Good morning! It's
Wednesday, March 9, 2005,
and this is your first early morning
Multi-Cultural
briefing.
A new nationwide 24-hour cable network will make its soft launch
on March 18 on Dish Network as part of CoLours TV.
The Real Hip-Hop Network
(www.rhn.tv) is
targeting the 18-34 year old urban audience with hip hop videos, news,
commentary and special events. Set to launch initially to Dish's
13.5 million homes, the network will continue to expand its offering with
a full network launch in the spring. Programs such as Analyze This
(debate show centering on the rap lyric issues), Unsigned Heat (spotlight
on unsigned talents in the hip hop arena), RHN “Live” (live concerts) and
many more will build RHN's programming lineup.
HISPANIC MARKET:
Universal Music Group (UMG) is bringing a new
Latino label to the music market. The LA-headquartered
Machete Music label will center on Reggaeton, hip hop, rap and
dance hall with offices in Chicago, Miami, New York and Puerto
Rico. Gus Lopez was named as the new full service label's
President. He will be in charge of global marketing, sales,
promotions and A&R. Gus will report to Jesus Lopez, Chairman of
Latin America and the Iberian Peninsula. He was previously VP of
Latin Sales/Marketing at UMG's Universal Music and Video Distribution
(UMVD).
Sylvester Stallone will soon to be heard in Spanish following
Telemundo's new agreement with NBC and the Rocky star to
air The Contender. A Spanish-language dubbed version of the
reality show is set to debut this coming weekend on March 12 at 7p.
Subsequent segments will air on Saturdays at 8 pm. In addition to
12 other boxing contestants, 4 Hispanic boxers are participating in the
Mark Burnett Productions, DreamWorks Television and Rogue Marble joint
production. Sugar Ray Leonard and Sylvester will be involved as
mentors and hosts.
Univision.com has achieved Media Rating Council (MRC)
Accreditation for its internet audience measurements. This
is the first time a Spanish-language website has received the recognition
from the Ernst & Young-run MRC audit. (In order to be approved
the site needs to adhere to the council's Minimum Standards for Media
Rating Research and the Measurement Guidelines of the Interactive
Advertising Bureau (IAB).
AFRICAN AMERICAN MARKET:
National Black Programming Consortium's
(NBPC) President/CEO, Mable Staten Haddock, is retiring
from her position after 25 years in the business as of October 1.
Under her management, the company helped fund and work with African
American programs such as I'll Make Me a World, Two Towns of Jasper, The
Emmitt Till Story, Free to Dance, Brother to Brother, Flag Wars, Matters
of Race, Colorvision and many more. The first and only president of
NBPC, Mable stated that "these twenty five years have been rich,
rewarding and challenging; I am proud to have worked with some of the
smartest, demanding and creative producers, directors and administrators
in the PBS universe. Together we leave a body of work that is reflective
of an accurate and diverse representation of the Black experience, and we
are preserving our history, our stories, and sharing our vision with
national and international audiences". The company is
currently searching for someone to take on the responsibilities of
president.
ASIAN/INDIAN MARKET:
Miramax has inked a 10 year distribution
rights agreementfor the Indian market with United
Television (UTV) Motion Pictures for 135+ movies. The mass deal
is reportedly worth $800,000 - $1 million and includes satellite, home
video, DVD and theater rights for the Indian distribution and production
corporation.
Top 10 Japanese Box Office Estimates for the weekend of February
25-27, 2005 The Phantom of Opera (Gaga
Communications) $1.77 million 5
wk total $25.44m
The Bourne Supremacy (United Intl.
Pictures)
$1.29 million 3 wk total $8.49m
Ocean's Twelve (Warner
Bros.)
$1.12 million 6 wk total $31.62m
Howl's Moving Castle
(Toho)
$1.09 million 15 wk total $174.10m
The Notebook
(Gaga/Humax)
$811,817 4 wk total $7.33m
Alexander
(Herald)
$690,587 4 wk total $9.68m
You've Got a Call 2
(Toho)
$683,297 4 wk total $8.39m
Kitano Zero Nen
(Toei)
$656,240 7 wk total $21.36m
The Princess Diaries 2
(BVI)
$476,975 opening wk
Makato
(Shochiku)
$356,698 2 wk total $1.4m *Source: Nielsen EDI and Variety
INTERNATIONAL MARKET:
The worldwide distribution rights to the
Great Museums series have been acquired by CABLEready.
Museums from around the world are profiled in the series (30x30) with
each segment centering on one museum and the people involved with
it. In addition, a 1-hour high definition special will take a look
at New York City's Metropolitan Museum of Art. Great Museums has
already aired on public TV throughout the US.
Etc., ALL MARKETS:
Sony BMG Music Entertainment named Cory
Shields as SVP/Communications. He will be responsible
for international trade, business and consumer store relationships and
corporate special occasions and giving in addition to working with
Bertelsmann and Sony Corporation of America. Cory was previously
CCO/EVP at J. Walter Thompson. He will be based in Gotham and
report to Andrew Lack , Sony BMG Music's CEO.
Answer to Yesterday's Trivia
Question:What was the name of the program
director who replaced Andy Travis at WKRP in Cincinnati? DONOVAN
ADELBOLD. Kudos to ....
ouch.
Today's Trivia Question: When he wasn't masked, he was
called John Reid. What was he called when he was in his disguise?
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/09/05 3:41am Press Releases forMCEcan be
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