Cynopsis: Sports

02/07/17: Patriots’ comeback pushes FOX to new record; Gaga jumps to top of TiVo’s SB moments; Twitter sees Pepsi as cream of crop

Tencent's pigskin play (Facebook)

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL With a storybook start to the tennis season, fans can expect more great storylines throughout 2017 The season looks bright with the reemergence of all-time tennis greats Roger Federer and Rafael Nadal, storming back from injury for an EPIC Australian Open final Serena Williams opens 2017 winning the Australian […]

02/06/17: Bowl Blasts: Did Bud best Bieber?; Stewart-Haas Racing feels burned; EA Sports tackles trio

Bowl Blasts: Did Bud best Bieber?

CYNOPSISSPORTS 02.06.17 Good morning. It’s Monday February 6, 2017 and this is your first early morning Sports briefing.  Congratulations to the New England Patriots, our 2017 Super Bowl Champions. As if the spectacle of the Super Bowl wasn’t enough, engagement sparkled throughout the night with the league’s first overtime game, a historic comeback, Tom Brady’s […]

02/03/17: NWSL get Life support; Nintendo has Super plans; CBS pulls in Scout

NWSL gets Life support (Facebook)

CYNOPSISSPORTS 02.03.17 Good morning. It’s Friday February 3, 2017 and this is your first early morning Sports briefing.  A+E Networks is investing in the National Women’s Soccer League with an equity stake, and together the two entities are launching NWSL Media, a media and commercial joint venture. Lifetime will be official sponsor and broadcast partner […]

01/30/17: FOX Sports hits Houston with new marketing plays; beIN SPORTS serves up WTA plans; NFL renews Nationwide stretch

NFL seeks global performance

CYNOPSISSPORTS 01.30.17 Good morning. It’s Monday January 30, 2017 and this is your first early morning Sports briefing.  As Super Bowl Week kicks into gear, FOX Sports, which will carry the game on Sunday, hit the weekend with news of its first-ever Agency of Record, lining up a deal to add long-time ESPN partner Wieden+Kennedy […]

01/27/17: FOX Sports snags Wieden+Kennedy New York; Cleveland sees Stars; NBA knows Jack

FOX Sports snags Wieden+Kennedy New York

CYNOPSISSPORTS 01.27.17 Good morning. It’s Friday January 27, 2017 and this is your first early morning Sports briefing.  FOX Sports is turning to Wieden+Kennedy New York to serve as its first-ever Agency of Record. The partnership between the two will see the global advertising agency lead efforts to elevate and expand FOX Sports’ brand storytelling […]