Good morning! It's
Wednesday, March 16, 2005,
and this is your first early morning
Multi-Cultural
briefing.
Nielsen Media Research announced yesterday at its opening day of
its day National Client Meeting in Miami that as of January
2006 it would begin including Time Shifted Viewingin their
national sample. Time Shifted Viewing takes into account homes
with digital video recorders. Additionally, Nielsen reported it was
looking into Extended Home viewing and whether it would be able to
include household members who live part of the year elsewhere (i.e.
college students, or people living part of the year in second homes) and
include that data into its National People Meter sample. A
feasibility study conducted by Nielsen found that this viewing could be
measured with no negative impact on the quality of Nielsen's
sample. Interestingly, results of its study indicate that college
students spend an average of 221 viewing minutes per day (52 minutes in
primetime) while away at school, and contribute 21% of all viewing from
the their home during the time they aren't living in the house.
They've also found that viewing patterns are considerably different at
the alternative location, perhaps because of fewer television sets and
different lifestyle schedules. Nielsen will release the cost and
timeframes necessary to include alternative location homes in its
syndication ratings reports.
CABLEready and NY producer City Lights Television to will
co-develop a new reality series called Spread (13 x :30), which
turns ordinary women into extraordinary cover models - sans
surgery. Each episode will feature a woman chosen to undergo a 48
hour transformation with professional hair, makeup and clothing stylists.
After a coached photo session, one photo will be chosen, touched up as
needed, and then revealed in a high traffic major city intersection
(think Times Square) on a billboard. CABLEready/City Lights will
introduce the format at MIPTV in France next month.
HISPANIC MARKET:
In its first ever Spanish-language TV ad
campaign, the National Association of Realtors Public Awareness
Campaign will begin airing this month and run through September on
Univision, Telemundo and Galavision. As part of NAR's general campaign
($25 million account), the Hispanic-oriented ads will center on the
importance of real estate agents involvement with the association.
Over 400 Spanish-language TV ads will run during the campaign's
timeframe.
Telemundo's El Poder de Saber (The More You Know) campaign
will kick into gear for its second annual run on March 16 at 5 pm during
the network's Al Rojo Vivo con Maria Celeste. Numerous Telemundo
stars have signed up for the family-oriented initiative such as Humberto
Zurita, Mario Cimarro, Rodrigo de la Rosa, Jessi Losada, Candela Ferro,
Ivonne Montero, Natalia Streignard and Rocio Sanchez-Azuara. More
info at
www.elpoderdesaber.com.
LATIN AMERICAN MARKET:
Claudio Nozzi, a former Fox Sports and HBO Latin
America executive, was found murdered in his native
Argentina. Police believe Paraguayan pirates came aboard the
film producer's yacht looking for valuables. No arrests have been
made as of yet although those who were present on the boat have been
detained.
AFRICAN AMERICAN MARKET:
Chris Rock's Brooklyn childhood and journey to
comedic fame is becoming a UPN pilot as part of a new agreement
between the network and the actor. Everybody Hates Chris
originally started production with 20th Century Fox but has
transferred over to Paramount Network Television. Set as a
semi-autobiographical show with Chris narrating, the comedy will be exec
produced by Ali LeRoi, Chris Rockand 3 Arts Entertainment's Michael
Rotenberg and Dave Becky.
In the next 50 years, approximately $1.1- $3.4 trillion in wealth will
be transferred from estates to U.S. African American households,
according to a new Boston College Center on Wealth and Philanthropy
(CWP) study. In addition to the 2055 predictions, "Wealth
Transfer Estimates Among African-American Households" studies
statistical patterns and trends regarding income, wealth and
philanthropic endeavor among African Americans. The study finds
that in 2001 the total net worth in U.S. African American
households exceeded $1 trillion, though the share of total household net
worth fell because the wealth in other households grew faster. The
study also notes that while the estimates for the next 50 years seem
quite large, they represent only a very small portion of the total
"wealth transfer" for the nation, which the study pegs at
approx $46.3 to $153.7 trillion. More info at
http://www.bc.edu/research/swri/features/africanamerican.
ASIAN/INDIAN MARKET:
The new Envoy Media Partners and Phuong
Nam Corporation join venture, MegaStar Cineplex, named
Hanoi and Ho Chi Minh City as the first 2 locations of the
8-10 cinema complexes the company plans to build in Vietnam.
MegaStar is reportedly the first Western-financed corporation to receive
approval from the government for building complexes in the
country.
Top 10 Japanese Box Office Estimates for the weekend of March 4-6,
2005 Lorelei
(Toho)
$2.91 million opening wk
Shark Tale
(Asmik-Ace)
$2.08 million opening wk
One Piece 6
(Toei)
$1.66 million opening wk
The Phantom of Opera (Gaga
Communications) $1.34 million 6
wk total $28.76m
Howl's Moving Castle
(Toho)
$790,343 16 wk total $174.09m
The Notebook
(Gaga/Humax)
$654,943 5 wk total $8.97m
The Bourne Supremacy (United Intl.
Pictures)
$578,484 4 wk total $10m
Alexander
(Herald)
$440,000 5 wk total $11m
The Princess Diaries 2
(BVI)
$235,962 2 wk total $1.33m
You've Got a Call 2
(Toho)
$219,119 5 wk total $9.06m *Source: Nielsen EDI and Variety
INTERNATIONAL MARKET:
National Geographic Television International has
inked a co-production agreement to produce a new program, Sky
Monsters, with France5 (France), ZDF (Germany) and
Five (UK). The science/natural history show will be a 2-hour
special utilizing cgi and animation tools under the guidance of the
producer, Canada's Summerhill Entertainment (in association with
NGTI). Through the eyes of paleontologists, scientists and
engineers, Sky Monsters will travel to Mongolia, Germany and France where
remnants of the pterosaur has been found in order to reconstruct how the
massive animals were able to fly.
etc., ALL MARKETS:
Interpublic Group of Cos. named its COO Murray
Dudgeon as the interim CEO for its Universal McCann
agency until a replacement is found for Robin Kent. Robin
will be assigned to unnamed media initiatives for the company. He
has been CEO for the last 3 years and with the media buying and planning
company since 1996.
Univision Communications Inc. upped Cesar Conde to
VP/Operating Manager of Galavision. He will oversee operations
(including administration, programming, promotions, talent relations and
technical operations) in addition to his current responsibilities as VP
of Corporate Development for Univision. Cesar will be based in
Miami and will report to Joanne Lynch, Galavision's SVP/General Manager,
for his VP/Operating Manager role and continue to report to Ray
Rodriguez, President/COO of Univision Communications Inc.
Warner Bros. Entertainment, Inc. upped Yotam Ben-Ami to
VP of Worldwide Anti-Piracy Operations for its North America
territory. Yotam was previously manager of corporate business
development and strategy.
Telemundo has named Augustine Martinez as VPof
West Coast strategy and Diana Mogollon as VP of programming
and marketing for its West Coast region. Augustine was previously
VP/general manager of Univision's KMEX in LA while Diana was VP of
development, sales and marketing at Galan Entertainment.
Accentmarketing named Aida Shalkow as Account
Supervisor. She was previously in the same position at Miami-based
Conexion PR.
Answer to Yesterday's Trivia
Question:What TV character worked at the
Sacramento Register? TOM BRADFORD on EIGHT IS
ENOUGH. Kudos to: Carol Teichman-CT Cable Advertising/Berlin;
Ginny Buzzell-WFQX/Cadillac; Jonathan Toto-Boosey & Hawkes; Leah
Ebert-Wisdom Television/Bluefield WV; Roz Seibold-Tucson Hearing
Clinics/Tucson; Don Tapani-KDFW and KDFI/Dallas; Jason
Roland-KMIZ/Columbia; Judi Schultz-Woodson & Neuroth/Beaverton; Mike
D'Angelis-NBC Universal/LA; Lionel Max Pasamonte-LATV/LA; Lynn
Stirling-NBC Universal Cable/Burbank; Heidi Flydal-KFMB/San
Diego.
Today's Trivia Question:
These art work for these commercials was created by Tex Avery in the
1970's. Mel Blanc provided the voices of the animated, albeit
short-lived, characters. What was this commercial for?
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/16/05 3:51am Press Releases forMCEcan be
directed to
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read by more than 10,200+ readers every day JOB OPENING:
SALES
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Detail-oriented, exc comm/math/MS Office skills; asst Sales Team
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OPENING: Sony Pictures
TV seeks SR
ANALYST IN AD SALES for RESEARCH
DEPT. 3-5 yrs experience req.
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for consideration. (3/23)
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5-10 yrs exp; able to create sales
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PLANNER - Galavision, NY. Exc.
written/verbal comm skills, quantitative skills a must, org., team
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Innovative self-starter w/1-3 yrs. related exp. Write releases/pitch
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Apply:
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CAPTIONER/Starz Entertainment Group,
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PLANNER, CNN, LA. +3 years web
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Prepare/revise proposals & sales materials. Prospecting &
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