Good morning! It's
Tuesday, February 22, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
TLAReleasing picked up the US
theatrical, DVD and video rights to the Spanish movie Incautos
(Swindled). Directed by Miguel Bardem, the film is produced by
Alquimia and stars Victoria Abril and Federico Luppi. Incautos has
already been licensed to M6/SND for France, Soyuz for Russia and VOC for
Colombia.
Out of the top 5 lifestyle magazines geared towards Hispanic men,
only one publication saw a increase in ad revenues from January -
November 2004. According to HispanicMagazineMonitor,
Loft brought in an ad revenue total of $1.03 million for a
1.1% growth over the previous year. Maxim en espanol
followed with $982,170 and a 1.6% decrease in advertising
revenue. Men's Health en espanolcame in third with
$435,038 (-28.3%) and OYE(Open Your Eyes) with $362,200
(-35.3%). The newest addition to the list, Hombre,
was only launched in October 2004. From October-November 2004,
Hombre brought in $131,000.
Hispanic specialty magazines with a male reader majority had a
varied ad revenue response over the January November 2004 time
period as maintained by HispanicMagazineMonitor. While
Futbol Mundial experienced a 110.1% jump to $3.46 million,
Motor Trend en espanol saw a 77.5% dip to 181,600 for the
January May 2004 period. Sobre Ruedascame in
second in terms of ad revenue with $1.83 million.
Automundo followed with 821,083 (-3.8%) and Popular
Mechanics en espanol rounded out the group with $67,513.
Reuters' Spanish-language editorial operations will be
transferring from Miami to Santiago de Chile in June 2005.
The company's English-language operations will stay in Miami to cover
their current South Florida and Caribbean regions. The Santiago de
Chile move will affect 20 editorial personnel who will be given the
option to remain with Reuters in the new office.
Hispanic Business Inc. joined the Custom Publishing Council
(CPC) as the newest member and the sole representative exclusively
marketing itself to Hispanic readers. Hispanic Business is oriented
towards English-speaking Hispanics. The US association CPC is
focused on promoting the custom publishing industry through news updates,
data, trends, pertinent information and referrals.
LATAM MARKET:
TOP 10 US SERIES ON BROADCAST TV IN ARGENTINA,
DECEMBER2004
(Ranked by Rating, Indiv 4+) Channel
Program
Rating Viewers (000)
TELF*
The
Simpsons
6.38
820.42
TELF
Ripley's Believe It Or
Not!
4.17
536.04
TELF
Smallville
4.12
529.24
TELF
24
4.12
529.86
TELF
Sabrina the Teenage
Witch
3.94
506.01
TELF
ER
3.89
500.07
CH13** The
Agency
3.61
463.27
TELF
Dark
Angel
3.59
461.61
TELF
Third
Watch
3.47
445.79
CH13
Without A
Trace
2.88
369.7
*TELF: Televisión Federal (Telefe)
**CH13: Artear
Average of Rating & Viewers for Total Runs in the Month
Source: Computer Applications Development, Inc. (CAD) Software &
Specialized Reporting
(
) / IBOPE
Media Information
AFRICAN AMERICAN
MARKET:
Charges have finally been made for the 1987
murder of San Diego-based Voice & Viewpoint publisher William
Thompson. Already incarcerated in California for a burglary
conviction for life, Stanley Clayton was charged with the help of
recently matched DNA from blood from the murder scene.
William Thompson's newspaper served the San Diego African-American
community.
A new association of African-American ad agencies has been
launched. The Association of Black-Owned Advertising Agencies,
Inc. (ABAA) currently consists of 10 founding agencies with Eugene
Morris (chairman/CEO of E. Morris Communications, Inc.) serving as
the interim chairman. According to Morris, “The formation of
the ABAA was long overdue. For more than 40 years, the
African-American market has been the number one ethnic market in America.
With the growing importance of these consumers, we need to find ways to
collectively use our expertise and address critical issues facing both
the market and our agencies.” The founders are Anderson
Communications, E. Morris Communications, Equals Three Communications,
Fuse Advertising, Lattimer Moffitt Communications, Matlock Advertising
& Public Relations, Muse Communications, Prime Access, R.J. Dale
Advertising & Public Relations and SWG&M Advertising.
ASIAN/INDIAN MARKET:
Television Korea 24 (tvK24) and Comcast
have affiliated themselves for use of the American Korean-language
channels tvK1 and tvK2 according to International
Channel Networks (ICN). In addition to being invested in tvK24,
ICN distributes the network's channels to North American cabsat
corporations through its language channels packages. tvK1 will
debut in the LA area on Comcast in March as a general entertainment
channel including news, dramas and variety shows. tvK2 will pursue
the young viewers with music videos, entertainment news and programming
and gaming shows. In addition to being invested in tvK24, ICN
distributes the network's channels to North American cabsat corporations
through its language channels packages and co-markets with the
Korean-American channels with tvK24.
GAY/LESBIAN MARKET:
Now I have heard it all! Apparently
Shrek 2 is the newest film to be seen as sending off “subtle
s#xual messages” according to the US-based Traditional Values
Coalition. The fundamentalist organization believes the animated
film exhibits cross-dressing and transgender themes. The
evil bartender (played by Larry King by the way) has been dubbed a
male-to-female transgender in transition who is in for Prince
Charming. Pinocchio gets in trouble with his nose and provides an
escape route for Shrek and Donkey but only after they get him to lie
about wearing women's undergarments. Who knows….Shark Tale may be
next with its dolphin-dressing, vegetarian shark.
INTERNATIONAL MARKET:
Strix (Modern Times Group) has signed a
production agreement for Talpa Media's Survivor as well as
several additional formats spanning over the next 3 years. Strix
will coproduce the Survivor format entitled Expedition Robinson in
Holland with the new Dutch television channel TVNL (owned by De
Mol).
' Top 10 United Kingdom Box Office Estimates- February 11-17, 2005 Meet the Fockers (United Intl.
Pictures)
$10.65 million 3 wk total $42.58m
Ocean's Twelve (Warner
Bros.)
$7.81 million 2 wk total $16.71m
The Magic Roundabout (Pathe Distribution
Ltd)
$6.20 million opening wk
Spongebob Squarepants (United Intl.
Pictures)
$5.54 million opening wk
Racing Stripes (Momentum
Pictures)
$4.42 million 2 wk total $7.14m
Son of the Mask
(Entertainment)
$3.4 million opening wk
Closer (Sony Pictures
Intl.)
$1.33 million 5 wk total $14.51m
Sideways (20th Century
Fox)
$1.12 million 3 wk total $3.42m
The Aviator (Buena Vista
Intl.)
$1.05 million 8 wk total $13.71m
Creep (Pathe Distribution
Ltd)
$719,418 3 wk total $3.01m *Source: Nielsen EDI and Variety
Answer to Yesterday's Trivia
Question:The Electronicam was a
technological device invented in the mid 1950's that virtually changed
the way television shows were filmed, thereby outpacing the previously
industry standard of the kinescope. What did the Electronicam do?
IT IS THE PROCESS OF SHOOTING A TELEVISION SHOW BOTH LIVE AND ON FILM
AT THE SAME TIME, AND MAKING IT AVAILABLE ON MONITORS FOR PEOPLE OTHER
THAN JUST CAMERA OPERATORS TO SEE AS IT HAPPENS. Kudos to just
one - Dick Cox/DCA Television-Stratford.
Today's Movie Trivia
Question: This Tennessee Williams play was adapted for the
movies, and takes place in New Orleans. What's the
title? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/22/05 3:41am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB
OPENING:MEDIA SALES
PLANNER (NY)-Warner Bros. Television
Dist. Direct contact-Sales Team & Ad. Agencies. Min 1-2 yrs
agency, buying, planning or coordinating exp. Req. Email:
RE: "UCTC/33447BR"
(3/1)
JOB
OPENING:new
VICE PRESIDENT,
CMT Dukes of Hazzard Institute.*
Get paid $100,000 for one year to watch television. Job responsibilities
include: watch The Dukes of Hazzard weeknight on CMT; know the words to
The Dukes of Hazzard theme song, Good Ol' Boys; write The Dukes of
Hazzard Institute online blog for cmt.com; serve as expert on all
things The Dukes of Hazzard; maybe take The General Lee for a spin
now and then. For Job Application, visit:
CMTDukesInstitute.com. *The position requires the execution
of a one-year, $100,000 Independent Contractor agreement with GREAT!
(3/1)
JOB
OPENING:NTR
MANAGER-WGNO/WNOL, Tribune
Broadcasting's New Orleans TV cluster. Increase market share by
developing targeted marketing strategies. See
www.abc26.com for
more info. Resume/cover letter to
(2/26)
JOB
OPENING:ON-AIR PROMO
SCHEDULER,
OLN,Stamford, CT - Schedule all
on-air and internet promos and handle contractual
obligations.
1-2 yrs prior exp req'd. See
www.olntv.com. Resume/salary:
(2/23)
JOB
OPENING:ACCOUNT EXECUTIVE,
OLN/G4, Chicago, IL - 3+ yrs ad
exp; cable/bdcast network exp pref'd. Highly motivated, goal oriented
ind. w/ strong pres. skills. See
www.olntv.com. Resume/salary to
(2/23)
JOB
OPENING:TV Co. seeks
GM / EXECUTIVE IN
CHARGE OF PRODUCTION. Experienced
& entrepreneurial pro to manage day to day operations of growing
NY office. Email resume to
or Fax Ana (212) 255-9232.
www.AIMTV.tv (2/23)
JOB
OPENING:SR RESEARCH
ANALYST/BET-NY. 3+ yrs cable or
agency res exp; Skilled w/MRI, Simmons & var. res tools; MS Office
proficient. Analytical, detailed, pgm/rtg savvy relevant to African-Amer
mkt. Email:
(2/23)
