Cynopsis: Sports

03/21/14: The First Four ended up being a slam dunk for truTV

CYNOPSISSPORTS 03.21.14 Good morning. It’s Friday, March 21, 2014, and this is your first early morning Sports briefing.  truTV continued to roll with the NCAA First Four, as the opening round of the tournament generated a 3.9 US household rating with 5.9 million total viewers, according to Nielsen. That marks the highest-rated and most-viewed NCAA […]

03/20/14: truTV sets a record as the Tournament gets underway

CYNOPSISSPORTS 03.20.14 Good morning. It’s Thursday, March 20, 2014, and this is your first early morning Sports briefing.  College basketball fans continue to warm up to the First Four, as truTV delivered the highest-rated and most-viewed NCAA First Four opening night ever since the current format began in 2011. The NC State/Xavier matchup drew an […]

03/17/14: With 68 teams in the dance, truTV tips off the action tomorrow at 6:40p

CYNOPSISSPORTS 03.17.14 Good morning. It’s Monday, March 17, 2014, and this is your first early morning Sports briefing.  With March Madness putting the spotlight on the stars of tomorrow, Upper Deck is already plotting their future. The staple sports and entertainment trading cards memorabilia company is hitting 25 years and recently announced a new deal […]

03/14/14: CBS opens the gates to the NCAA Tournament with its one hour Selection Show on Sunday at 6p

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK Road To The Final Four Conference Tournaments Semifinals Tip off Today 4 ET & Tomorrow 1:30 ET  Mountain West Conference USA Atlantic 10CBS SPORTSNETWORK 24-hour home of CBS Sports CBSSportsNetwork.com. CYNOPSISSPORTS 03.14.14   Good morning. It’s Friday, March 14, 2014, and this is your first early morning […]

03/12/14: CBS, Turner Delivering Teamcasts to Final Four

CYNOPSISSPORTS 03.12.14 Good morning. It’s Wednesday, March 12, 2014, and this is your first early morning Sports briefing.  CBS Sports and Turner Sports served up plans to cover all 67 games from the 2014 NCAA Division I Men’s Basketball Championship across four national television networks  TBS, CBS, TNT and truTV, with some new elements spicing […]

03/11/14: ESPN Takes a Creative Route via Exit 31

CYNOPSISSPORTS 03.11.14 Good morning. It’s Tuesday, March 11, 2014, and this is your first early morning Sports briefing.  ESPN unveiled a new content division, dubbed Exit 31. The creative unit will look to combine the resources of ESPN Films, Grantland and FiveThirtyEight under one umbrella and is designed to "experiment with subjects, formats, editorial approaches […]

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