Good morning! It's
Thursday, March 24, 2005,
and this is your first early morning
Multi-Cultural
briefing.
The Independent Task Force on Television Measurement (formed last
April) led by former Congresswoman Cardiss Collins, released its 62-page
opinion report to Nielsen Media Research yesterday on the
company's minority television audience measuring methods. According
to the report, their “recommendations on sampling techniques address the
issue of measuring intra-diversity in African-American, Hispanic/Latino,
Asian-American and other ethnic communities in LPM cities. We also
provide suggestions on training of the field staff, diversity and
improved communication with field employees, clients, minority
communities and the general public." The report recommends
several areas and specific initiatives Nielsen can take to more
accurately represent the viewing markets, and particularly the ethnic
audiences. The report also says Nielsen's reported undercounting is
merely a reflection of a more prominent television industry issue.
"Beyond the issue of minority measurement that the task force
examined, the continued inadequate representation of persons of color on
television or in positions of authority remains a significant problem
within this industry. This is a much broader issue than Nielsen
alone, one that affects advertisers, broadcasters, cable operators,
producers, syndicators and others in the world of media." The Task
Force's full report - recommended reading - is available on
www.everyonecounts.tv.
HISPANIC MARKET:
BET JAZZ will be debuting a 2-hour
English-language programming blocks as of April 2. The 10 pm-midnight
timeslots will include the Viva America and Latin Beat
television shows through a US Navy sponsorship. The New York-based
Viva America includes interviews with Latino celebs, special event
guides, Hispanic music and artists as well as segments on arts, cuisine,
music and sports from different US locations. Luis Lopez and
Tatiana Bascope will host the show. The 1-hour Latin Beat show
centers on videos from such genres as Afro Cuban Rhythms, Alternative
Latin Pop, Flamenco, Reggaeton, Tango and Tropical Jazz with J.I.Starr
hosting the program.
Grey Worldwide's Wing Latino agency has started a continuing
survey to measure Hispanic behavior and viewpoints.
WingPulso will aspire to monitor how intercultural Hispanics
associate themselves with mainstream American culture, how and why those
perceptions change and how they, in turn, affect the consumers' brand and
purchasing decisions. Wing Latino's participant requirements
include a 5+ year US residency, bilingual abilities and an affinity for
both US and Hispanic culture. The preliminary rough results from
the first round of answers for this intercultural Hispanic survey group
show that:
22% of the 22-39 year olds live with their parents
14% are supporting one or more parents
54% strongly agree that families/friends eat together during meals
72% value family more than financial accumulation
66% of married Hispanics strongly agree that family welfare is more
important than individual well-being
LA's KNLA television station will be importing the Pedro El
Escamoso novela to its program slate as of March 28. KNLA is
the result of a World Television rebrand effort which includes a new
name, channel position and fresh programming. In addition to the
new novela and the debut of Factor Musica, KNLA will be the exclusive LA
broadcaster of CNN En Espanol and GolTV and provide 15 hours of locally
produced shows each week including Encuentro Latino (news magazine), Al
Filo de la Verdad (crime reality) and Te Escuchamos (talk show).
debut Factor Musica
Top 5 Broadcast Spanish Language Primetime Programs for the week of
March 14-20, 2005**
UNIV Amor Real (M-T
9p)
29.2 NHTI HH Rtg
UNIV Apuesta por un Amor
(T-F)
22.0 NHTI HH Rtg
UNIV GH: Amor Real (Fri
9p)
20.9 NHTI HH Rtg
UNIV Don Francisco Presenta (Wed
10p)
20.9 NHTI HH Rtg
UNIV Conteo F Selena Vive (Tue
10p)
19.0 NHTI HH Rtg
UNIV Aqui Y Ahora (Thu
10p)
18.8 NHTI HH Rtg Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some
shows that air Monday-Friday to include the 5 day average instead of
listing each individual weekday.
Top 10 Broadcast English Language Primetime Programs in Hispanic
TV Homes for the week of March 14-20, 2005 FOX American Idol (Tue
8p)
7.6 NHTI HH Rtg
FOX American Idol (Wed
9p)
7.5 NHTI HH Rtg
FOX Simple Life 3 (Wed
930p)
6.4 NHTI HH Rtg
UPN WWE Smackdown! (Thu
8p)
5.7 NHTI HH Rtg
ABC George Lopez (Tue
830p)
5.7 NHTI HH Rtg
NBC Medium (Mon
10p)
5.2 NHTI HH Rtg
FOX Nanny 911 (Mon
8p)
5.0 NHTI HH Rtg
FOX Simpsons (Sun
8p)
4.9 NHTI HH Rtg
FOX Cops 2 (Sat
830p)
4.9 NHTI HH Rtg
CBS CSI: Miami (Mon
10p)
4.8 NHTI HH Rtg Source: Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
LATAM MARKET:
Mexico's Gussi Films is producing a new
Spanish-language film, Motocross, starring Iran Castillo, Daniel
Martinez and Ximena Sarinana. Set to begin filming in Mexico City
next week, the storyline will center on two brothers as they travel to
the US Motocross Open in Las Vegas. The movie will be
cinematographer Salvador "Chava" Cartas' first directorial
gig. Fernando Sarinana is co-producing Motocross.
AOL Latin America may need to close its doors as it heads towards
bankruptcy. Its operating cash availability is projected to
end by the third quarter of 2005. The company will need to sell its
assets and drop its Latin American operations following its filing with
the Securities and Exchange Commission. It has seen several offers
from potential buyers but the potential buyout would purportedly not
cover the top convertible notes.
AFRICAN AMERICAN MARKET:
African American television homes in the US
represent 13,170,000 households. Here are the rankings for the week of
March 14-20, 2005 - highest rated primetime network programs in
African American TV homes according to Nielsen Media Research
FOX American Idol (Tue
8p)
20.9 HH Rtg
FOX American Idol (Wed
9p)
20.1 HH Rtg
FOX House (Tue
9p)
15.3 HH Rtg
UPN America's Next Top Model 4 (Wed
8p)
15.1 HH Rtg
UPN Half & Half (Mon
930p)
13.3 HH Rtg
UPN Girlfriends (Mon
9p)
13.0 HH Rtg
FOX Simple Life 3 (Wed
930p)
12.4 HH Rtg
UPN Cuts (Mon
830p)
12.0 HH Rtg
UPN One on One (Mon
8p)
10.8 HH Rtg
CBS Cold Case (Sun
830p)
10.7 HH Rtg
CBS 60 Minutes (Sun
730p)
10.7 HH Rtg *Source: Nielsen Media Research
ASIAN/INDIAN MARKET:
Correction: The March 23 Cynopsis MCE
incorrectly stated that AZN Television's new SVP of Programming
and Production, Peilin Chou, was a male. Peilin is actually
a she rather than a he, and she has plenty of friends and admirers who
wanted to make sure we got this straight.
INTERNATIONAL MARKET:
Motorola has placed its $100 million worldwide
ad account up for grabs. The review will seek ad agencies to
handle the corporation's global interactive marketing, web site, online
developments and relationship marketing. Carat (Aegis Group) has
Motorola's US account.
Three of the agencies already named in the review are WPP Group's
OgilvyOne and Wunderman and Havas' Euro RSCG 4D.
Jaguar Motor Cars Ltd. named Euro RSCG (Havas) as its
global agency of record. The review began in November with
the 6 finalists named this month as JWT (WPP Group), Berlin Cameron/Red
Cell, Kirshenbaum Bond & Partners (MDC Partners), M&C Saatchi and
Leagas Delaney. Consultants Roth Associates (New York) and Agency
Assessments International (London) handled the Jaguar ad review.
etc., ALL MARKETS:
NBC Universal Global Networks named Nick Betts
as Managing Director for its UK division. He will
oversee the Sci Fi Channel in the UK in addition to growing NBC
Universal's UK portfolio. Nick was the commercial director at
UKTV. He will report to Patrick Vien, NBC Universal Global
Networks' president.
Qtopia Media named Andy Sich as its New York Account
Manager. He will oversee new business developments, marketing
and gay/lesbian promotions. Andy was previously at SunnySpot
Productions Inc.. He will be based in New York and report to David
Morganlander, Qtopia Media's President.
Answer to Yesterday's Trivia
Question:The intro to this show
changed frequently, depending on the subject matter. Here is one of
those intros, from which you should be able to discern the show's
title: "Good evening. Let me welcome you to this parlor of
paintings. We offer them to you for your enjoyment and edification --
feel free to dwell on them at your leisure and in your own good fashion.
But kindly don't touch, because here they frequently touch
back..." ROD SERLING'S NIGHT GALLERY. Kudos
to: Maria Issah Venditti-United Media/NY; Mark Krause-WXMI/Grand
Rapids; Ed Goode-Connelly Partners/Boston; Lisa O'Neil-A&E/NY; Debbie
Alther-Starz Entertainment Group/Denver; Gene Levelle-Modern Ent/LA;
Jerry Juskiw-Lazer Bcsting/Reno; Alezika Washington-DirecTV/El Segundo;
Lisa Dinkins-Dink Prods/LA.
Today's Trivia
Question: California registered landmark [No. 367] is
known as The Queen Anne Cottage. The house, formerly the residence of
Elias Lucky Jackson Baldwin who began building the charming house for his
fourth wife in 1885-86, is located on the 127-acre complex of the Los
Angeles State and County Arboretum at 301 North Baldwin Avenue, Arcadia,
California 91006. What to television viewers know this
"cottage" as? (click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/24/05 3:33am Press Releases forMCEcan be
directed to
or sent via Fasx:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
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To Subscribe, Unsubscribe, or
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All outgoing e-mails are scanned and sent out virus
free.Copyright Cynthia Turner 2005
Cynopsis:MCECLASSIFIEDS JOB OPENING:
NATIONAL BROADCAST
SUPERVISOR-ICON International/Stamford
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exp. Apply:www.mtvncareers.comEOE (3/31)
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MANAGER/King World Media Sales/New
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E-mail:
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JOB
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JOB
OPENING: LA SíTV,
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CONSULTANT-National Geographic
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re: Ad Sales (3/26)
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