Good morning! It's
Thursday, February 24, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Hershey has taken an advertising language
stance that has sparked some interest linguistically and created a
small controversy with Hispanic consumers. The company's La Dulceria
Thalia product line (Hershey's kisses, wafer bars and lollipops) with its
caramel flavoring is being described in Spanish-language print, radio and
packaging ads as cajeta rather than dulce de leche. The former is the
Mexican word for caramel while the latter is used by the majority of
Latin Americans. According to a Hershey spokeswoman, they used "the
[Mexican] term because 67% of all Hispanics are Mexican and we're
targeting Mexicans." Cajeta has different meanings in several Latin
American countries with other Hispanics unaware of the word. Hershey's
general-market agency, Omnicom's DDB Worldwide, New York, is now handling
the La Dulceria Thalia after the account was transferred from the
company's Hispanic agency, Omnicom Group's Dieste, Harmel & Partners,
Dallas. Hershey's decided to transfer the account due to its opinion that
the La Dulceria Thalia product line had an appeal to the general market
as well. Mexican entertainer Thalia is backing the La Dulceria
Thalia line.
Top 5 Broadcast Spanish Language Primetime Programs for the week of
February 14-20, 2005**
UNIV Rubi (M-F
8p)
27.7 NHTI HH Rtg
UNIV Amor Real (M-F
9p)
27.5 NHTI HH Rtg
UNIV Don Francisco Presenta (Wed
10p)
21.2 NHTI HH Rtg
UNIV Cristina (Mon
10p)
20.7 NHTI HH Rtg
UNIV Camino P. Lo Nuestro (Fri
10p)
18.8 NHTI HH Rtg Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some
shows that air Monday-Friday to include the 5 day average instead of
listing each individual weekday.
Top 10 Broadcast English Language Primetime Programs in Hispanic
TV Homes for the week of February 14-20, 2005 FOX American Idol (Wed
9p)
9.5 NHTI HH Rtg
FOX American Idol (Tue
8p)
8.4 NHTI HH Rtg
CBS CSI (Thu
9p)
7.0 NHTI HH Rtg
ABC Desperate Housewives (Sun
9p)
6.4 NHTI HH Rtg
FOX Simpsons Special (Sun
830p)
6.1 NHTI HH Rtg
FOX Simpsons (Sun
8p)
6.0 NHTI HH Rtg
UPN WWE Smackdown! (Thu
8p)
5.8 NHTI HH Rtg
NBC Law & Order: SVU (Tue
10p)
5.8 NHTI HH Rtg
FOX Family Guy (Sun
9p)
5.5 NHTI HH Rtg
CBS Without A Trace (Thu
10p)
5.3 NHTI HH Rtg Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
AFRICAN AMERICAN
MARKET:
BET is hosting its first New York fashion show
Rip The Runway, on March 1 with America's Next Top Model winner
Eva Pigford and Fonzworth Bentley hosting the event. Lines from
such designers as Sean John, G-Unit, Baby Phat, Bathhouse by Bernard
Moore and Roger Gary presents Aqua Couture will be featured on the BET
runway. In addition to the fashion aspect, the show will spotlight
hip-hop performers T.I., G-Unit, Olivia, Fabolous, Brooke Valentine and
Amerie. BET will bring the fashion show to its television audience
on March 24 at 9 pm. Cossette Productions is in charge of producing
the Rip The Runway fashion show at New York's Roseland Ballroom.
Gospel Truth Magazine (GTM) has expanded its US reach with a newly
inked deal with Wal-Mart. As of May 5, the magazine will see
its distribution increase from 400 to 1800 Wal-Mart stores translating
into an additional 100,000+ issues on the superstore's shelves. As
part of the expansion, research was done to investigate the stores with
the best histories of major gospel music and/or urban publication
sales. In light of this new agreement, GTM has initiated a
marketing/promo campaign with its media partners such as Music Choice,
Black Family Channel Networks, ABC Radio Network's REJOICE! Musical Soul
Food and SGN's The Light.
African American television homes in the US represent 13,170,000
households. Here are the rankings for the week of February 14-20, 2005
- highest rated primetime network programs in African American TV
homes according to Nielsen Media Research
FOX American Idol (Wed
9p)
23.7 HH Rtg
FOX American Idol (Tue
8p)
23.7 HH Rtg
UPN Girlfriends (Mon
9p)
16.0 HH Rtg
UPN Half & Half (Mon
930p)
15.0 HH Rtg
UPN Cuts ( Mon
830p)
14.7 HH Rtg
CBS CSI (Thu
9p)
14.3 HH Rtg
UPN One on One (Mon
8p)
14.1 HH Rtg
FOX House (Tue
9p)
12.8 HH Rtg
CBS Without a Trace (Thu
10p)
12.5 HH Rtg
CBS CSI: Miami (Mon
10p)
11.9 HH Rtg *Source: Nielsen Media Research
ASIAN/INDIAN MARKET:
India will have its first ever 24-hour
interactive and gaming channel by next month. Essel
Group's PlayTV will include such features as movies, music
programs, reality shows, gaming news, competitions, bidding and shopping
with an interactive aspect to its programming through SMS, e-mails and
chats. The UK-based Cellcast will support the new channel as well
as help it with the initial interactive technology set-up and personnel
training.
GAY/LESBIAN MARKET:
Interested in a new
ringtone…Showtime has made the theme song for itsThe L Word series available for downloading. The network
also has additional rings in the works for future offers through its
brand new
www.sho.com online
store.
INTERNATIONAL MARKET:
Crown Media Holdings has sold Hallmark Channels -
excluding its US channel - for $242+ million. In
addition to the international channel acquisition, the purchasing
consortium will obtain the global rights to its 580+ title library.
The consortium consists of David Elstein (former Five chief executive) as
the ringleader with private investment companies Providence Equity
Partners and 3i. David was named as Chairman. Hallmark Channel
currently reaches 152 nations for an estimated 60 million
subscribers. The Denver-based broadcast facility that distributes
Hallmark's channels internationally will also be part of the deal (with
all employees remaining on board according to the new investors).
Crown Media's President/CEO David Evans signed off with the following
statement: "We are confident that the investor group will capitalize
on its global media expertise to continue to expand this international
business, while we focus our efforts on maintaining the tremendous growth
in ratings and distribution we have been able to generate in our domestic
business."
Marking its 100th channel, MTV Networkshas officially
launchedMTV base, MTV's first pan-African music television
channel, as of 8 pm Central African Time on February 22. MTV
base will beam its way into an initial audience of 1.3 million households
in 48 sub-Saharan Africa countries via multi-channel operators DStv,
Trend TV, CTL and FSTV. It will feature a specially-composed rap
from US hip-hop artist, Xzibit. MTV base is a 24/7 network targeted
to African youth aged 15-34. The network's music video content will
feature “urban” music and artists from the across Africa in addition to
artists from around the globe that will air in Swahili, English, French
and Portuguese. While long-form programming series on the network
will include an African music documentary series, MTV base will initially
air in English. The first African artist to have their music video
featured on the channel is Nigerian artist 2 FACE with its African Queen
song/video.
DISH Network has picked up select programs from Sat.1, ProSieben,
Kabel 1 and N24 through the satellite service's newest addition to its
lineup, German-language ProSiebenSat.1 Welt. Some of the
shows to be included for DISH subscribers will be Der Bulle von Tolz,
Edel & Starck, TV total and weekly live coverage of 2 Bundesliga
soccer matches. The channel addition can be picked up as a separate
channel or as part of the German-language Package.
The debut of Masoom (innocent) will air on OMNI.2 in its
Hindi-language version on February 26 at 8 pm. The 1-hour
documentary will delve into the stories of South Asian immigrant children
as they relocate to Canada and their emotional experiences. Masoom is
produced by Cloud 9 Communications.
etc., ALL MARKETS:
Univision Communications Inc. upped Bert
Medina to SVP/Operating Manager of the TeleFutura
Network. He will be responsible for such operational parts as
programming, promotions, talent relations, technical operations and news
for TeleFutura Network. Bert is replacing the newly promoted Alina
Falcon (EVP/Operating Manager of Univision Network). His previous
position was VP/General Manager of Chicago's Univision WGBO-TV and
TeleFutura WXFT-TV. Based in Miami, Bert will report to Ray
Rodriguez, President/COO of Univision Communications Inc..
In addition, Univision has promoted Vincent Cordero to
replace Bert Media as VP/General Manager, Univision WGBO-TV and
TeleFutura WXFT-TV in Chicago. Vincent will oversee the channels'
operations. He was previously held the VP position for business
development and labor affairs at Univision Communications Inc.. He
will report to Mike Wortsman and Tom Arnost, Co-Presidents, Univision
Television Group.
As part of its East Coast expansion, here! has made several
appointments. The three new execs will be based in New York and
report to General Manager Karen Flischel:
Maria Caulfield-Dwyer was named as VP/Affiliate
Marketing. She will manage the marketing strategy development
and implementation. Maria was previously with TV Land and TNN as VP
of affiliate marketing.
Bob Dillon was picked as VP/Brand Marketing. He
will be responsible for all aspects of here!'s marketing of its brand
including advertising, creative services, marketing partnerships and
internet marketing. Bob was recently director of affiliate
marketing at A&E Television Networks in charge of marketing for
A&E, The History Channel, The Biography Channel, and History Channel
International.
Carol Hinnant was appointed as VP/Affiliate
Sales. She will oversee here!'s US affiliate sales and
relations, the subscriber base and the company's sales team. Carol
was previously with Colorado-based Jones Media Networks Inc. as Regional
VP of Affiliate Sales for the Eastern Division of Great American Country
Network.
Bravo, the U.S. Hispanic integrated communications agency, has
announced the appointment of Kathy Whitlock as VP/Managing
Director and the promotions of Nilda Velez and José E.
Arandia to VP/Managing Directors. Kathy begins at Bravo
by overseeing the Sears and Cingular accounts, making the move over to
Bravo from Warner Bros. Movieworld Madrid, where as Director of Sales and
Marketing. Nilda Velez has been promoted to VP/Managing Director,
where she will oversee the Lifetime Television and Toys "R" Us
accounts. Additionally, she will continue to manage the Kraft Foods
business. And Jose Arandia, upped to VP/Managing Director, will now
oversee the Wyeth Consumer Healthcare account. He will continue to lead a
team responsible for Miller Brewing Company, the United States Postal
Service, Hertz Rent-A-Car, Banco Popular, and The New York
Times.
ESPN STAR Sports has named Shawn Galey as SVP/Legal and
Business Affairs. He is succeeding retiring ESPN STAR Sports'
Senior Vice President and Chief Legal Counsel, Barry Rona. (Barry
will continue on with ESPN as a consultant upon his return to the US in
March.) Shawn will oversee legal issues for ESPN STAR Sports' Asian
networks in addition to managing business development and strategic
relationships. He was previously VP of Business and Legal Affairs
at CNBC Asia. Shawn will report to ESPN STAR Sports Managing
Director, Rik Dovey, and be based in Singapore.
Sony Pictures Entertainment has upped Iona de Macedo to
SVP of European Production. In her new position, she will
manage the company's European production operations (excluding the UK).
She was previously the president of Columbia's production unit in
Spain. Iona will be based in Madrid. In addition, Candice
Zaccagnino was named to the European team as VP/Production
from her previous position in production in France.
Sony BMG Global Marketing Group has named George Levendis
as SVP. He will act as liaison between Sony BMG's American
repertoire centers and the company's international operations.
George was previously managing director/CEO of Greece's Heaven
Music/Antenna Entertainment. He will be based in New York and
report to Tim Prescott, EVP/CMO.
Answer to Yesterday's Movie Trivia
Question:Here's the quote - you provide
the movie title: "I love the smell of napalm in the
morning." APOCALYPSE NOW. This quote, of course,
should not be confused with "I love the smell of Europe in the
morning" from Eddie Izzard's Dress to Kill. Kudos to: Marc
Beck-WWE/Stamford; Lisa O'Neil-A&E/NY; Ted Chase-Lifetime/NY; Derek
Cason-Onyx Media/NY; Barrett Travis-Dataworks Family of Products/Denver;
J.R. Martinez-NWM/Ft. Worth; Stephanie Bradford-SpotPlus y Mas/Dallas;
Lauren Eads Rundel-SpotPlus y Mas/Dallas; David Johnson-Hallmark
Channel/Studio City; Dave Harding-Creative Differences/Studio City; Jerry
Juskiw-Lazer Bcsting/Reno; Scott Rogers-Sony Pictures Television
Int'l/Culver City.
Today's Movie Trivia
Question: Okay, that was an easy one. Identify
this quote: "I knew a man once who said 'Death smiles at us
all. All man can do is smile back.'"
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/24/05 3:41am Press Releases forMCEcan be
directed to
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