CynMC & Int'l 12/13/06 Print E-mail
Cyn opsis: Multi-Cultural & International Edition
12/13/06

Good Morning.  It's Wednesday, December 13, 2006, and this is your first early morning Multi-Cultural briefing.

HISPANIC MARKET:

Telemundo has kicked off production for its next original novela out of its Telemundo Studios. Dame Chocolate is an original story by Perla Farias and is set to launch in 1Q2007. Actor, singer and songwriter Carlos Ponce will return to star in the novela alongside Genesis Rodriguez, Hector Suarez, and Maria Antonieta de las Nieves.  The novela is about a young woman with a beautiful body but an unattractive face, and the handsome heir to a nearly bankrupt chocolate factory.

Venevision International's 3-month old VeneMovies channel has signed an agreement with OneLink Communications cable system for carriage in Puerto Rico.  This will add 56,000 digital subscribers to the 24-hour channel's reach according to Variety.

Two bits of Hispanic agency news…
  • One of the agencies involved in the Hispanic Wal-Mart review has dropped out of the race.  Grupo Gallegos has withdrawn, which leaves Lopez Negrete Communications, LatinWorks, and Accentmarketing all still in the running.
  • Novartis Pharmaceuticals Corporation has named Lopez Negrete Communications as its Hispanic agency of record according to Hispanic Ad.

LATAM MARKET:

FremantleMedia has signed for a 4th season of the Brazilian version of Mark Burnett Prods.'s, The Apprentice, to be aired in 2007 on the free TV station Rede Record. Picking up hosting duties will be Roberto Justus, President/Young & Rubicam-Brazil and CEO of the media company Newcomm. The format will air for 3 months under its local title O'Apprendiz.

AFRICAN AMERICAN MARKET:

BET Network's decision to make its TV programming available for download and purchase on the iTunes store seems to be paying off. The network's crime docudrama American Gangster has turned out to be among the Top Ten most-downloaded cable TV shows on iTunes.  The other programs the network offers in the store include Lil' Kim: Countdown to Lockdown, DMX: Soul of a Man, Beef: The Series, and BET Comic View, in addition to BET J's The Christies: Committed. 

As part of a partnership with The HistoryMakers, AOL Black Voices is running an exclusive interview with Kwanzaa's founder, Dr. Maulana Karenga. The site has launched a new area on their
www.blackvoices.com site dedicated to the celebration of Kwanzaa, a week-long Pan African secular holiday primarily honoring African American heritage from December 26-January 1.  Other features include a look at The Seven Principles of Kwanzaa or "Nguzo Saba."

An update on last week's story about TV One's year end distribution, ratings, and online traffic growth … Turns out the network is actually the fastest growing cable network in the U.S. percentage-wise with 39%.  According to Nielsen Media Research, BET is still the most popular with African Americans in terms of numbers with a reach of 83 million households.

CROSS-MARKET:

BroadRelay Holdings' SIVOO has signed deals with two content providers, Earth TV and Excalibur Media.  The former will provide SIVOO with 90-second international news broadcasts, The World LIVE!, around the clock on the hour with Spanish, Chinese and English news broadcasts. Earth TV's The World LIVE! series is a virtual journey that offers timely, pertinent information on seven different international locations.  Excalibur Media will supply 50 Spanish-language films to SIVOO.

Advertising spending for the first three quarters of 2006 rose 5.1% over the same period last year, due to ad spending increases across many major media, according to preliminary figures released by Nielsen Monitor-Plus.  Internet led with 49.2%, followed by Spanish-language TV with 16.6%, National Newspapers with 8.4%, and Spot TV Top 100 Markets with 7.4%. Smaller Spot TV markets, B 2 B magazines, Local Newspapers, and Spot and Network Radio growth remained relatively flat or decreased from 2005 to 2006.

INTERNATIONAL MARKET:

Following the Asia Television Forum, FremantleMedia Enterprises signed several Asian deals.  In the Philippines, ABS-CBN's Lifestyle Network picked up Jamie's Kitchen, Jamie's Great Italian Escape and Oliver's Twist in addition to others as part of a larger lifestyle package. Korean pay TV company Onmedia took American Idol, Project Runway, Jamie At Home, Jamie's Return to School Dinners, The Apprentice, Martha, How Clean Is Your House, Property Ladder, Falcon Beach, and The Janice Dickinson Modeling Agency.  Media Prima in Malaysia acquired American Idol, The Apprentice, Project Runway, and American Inventor. Tying up the deals concluded at the ATF is a deal with Singapore's Mediacorp TV, which includes Project Runway, American Idol, The Apprentice, Prehistoric Park, Bills Food, and Jamie at Home.

Rainbow HD Holdings LLC signed a major new carriage agreement in Scandinavia. VOOM HD was available as of yesterday as part of Com Hem's HD package. The deal was made possible by NonStop Television, which distributes the channel in Scandinavia, Iceland and the Baltics. Com Hem, available to 1.75 million homes, is Sweden's leading supplier of triple-play services: television, broadband and telephony.

Rogers OMNI Television has put together Path to Enlightenment, a 13-part weekly series that documents Buddhism in Canada today.  Rogers OMNI.2 will launch the English-language series on December 17 at 11p. Rogers OMNI10/BC will premiere Path to Enlightenment in early 2007.

EXECUTIVE MOVES:

Ramon Escobar is leaving his position as Head of Programming at Telemundo as of December 31 to start his own production company.  He has already signed a first-look content development deal with Telemundo that begins January 1, covering both English- and Spanish-language productions for the network's broadcast, cable and digital platforms.  An announcement has not yet been made concerning Ramon's replacement but rumors point towards Carlos Bardasano Jr., a former Univision and Telemundo VP/programming development.




Answer to Yesterday's Trivia Question:
Which character on the A Team was a pilot?  HOWLING MAD MURDOCH    Kudos to:  Whitney Hand-Turner Broadcasting/Inc/Atlanta; Matthew Willence-ITN Networks/NY; Michael Ratliffe-TV One/Silver Spring MD; Michael Goodman-WJZZ/Atlanta
 
Today's Trivia Question:  Wedding Wars recently aired on A&E and starred John Stamos.  Stamos was once on a daytime soap in the 1980's, playing the role of a wise aleck teen.  What was the name of the soap and what was his character's name? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos -
Ariana
Ariana Rawls for Cynopsis: Multi-Cultural & International Edition
12.13.06

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