Innovation Station

The Future of Story Telling Will Be VR

By Charlene Weisler Marketers continue to seek greater connection with consumers and viewers. Often this connection involves storytelling where the brand crafts a personality or enhanced presence in the consumer’s mind. Now, with the advancements of VR, there is the ability to accelerate this personalization, not just for products, but also for programming and public […]

S4M Launches New Ad Format to Drive In-Store Visits

Drive-to-store platform S4M announced the release of a new ad format, the the Pass-to-Store, offering advertisers a method to drive incremental in-store visits with smart proximity- based push notification retargeting. Shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with […]

It’s An Advertising Jungle Out There. Protecting Brands from Ad Fraud

By Charlene Weisler In the world of cybersecurity, experts are finding that both the demand and supply side of business requires greater protection from unsavory advertising environments and malicious advertising threats, eliminating digital risk while increasing ROI on ad-spend. To that end, CHEQ and RiskIQ formed a partnership that advances the industry, creates visibility and […]

dataxu Unveils New Advanced TV Offering

Programmatic marketing software provider dataxu announced its TotalTV™ Marketplace, the largest curated advanced TV inventory marketplace available. Agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than […]

Innovation in Live Dynamic Ad Insertion Boosts Sling TV Ad Revenue

DISH Media announced that Sling TV’s dynamic ad insertion into live streaming TV helped triple its advertising revenue in 2018. Sling saw significant growth in key focus areas enabled by DAI including targeted addressable advertising, particularly in cross-platform campaigns that are delivered to both Sling TV and DISH TV audiences with a single buy. “Targeted addressable […]

Tracking the Consumer Through Location Data

By Charlene Weisler The availability of location data through mobile has become a boon to marketers who are interested in tracking the consumer journey to purchase. Verve, a programmatic mobile display firm located in NYC, recently released their latest findings on the state of location data. The Value of Location Data In a world that […]

Kaltura Launches New Mobile SDK Service for Smoother Playback

Video tech company Kaltura, known for helping media companies and operators transform their services to Cloud TV, is launching a new mobile SDK service to help customers like Beeline/Vimpelcon provide faster, smoother playback for mobile devices regardless of their level of internet connectivity. To combat typical issues like play failures and boost flexibility for service […]

Taboola Partners with Business Insider

Discovery platform Taboola struck an exclusive two-year partnership with Business Insider to integrate the Taboola Feed on desktop and mobile web. Under the partnership, Business Insider launched Taboola Feed to provide readers with personalized content.   Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized […]

LiveRamp Expands IdentityLink to Include Connected TV

Identity platform LiveRamp is expanding the capabilities of its IdentityLink platform to include Connected TV. Linking Connected TV identifiers to the LiveRamp omnichannel identity graph is intended to allow marketers and advanced TV ecosystem partners to simplify campaign planning, targeting and measurement, and offer consumers a consistent brand experience across TV, OTT and digital.   […]

Cloud Dubbing: A New Way to Work With Voice Artists

ZOO Digital recently finished a project with Lionsgate, working on the Latin American Spanish dub of Lars Von Trier’s art-house drama Dogville. The dub was recorded entirely using  “cloud dubbing,” with voice artists working on the project from all around Latin America, connected by cloud technology, led by ex-Disney creative director Raúl Aldana. It’s a […]