Good morning! It's
Monday, February 21, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
General Motors Corporation started up a new US
Hispanic campaign entitled "Solo GM" (part of GM's
"Only GM" tagline). Produced by the company's Hispanic
agency of record Accentmarketing, the Spanish-language campaign
will center around safety, security, innovation, quality and customer
satisfaction. The first stage will feature OnStar and StabiliTrak
as part of the television ad spot titled "Estrellita,
Estrellita" (Little Star, Little Star) set to debut on February 24
during Univision's Premio Lo Nuestro a la Música Latina (Lo Nuestro Latin
Music Awards). Print ads will debut on March 3 in US Hispanic
magazines.
Hispanic print media is expected to show a 12% growth spurt in
2005 according to Ad Age Magazine. With the general
Hispanic media market projected to increase by 11% this year, the print
industry will prove to be the fastest growing aspect of the entire
Hispanic media industry for a possible $3.5 billion in total
revenues. Mainstream media is expected to show a 4% growth spurt.
Icon Animation picked up the Latin American and US Hispanic
television, video, DVD and merchandising rights for Cloud
Trotters from Antena 3 TV and Pausoka. The 2D
series (26x26) for 5-9 year olds centers on the story of 4 up and coming
guardian angels as they make their way from heaven into a school on
earth.
The National Association of Latino Independent Producers' (NALIP)
2005 conference will take place on March 3-6 in Huntington Beach,
CA. The "Catch the Latino Wave" Conference will
center on diversity, barriers, upper management representation, financial
access and employment issues on the film and TV industry as well as
Hispanic creators in the market. As part of the NALIP, National
Latino Media Coalition, Time Warner, Inc. and HBO-presented event, Mark
Gill (President/Warner Independent Pictures) and Robert J. Dowling
(Editor-in-Chief, Publisher/The Hollywood Reporter) will appear as the
keynote speakers. HBO Chairman/CEO Chris Albrecht will take part as
the presenting sponsor with actress Wanda de Jesus and comedian Joey
Medina hosting the Gala Awards on March 5. More info at
www.nalip.org.
Communications Careers For Latinos, Inc. is holding its 5th Annual
Latin Communications Conference as part of the Global
Multicultural Conference on March 7 at the United Nations in New York
City. The 1-day event will be geared towards global diversity,
media, telecommunications, technology, competitiveness, healthcare and
corporate social responsibility issues. Pepsico, Verizon and Microsoft
are co-sponsoring the conference. More info at
www.careersglobal.org/2005_conference/index.htm
.
LATAM MARKET:
Top 10 Mexican Box Office Estimates - February 4-10,
2005 Grudge, La Maldicion
(Gussi)
$1.56 million 2 wk total $3.57m
Voces Inocentes (20th Century
Fox)
$1.19 million 2 wk total $2.54m
El Aviador (Warner
Bros.)
$1.13 million 2 wk total $2.99m
Espanglish (Sony Pictures
Intl.)
$1.11 million opening wk
Los Fockers (United Intl.
Pictures)
$686,164 5 wk total $8.42m
Lemony Snicket: Una Serie..(United Intl.
Pictures) $424,416 4 wk total
$3.28m
Elektra (20th Century
Fox)
$337,256 3 wk total $2.29m
El Fantasma de la Opera (United Intl.
Pictures)
$226,308 3 wk total $1.10m
Closer: Llevados por el Deseo (Sony Pictures
Intl.) $212, 611 4 wk total
$1.76m
La Leyenda del Tesoro Perdido (Buena Vista
Intl.) $154,574 6 wk total
$7.30m Source: Nielsen EDI and Variety
AFRICAN AMERICAN
MARKET:
PAX TV will air the original drama, Just
Passin' Through, on February 26 at midnight. The 1-hour film is
part of the Freedom Movie Package series on African American
experiences. The movie tells the tale of a two brothers with the
same mother but different fathers and the issues of racially identity
when one tries to appear as a white man. Howard Simon wrote the
screenplay with Jim Friedman producing and DMB Partners, Inc. (DMB) and
Onyx Media Group International, Inc. (OMG) marketing and distributing
Just Passin' Through and the Freedom Movie Package. Cincinnati's
National Underground Railroad Freedom Center has endorsed the
drama. Wal-Mart and American Family Insurance are charter
advertisers for the series.
Select 44 Regal Entertainment Group movie theatres across the US
will provide a live satellite interview with Usher immediately
after the theatrical screening of his 20-minute film clip, "Rhythm
City Volume 1: Caught Up." Lionel Richie will host the
interview for this in-theatre showing which also includes a
behind-the-scenes look at how the video was made. For more info,
check
www.BigScreenConcerts.com.
ASIAN/INDIAN MARKET:
The US' Tokyopop has purchased 3D cgi
animated series Bumper King from Korean and LA-based
FXDigital/DiFarm. The digital studio developed the
26-episode bumper car action/adventure/comedy for 6-12 year-olds.
Tokyopop, a manga comic publisher, has picked up the series' global media
rights for television, video console games, publishing toys, apparel and
DVD releases.
Metro-Goldwyn-Mayer Inc.'s MGM Networks has launched its The
MGM Channel in Thailand through cabsat provider
UBC. The newly available channel is part of the large
provider's Silver and Platinum Packages with Thai subtitling in future
collaborative plans between the two companies. MGM Networks' most
recent deal in the Asian market was made with CNBC Asia Pacific (Greater
China and Southeast Asia market) for operational and distribution
purposes for The MGM channel. The new UBC agreement will be
included under that regional alliance deal as well. The channel freshest
contracts are in Hong Kong, Indonesia, Macau, Singapore, Taiwan and
Malaysia.
MIDDLE EAST MARKET:
Egypt TV is in a bit of a financial quandary as
the latest news points to the Egyptian state broadcaster's $500
million (3 billion Egyptian pounds) debt to foreign program
suppliers and news agencies. The debt is expected to increase
$135 million annually. The Minister of Information Dr. Mamdouh El
Beltagui may need to shut down one of the two Egypt Sat channels and cut
the local channels' transmission hours to 12 hours daily in order to cut
the down the debt increase. As a result of the unsettled accounts,
foreign suppliers are supposedly not delivering on orders until payment
is received.
GAY/LESBIAN MARKET:
Well, it's Simpson official…Marge's sister
Patty Bouvier came out of the closet and into the limelight last
night. Following the legalization of gay marriage in the fictional
Springfield, Patty and her girlfriend Veronica were married by the newly
internet-ordained Homer in an episode lampooning many of the
characteristic antagonists in the homos#xual marriage issue (gays,
lesbians, preachers, marketers and more) and even the Simpsons' own Fox
network. Your vote in Cynopsis MCE's August 2, 2004 edition
was for Lenny and Karl as your top contenders followed by Burns and
Smithers, Moe & Barney, Reverend Lovejoy and even Bart. So are
you singing the episode's theme…"Gay-o, it's O.K.-o, Tie the knot
and spend all your dough."
Etc., ALL MARKETS:
ESPN International has upped three of its
execs.
Tim Bunnell was upped to SVP/International Programming and
Marketing from the VP position in the same department. In
addition to his previous responsibilities managing programming,
marketing, on-air promotions and ESPNdeportes.com, Tim will collaborate
with the ad sales and affiliate sales teams to increase ratings, ad
revenues and subscribers for ESPN's Latin American, Middle Eastern,
African and Australian networks. He will oversee global programming
deals with ESPN's global joint ventures as well. Tim will continue to
report to Russell Wolff, ESPN International's managing director.
Mike Walters took over part of Tim's position as
VP/International Programming. He will be responsible for the
company's syndication rights-holder dealings, international programming
division daily operations and work with the ESPN Intl's other programming
departments globally. Mike was previously director of programming
and acquisitions. He will continue to report to Tim Bunnell.
Chris Calcinari was promoted VP/International Production
and Operations. In addition to his current responsibilities
overseeing production and operations for 5 ESPN networks (ESPN Latin
America, ESPN Pacific Rim, ESPN Atlantic, ESPN Dos, and ESPN Deportes),
Chris will take on managing three separate Spanish-language editions of
SportsCenter and collaborating with ESPN International teams in
Singapore, Brazil and Canada on their SportsCenter programs. Chris
was previously director of international production and operations.
He will continue to report to Jodi Markley, ESPN Classic and ESPNEWS' SVP
of international production.
IMAGES USA, a multicultural marketing communications firm,named Juan Quevedo as Director/Market
Intelligence. He was previously with Pioneer Marketing/ Data
Research Services as director of multicultural studies.
Footsteps named Danielle Austen as Group Account
Director of its Mercedes' multicultural program. She will oversee
brand strategy, creative development, production and media planning for
the African American, Hispanic, Asian and gay/lesbian consumer
market. Danielle was previously with Sony as an integration
manager.
Answer to Friday's Trivia
Question:- a Movie Trivia Question:
This film when released in China was under the
title 007 Averted the Spy Plot. What is the original US title for
this James Bond film? FROM RUSSIA WITH LOVE. Kudos to:
Jeanine Ollivier-The BPS Group/Cape Canaveral; Bob Frable/Easton PA;
Frank Hagan and Dave Harding-Creative Differences/Studio City; Robert
King/LA.
Today's Trivia Question: The
Electronicam was a technological device invented in the mid 1950's that
virtually changed the way television shows were filmed, thereby outpacing
the previously industry standard of the kinescope. What did the
Electronicam do? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/21/05 Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:NTR
MANAGER-WGNO/WNOL, Tribune
Broadcasting's New Orleans TV cluster. Increase market share by
developing targeted marketing strategies. See
www.abc26.com for
more info. Resume/cover letter to
(2/26)
JOB
OPENING:ON-AIR PROMO
SCHEDULER,
OLN,Stamford, CT - Schedule all
on-air and internet promos and handle contractual
obligations.
1-2 yrs prior exp req'd. See
www.olntv.com. Resume/salary:
(2/23)
JOB
OPENING:ACCOUNT EXECUTIVE,
OLN/G4, Chicago, IL - 3+ yrs ad
exp; cable/bdcast network exp pref'd. Highly motivated, goal oriented
ind. w/ strong pres. skills. See
www.olntv.com. Resume/salary to
(2/23)
JOB
OPENING:TV Co. seeks
GM / EXECUTIVE IN
CHARGE OF PRODUCTION. Experienced
& entrepreneurial pro to manage day to day operations of growing
NY office. Email resume to
or Fax Ana (212) 255-9232.
www.AIMTV.tv (2/23)
JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/23)
