Cynopsis

05/18/18: Supergirl to anchor Sundays on The CW Supergirl

A CYNOPSIS MESSAGE FROM TURNER YOUR IDEAS DESERVE FANS LIKE THIS.   Turner’s branded content delivers real results for marketers: +19% LIFT in brand favorability +9% LIFT in purchase intent 84% OF VIEWERS are more likely to recommend your brand after seeing the content. (Source).   IT’S MORE THAN AN AUDIENCE. IT’S A […]

05/16/18: Les Moonves gets a standing O at CBS’s Upfront; Lachlan Murdoch headed to New Fox; Think Different, says Turner

A CYNOPSIS MESSAGE FROM TURNER IT’S MORE THAN CONTENT. IT’S CONNECTION.   Turner is #1 among major media companies for driving social engagement to branded content. With 800 MILLION SOCIAL FOLLOWERS across the portfolio, Turner delivers:   2X MORE ENGAGEMENT than branded content published by other leading TV Networks 19X MORE SOCIAL ENGAGEMENT than advertisers owned pages. (

05/16/18: Designated Survivor might survive after all; Hap and Leonard ends its SundanceTV run; David Letterman returns to Late Night, sort of

A CYNOPSIS MESSAGE FROM TURNER VIEWERS TUNE OUT. FANS TUNE IN.   Turner is home to three of cable’s top five entertainment networks in primetime among millennials ( Source ): #2 Adult Swim #3 TBS #5 TNT   IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS. TBS | TNT | truTV | Boomerang | Cartoon Network | Adult Swim | CNN […]

05/15/18: NBCUniversal made noise at its Upfront

A CYNOPSIS MESSAGE FROM TURNER VIEWERS TUNE OUT. FANS TUNE IN.   Research shows Turner programming with Limited Commercial Interruption keeps fans watching longer. +10% among A18-49, +9% among A18-34   And LCI delivers real results for brands: +30% unaided recall with A18-49, +7% intent to purchase with A18-49 (Source).   IT’S MORE […]