Good morning! It's
Monday, February 28, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Telemundo's newest lineup with include three
original telenovelas this spring. Fremantle's first
foray will be its Latin American division's La ley del silencio
(Law of Silence) telenovela. Set and produced in Dallas, the
new HD series is based on a true story about the confession and story a
priest hears about a man wrongfully jailed for murder from the one who
committed the crime. The 20th-century-based series Los
plateados (Silverados) is a save-the-day storyline (Robin Hood-ish)
starring Mexico's Mauricio Islas and produced by Argos
Comunicacion. The third telenovela, Frijol (working title),
is a family series about a young boy and his devotion/love for his single
mother as she falls in love. Buenos Aires-headquartered Promofilms
is behind the production of Frijol.
Univision's Premio lo nuestro a la musica Latina awards
show on February 24 brought in a 6.3 million-strong Hispanic
audience. The viewer figures were up by one million over last year,
with a 21% increase in the A18-49 demo, with 3.8 million viewers in the
demo.
CSK Auto, Inc. has named LA-based Acento as its Hispanic
advertising/PR agency. The agency will be responsible for the
company's Checker Auto parts, Schuck's Auto Supply and Kragen Auto Parts
brands' strategic and media planning, creative development and grassroots
initiatives. The new campaign is expected to debut in the
spring with a Western US concentration.
LATAM MARKET:
Top 10 Mexican Box Office Estimates - February 11-17,
2005 Mente Siniestra (20th Century
Fox)
$3.03 million opening wk
Grudge, La Maldicion
(Gussi)
$957,506 3 wk total $4.52m
Voces Inocentes (20th Century
Fox)
$947,433 3 wk total $3.49m
Espanglish (Sony Pictures
Intl.)
$762,171 2 wk total $1.87m
El Aviador (Warner
Bros.)
$746,110 3 wk total $3.73m
Descubriendo el Pais de Nun…(Buena Vista
Intl.) $582,920 opening wk
Los Fockers (United Intl.
Pictures)
$416,258 6 wk total $8.84m
Punos Rosas
(Videocine)
$238,171 opening wk
Lemony Snicket: Una Serie..(United Intl.
Pictures) $207,742 5 wk total
$3.48m
Un Regalo del Corazon
(Videocine)
$156,037 opening wk Source: Nielsen EDI and Variety
AFRICAN AMERICAN
MARKET:
Turner Network Television (TNT) is working on a
new award show tentatively titled The Film Life Movie Awards, an
event scheduled for May 15, and scheduled to air on TNT on May 21. The
awards will distinguish the achievements of African Americans in
the all parts of the feature movie industry. Jeff Friday (Film Life
and American Black Film Festival' founder/CEO) will exec produce with
Suzanne de Passe (de Passe Entertainment). The Film Life Movie
Awards will take place in LA at the Pantages Theatre with 7 categories
including Film of the Year, Best Director, Best Performance by an Actor,
Best Performance by an Actress, Best Supporting Role - Male, Best
Supporting Role - Female and Best Screenplay and honorary awards such as
the Distinguished Career Achievement Award and a Rising Star Award.
Nominations will be recognized in April. HBO Short Film Award will
also be part of the event as a special presentation. In addition,
new Classic Cinema Hall of Fame inductees will be announced. The FLMA is
part of New York-based Film Life, Inc..
In a follow up to Friday's story in Cynopsis MCE on
Suede magazine's temporary discontinuation, Essence
Communications Partners' president, Michelle Ebanks, reported that
the decision was a financial one unconnected to Time Inc.'s recent
acquisition of ECP. "We've been evaluating the business from
pre-launch but we're getting more consumer research and results in now
and we're seeing how difficult it is to reach this multicultural
audience. It's not something that's ever really been done
successfully…the product was more expensive than we thought [it would be]
as well."
ASIAN/INDIAN MARKET:
Hong Kong and Thailand will be the newest
recipients of E! Networks' E! International Network.
The round-the-clock English-language entertainment news channel will
launch on PCCW Media's pay service Broadband TV in Hong Kong and
on select UBC packages in Thailand with Thai subtitling to be
added to the new channel in the near future.
GAY/LESBIAN MARKET:
Q Television Network is partnering with John
Cameron Mitchell on his new movie as Shortbus' (tentative
title) exec producer and as majority equity partner with Fortissimo Film
Sales. John's film will delve into the New York City love and s#x
lives of seven main characters of different genders and orientations
through the eyes of art, music and s#xuality when it soon heads into its
production phase. Shortbus is expected to debut in 2006.
Fortissimo will be in charge of foreign sales as well. The new
movie will be exec produced by Q's Frank Olsen (president/CEO) and Alexis
Fish (SEVP) and Fortissimo's Wouter Barendrecht and Michael J. Werner.
Process' Howard Gertler and Tim Perell have signed on as producers.
In addition to its investment in the production, Q Television will act as
the promotional liaison for the private investor film group financing the
Shortbus. The North American rights are open except for Q's reservation
of the movie's basic cable rights.
INTERNATIONAL MARKET:
As of March 7, the World Soccer Weekly sports
talk show will begin airing a new 2-hour weekday format
instead of its current 1-hour lineup. The show airs weekdays on the
World Soccer Radio Network on Sirius Satellite Radio from 11 am-1
pm. The founders and co-hosts Steven Cohen (CEO) and Nick Geber
(president) decided to expand the weekly show to 5 days a week to include
more news on their current emphasis on the top European leagues.
More info at
www.worldsoccerweekly.com.
Copenhagen's MTV Mastiff has licensed its Fit for Family
format to several countries' networks including an option with
Fox. The factual entertainment program delves into life as a
parent and family with a sense of humor. In addition to Fox, the
format has been acquired by Germany's ProSieben, Russia's NTV, the Middle
East's MBC and optioned out in the Austria, Italy and the UK.
etc., ALL MARKETS:
Cartoon Network Enterprises upped Lisa M.
Weger to the newly created position of VP/US and Latin America
Consumer Products. She will oversee the company's brand strategies
for original assets and characters, the creative development of Cartoon
Network's initiatives for these regions, retail strategy plans, product
development and new product line sales and marketing proposals as well as
representing Cartoon Network businesses in the US and Latin America
(Warner Bros. Consumer Products, Warner Home Video, Warner Bros.
International Television and Warner Music Group). Lisa was previously VP
of Latin America consumer products for the former Cartoon Network
Off-Channel Commerce group (changed to Cartoon Network
Enterprises). She will be based in Burbank and report directly to
John Friend, SVP/Cartoon Network Enterprises.
The Bravo Group named Kathy Whitlock as VP/Managing
Director and upped Nilda Velez and Jose E. Arandia as
well to VP/Managing Directors.
ESPN Star Sports named Shawn Galey as SVP/Legal and
Business Affairs. Shawn is taking over the position from
retiring SVP Barry Rona. Shawn was previously with CNBC Asia as VP
of business and legal affairs. He will be based in Singapore and
report to Rik Dovey, ESPN Star Sports' managing director.
Answer to Friday's Movie Trivia
Question:Last movie quote of the
week: "Do you like apples?" "Yeah."
"Well I got her number. How do you like them apples?"
GOOD WILL HUNTING. Kudos to: Marni Setless-Media Power
Adv/Charlotte; Sharon Pak-InDemand/NY; Jeremy Bass-Rush Comm/NY; Ivan
Perez-Fox Sports en Espanol/NY; Krissy Hicks-HIT Ent/Dallas; Julie
Syers-Mockbooks/Houston; Meghan McGuinness-Harris Corp/Colorado Springs;
Jen Eidelberg-JWT/Denver; Phil Lebovits-Mightier Than the Sword Prods/LA;
David Chan-Cartoon Net/LA; Crista Jackson-BET/Studio City; Sal
Rodriquez-DirecTV/El Segundo.
Today's Post-Oscar Trivia
Question: What is the name of the last western to win an Oscar
for Best Picture? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 02/28/05 3:31am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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