Cynopsis: Sports

01/27/17: FOX Sports snags Wieden+Kennedy New York; Cleveland sees Stars; NBA knows Jack

FOX Sports snags Wieden+Kennedy New York

CYNOPSISSPORTS 01.27.17 Good morning. It’s Friday January 27, 2017 and this is your first early morning Sports briefing.  FOX Sports is turning to Wieden+Kennedy New York to serve as its first-ever Agency of Record. The partnership between the two will see the global advertising agency lead efforts to elevate and expand FOX Sports’ brand storytelling […]

01/24/17: NASCAR stages points patrol; USTA plugs into Deloitte; Formula 1 ends Bernie’s run

NASCAR finds a Playmaker

CYNOPSISSPORTS 01.24.17 Good morning. It’s Tuesday January 24, 2017 and this is your first early morning Sports briefing.  NASCAR made its reformat official, announcing in collaboration with industry stakeholders, a new competition program that will be implemented in all three of its national series  the Monster Energy NASCAR Cup Series, the NASCAR XFINITY Series and […]

01/23/17: Learfield talks VR potential; NASCAR sets up points play; Camping World declares Independence

Learfield talks VR potential

CYNOPSISSPORTS 01.23.17 Good morning. It’s Monday January 23, 2017 and this is your first early morning Sports briefing.  As VR continues to grow roots in how audiences experience sports, longtime collegiate sports staple Learfield is looking to up the ante, locking in a a deal with STRIVR Labs in a “first-of-its-kind partnership” designed to provide […]

01/19/17: Learfield’s new collegiate experience; FOX Sports gets Sirius; Anheuser-Busch plots four score

Second Life creator Linden Lab launches new social VR environment

CYNOPSISSPORTS 01.19.17 Good morning. It’s Thursday January 19, 2017 and this is your first early morning Sports briefing.  Learfield is taking college football to new levels, announcing a deal with STRIVR Labs in a “first-of-its-kind partnership” designed to provide multi-platform virtual reality distribution within the collegiate sports landscape. The pair will create VR experiences at […]

01/18/17: FOX cooks up Super Bowl with local flavor; NFL Network sees 2016 gains; MLB runs with mitu

FOX cooks up Super Bowl with local flavor (Facebook)

CYNOPSISSPORTS 01.18.17 Good morning. It’s Wednesday January 18, 2017 and this is your first early morning Sports briefing.  FOX Sports laid out its digital pans for Super Bowl LI, confirming that the company will offer a live, non-authenticated stream of the game on FOX Sports GO with the live stream featuring local advertisement integration for […]

01/17/17: Bellator President locks in growth; Sunday games Pack ‘em in; FOX Sports dangles digital carrot to brands

Bellator President locks in growth (Facebook)

CYNOPSISSPORTS 01.17.17 Good morning. It’s Tuesday January 17, 2017 and this is your first early morning Sports briefing.  Viacom’s Bellator MMA is looking to start the year off with a bang in a move to continue the promotion’s recent surges in ratings, attendance, and international expansion in 2016. The promotion will be hitting the Forum […]

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