Good morning! It's
Thursday, March 17, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HAPPY ST.
PATRICK'S DAY!
HISPANIC MARKET:
A new Spanish-language version of ESPN the
Magazine will debut in the fall as a joint venture between
ESPN (Walt Disney) and Editorial Televisa (Grupo
Televisa). The monthly publication, titled ESPN
Deportes, will publish a preview issue for May with Editorial
Televisa taking on the role of publishing and distributing the magazine.
The content will include original Spanish-language stories, translated
pieces from ESPN the Magazine and Editorial Televisa items. ESPN
Deportes will center on US, Caribbean and Mexican league baseball, US and
international soccer, boxing, action and auto sports. Both
collaborators will participate in advertising and subscription
sales.
Hispanic Digital Network (HDN) has teamed up with Arizona's
La Voz newspaper to form a strategic ad sales
collaboration. As part of the new deal, HDN will have the
ability to sell part of the weekly publication's internet-based ad
inventory in connection to its network ad campaigns.
In addition to the English-language advertising, El Pollo Loco
premiered its Hispanic ad campaign in several West Coast
territories (Bakersfield, Fresno, LA, Las Vegas, Phoenix, Reno,
Sacramento, San Diego and San Jose). The four Spanish-language
ads were developed by cruz/kravetz:IDEAS. Centering on the
tagline Que rico pollo! (This chicken is so tasty!), the spots show
characters completely wrapped up in their food despite receiving
important news.
Top 5 Broadcast Spanish Language Primetime Programs for the week of
March 7-13, 2005**
UNIV Rubi (M-F
8p)
33.7 NHTI HH Rtg
UNIV Amor Real (M-F
9p)
26.8 NHTI HH Rtg
UNIV Cristina (Mon
10p)
26.4 NHTI HH Rtg
UNIV Apuesta por un Amor
(T-F)
21.7 NHTI HH Rtg
UNIV Mas Alla de Rubi(Sun
9p)
19.6 NHTI HH Rtg
Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some
shows that air Monday-Friday to include the 5 day average instead of
listing each individual weekday.
Top 10 Broadcast English Language Primetime Programs in Hispanic TV
Homes for the week of March 7-13, 2005 FOX American Idol (Wed
9p)
8.5 NHTI HH Rtg
FOX American Idol (Tue
8p)
7.5 NHTI HH Rtg
CBS CSI (Thu
9p)
6.6 NHTI HH Rtg
FOX Simpsons (Sun
8p)
6.3 NHTI HH Rtg
FOX American Idol Special (Mon
8p)
6.2 NHTI HH Rtg
CBS Without a Trace (Thu
10p)
6.0 NHTI HH Rtg
ABC Extreme Makeover: Home Edition(Sun
8p) 6.0 NHTI HH Rtg
CBS CSI: Miami (Mon
10p)
5.9 NHTI HH Rtg
FOX Simple Life 3 (Wed
930p)
5.9 NHTI HH Rtg
FOX That 70s Show (Wed
8p)
5.9 NHTI HH Rtg
Source: Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
AFRICAN AMERICAN MARKET:
A.G. Media Group, Inc. inked a deal with
America Online, Inc. to import content and programming to
AOL BlackVoices. In addition to co-branding, the Christian
media holding corporation will provide Gospel music, entertainment and
religious stories, news updates and additional content from A.G. Media's
GospelCity.com to the African-American online service. More info at
www.blackvoices.com.
Reverend Al Sharpton's 90-day radio and television airplay ban for
violent music performers has received the support of hip hop magazine
The Source Magazine. "It is inspiring to see
that Reverend Al Sharpton is speaking out against the crisis of corporate
manipulation of violence in the Hip-Hop industry, which is benefiting the
bottom line of a few major conglomerates. In no way does The Source
support the censorship of Hip-Hop artists, but we are opposed to artists
and their backers that use acts of violence or the incitement of violence
over the public airwaves to promote record sales. The responsibility for
this type of destructive conduct lies with only a small group of
individuals in our industry who must be held accountable," stated
David Mays, Co-founder/CEO.
DaimlerChrysler and National Association of Black Owned
Broadcasters (NABOB) are embarking on a new collaboration with the
formation of the NABOB DaimlerChrysler Management Fellowship
Program. The educational program is geared towards increasing
the presence of minorities and, specifically, African Americans in the
communication/broadcast leadership positions and media
ownership. The fellowship program will pick 2 fellows
annually to undergo a 2-year curriculum.
African American television homes in the US represent 13,170,000
households. Here are the rankings for the week of March 7-13, 2005
- highest rated primetime network programs in African American TV
homes according to Nielsen Media Research
FOX American Idol (Wed
9p)
21.4 HH Rtg
FOX American Idol (Tue
8p)
21.3 HH Rtg
FOX American Idol Special (Mon
8p)
18.5 HH Rtg
FOX House (Tue
9p)
16.0 HH Rtg
CBS Without a Trace (Thu
10p)
13.7 HH Rtg
CBS CSI (Thu
9p)
13.3 HH Rtg
UPN Girlfriends (Mon
9p)
13.2 HH Rtg
FOX Bernie Mac (Fri
830p)
13.1 HH Rtg
UPN America's Next Top Model 4 (Wed
8p)
12.4 HH Rtg
FOX Simple Life 3 (Wed
930p)
11.8 HH Rtg
*Source: Nielsen Media Research
MUSLIM MARKET:
WOW! Cable and Bridges TV are launching
the American Muslim-oriented network in the Southeast Michigan and
Columbus, Ohio areas. The new English-language Bridges TV
centers on news, events, family programs, cartoons, movies and more that
target the interest of the 7+ Muslim Americans.
INTERNATIONAL MARKET:
The Way Forward: An MHz Special Presentation will
debut on March 23 at 9 pm on MHz with additional airing around the
US (KCET, KET, MPT, WETA and more). The 50-minute documentary
spotlights the stories of three young South African women, the struggles
they endure in the post-apartheid country as they reach adulthood and the
pursuit of their individual goals. The program will be preceded by
an interview with the doc's director, Kathryn Karnell, and followed by a
30-minute high school studio audience discussion. MHz NETWORKS is a
non-commercial TV broadcaster in the Washington DC area bringing global,
educational and arts programming in over 20 languages to the metro area's
4.9 million residents.
RadioShack Corporation has narrowed its ad agencies picks
for its $250 million international account down to LA's
TBWA/Chiat/Day (Omnicom Group), Boston's Arnold (Havas), Minneapolis'
Carmichael Lynch (Interpublic Group of Cos.) and LA's Deutsch
(Interpublic Group of Cos.). The electronic retailer is expected to
decide during April.
4Kids Entertainment, Inc. renews license deals with international
broadcasters for a seventh season of new episodes of Pokemon,
bringing the total number of available episodes of the anime series to
364. Titled Pokemon: Advanced Challenge, season seven will air on
broadcasters including: TF1 (France), RTL 2 (Germany), Media Set (Italy),
Sky One (U.K.), TV2 (Norway), TV4 (Sweden), TV2 (Denmark), YTV (Canada)
and Network Ten (Australia). In addition, Jetix (France and Spain),
Cartoon Network (Latin America), SIC (Portugal), RTL-TVI (Belgium), Star
Channel (Greece) and Children's Channel (Israel) are set to launch this
new season of episodes. Pokemon: Advanced Challenge will feature a
group of new characters as well as some of the usual suspects (like those
featured in the Pokemon Ruby and Pokemon Sapphire video games).
According to Brian Lacey, EVP/International, 4Kids Entertainment, Jetix
(Netherlands) acquired Pokemon: Advanced (Season 6) while Jetix (France)
acquired Pokemon Classic, a 104-episode package of programs from Seasons
1 & 2 of the series.
etc., ALL MARKETS:
MTV Networks has made several exec appointments
including the promotion of Herb Scannell to Vice Chairman/MTV
Networks and President/Nickelodeon Networks. He will
continue to manage Nickelodeon, Nick at Nite, TV Land, Noggin/The N and
Spike TV operations in addition to his fresh responsibilities developing
new channels and multimedia businesses for the network in the US
territory. Herb is based in New York. Bill Roedy was upped
to Vice Chairman/MTV Networks and President/MTV Networks
International. He will also continue with his current job
overseeing MTV Networks' global operations and public affairs programs as
well as his new task of managing new multimedia platform growth
globally. Bill is based in London. Both Herb and Bill will
report to Judy McGrath, MTV Chairman/CEO.
ESPN International named Lynne Frank as Managing
Director for Europe, the Middle East and Africa (EMEA). She
will oversee the network's European growth, its interest in ESPN Classic
Europe, Middle Eastern and African affiliate relations and syndication
sales. Lynne was previously managing director of European
Entertainment Networks for Turner Broadcasting System. She will be
based in London and report to Russell Wolff, EVP/managing director of
ESPN International. Murray Barnett was upped to Senior
Director of Sales in the network's EMEA territory. He
will be responsible for syndication sales and management of the teams
globally and collaborations with Buena Vista International
Television. Murray was previously ESPN's director of sales for
EMEA. He will be based in London and report to Lynne
Frank.
Interpublic Group of Cos.' Chairman/European CEO of
Initiative, Marie-Jose Forissier, is leaving the
company. Initiative CEO Alec Gerster will take on her job
responsibilities in the interim period until her replacement is
named.
Warner Bros. Mexico named Leonardo Zimbron as CEO of
its new Warner Bros. Pictures Mexico. Leonardo's first order
of business will involve the release of Radicales libres (Free Radicals),
a romantic comedy with Kate del Castillo, Arturo Barba and Pedro
Izquierdo directed by Issa Lopez. (In the past WB Mexico had
produced local films through Coyoacan Films (co-production venture with
Videocine).
Casting
Note: Auditions this weekend in Boston and
next weekend in NYC for the next Mark Burnett television series in
search of the next lead vocalist/frontman for the Australian rock band
INXS. Seasoned performers (no amateurs), with talent a la Bono
or Dave Navarro. Men or women can apply - all applicants must have
a website producers can look at, and rock and roll in your blood.
The winner receives a record deal with the band INXS and will travel on a
world tour with the band. Singing with the band is not a prize - it
becomes your full time job. Auditions are by appointment
only. To apply, contact Robert Russell at
, and for info on location/times in both
cities, contact Brenda Della Casa at
-
and make sure you tell them where you heard about it!
Answer to Yesterday's Trivia
Question:These art work for these commercials
was created by Tex Avery in the 1970's. Mel Blanc provided the
voices of the animated, albeit short-lived, characters. What was
this commercial for? RAID, from SC Johnson.
Kudos to: Howard Leib-BrainCamp/NY; and Stephen Kelley-Porfolio
Ent/Toronto.
Today's
Green
Trivia Question: What
is Muckanaghederdauhaulia, Co., Galway? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/17/05 3:27am Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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Cynopsis:MCECLASSIFIEDS -
read by more than 10,200+ readers every day JOB OPENING:
MANAGER, AFFILIATE
MARKETING, OLN- Stamford, CT -Develop/execute affiliate and LAS promos for anchor pgming. 5+ yrs
affiliate mktg exp at cable network. See
www.olntv.comResume/salary:
(3/24)
JOB
OPENING:
RESEARCH
MGR/BET-Chicago. 3-5 yrs cable or
agency res exp; Skilled w/MRI, NMR Systems & var. res tools; MS
Office proficient. Analytical, detailed, pgm/rtg savvy spec to
African-Amer mkt. Email:
(3/24)
JOB
OPENING: Sony Pictures
TV seeks SR
ANALYST IN AD SALES for RESEARCH
DEPT. 3-5 yrs experience req.
Nielsen software proficiency req. Midtown Mnhtn. Please submit
resume to
for consideration. (3/23)
JOB
OPENING: Sony Pictures
TV seeks EXEC
DIR OF AD SALES FOR RESEARCH DEPT.
5-10 yrs exp; able to create sales
materials and monitor/anticipate trends. Exc comm skills. Nielsen rtgs
software. Contact
(3/23)
JOB
OPENING:
NETWORK SALES
PLANNER - Galavision, NY. Exc.
written/verbal comm skills, quantitative skills a must, org., team
player, prioritize projs. Prior DealMaker exp a +; Excel req. email:
(3/22)
JOB
OPENING:
PR/MRKTGfor Anim. Studio & Dist. Co/LA.
Innovative self-starter w/1-3 yrs. related exp. Write releases/pitch
consumer press, etc. New position w/great opp. for growth. F/T
w/benefits. Apply
(3/22)
JOB
OPENING:
COORDINATOR, PGM
PLNG & SCHEDULING, Nickelodeon.
Pgm sked incl dayparts, premiere rollouts, changes. Min 1-2 yrs TV Pgming
exp, detailed oriented/self starter. Interest in kids pgming a +. Apply:
www.mtvncareers.com. (3/19)
JOB
OPENING: LINE
PRODUCER, The N/NY.
Manage/supervise prod finance for Dev & Series. Min 7 yrs exp
Production Mgmt &w/scripted series. Knwldg of Union Guild
Rules.
Strong finan./contractual/neg skills.
Apply:
www.mtvncareers.com. (3/19)
JOB
OPENING:
OFFLINE
CAPTIONER/Starz Entertainment Group,
Colorado. Strong written, computer and typing skills needed to create
closed captioning for SEG programming. More information at
www.starzsuperpak.com, Ref 406 10359 (3/19)
JOB
OPENING:
INTERACTIVE SALES
PLANNER, CNN, LA. +3 years web
exp., self-motivated, team player.Track AEs' online business.
Prepare/revise proposals & sales materials. Prospecting &
research Info:
(3/18)
