Good morning! It's
Thursday, March 10, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
Entravision Communications Corporation has
purchased Texas' KVTF, KTFV (McAllen/Brownsville) and
KETF (Laredo) from Zavaletta Broadcasting Group, LLC to add
to its Telefutura affiliate network. Time Warner
Cable has signed on with Entravision to broadcast the 3 television
stations by April 1 in addition to affiliate launches in Corpus Christi,
TX and San Diego and Palm Springs, CA.
Top 5 Broadcast Spanish Language Primetime Programs for the week of
February 28 March 6, 2005**
UNIV Rubi (M-F
8p)
29.1 NHTI HH Rtg
UNIV Amor Real (M-F
9p)
28.5 NHTI HH Rtg
UNIV Don Francisco Presenta (Wed
10p) 20.9
NHTI HH Rtg
UNIV Mujer de Madera (M-F
7p)
18.3 NHTI HH Rtg
UNIV Cristina (Mon
10p)
17.9 NHTI HH Rtg Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some
shows that air Monday-Friday to include the 5 day average instead of
listing each individual weekday.
Top 10 Broadcast English Language Primetime Programs in Hispanic
TV Homes for the week of February 28 March 6, 2005 ABC Movie (Sun
9p)
8.6 NHTI HH Rtg
FOX American Idol (Wed
9p)
8.4 NHTI HH Rtg
FOX American Idol Special (Mon
8p)
7.6 NHTI HH Rtg
FOX American Idol (Tue
8p)
7.2 NHTI HH Rtg
FOX Simpsons (Sun
8p)
6.1 NHTI HH Rtg
NBC Medium (Mon
10p)
6.1 NHTI HH Rtg
FOX Simple Life 3 (Wed
930p)
6.0 NHTI HH Rtg
CBS CSI (Thu
9p)
5.9 NHTI HH Rtg
UPN WWE Smackdown! (Thu
8p)
5.8 NHTI HH Rtg
ABC Lost (Wed
8p)
5.5 NHTI HH Rtg Source: Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
LATAM MARKET:
Motion Picture Association of America's
president, Dan Glickman, has declared war on piracy with Mexico as
the latest skirmish to be named. In a visit to the country this
week, he met with Mexico's President Vicente Fox to talk about enforcing
piracy laws in the first discussion to be held between the MPAA and a
foreign head of state. Mexico's piracy industry reportedly cost the
US movie trade $140 million in lost sales in 2004 (150,000 pirated
DVD/CDs seized weekly). In a follow up reaction to the meeting,
President Fox has appointed a special liaison between Mexico and the MPAA
to further facilitate cooperation.
Imax has signed an agreement with entertainment companies
Circuito Alba and Repretel. As part of the new deal, Imax
will create its first systems in Guatemala and Costa Rica
through the respective Latin America corporations. Guatemala City's
complex will open its doors by the end of 2005 with the San Jose Imax
theater set to debut in 2006.
AFRICAN AMERICAN MARKET:
African American television homes in the US
represent 13,170,000 households. Here are the rankings for the week of
February 28 March 6, 2005 - highest rated primetime network
programs in African American TV homes according to Nielsen Media
Research
ABC Movie (Sun
9p)
33.9 HH Rtg
FOX American Idol (Tue
8p)
19.6 HH Rtg
FOX American Idol (Wed
9p)
19.1 HH Rtg
FOX American Idol Special (Mon
8p)
18.9 HH Rtg
UPN Girlfriends (Mon
9p)
17.6 HH Rtg
UPN Half & Half (Mon
930p)
17.2 HH Rtg
UPN America's Next Top Model 3 Special (Tue
9p) 14.8 HH Rtg
UPN Cuts ( Mon
830p)
14.6 HH Rtg
UPN Road to Stardom (Wed
9p)
14.3 HH Rtg
UPN America's Next Top Model 4 (Wed
8p)
14.0 HH Rtg
*Source: Nielsen Media Research
ASIAN/INDIAN MARKET:
Clear Channel Entertainment has embarked on a
50-year joint collaboration with Beijing Gehua Cultural
Development Group (cultural agency). The new venture, Gehua
Clear Channel Entertainment & Sports Company, Ltd., (GCCESC) will
import global entertainment and athletic events to China, create
international export opportunities for Chinese performers and events and
develop event/venue management systems for the country's entertainment
and sports area industries. GCCESC will market international
events, oversee venues and sponsorship possibilities, ticketing,
logistics, production, venue services and more in addition to first
refusal rights for the next half-century to live performance shows.
GAY/LESBIAN MARKET:
For the first time ever, the GLAAD Media
Awards will be broadcast on television with the help of
LOGO. The soon-to-debut gay/lesbian-oriented network will
edit the 3 separate award events (New York City on March 28, LA on April
30 and San Francisco on June 11) into a compilation to air on LOGO at a
future date. Craig Zadan and Neil Meron will exec produce the TV
program with Michael Dempsey.
INTERNATIONAL MARKET:
Court TV and Fox International Channels
Italia have inked a first licensing agreement to bring seven
of the investigative channel's primetime shows to Italy as of
October. The 3-year deal includes Body of Evidence, Crime Stories
(The Investigators series' international title), Extreme Evidence,
Hollywood Justice, Masterminds, North Mission Road, Psychic Detectives
and Trace Evidence: The Case Files of Dr. Henry Lee.
McDonald's Corporation's new international marketing campaign
will center on healthier eating and lifestyle habits with a
particular focus on youth-oriented advertisements in order to combat the
prevalent obesity concerns with children. In addition to television
commercials, the giant food corporation will have in-restaurant promos,
media and non-profit association sponsorships, websites and
celebrity/athlete endorsements. Leo Burnett USA (Publicis Groupe)
is developing the ads both in the US and from its worldwide offices with
some help from other McDonald's ad agencies such as Omnicom Group's TBWA
Worldwide and DDB Worldwide. The ad campaign's structure will be
adapted for each individual country's market. As a result of the
new global endeavor, McDonald's healthy eating tagline will expand from
the general market “"I'm lovin' it" to "It's what I eat
and what I do ... I'm lovin' it." Although the health-related
campaign's budget was not disclosed, the company did state that much of
its children-focused retail marketing budget would be aimed towards the
"It's what I eat and what I do ... I'm lovin' it"
campaign. And, in case you are wondering, Ronald McDonald will be
involved in the ad campaign all dressed up in his new yellow-and-red
workout gear as he goes through several physical activities.
Canada's Decode Entertainment has sold its Naturally Sadie
series to the Disney Channel. The live action
program (26x22), originally titled The Complete Freaks of Nature, was
created by The Family Channel and VRAK.
Electric Entertainment is collaborating with Nicolas
Chartier (previously with Arclight Films) to form an international
sales joint venture titled Voltage Pictures. The new company
will be responsible for the production companys global movie and
television programming sales in addition to repping for other
studios. First on its slate will the Dean Devlin and Bryan Singers
Triangle series (will debut on Sci Fi in the near future).
etc., ALL MARKETS:
Hallmark Entertainment upped John Alexander
to SVP/International Sales and Worldwide DVD
Distribution. He will be responsible for the development of the
company's global distribution and sales efforts for its 4000+ hour
programming catalog. John was previously VP of international sales
in Spain, Portugal and Latin America and video sales worldwide (excluding
Asia, Australia, Japan and New Zealand).
Paramount upped Steve Madoff to EVP/Business and Legal
Affairs, Worldwide Home Entertainment and Pay Television. He
will take on more international responsibilities in addition to his
current position's domestic tasks. Steve will report to Worldwide
Home Entertainment president Tom Lesinski and Paramount Pictures'
COO/Motion Picture Group Vice Chairman Rob Friedman.
Answer to Yesterday's Trivia
Question:When he wasn't masked, he was called
John Reid. What was he called when he was in his disguise?
THE LONE RANGER. Kudos to: Dick Cox-DCA
Television/Stratford; Matt Willence-ITN Networks/NY; Chris Richards-ITN
Networks/NY; Maria Issah Venditti-United Media/NY; Michael Lopez-DAS
Ent/Silicon Valley; Jeff Meier/LA.
Today's Trivia Question:
On what show will you find the society Knights of the Scimitar?
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/10/05 3:34am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
search via keywords at
www.Cynopsis.com Cynopsis Ad Sales
203-526-8978
To Subscribe, Unsubscribe, or
change your subscription email address for any
Cynopsis edition,
go to
www.Cynopsis.com
All outgoing e-mails are scanned and sent out virus
free.Copyright Cynthia Turner 2005
Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB OPENING:
MGR AD SALES
RESEARCH AETN-NY. Dev strategies,
presentations, and data to position AETN appropriately in the mktplace. 5
yrs media research exp;familiarity with Nielsen, NPower, MRI req. Resume:
(3/17)
JOB
OPENING:DIRECTOR-AD
SALES/Cynopsis, NY. 3-5 yrs
exp in print media ad sales. Exp inv. mgmt. Mktg exp a +; exceptional
comm & presentation skills. Extensive media contacts. Resume/sal req:
re: Ad Sales (3/17)
JOB
OPENING: MEDIA
BUYER - Los Angeles: Advise,
develop, evaluate and execute spot TV and Radio media plans for Hispanic
markets. Required:3-4 years media buying exp.; bilingual a must; Resume:
(3/17)
JOB
OPENING:
ACCOUNT EXECUTIVE,
ImaginAsian Entertainment,
Inc./NY,LA,SF. Expanding Ad Sales team. 2+ yrs ad exp. at cbl/bcst
net. Ethnic media a+. Creative/highly motivated/strong pres.
skills. Resume/Salary req.: (3/17)
JOB
OPENING:
PROGRAM SALES
COORD, OLN, Stamford, CT - Assist
w/administration of sponsored time buy programming. 2+ yrs sales env
exper w/in media industry; programming background a plus. See
www.olntv.com. Resume/salary:
(3/16)
JOB
OPENING:
WEB CONTENT
EDITOR-OLN/Stamford, CT.
Manage/edit/post selected content to website; 3+ yrs exp website mgmt
env. Consumer-oriented, cable or media related co. pref. See
www.olntv.com.Resume/salary to
(3/16)
JOB
OPENING:
DIRECTOR
MARCOMfor OpenTV, Inc./San Fran.
Seasoned, dynamic, Marcom prof w/superb proj mgmt and people skills. 5
yrs min mktg comm, pref B2B focused on multimedia, software or TV
technology. Email: (3/16)
JOB
OPENING:
DIRECTOR/ON-AIR
PROMO/Fox Reality Chan. 5+ yrs OAP
experience; responsible for the creation, supervision and execution of
on-air for Fox Reality Chan. Mailing addr for reel @:
www.foxcareers.com ref: foxf-00002697 (3/15)
JOB
OPENING: Lifetime TV/NYC -
DIRECTOR BUS. &
MKTG. DEV. Dev Online sales
strategy; create/exec online sales pkgs. Manage relationships ~ grow web
traffic. Manage pgm/promo/mktg online support.Resume:
(3/12)
JOB
OPENING: PROD.
COORDINATOR, NEWS&DOCS MTV/NYC.
18mo. exp as TV Production Associate. Strong organization skills,
detail-oriented. Must know MS Word/Excel Exp. w/MovieMagic A+. /Excel
EOE/M/F/D/AAP. Apply
www.mtvncareers.com (3/12)
JOB
OPENING: PROD.
MANAGER, NEWS&DOCS DEVELOPMENT
MTV/NYC. 7yrs exp in single/multi-cam reality/documentary. Strng
Budget exp, Strng Mgmt & organization skills, Must know MovieMagic
EOE/M/F/D/AAP. Apply
www.mtvncareers.com (3/12)
JOB
OPENING: MKTG
ANALYST, Telemundo, NYC.3-5 yrs
media mktg exp; dev/exec promotional concepts & show descriptions.
Knowledge of Simmons, MRI, & Claritas.Bilingual pref. Email resume to
.
(3/12)
JOB
OPENING: DIR
PROD SRVS AETN-NY. Oversee Prod
& Ops for the NY facilities. Manage prod issues, budgets & staff.
10+ yrs tv prod exp, 6+ in prod mgmt, fin & acctg exp req. Resume to
(3/12)
JOB
OPENING:
MANAGER, AFFILIATE
MARKETING, OLN- Stamford, CT -Develop/execute affiliate and LAS promos for anchor pgming.3+yrs
affiliate mktg exp at cable
networkreq'd.See
www.olntv.comResume/salary:
(3/12)
JOB
OPENING:
MGR/CABLE
RELATIONS-Philadelphia. 5+ yrs
cable net traffic/ops exp, focused in ad sales mgmt or mktg. BS/BA deg.
Solid comm/presentation skills; proven track record.
Email:. EOE (3/12)
JOB
OPENING:
RESEARCH DIRECTOR
/Phil cable net. 8+ yrs res exp;
adept at nat'l/local cable adv & Nielsen rtgs/tools. Analytical,
sales oriented, strong comm skills. Able to design/pkg res.
Resume/Salary:
(3/12)
JOB
OPENING:
GRAPHIC DESIGNER/ON
AIR PROD, Nicktoons, NY. Create
image campaigns; supervise pre/post prod of dev'd promos. 3+ yrs exp in
graphic design/typography/motion graphics/interaction design. Apply:
www.mtvncareers.com EOE (3/11)
JOB
OPENING:
COMMSUPERVISOR/NatGeo Channel, DC. Excellent
multi-tasking, writing & org. skills. Exp. w/project mgmt, events
& budget tracking. Knowledge of PR/TV industry pref. Min 2 yrs as
coord. or equiv. Info:
www.foxcareers.com (3/11)
