presented
and McDonald's-sponsored expo will continue on to other US cities such as
Houston, Miami, Chicago and New York this year.
AFRICAN AMERICAN MARKET:
Turning Point Magazine, an African
American and minority-oriented small business magazine, received
magazine accreditation from BPA Worldwide. BPA Worldwide is
a worldwide resource for verified audience data and media knowledge.
Gospel Superfest Television is releasing the second part of its
5th Annual Salute to Black History in honor of Black History
Month. United Television, LLC is the network and show's producer
and distributor with Dr. Bobby Cartwright, Jr. as exec producer. In
addition to the many gospel performances, the show pays special tribute
to Mom & Pop Winans with a Lifetime Achievement Award. More details
at
www.gospelsuperfest.com.
ASIAN/INDIAN MARKET:
India's NDTV Profit channel (New Delhi
Television) has picked up CBS' 60 Minutes for
broadcasting. The new business news channel will begin airing the
program on February 20 at 10 pm with a episode centering on Bollywood
celeb Aishwarya Rai.
Arclight Films and Dreyfuss/James Productions are
collaborating on the feature length Hindi-language thriller The
Forest starring India's Irfan Khan. The movie centers on a
married couple vacationing to offset an impending divorce but all the
while must deal with a man-eating leopard. This will mark the
directorial debut of Ashvin Kumar in features. He produces the film
with Judith James and takes credit as the scriptwriter. Gary
Hamilton is the exec producer with Arclight's Darclight Films
representing The Forest. Production is scheduled to take place in
Thailand and India as of May.
GAY/LESBIAN MARKET:
A new lifestyle gay magazine is set to
launch for the 25-49 year old reader. SCENE will
cover news updates, feature/profile stories, gay celebs, fashion and
international gay pop culture. The Lund Entertainment,
Inc.-published publication will come out 6 times a year with
comedian/actor Mario Cantone gracing the first edition cover. SCENE
will be distributed through newsstands and events. In addition, the
mag's premiere issue will feature Brian Ellner's political campaign for
Manhattan borough president, champion figure skater Johnny Weir.
SCENE's staff includes Mark A. Lund as Publisher, Lois Elfman as
Editor-in-Chief and Marcus Gemma as Chief Creative Officer with all
taking part as principal partners.
INTERNATIONAL MARKET:
Canada's The Movie Network and Movie
Central will launch HBO's Deadwood second season on
March 6 at 9 pm. The western drama series will continue to air on
Sundays.
Interactive television company OpenTV Corporation inked a
licensing agreement with Australia's free-to-air broadcaster Channel
Nine for the initial installation of two OpenTV headend solutions
(OpenTV Streamer and OpenTV H20). The deal will enable the
Australian network to broadcast only once to multiple platforms with
different standards.
etc., ALL MARKETS:
Nickelodeon Asia Pacific has upped Catherine
Nebauer to SVP/General Manager from her current position as
general manager of Nickelodeon Australia. She will oversee the
channel's regional business and brand expansion and collaborate with its
Indian, Japanerse, Chinese, Southeast Asian and Australian management
teams. Catherine will be based in Singapore by the end of March and
report to Frank Brown, MTV Networks Asia's president.
Warner Bros. International Television Distribution (WBITD) named
Becky Diver as Director/U.K. Marketing. She will
oversee the marketing strategies for the company's UK and Ireland
locations. Becky was previously head of marketing at BSkyB.
She will be based in London and report to Chandra Years, VP of European
marketing at WBITD and Alison Cressey, group marketing director at Warner
Bros. Entertainment UK.
Allianz Life Insurance Company of North America named Baron
Carr as VP/Multicultural Marketing. He will be
responsible for the company's multicultural marketing strategic
development initiatives and in-house diversity efforts. Baron was
previously with JP Morgan Chase in New York City as VP of emerging
markets and product development for the automotive finance unit.
ImpreMedia named Carlos Mauricio Olea as Corporate
Accounts Manager. Carlos will continue in his present position
as Associate Publisher of La Raza (ImpreMedia subsidiary) as well.
He first joined the company in 1992.
Answer to Yesterday's Trivia
Question:Who am I? I'm a private
investigator. I have a forensic lab in my office. I'm what I call a
long looker and a slow thinker, and that is what helps me solve my cases.
My daughter in law Betty works in the office. Who am I? BARNABY
JONES. Kudos to: Dick Cox-Sage/Stratford; Gary
Perchick-Miramax Films/NY; Howard Rosenstein-First Moments Sampling &
Custom Printing/NYC.
Today's Trivia
Question: Who says that "You're such a nice
guy" really means "I'm gonna be dating leather-wearing
alcoholics and complaining about them to you." ?
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/16/05 3:49am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:ON-AIR PROMO
SCHEDULER,
OLN,Stamford, CT - Schedule all
on-air and internet promos and handle contractual
obligations.
1-2 yrs prior exp req'd. See
www.olntv.com. Resume/salary:
(2/23)
JOB
OPENING:ACCOUNT EXECUTIVE,
OLN/G4, Chicago, IL - 3+ yrs ad
exp; cable/bdcast network exp pref'd. Highly motivated, goal oriented
ind. w/ strong pres. skills. See
www.olntv.com. Resume/salary to
(2/23)
JOB
OPENING:TV Co. seeks
GM / EXECUTIVE IN
CHARGE OF PRODUCTION. Experienced
& entrepreneurial pro to manage day to day operations of growing
NY office. Email resume to
or Fax Ana (212) 255-9232.
www.AIMTV.tv (2/23)
JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/23)
JOB
OPENING:MGR
LAS/AETN, NY. Dev promotions,
presentations to maximize local ad sales ops & incr rev. BA/BS 5+ yrs
cable exp, media/ad sales pref. Exp: LAS mktg, research or promos req.
Res & sal reqs:
(2/19)
JOB
OPENING:DIRECTOR, SALES &
TRAFFIC- Hallmark Channel/NY.
Implementation, support & administration of Sales & Traffic
systems. 5+ yrs exp. Full posting:
www.hallmarkchannel.com. Send resume:
(2/19)
JOB
OPENING:PRODUCER/CONTENT
DIV., MD Public TV. Exp prod to
Dev/produce new projects, participate in related funding; draft budgets,
mktg, pr, market proposed plans to MPT, PBS, APT, others as approp.
Resume/ltr:
(2/18)
JOB
OPENING:DIRECTOR AD SALES
MKTG, TV Land/NAN, NY. Develop
strategic recommendations to achieve Ad Sales objectives & mkt TV
Land/NAN to advertisers. 7+ yrs exp in Ad Sales Mktg. Apply:
www.mtvncareers.comEOE (2/17)
JOB
OPENING:DIRECTOR, MEDIA
PLANNING. Spike TV, NY.
Develop/execute on-air promo scheduling strategy to create tune-in/build
the brand. Oversee log scheduling. 4+ yrs media plng. exp., mgmt exp.
Apply
www.mtvncareers.comEOE (2/17)
