Good morning! It's
Friday, February 25, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
This April will bring the launch of Time
Warner's new tentatively-titled Sports Illustrated
Latino. The initial distribution will include 3 controlled
issues in 2005 sent to Time Warner's Hispanic customers (including
Sports Illustrated, People en Espanol, Time Warner Cable and HBO
Latino). The new and first Sports Illustrated Spanish-language
magazine will not be seen on newsstands in 2005. The second issue
will be available through TW in August with an estimated rate base of
500,000 for the 3 test issues. The mag's makeup will be original
Spanish-language editorial content with less than 64 pages and 12-15
advertising-reserved pages.
Telemundo signed an acquisition agreement with Summit Media
for its Las Vegas television station KBLR. The station is
presently a Telemundo affiliate in the 17.5% Hispanic-populated area
(25th largest US Hispanic market). KLBR will be the
Spanish-language network's 15th TV station.
A new survey from Forrester Research shows that the 81% of
Fortune 100 corporations do not run Spanish-language websites.
According to the Even the remainder that do own a site do not incorporate
useful aspects within the website's navigation and content besides an
overview page with links to English-language informational pages.
Some large companies such as VW (Volkswagen of America) are seeking to
change that. The automobile corporation will turn its first and
full feature Spanish-language website loose in March (soft launch at
www.agarracalle.com). VW is working on the new project with its US
Hispanic agency, Miami-based COD. Other companies with encompassing
websites cited in the research included Wachovia, Verizon, SBC and
Toyota. The survey also mentioned the desire of viewers to flip
back and forth between Spanish and English to better understand the
company's information. Another finding shows readers are interested
in seeing ads in the same language as the information page they are
viewing.
LATAM MARKET:
The Simpsons will not be speaking Spanish in
Mexico for the time being. The Los Simpsons actors dubbing the
20th Century Fox show into Spanish are on strike, per the Associated
Press, after contract negotiations failed. The Spanish-language
dubbing company, Grabaciones y Doblajes Internationales, is asking
for 40% as non-union voiceover players for the parts while Mexico's
National Actors Association wants all parts designated for union
actors. The striking actors began a sit-in this week.
AFRICAN AMERICAN MARKET:
Essence Communications Partners (ECP) is letting
its September-launched Suede magazine go on vacation for
the time being. The African American women's publication will be
on hiatus until further notice as of its fourth issue in
April. ECP's Chairman/CEO, Ed Lewis, stated that “although some
of our most talented people have been working on Suede, it has become
clear that more time and resources would be needed to further develop
this brand. This decision will give us the opportunity to step back and
reevaluate the concept and its place in the market." Suede
began as a collaborative effort between ECP and Time Inc. four months
ago. Time purchased ECP just last month.
UPN saw several of its shows make nice rating splashes on February
23 with The Road to Stardom with Missy Elliott coming in third
with a 2.5/7 rating for women 18-34 and 2.2/7 for teens. The show
tied the series' highest score this season for women 18-49 with a
1.9/5. Kevin Hill also produced its highest rating since its
December 15, 2004 episode with 2.7 million viewers and a 1.1/3 rating for
adults 18-49 and 1.8/4 for women in the same age group.
INTERNATIONAL MARKET:
The New York Museum of Modern Art (MOMA) and
Telefilm Canada are collaborating on the second annual Canadian
Front: New Films 2005. The movie showcase from our neighbors up
north will take place March 16-23 in New York with networking events also
in the Canadian Front event mix. In addition to its headliner, Ruba
Nadda's Sabah (comedy drama centering on a Muslim woman's first
falling-in-love experience), the eight other movies will be Carole
Laure's CQ2 (Seek You Too), Caroline Martel's Le Fantome de l'operatrice
(The Phantom of the Operator), Cameron Bailey's Hotel Saudade, Bruce
McDonald's The Love Crimes of Gillian Guess, Daniel Roby's La Peau
blanche (White Skin), Rob Stefaniuk's Phil the Alien, Benoit
Pilon's Roger Toupin, epicier variete and Noam Gonick's Stryker.
Telefonica-operated Spanish VOD service Imagenio has inked
an agreement with Buena Vista International Television (BVITV) for
features from Walt Disney Pictures, Touchstone Pictures and Miramax
Films. The broadband service will offer such movies as Finding
Neverland, Kill Bill: Vol. 2, National Treasure and The Village as well
as BVITV classics Face Off, The Rock and Rushmore.
A new weekly current issues show with a foreign affairs tilt will
begin airing in April on public television stations via American Public
Television's (APT) distribution. Fareed Zakaria, a Newsweek
International editor and columnist, will host Foreign Exchange with
Fareed Zakaria. In addition to interviews with current
newsmakers and journalists, the Foreign Exchange will air segments about
US citizens living around the globe and stories from different global
locations. Azimuth Media is producing the show in association with Oregon
Public Broadcasting from a Washington, DC studio.
The Discovery Channel Global Education Partnership has opened a
new learning center in South Africa. The Soweto-based
Isualihle Senior Primary School will be the non-profit's 29th learning
center in South Africa since it first began the project in the country in
1997. The under-resourced schools are provided with technology such
as televisions, VCRs, satellite technology, educational programming and
much more. The Discovery Channel Global Education Partnership
currently serves over 58,000 South African students with educational
training provided for 400+ teachers. The Partnership is present in
Angola, Mexico, Peru, Romania, South Africa, Uganda, Tanzania and
Zimbabwe and Namibia with 158 centers.
Oscar Friday Fun Fact:
Through Oscar's entire history, only four have been nominated for
Acting, Directing and Writing the same film: Orson Welles for
Citizen Kane (1941); Woody Allen for Annie Hall (1978); Warren Beatty
twice - once for Heaven Can Wait (1978) and the other for Reds (1981),
both of which he also produced; and Roberto Benigni for Life is Beautiful
(1998).
Answer to Yesterday's Movie Trivia Question:Identify this quote: "I knew a man once who said 'Death
smiles at us all. All man can do is smile back.'" THE
GLADIATOR. Kudos to: Robin Kenwood-ITN Networks/NY and
Patrick Kneeland-ABC Radio Networks/Atlanta.
Today's Oscar Movie Trivia
Question: Last movie quote of the week: "Do you like
apples?" "Yeah." "Well I got her
number. How do you like them apples?"
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/25/05 3:33am Press Releases forMCEcan be
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Cynopsis:MCECLASSIFIEDS -
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