Good morning! It's
Friday, February 18, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Countrywide Home Loans, Inc. has signed on as a
sponsor for Telemundo's home makeover series Lo Dejo en Tus
Manos (I'm Leaving It in Your Hands). The show debuted last
January and airs on Sundays at 11:20 am through March 25. The
sponsorship is part of the residential lenders campaign to draw Hispanics
towards purchasing a home, and providing the loans to do that. The
company has already and will continue to reward several families with
monetary prizes. This fresh campaign is an offshoot of
Countrywide's "Facilitando Suenos" TV and radio ad campaign
(debuted in June 2004).
Unilever's Foods North America named Mosaica as its
Hispanic agency of record. The multicultural communications
agency will oversee Hispanic strategic planning, ad creations, production
and media planning for Unilever's foods brands (Hellmann's, Knorr, Ragu,
Shedd's Spread Country Crock and more). Mosaica has had the Hellmann's
and Shedd's Spread Country Crock accounts for the last 3 years. Del
Rivero-Messianu previously held the Knorr account and Mendoza Dillon
handled Ragu. The media planning responsibilities for the last two
brands were formerly handled by Mindshare. Mindshare will continue to be
responsible for the merged Hispanic Media Buying for Unilever in the
US.
Nickelodeon is bringing its Dora the Explorer to a mall
near you. The exhibit "La Casa de Dora" will make a
10-city mall tour starting February 19-20 in Denver, February 26-27 in
San Francisco, March 5-6 in LA, March 12-13 in Phoenix, March 19-20 in
Houston, April 2-3 in Dallas, April 9-10 in New York City, April 16-17 in
Albuquerque, April 23-24 in Miami and April 30-May 1 in Chicago.
Dora the Explorer is the #1 pre-school program among Hispanic
kids.
Allianz Life Insurance Company of North America Allianz Life named
WING Latino as its US Hispanic agency of record. The 2005
campaign will center on strengthening branding via business-to-business
media outlets, bilingual materials, event marketing, educational seminars
and PR. The Hispanic advertising is part of a larger multicultural
initiative on the part of Allianz to focus in on insurance agents in the
African American, Asian American and Hispanic communities.
LATAM MARKET:
Twentieth Century Fox acquired the Spanish
and Latin American theatrical and DVD/video rights to
Alatriste (Captain Alatriste). The movie centers on a
Spanish mercenary involved in Spain's 16th-century imperial wars.
It is the most expensive Spanish-language movie ever produced in Spain
with a $28 million price tag. Universal Studios Networks
Espana has also taken up a stake in the film which is co-produced by
Estudios Picasso (Telecinco and Origen's co-production
division). Shooting is set to begin March 7 in Madrid, Cuenca and
Andalusia. Alatriste is written and directed by Agustin Diaz
Yanes and stars Viggo Mortensen, Javier Camara, Elena Anaya, Unax Ugalde,
Ariadna Gil, Antonio Resines and Blanca Portillo.
Brazil's TV Globo picked up the exclusive Oscar broadcast
rights for the country. Its rival network, SBT, has held the
rights for the last 5 years. TV Globo will air spots from the award
ceremony's beginning but broadcast the final aspects of the show
live. The entire Oscar ceremony will be broadcast by Paybox
TNT.
AFRICAN AMERICAN MARKET:
Wal-Mart Stores, E. Morris Communications
(Wal-Mart's African American ad agency) and TV One are
collaborating on a multi-platform joint venture with a new documentary in
the works. The Invisible Men of Honor: the Story of the Buffalo
Soldiers tells the tale of post-Civil War all-black brigades who were
deployed to guard frontier towns and railroads in the West. In
addition to its debut on February 17, The Invisible Men of Honor will air
on February 20 at 6pm and February 27 at 1am as well as in May and
November for Memorial Day and Veterans Day. The documentary was
ordered by Wal-Mart and E. Morris Communications with TV One taking on
the role of exclusive TV partner. In addition to on-air trailers, the 3
companies will promote the new doc with network and local radio spots and
newspaper coverage. The Invisible Men of Honor" debuted at a
Houston special screening on February 12 to honor those Buffalo Soldiers
still alive today (Houston is home to the Buffalo Soldier
Museum).
February 21-25 has been dubbed Take Back the Music Week by
Essence magazine. The publication is asking
individuals to express their issues, favorite and not-so-favorite aspects
of pop music by contacting (calls, letters, emails, etc.) them.
Specifically, Essence is asking for opinions regarding African
American women's portrayal in music and in videos. The week will
culminate with a Town Hall Meeting co-hosted by the magazine and
Spelman College on February 25 from 7-9 pm at the Atlanta college.
The meeting will center around "Where Are We Now? How Did We Get
Here? Where Are We Going?" with Michael Lewellen (BET's
VP/Corporate Communications), Bryan Leach (TVT Records' VP/Urban
A&R), Kevin Powell (author/activist), MC Lyte (hip-hop
artist/actress), Tarshia Stanley (Spelman professor of English) and Moya
Bailey (Spelman student) on the panel. The discussion will be moderated
by Michaela Angela Davis (Essence's executive fashion and beauty
editor). This particular week is part of Essence's one year
study of the same title into how women are portrayed in pop music and
music videos.
ASIAN/INDIAN MARKET:
Japan's NHK has picked up the broadcast
rights to 2 documentaries from US-based APT Worldwide. The
1-hour The Cure delves into the search for heart disease solutions
and potential breakthroughs. Thirst (1x60) focuses on the
clash between international corporations and local communities over
drinking water rights and ownership by focusing on the struggles in
India, Bolivia and the US.
Casting has started for a new reality show entitled Taping of
Quest China, Da Tiao Zhan (Big Challenge) from House
Films. The challenge-based series will pit teams from
Australia, China, the UK and the US against each other as they endure
physical and intellectual challenges in their travels through
China. The new show will be broadcast on the US' Asian Street on
the International Channel in the spring.
Star Movies has renewed its live and exclusive broadcast rights
to the Oscars with Buena Vista Intl. Television (Asia Pacific)
for India and Taiwan for the next 5 years. The
broadcast will air on the network in Southeast Asia and the
Middle East as well.
INTERNATIONAL MARKET:
The online black market for hit US shows'
episodes is thriving according to new research data from web monitoring
company Envisional. Their figures show a 150% increase in
pirated television shows over the past year. Envisional found
that 70% of the piracy occurred through the use of BitTorrent
software. The UK heads up the pirating list with a 20% share of the
international TV piracy total amount followed by Australia and then the
US according to silicom.com. The top 10 (don't we love top
ten lists!) pirated US television shows in rank order are….24, Stargate
Atlantis, The Simpsons, Enterprise, Stargate SG-1, The O.C., Smallville,
Desperate Housewives, Battlestar Galactica and Lost.
Buena Vista International Television (BVITV) has inked a
multi-year deal with Italy's FASTWEB for close to 40 blockbuster
titles and nearly 50 library films. Walt Disney Pictures, Miramax
Films and Touchstone Pictures movies are included in the distribution
agreement that covers such films as Finding Neverland, Kill Bill: Vol. 2,
King Arthur, National Treasure, Starsky & Hutch and The
Ladykillers.
Friday Fun Fact:
The average person takes between 12 and 18
breathes a minute. Go ahead, time yourself. We'll
wait.
Answer to Yesterday's Trivia
Question:Who has a Woodstock tattoo, you
know, Woodstock - the little yellow bird from Charlie Brown?
ERIC on THAT 70'S SHOW. Kudos to: Heather Limestahl-Fox
11/LA.
Today's Trivia Question - a
Movie Trivia Question: This film when released in China was
under the title 007 Averted the Spy Plot. What is the original US
title for this James Bond film? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/18/05 Press Releases forMCEcan be
directed to
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:DIRECTOR/CORP.
PROMOTIONS - Equity Bcsting's
(Little Rock) Fox/UPN/WB/ABC affiliates. Creative thinker/leader. Exp in
dev memorable events, on-air campaigns, contests, promotions. Resume/cvr
ltr:
EOE (2/24)
JOB
OPENING:ON-AIR PROMO
SCHEDULER,
OLN,Stamford, CT - Schedule all
on-air and internet promos and handle contractual
obligations.
1-2 yrs prior exp req'd. See
www.olntv.com. Resume/salary:
(2/23)
JOB
OPENING:ACCOUNT EXECUTIVE,
OLN/G4, Chicago, IL - 3+ yrs ad
exp; cable/bdcast network exp pref'd. Highly motivated, goal oriented
ind. w/ strong pres. skills. See
www.olntv.com. Resume/salary to
(2/23)
JOB
OPENING:TV Co. seeks
GM / EXECUTIVE IN
CHARGE OF PRODUCTION. Experienced
& entrepreneurial pro to manage day to day operations of growing
NY office. Email resume to
or Fax Ana (212) 255-9232.
www.AIMTV.tv (2/23)
JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/23)
JOB
OPENING:MGR
LAS/AETN, NY. Dev promotions,
presentations to maximize local ad sales ops & incr rev. BA/BS 5+ yrs
cable exp, media/ad sales pref. Exp: LAS mktg, research or promos req.
Res & sal reqs:
(2/19)
JOB
OPENING:DIRECTOR, SALES &
TRAFFIC- Hallmark Channel/NY.
Implementation, support & administration of Sales & Traffic
systems. 5+ yrs exp. Full posting:
www.hallmarkchannel.com. Send resume:
(2/19)
