Good morning! It's
Tuesday, March 15, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
San Diego's viewers will soon be able to see a
new indie Spanish-language TV/cable channel from NBC Universal
Television Stations. Set to launch April 8, Mi San
Diego TV 43 will air on KBOP with a combination of local news, sports
and entertainment shows. In addition to broadcasting live Padres
Baseball games and local shows from KNSD (NBC-owned San Diego station),
the channel will have access to programming from NBC's LA-based KWHY.
Three key Colorado regions have started receiving the Spanish-language
Azteca America Colorado following McGraw-Hill
Broadcasting's launch of its signals on Denver's KZCO, Ft.
Collins/Greeley's KZFC and Colorado Springs/Pueblo's KZCS. The
channel will be broadcast over-the-air and through cable reception with
the channel's new partnership with Comcast for the Denver and Pueblo
area.
Impremedia's Spanish language weekly La Raza has
teamed up with Hollinger's Fox Valley Publications to distribute
the publication in Chicago suburbs as well cross advertising and event
co-sponsorships. Under the new partnership, La Raza will be
included with Fox Valley's five dailies: Aurora's The Beacon News,
Elgin's The Courier News, Joliet's The Herald News,
Waukegan's The News Sun and The Naperville Sun.
This year's Billboard Latin Music Awards will take place in Miami
on April 28 with a live broadcast to air on Telemundo at 7
pm. Marco Antonio Solis (singer/songwriter) and Juan Luis Guerra
(singer) will be awarded the Lifetime Achievement Award and Spirit of
Hope Award respectively. The awards reflect the sales data and radio
airplay time to determine the performers, songs and albums' placing on
Billboard's weekly charts.
LATAM MARKET:
TOP 10 US SERIES ON BROADCAST TV IN BRAZIL (Rio De
Janeiro), JANUARY2005
(Ranked by Rating, Indiv 4+) Channel
Program
Rating Viewers (000)
SBT*
My Wife and
Kids
5.76
574.88
SBT
X-Men: Evolution
(Animated)
5.45
544.27
GLO**
24
5.06
505.11
SBT
Static
Shock!
4.96
494.78
GLO
Kenan &
Kel
4.83
481.99
GLO
Teenage Mutant Ninja
Turtles
4.77
475.53
GLO
Rocket
Power
4.77
476.46
GLO
The
Simpsons
4.74
472.71
GLO
Totally
Spies
4.66
464.71
SBT
Fresh Prince of Bel
Air
4.65
464.53 SBT*: Sistema Brasileiro de Televisao
GLO**: Rede Globo de Televisao
Average of Rating & Viewers for Total Runs in the Month
Source: Computer Applications Development, Inc. (CAD) Software &
Specialized Reporting
(
) / IBOPE
Media Information
AFRICAN AMERICAN
MARKET:
All but one of the five top African American
magazines fared better than their general industry counterparts in
February 2005 with Black Enterprise experiencing the greatest
month to month ad revenue increase of 65%, with $4.0 million in monthly
ad revenues vs. January's seasonal low of $2.4 million. The Publishers
Information Bureau of the Magazine Publishers Association's figures
showed Essence at the top with $6.9 million. Vibe
came in second with $6.4 million, Ebony with $5.9 million,
Black Enterprise with $4.0 million and Jet with $3 million.
Vibe experienced a downturn with a -12% decrease from January's ad
revenues to February's figures. The African American-oriented
publications showed a 26% growth as compared with the general industry's
28% increase.
ASIAN MARKET:
OMNI News: South Asian Edition will begin
spotlighting positively influential members of the Asian community as of
March 17. The new Thursday evening 13-episode series, Success
Stories, will air within the news programs timeslot between 8-9
pm. Airing live in English, the 1-hour South Asian Edition centers
on local, national and global news affecting the Ontario's South Asian
population.
GAY/LESBIAN MARKET:
here! has acquired John Scagliotti's Dangerous
Living for a May 11 broadcast date. The documentary centers on
the lives of gays, lesbians and transgenders around the world with
particular attention paid to the May 11, 2001 arrest and torture of 52
Cairo homos#xuals. Produced by John, Janet Baus and Dan Hunt,
Dangerous Living looks at their lives in Honduras, India, Namibia,
Pakistan, the Philippines, Thailand and Vietnam.
INTERNATIONAL MARKET:
ESPN has picked up the global television
broadcast rights for ATP Masters tennis series' ten
events from Tennis Properties Limited through 2007. The
network will have exclusive terrestrial and pay television rights for
Argentina in addition to cable and satellite rights in Latin America
(excluding Brazil), New Zealand, North Africa, the Middle East and
Israel.
Top 10 United Kingdom Box Office Estimates- March 4-10, 2005 Boogeyman (United Intl.
Pictures)
$2.22 million opening wk
Meet the Fockers (United Intl.
Pictures)
$1.71 million 6 wk total $53.06m
Hide and Seek (20th Century
Fox)
$1.62 million 2 wk total $5.93m
Shall We Dance? (Buena Vista
Intl.)
$1.31 million 3 wk total $6.53m
Hotel Rwanda
(Entertainment)
$1.16 million 2 wk total $1.41m
Million Dollar Baby
(Entertainment)
$952,069 8 wk total $8.88m
Ocean's Twelve (Warner
Bros.)
$896,626 5 wk total $23.42m
Are We There Yet? (Sony Pictures
Intl.)
$850,820 3 wk total $4.31m
The Flight of the Phoenix (20th Century
Fox) $846,973
opening wk
Harold & Kumar Get the Muchies (Icon Film Dist.) $828,346
opening wk *Source: Nielsen EDI and Variety
etc., ALL MARKETS:
Univision Communications Inc. upped Jasmine
Rezai to VP/Affiliate Marketing for Univision Television
Group. She will oversee Univision, Telefutura and Galavision
Networks' cable and satellite affiliate marketing and promotions as well
as for Univision and Telefutura stations. Jasmine was previously
Director of Western Region Affiliate Relations for Univision. She will be
based in LA and report to Tim Krass, EVP of Affiliate Relations.
Clear Channel Outdoor named Tony Dailey its
VP/Multicultural Sales, and Pedro (Peter) A. Milian Jr. its
VP/Hispanic Sales and Marketing Marketing, to head up its new
Multicultural Sales and Marketing Initiative.
MTV Network's newest channel LOGO has tapped Lisa
Sherman as SVP/GM. Lisa makes the move from her ad agency post
as SVP at Hill Holiday Connors Cosmopulos, where she worked on the
business development side. This will be Lisa's first position as head of
a television network. Her appointment is effective in April.
Answer to Yesterday's Trivia
Question:What show are you watching if the
characters are visiting The Rocket Cafe? BUFFY THE VAMPIRE
SLAYER. Kudos to just one: Lorna Nagy-TNS MI/West
Chester.
Today's Trivia Question:
What TV character worked at the Sacramento Register?
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/15/05 3:56am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB OPENING:
NETWORK SALES
PLANNER - Galavision, NY. Exc.
written/verbal comm skills, quantitative skills a must, org., team
player, prioritize projs. Prior DealMaker exp a +; Excel req. email:
(3/22)
JOB
OPENING:
PR/MRKTGfor Anim. Studio & Dist. Co/LA.
Innovative self-starter w/1-3 yrs. related exp. Write releases/pitch
consumer press, etc. New position w/great opp. for growth. F/T
w/benefits. Apply
(3/22)
JOB
OPENING:
COORDINATOR, PGM
PLNG & SCHEDULING, Nickelodeon.
Pgm sked incl dayparts, premiere rollouts, changes. Min 1-2 yrs TV Pgming
exp, detailed oriented/self starter. Interest in kids pgming a +. Apply:
www.mtvncareers.com. (3/19)
JOB
OPENING: LINE
PRODUCER, The N/NY.
Manage/supervise prod finance for Dev & Series. Min 7 yrs exp
Production Mgmt &w/scripted series. Knwldg of Union Guild
Rules.
Strong finan./contractual/neg skills.
Apply:
www.mtvncareers.com. (3/19)
JOB
OPENING:
OFFLINE
CAPTIONER/Starz Entertainment Group,
Colorado. Strong written, computer and typing skills needed to create
closed captioning for SEG programming. More information at
www.starzsuperpak.com, Ref 406 10359 (3/19)
JOB
OPENING:
INTERACTIVE SALES
PLANNER, CNN, LA. +3 years web
exp., self-motivated, team player.Track AEs' online business.
Prepare/revise proposals & sales materials. Prospecting &
research Info:
(3/18)
JOB
OPENING: MGR AD
SALES RESEARCH AETN-NY. Dev
strategies, presentations, and data to position AETN appropriately in the
mktplace. 5 yrs media research exp;familiarity with Nielsen, NPower, MRI
req. Resume:
(3/17)
JOB
OPENING:DIRECTOR-AD
SALES/Cynopsis, NY. 3-5 yrs
exp in print media ad sales. Exp inv. mgmt. Mktg exp a +; exceptional
comm & presentation skills. Extensive media contacts. Resume/sal req:
re: Ad Sales (3/17)
JOB
OPENING: MEDIA
BUYER - Los Angeles: Advise,
develop, evaluate and execute spot TV and Radio media plans for Hispanic
markets. Required:3-4 years media buying exp.; bilingual a must; Resume:
(3/17)
JOB
OPENING:
ACCOUNT EXECUTIVE,
ImaginAsian Entertainment,
Inc./NY,LA,SF. Expanding Ad Sales team. 2+ yrs ad exp. at cbl/bcst
net. Ethnic media a+. Creative/highly motivated/strong pres.
skills. Resume/Salary req.: (3/17)
JOB
OPENING:
PROGRAM SALES
COORD, OLN, Stamford, CT - Assist
w/administration of sponsored time buy programming. 2+ yrs sales env
exper w/in media industry; programming background a plus. See
www.olntv.com. Resume/salary:
(3/16)
JOB
OPENING:
WEB CONTENT
EDITOR-OLN/Stamford, CT.
Manage/edit/post selected content to website; 3+ yrs exp website mgmt
env. Consumer-oriented, cable or media related co. pref. See
www.olntv.com.Resume/salary to
(3/16)
JOB
OPENING:
DIRECTOR
MARCOMfor OpenTV, Inc./San Fran.
Seasoned, dynamic, Marcom prof w/superb proj mgmt and people skills. 5
yrs min mktg comm, pref B2B focused on multimedia, software or TV
technology. Email: (3/16)
