10/04/18: Live From Ad Week – Day 3

A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK What is the future of content monetization? How is that different than advertising? Find out at NAB Show New York.   Television needs to make money. There’s subscriptions, sponsorships, branded content, native ads, interactive ads and more. Examine what smart marketers are up to in this new […]

10/02/18: Live From Ad Week

A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK How to Attract Revenues for Venues and Facilities? Find out at NAB Show New York.   Traditional financing and revenues come from ticket sales and hospitality. Learn about the media value of some newer sources like naming rights, in-venue merchandising apps and sponsorships. Speakers: Joe Bernard, Partner […]

09/27/18: Alphabet soup: WPP combines VML and Y&R

CYNOPSIS Good morning. It’s Thursday September 27, 2018 and this is your first early morning briefing.   Tonight’s Premieres: ABC: Grey’s Anatomy at 8p, How to Get Away With Murder at 10p CBS: Mom at 9p, Murphy Brown at 9:3p, S.W.A.T. at 10p Cooking Channel: The Best Things I Ever Ate at […]

09/26/18: Bill Cosby sent to the slammer

A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK Just Announced! Opening Keynote Robert De Niro   This “fireside chat” will focus on De Niro’s illustrious career, launched in Brian De Palma’s “The Wedding Party” in 1969, as well as his views on where the industry is heading. Get an insider’s glimpse into current projects from […]