Using Nativity, Not Language to Reach Hispanic Consumers

By Charlene Weisler Jake Beniflah, Head of Insights and Foresights at mitú, is a provocateur in the world of Hispanic media spend. He believes that “companies overall have misallocated as much as $1 billion,” in trying to reach the Hispanic consumer. His work on the impact of nativity (NBV, Nativity-Based View) on TV consumption disputes […]

Daytime Doppelgangers

By Paula Hendrickson Evil or not, twins are a staple of daytime dramas. Indeed, General Hospital has three sets of twins that have all been impacted by the fallout from a decades’ old twins study performed on Anna and Alex (Finola Hughes), Kevin and Ryan (Jon Lindstrom), and the no-longer-identical-thanks-to-plastic-surgery Jason and Drew (Steve Burton […]

Xandr’s Rick Welday Addresses the Future of Addressable

By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]

Looper Insights Offers a Platform for IP Owners to Take Control of Video Assets

Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and […]

The Future of Story Telling Will Be VR

By Charlene Weisler Marketers continue to seek greater connection with consumers and viewers. Often this connection involves storytelling where the brand crafts a personality or enhanced presence in the consumer’s mind. Now, with the advancements of VR, there is the ability to accelerate this personalization, not just for products, but also for programming and public […]

Basis by Centro Expands Programmatic Advertising Capabilities

Advertising technology provider Centro announced the expansion of programmatic advertising capabilities for native and digital audio on its digital media platform, Basis. The platform integrations give advertisers access to more global ad opportunities, with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including […]

NBCUniversal Expands Partnership with Data Plus Math

NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]

Optimism Offsets Measurement Challenges at the CIMM Summit

By Charlene Weisler At CIMM’s annual Cross Platform Video Measurement and Data Summit, now in its 8th year,  Jane Clarke, CEO and Managing Director, CIMM announced the launch of TAXI Complete, a long term initiative dedicated to facilitating cross platform measurement through the use of content labels for programming (EDIR) and ads (Ad-ID). Panels on […]

Cloud Dubbing: A New Way to Work With Voice Artists

ZOO Digital recently finished a project with Lionsgate, working on the Latin American Spanish dub of Lars Von Trier’s art-house drama Dogville. The dub was recorded entirely using  “cloud dubbing,” with voice artists working on the project from all around Latin America, connected by cloud technology, led by ex-Disney creative director Raúl Aldana. It’s a […]