Good morning! It's
Monday, March 21, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
The MasMusica TeVe Network named Lotus
Entravision Reps (LER) as its US advertising rep. LER
will be charged with aiding the network in reaching Hispanic youth and
represents the first time the company has delved into representing the
television network industry.
McGraw-Hill Broadcasting will premiere its Azteca America
Colorado on several Colorado stations including Denver's KZCO,
Northern Colorado's (Ft. Collins/Greeley) KZFC and Colorado
Springs/Pueblo's KZCS in addition to its partnership with Comcast
for Denver's channel 51 and Pueblo's channel 99. Azteca America
Colorado will broadcast from McGraw-Hill's KMGH in Denver. Azteca
America is available in 38 Hispanic markets throughout the US.
TV Azteca and EchoStar Communications inked a new agreement
to bring the Azteca America network to the US. In addition
to distributing the Spanish-language channel, EchoStar will be able to
air the 24-hour live broadcast of TV Azteca's La Academia4 on through
another of its channels in the US.
LATIN AMERICAN MARKET:
Top 10 Mexican Box Office Estimates March 4-10,
2005 Constantine (Warner
Bros)
$1.93 million 2 wk total $5.18m
Voces Del Mas Allas (United Intl
Pictures)
$1.4 million opening wk
Hitch (Sony Pictures
Intl.)
$994,301 3 wk total $4.82m
Quieren Volverme Loco (Sony Pictures
Intl.)
$720,926 opening wk
Million Dollar Baby
(Videocine)
$560,505 3 wk total $1.37m
Mente Siniestra (20th Century
Fox)
$482,573 4 wk total $6.33m
Mar Adentro (20th Century
Fox)
$323,557 3 wk total $1.28m
Voces Inocentes (20th Century
Fox)
$231,619 6 wk total $4.88m
Grudge, La Maldicion
(Gussi)
$216,331 6 wk total $5.87m
Descubriendo el Pais de Nun…(Buena Vista
Intl.) $207,922 4 wk total
$1.51m Source: Nielsen EDI and Variety
AFRICAN AMERICAN
MARKET:
PAX TV will debut the 1-hour In the Net on
March 26 at midnight. The drama chronicles the lives of an African
American and a Caucasian college student and the effects their meeting
and different races have on each other. LaTanya Quintela scripted the
feature film with Jim Friedman Productions producing, Ohio's National
Underground Railroad Freedom Center endorsing and Wal-Mart and American
Family Insurance acting as charter advertisers for the movie. In
the Net is part of the Freedom Movie Package with DMB Partners, Inc.
(DMB) and Onyx Media Group International, Inc. (OMG) handling the
distribution.
Celeste Johnson was named as the new Focus On Women radio
show hostess. The 17-year old weekday nationally syndicated program is
geared toward African American women with information such as health,
careers, parenting, spirituality, relationships and more. Celeste
is a motivational speaker, author and corporate coach.
ASIAN/INDIAN MARKET:
GMA, a Filipino terrestrial commercial
broadcaster, is bringing GMA Pinoy TV to the US. The
Philippines-based channel will encompass news, entertainment and public
affairs shows that interest Filipino Americans. GMA Pinoy TV has
already debuted in Japan through IPS' Access TV. Carriage deals
have not been announced.
Sony Entertainment Television picked up the Indian
Hindi-language SAB TV from Sri Adhikari Brothers Television
Network for close to $13 million. Along with access to a fifth
of SAB's library, the deal includes a 5-year production agreement worth
close to $16.7 million for SAB to produce serials for SET. SET’s
side of the deal was handled by its holding partner, SET Satellite in
Singapore)
GAY/LESBIAN MARKET:
Q Television Network is interested in
PrideVision TV. The Canada-based network is the first GLBT
television network globally televising around-the-clock. If
the purchase is approved, Q will agree to all Canadian Broadcasting
regulations regarding original programming. The bid was placed late
last week.
INTERNATIONAL MARKET:
Walt Disney Television International's UK Branded
Television and Scandinavian Channels named Broadcast Text as
its language localization company. The SBS international versioning
corporation is located in 11 offices around the globe.
Bob Sillerman is acquiring Simon Fuller's 19 Entertainment
in a deal estimated at $194 million. Sillerman's international
content corporation will be combined with 19 to form CKX with
Simon named as creative director for the new company. The sales
agreement included $124.4 million in cash, approximately 1.9 million CKX
common stock shares and additional shares to be paid out to shareholders
after 19's audit result release this summer.
etc., ALL MARKETS:
Walt Disney Branded Television upped James
Neal to VP of Programming for Disney Channel UK. He will
manage the Disney Channel, Playhouse Disney and Toon Disney programming
teams and the abc1 channel's program planning. James was previously
Disney Channel's programming/commissioning director. He will report
to John Hardie, EVP/managing director of Walt Disney Branded Television
EMEA.
Azteca America named Nieves Arredondo as Head of its
Southwest Network Sales office. She was previously with
Bromley's B-Interlink as Media Group Buying Director. Nieves will
be based in San Antonio.
Material Entertainment, a joint production venture between
Entertainment Film Distributors and New Line, named Martha Coleman
as Head of Creative Affairs. She was previously a
development executive for Icon in its London division.
Answer to Yesterday's Trivia
Question:The log line for this show is:
"An aspiring Jewish American writer marries an Irish Catholic
elementary school teacher." What is the name of this
show? BRIDGET LOVES BERNIE. Kudos to: Barbara
Rosenthal-Tiffany Press/NY; David Bank-RBC Capital Markets/NY; Marta
Davies-CM Media/Ft. Lauderdale; George Gerritsen-Uniworld Group/NY; Don
Tapani-KDFW and KDFI/Dallas; Barb Throm-Smart Media/St. Louis; Jeff
Holder-FlyOver Projects/LA; Paul Gilbert-Sony Pictures TV Int'l/Culver
City; Jeff Meier/LA; Kathleen Campbell-Warner Bros./Burbank.
Today's Trivia
Question: Who owned a pet Ocelot named Bruce
Biteabit? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/21/05 Press Releases forMCEcan be
directed to
or sent via Fax:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
search via keywords at
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To Subscribe, Unsubscribe, or
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free.Copyright Cynthia Turner 2005
Cynopsis:MCECLASSIFIEDS JOB OPENING:
VP, LOCAL AD SALES,
Top North East Cable Network.Develop/execute LAS strategy & pgrms. 5+ yrs LAS/affiliate/ mktg exp
req. Must have team building, excellent communication skills. Send to:
(3/26)
JOB
OPENING: BRAND
DIRECTOR/NYC. Leading wireless
entertainment co. seeking sr. mktg professional w/7-10 yrs exp in brand
mgmt or agency client services 2 manage partner relationships &
develop new biz. Apply:
(3/26)
JOB
OPENING:
DIRECTOR-AD
SALES/Cynopsis, NY. 3-5 yrs
ad sales exp; print bkgd a must. Mktg exp a +; exceptional comm &
presentation skills. Extensive media contacts. Resume/sal req:
re: Ad Sales (3/26)
JOB
OPENING: ACCT
REP, AFF SALES/AETN, NY. Support NE
Aff Sales thru presentations, client events, trade shows. BA/BS req'd. 2
yrs aff or local ad sales or cable op exp. Significant travel req'd.
Email:
(3/25)
JOB
OPENING:
MANAGER, AFFILIATE
MARKETING, OLN- Stamford, CT -Develop/execute affiliate and LAS promos for anchor pgming. 5+ yrs
affiliate mktg exp at cable network. See
www.olntv.comResume/salary:
(3/24)
JOB
OPENING:
RESEARCH
MGR/BET-Chicago. 3-5 yrs cable or
agency res exp; Skilled w/MRI, NMR Systems & var. res tools; MS
Office proficient. Analytical, detailed, pgm/rtg savvy spec to
African-Amer mkt. Email:
(3/24)
JOB
OPENING: Sony Pictures
TV seeks SR
ANALYST IN AD SALES for RESEARCH
DEPT. 3-5 yrs experience req.
Nielsen software proficiency req. Midtown Mnhtn. Please submit
resume to
for consideration. (3/23)
JOB
OPENING: Sony Pictures
TV seeks EXEC
DIR OF AD SALES FOR RESEARCH DEPT.
5-10 yrs exp; able to create sales
materials and monitor/anticipate trends. Exc comm skills. Nielsen rtgs
software. Contact
(3/23)
JOB
OPENING:
NETWORK SALES
PLANNER - Galavision, NY. Exc.
written/verbal comm skills, quantitative skills a must, org., team
player, prioritize projs. Prior DealMaker exp a +; Excel req. email:
(3/22)
JOB
OPENING:
PR/MRKTGfor Anim. Studio & Dist. Co/LA.
Innovative self-starter w/1-3 yrs. related exp. Write releases/pitch
consumer press, etc. New position w/great opp. for growth. F/T
w/benefits. Apply
(3/22)
