Cynopsis: Sports

07/22/14: CBS Sports continues its ride with PBR; Johnny Manziel makes his mark on jersey sales; Facebook hits the NBA for sports role

CYNOPSISSPORTS 07.22.14 Good morning. It’s Tuesday, July 22, 2014, and this is your first early morning Sports briefing.  CBS Sports and the Professional Bull Riders entered a long-term agreement to keep CBS Sports and CBS Sports Network as the exclusive television home of the PBR on broadcast and cable. The partnership between the two companies […]

07/21/14: Sports Illustrated’s Jim DeLorenzo on the importance of digital evolution; ESPYS, Kid’s Choice Awards are Summer Swans;; IOC prepares for Olympics channel

CYNOPSISSPORTS 07.21.14 Good morning. It’s Monday, July 21, 2014, and this is your first early morning Sports briefing.  What a month for the Sports Illustrated moniker. Amid a month of launches, relaunches and brand evolution, the company not only unleashed a slate of ambitious digital projects in recent weeks, it also nailed a record day […]

07/18/14: Sinclair deals for American Sports Network; FOX Sports makes plans for Holly Sonders; NBC, Yahoo deepen their fantasy

CYNOPSISSPORTS 07.18.14 Good morning. It’s Friday, July 18, 2014, and this is your first early morning Sports briefing.  Sinclair Broadcast Group is getting in the sports game, announcing the launch of the American Sports Network, “a collegiate sports initiative to be broadcast on a number of Sinclair’s broadcast television stations.” The company has already struck […]

07/17/14: Jeter, Trout a hit for FOX’s ASG coverage; NBC kicks off coverage plans for Premier League; NBA Digital’s Christina Miller is playing a new Toon

CYNOPSISSPORTS 07.17.14 Good morning. It’s Thursday, July 17, 2014, and this is your first early morning Sports briefing.  With a heavy dash of Derek Jeter playing his final All-Star Game, the Summer Classic proved to be a boon for FOX, generating a 7.0 fast-national household rating, with an average audience of 11.34 million. That marks […]

07/16/14: ESPN, SEC launch a digital blitz; NASCAR tags its contenders; June is ESPN Digital’s hottest month

CYNOPSISSPORTS 07.16.14 Good morning. It’s Wednesday, July 16, 2014, and this is your first early morning Sports briefing.  A month before the launch of SEC Network, ESPN and the SEC are now rolling-out digital elements of the channel with the unveiling of a revamped SECsports.com and SECNetwork.com. The two organizations also revealed plans for SEC […]

07/15/14: World Cup Final rumbles up a new record; FOX Sports makes a move on the sidelines; LeBron James story shatters the Internet

CYNOPSISSPORTS 07.15.14 Good morning. It’s Tuesday, July 15, 2014, and this is your first early morning Sports briefing.  The Germany/Argentina World Cup Final delivered big ratings to broadcasters as both ABC and Univision generated the most-watched World Cup Championship in television history in their categories. On ABC, the contest averaged 17,324,000 viewers and 9.1 rating, […]

07/14/14: NBA Digital’s Scooter Vertino takes on the Summer League; No matter what happens, the 2014 ASG will see a Heartbreaker; Back9Network finds a digital chief

CYNOPSISSPORTS 07.14.14 Good morning. It’s Monday, July 14, 2014, and this is your first early morning Sports briefing. Amid the free agent frenzy last week, the NBA opened its slate of Summer League games. NBA Digital continued to invest in the events with game coverage that included 25 Orlando Pro Summer League games as well […]

07/10/14: Turner Sports elects a president, Brazilian blowout revs up ratings, social media, The NBA has a new CMO

CYNOPSISSPORTS 07.10.14 Good morning. It’s Thursday, July 10, 2014, and this is your first early morning Sports briefing.  Lenny Daniels has been named President of Turner Sports where his expanded role with the company will include oversight of all aspects of Turner Sports’ day-to-day management including production, programming, scheduling, league relations, business development, ad sales, […]

07/09/14: FOX Sports books its All-Star plans; Good news for the IOC; Social media stumbles with US out of the World Cup

CYNOPSISSPORTS 07.09.14 Good morning. It’s Wednesday, July 9, 2014, and this is your first early morning Sports briefing.  With FOX Sports at the plate for its 15th MLB All-Star Game since 1997, the company added more details to yesterday’s tech blueprints for the game, lining up more than 25 hours of coverage of the Mid-Summer […]

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