Good morning! It's
Thursday, February 17, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Top 5 Broadcast Spanish Language Primetime Programs
for the week of February 7-13, 2005**
UNIV Rubi (M-F
8p)
27.4 NHTI HH Rtg
UNIV Amor Real (M-F
9p)
26.5 NHTI HH Rtg
UNIV Verdad de mi Verdad (Fri
10p)
20.4 NHTI HH Rtg
UNIV Aqui Y Ahora (Thu
10p)
19.4 NHTI HH Rtg
UNIV Cristina (Mon
10p)
19.3 NHTI HH Rtg Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some
shows that air Monday-Friday to include the 5 day average instead of
listing each individual weekday.
Top 10 Broadcast English Language Primetime Programs in Hispanic
TV Homes for the week of February 7-13, 2005 FOX American Idol (Wed
8p)
9.2 NHTI HH Rtg
FOX American Idol (Tue
8p)
9.1 NHTI HH Rtg
CBS Grammy Awards (Sun
8p)
8.1 NHTI HH Rtg
CBS CSI (Thu
9p)
6.4 NHTI HH Rtg
UPN WWE Smackdown! (Thu
8p)
6.3 NHTI HH Rtg
FOX Simpsons (Sun
8p)
6.1 NHTI HH Rtg
CBS CSI: Miami (Mon
10p)
5.6 NHTI HH Rtg
ABC Desperate Housewives (Sun
9p)
5.4 NHTI HH Rtg
NBC Law & Order: SVU (Tue
10p)
5.4 NHTI HH Rtg
ABC Lost (Wed
8p)
5.4 NHTI HH Rtg Source: Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
LATAM MARKET:
BBC World will no longer be offered on Venezuela's
cable platform SuperCable. BBC has pulled the international
news service from its offerings due to a commercial dispute between the
two corporations. BBC World's director of sales and distribution, Jeff
Hazell, stated that "we have done everything possible but we regret
that we can no longer distribute BBC World via SuperCable while this
dispute continues. We would be happy to continue our relationship
with the company if we can resolve our differences. Until then, however,
we cannot make BBC World programming available to SuperCable."
The channel is still being offered in Venezuela on DIRECTV and
NetUno.
AFRICAN AMERICAN MARKET:
American Legacy will celebrate its 10
year birthday with its spring issue. In addition, the
African-American history and culture magazine will be involved with
several events including a traveling US exhibition entitled “Celebrating
Black America Tour”. The 5-month tour will begin at New York's
Forbes Galleries from March 3 through April 16 and continue through 25
cities. American Legacy's annual Living History Awards will also be
held at a formal gala in September.
The 33-year old Black Beat Magazine is redesigning itself
with the new look premiering in the June issue. The urban
teen/college-age-oriented monthly magazine will be more oriented towards
a sophisticated tech look with additional news, trends, fashion and more
for the “urbanista”. The mag's upcoming issues will include a
special April Prom issue and a May Summer Music Preview
issue. Black Beat is distributed in the US by Time Warner
Retail Sales & Marketing and internationally by Kable News
Company.
African American television homes in the US represent 13,170,000
households. Here are the rankings for the week of February 7-13, 2005
- highest rated primetime network programs in African American TV
homes according to Nielsen Media Research
FOX American Idol (Tue
8p)
24.6 HH Rtg
CBS Grammy Awards (Sun
8p)
23.3 HH Rtg
FOX American Idol (Wed
8p)
20.6 HH Rtg
UPN Girlfriends (Mon
9p)
16.8 HH Rtg
UPN Half & Half (Mon
930p)
15.6 HH Rtg
UPN One on One (Mon
8:30p)
15.3 HH Rtg
FOX House (Tue
9p)
14.4 HH Rtg
UPN One on One (Mon
8p)
13.4 HH Rtg
CBS CSI (Thu
9p)
13.4 HH Rtg
CBS Without a Trace (Thu
10p)
13.3 HH Rtg Source: Nielsen Media Research
ASIAN/INDIAN MARKET:
Intermedia and Kadakowa USA are
collaborating a new project to produce and finance an English-language
version of the Japanese horror movie One Missed Call.
The movie focuses on a college student who decides to not answer a call
and, upon checking the voicemail message, finds that it is a recording
three days hence of her voice as she is being murdered.
Intermedia's Motion Picture Group president, Scott Kroopf, will produce
the English-language remake with Kadakowa's Lauren C. Weissman, Jennie
Lew Tugend and Kadakowa Films president Shinya Egawa. Intermedia's
side will be headed up by Devon Schiff, Lindsey Dold and Alison
Haskovec. Kadakowa Pictures USA is the LA-based division of
Kadakowa Shoten Publishing. Side note…The sequel, One Missed Call
II, just premiered 2 weeks ago and has already brought in $6
million.
ImaginAsian TV's first original comedy series Uncle Morty's Dub
Shack will debut on February 25 at 11pm. The night show follows
the lives of four struggling rappers as they take a job with their
uncle providing English-language voiceovers for lesser-known Asian
movies. Other original programming includes The Lounge,
Movies for the ImaginAsian and Asian Reel. Hosted by
Ryan Lee and Emily C. Chang, The Lounge explores the top Asian
dramas. Movies for the ImaginAsian is hosted by Pooja Kumar and
Jackson Loo with the show centering on primetime Asian movies. The
original program Asian Reel broadcasts documentaries with Robert Chu as
its host.
GAY/LESBIAN MARKET:
PBS President and CEO Pat Mitchell will step downwhen her contract ends in June 2006. The announcement follows on
the heels of controversy over the airing of a cartoon program on PBS that
featured a real lesbian couple. In addition to being under attack
for using public money (receives money from Congress, individual, local
station, state governments and foundation contributions) for the
Postcards From Buster episode that did not agree with what
Congress wanted for public programming, the network president is also
encountering fundraising challenges. In the Sugartime episode, the
main character Buster travels to Vermont to learn about farming and maple
sugar and meets a lesbian couple in his wanderings. Although the
episode was not distributed to PBS' 349 television stations, the producer
behind Sugartime, Boston's WGBH-TV, is making the episode available to
other stations.
INTERNATIONAL MARKET:
Germany and New Zealand's governments have inked
a co-production deal at the hands of their Foreign Minister and Prime
Minister respectively to provide financial support for productions or
partnerships taking place in both countries. As part of the new
agreements guidelines, a production qualifies if one partner holds
between 20-80% of the project's financing. A political and
film representative commission will also be set to supervise the new
agreement's implementation and use.
The independent distribution company Vitagraph and Landmark
Theater Corp. have jointly picked up the North American rights
to the Spanish comedy Crimen ferpecto (Ferpect Crime) from Spain's
Sogepaq. The Alex de la Iglesia movie is produced by his
company, Panico Films, Sogecable's Sogecine and Italy's Planet
Pictures. As part of the rights deal, the comedy will be released
in at least 10 cities. Guillermo Toledo and Monica Cervera star in
the movie respectively as a morally corrupt department store salesman who
gets his just deserts when his stout sales assistant tricks him into
marrying her. Crimen ferpecto has already grossed $5.6 million in
Spain
Etc., ALL MARKETS:
TV One named Karen Wishart as
SVP/General Counsel. She replaces John W. Jones, who returned to
Radio One as General Counsel. Karen was previously with Scripps
Networks as VP of Business Affairs.
The International Academy of Television Arts & Sciences named
Eva Obadia as Marketing Manager. She will be
responsible for marketing, PR and sponsor relations. Eva was previously
PR/marketing manager for TV Matters. She will report to exec director
Camille Bidermann-Roizen.
Brandmovers, Inc. upped Hector Pagés to COO.
He will work to assimilate the company's interactive technology into its
product portfolio. Hector was previously Director of Client
Services.
Answer to Yesterday's Trivia
Question:Who says that "You're such a
nice guy" really means "I'm gonna be dating leather-wearing
alcoholics and complaining about them to you." ? THE GANG ON
"FRIENDS" explaining the ways of the dating world to
Rachel. Kudos to: Jose Santiage-winglatino/NY.
Today's Trivia Question:
Who has a Woodstock tatoo, you know, Woodstock - the little yellow bird
from Charlie Brown? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/17/05 3:16am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:DIRECTOR/CORP.
PROMOTIONS - Equity Bcsting's
(Little Rock) Fox/UPN/WB/ABC affiliates. Creative thinker/leader. Exp in
dev memorable events, on-air campaigns, contests, promotions. Resume/cvr
ltr:
EOE (2/24)
JOB
OPENING:ON-AIR PROMO
SCHEDULER,
OLN,Stamford, CT - Schedule all
on-air and internet promos and handle contractual
obligations.
1-2 yrs prior exp req'd. See
www.olntv.com. Resume/salary:
(2/23)
JOB
OPENING:ACCOUNT EXECUTIVE,
OLN/G4, Chicago, IL - 3+ yrs ad
exp; cable/bdcast network exp pref'd. Highly motivated, goal oriented
ind. w/ strong pres. skills. See
www.olntv.com. Resume/salary to
(2/23)
JOB
OPENING:TV Co. seeks
GM / EXECUTIVE IN
CHARGE OF PRODUCTION. Experienced
& entrepreneurial pro to manage day to day operations of growing
NY office. Email resume to
or Fax Ana (212) 255-9232.
www.AIMTV.tv (2/23)
JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/23)
JOB
OPENING:MGR
LAS/AETN, NY. Dev promotions,
presentations to maximize local ad sales ops & incr rev. BA/BS 5+ yrs
cable exp, media/ad sales pref. Exp: LAS mktg, research or promos req.
Res & sal reqs:
(2/19)
JOB
OPENING:DIRECTOR, SALES &
TRAFFIC- Hallmark Channel/NY.
Implementation, support & administration of Sales & Traffic
systems. 5+ yrs exp. Full posting:
www.hallmarkchannel.com. Send resume:
(2/19)
JOB
OPENING:PRODUCER/CONTENT
DIV., MD Public TV. Exp prod to
Dev/produce new projects, participate in related funding; draft budgets,
mktg, pr, market proposed plans to MPT, PBS, APT, others as approp.
Resume/ltr:
(2/18)
