Good morning! It's
Friday, March 25, 2005,
and this is your first early morning
Multi-Cultural
briefing.
HISPANIC MARKET:
The Rhoads Group has opened up a
full-service Tampa-based Hispanic marketing firm titled Berrojo
Rhoads. The Latino-oriented agency has focused its efforts on real
estate, law firm, bank and auto dealership business arenas.
Vivelo!, Univision Radio and Telemundo will be presenting at a 1 ½ day
conference titled Voz Latina: Marketing to Hispanics 2005
occurring inMiamion April 27-28. Marketing y Medios
(Adweek), Billboard and The Hollywood Reporter will be hosting the
event. The Voz Latina conference plus gala are oriented for
marketing, advertising, entertainment and media execs. The event is
presented by Vivelo!, Univision Radio and Telemundo with lunch sponsored
by Azteca America. Some of the subjects to include:
Generacion Next: What Young Latinos are Thinking, Doing, and Feeling
with Creative Artists Agency’s marketing brand manager Christy Haubegger
Interview with musician Chayanne by Billboard's Miami/Latin America
bureau chief Leila Cobo
What to avoid when creating an effective ad for the Hispanic consumer
with Norma Orci, La Agencia de Orcí & Asociados’ former co-chairman
and CCO
Panel discussion on alternative ways to market to Hispanics with
Dan Brewster, Los Angeles Dodgers’ manager of advertising and special
events
Lisa Contreras-Torres, Carat USA’ VP and multicultural director
Richard Copeland, BRC Group’s president/founder
Kevin Finke, The Vidal Partnership’s VP and director of promotions
Panel discussion on creating a brand strategy by integrating music
with Billboard's Miami/Latina America Bureau Chief Leila Cobo moderating
panelists Arturo Vinueza (Exim Licensing Group), Karl Williams (Pepsi)
and several others
“What works on TV and in film for the Hispanic viewer” will tap into
the advice of Santiago Pozo, Arenas Entertainment’s CEO, Conception Lara,
Studio Latino/Ventura Entertainment’s SVP of business development and
marketing and Ivette Rodgriguez, American Entertainment Marketing’s
founder.
The event is being co-located with Billboard's Latin Music
Awards. More information at
www.marketingtohispanics.com.
LATAM MARKET:
Granada International has inked a deal with
Argentina’s TelefeInternational to rep the company’s
programming in the Latin American region in addition to producing
several locally produced formats in different Latam countries. Some
of the programming destined for the region include Airline, All Together
Now, Alphabet Game, Catchphrase, Chance Of A Lifetime, Fat Club, Hell’s
Kitchen, I’m A Celebrity Get Me Out Of Here, Nanny 911, Saturday Night
Take Away, This Is My Moment and With A Little Help From My
Friends.
GAY/LESBIAN MARKET:
Olivia has hired Martina Navratilova as
its celeb spokesperson. The lesbian-owned travel firm has
offered a 1-year, six-figure deal to the tennis star which includes print
ads, event appearances and Olivia logos on Martina’s apparel during
tennis matches. In addition, she will be a guest on Olivia’s
cruises which cater mainly to women.
INTERNATIONAL MARKET:
A new documentary emerging from Colorado-based
Hydrogen 2000 is centering on the worldwide energy concerns and
the potential for hydrogen to be a more efficient, clean energy
resource. APT Worldwide will rep the 1-hour The Hydrogen
Age internationally. Leonard Nimoy narrates the movie as it travels
to China, Germany, Iceland, Japan and the UK to investigate how these
countries have innovatively used hydrogen power. The Hydrogen
Age also questions what governments will begin to do as more nations
become industrialized, population rates grow and oil for energy begins to
disappear.
etc., ALL MARKETS:
Hallmark International Channels has named
David Hulbert as its new CEO. The former Walt Disney
Television International president will take over from HIC’s outgoing
CEO, UK-based Jeff Henry. David will also assume the CEO
position at Elstein's media company Sparrowhawk.
Sparrowhawkm, Providence Equity Partners and 3i are collaborating to
acquire the Hallmark Channel’s international business from Crown Media
Holdings.
Friday Fun Fact: In regular
conversation, a stagecoach, wagon, truck, or cart of the past were often
called "dillies."
Answer to Yesterday's Trivia Question:California registered landmark [No. 367] is known as The Queen Anne
Cottage. The house, formerly the residence of Elias Lucky Jackson Baldwin
who began building the charming house for his fourth wife in 1885-86, is
located on the 127-acre complex of the Los Angeles State and County
Arboretum at 301 North Baldwin Avenue, Arcadia, California 91006.
What to television viewers know this "cottage" as? MR.
ROARK'S HOUSE ON FANTASY ISLAND. Kudos to: Gloria
Allen-Silhouette Media/Silver Spring MD; Joe Swaney-Cartoon
Network/Atlanta; Roxanne Lettman-D Lux Ent; Andrea Bennett-Morris
Mktg/Valley Village.
Today's Trivia Question:
It cruises at speeds up to 35 mph, on twin engines. It's approx 200 ft
long, and travels approx 100,000 miles every year. What is it?
(click
here with your answer
and be sure to include your name, company, city and time zone with your
answer. Unofficial rules: Only the second four correct answers
from each time zone will be mentioned; and once you've been mentioned in
any of the Cynopsis editions, you can't be mentioned again that calendar
week.)
Saludos - Ariana
Ariana Rawls for Cynthia Turner's Cynopsis: M-CE 03/25/05 3:39am Press Releases forMCEcan be
directed to
or sent via Fasx:
203-381-9318 Archived Editions: Check out any previous copy of Cynopsis, or
search via keywords at
www.Cynopsis.com Cynopsis Ad Sales
203-526-8978
To Subscribe, Unsubscribe, or
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Cynopsis edition,
go to
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All outgoing e-mails are scanned and sent out virus
free.Copyright Cynthia Turner 2005
Cynopsis:MCECLASSIFIEDS JOB OPENING:
DIRECTOR, ON-AIR
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Company seeks
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