Cynopsis: Sports

02/10/17: Costas passes primetime torch to Tirico; TNT preps All-Star jam; NBA plugs in to new game

Costas steps aside for Mike Tirico to take over Olympic primetime duties.

CYNOPSISSPORTS 02.10.17 Good morning. It’s Friday February 10, 2017 and this is your first early morning Sports briefing.  Bob Costas’ iconic run as primetime host of Olympics is at an end, with NBC Sports announcing that Mike Tirico would take over duties beginning with PyeongChang 2018. Costas served as NBC’s primetime host for a U.S.-television […]

02/09/17: Drone Racing League forms new Allianz; Showtime tackles Baylor; Golf Channel knows Jack

Drone Racing League forges new Allianz

CYNOPSISSPORTS 02.09.17 Good morning. It’s Thursday February 9, 2017 and this is your first early morning Sports briefing.  The Drone Racing League’s support continues to take flight, as the organization announced a multi-year, global partnership with the insurance brand, Allianz. As the title sponsor of DRL’s elite race circuit, Allianz will “leverage its motor racing […]

02/08/17: NBCU sets up Winter Road Block; CBS Sports Radio adds to Rome journey; FOX Sports runs digital 500

NBCU sets up Winter Road Block (NBC Sports)

CYNOPSISSPORTS 02.08.17 Good morning. It’s Wednesday February 8, 2017 and this is your first early morning Sports briefing.  NBCUniversal hits the one year mark before the Winter Olympics today and unveiled a lineup of promotional and editorial initiatives to begin promoting the event across its broadcast, cable, digital, regional, local, and radio assets. Anchoring the […]

02/07/17: Patriots’ comeback pushes FOX to new record; Gaga jumps to top of TiVo’s SB moments; Twitter sees Pepsi as cream of crop

Tencent's pigskin play (Facebook)

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL With a storybook start to the tennis season, fans can expect more great storylines throughout 2017 The season looks bright with the reemergence of all-time tennis greats Roger Federer and Rafael Nadal, storming back from injury for an EPIC Australian Open final Serena Williams opens 2017 winning the Australian […]

02/06/17: Bowl Blasts: Did Bud best Bieber?; Stewart-Haas Racing feels burned; EA Sports tackles trio

Bowl Blasts: Did Bud best Bieber?

CYNOPSISSPORTS 02.06.17 Good morning. It’s Monday February 6, 2017 and this is your first early morning Sports briefing.  Congratulations to the New England Patriots, our 2017 Super Bowl Champions. As if the spectacle of the Super Bowl wasn’t enough, engagement sparkled throughout the night with the league’s first overtime game, a historic comeback, Tom Brady’s […]

02/03/17: NWSL get Life support; Nintendo has Super plans; CBS pulls in Scout

NWSL gets Life support (Facebook)

CYNOPSISSPORTS 02.03.17 Good morning. It’s Friday February 3, 2017 and this is your first early morning Sports briefing.  A+E Networks is investing in the National Women’s Soccer League with an equity stake, and together the two entities are launching NWSL Media, a media and commercial joint venture. Lifetime will be official sponsor and broadcast partner […]

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