03/20/14: Birds Eye View: The brand perspective on the new integrated Disney sponsorship deal


Good morning.It’s Thursday, March 20, 2014, and this is your first early morning briefing.


Last week CynKids reported on Birds Eye’s new integrated sponsorship deal with Disney. Here’s a look at the partnership from the brand perspective, courtesy of Mike Barkley, SVP of Birds Eye.

What is Birds Eye hoping to get out of the new sponsorship arrangement with Disney?
We have similar aspirations regarding healthy eating, and by working together we know we can make lasting change. Beginning this fall, Birds Eye will launch a multimillion-dollar campaign leveraging Disney’s media properties, children’s programming and popular TV stars to show kids that veggies are fun, cool and delicious.

How important is it to have a multiplatform presence with Disney viewers?
Very. In our previous programs targeted toward kids, we reached mom and kids through TV, online, retail and in-person local market tours–and it worked. Since we started stepping up to create more vegetable lovers among children, we saw our sales and market share increase. In fact, our growth rate improved by over 8% in 2013 after we started our direct-to-kids marketing efforts.

Can you tell us some specifics?
Through Disney’s Magic of Healthy Living TRYathlon Road Tour in August and September 2014, we will reach kids across the country. The program will also engage Disney Channel and Disney XD stars for a cross-platform sweepstakes. We anticipate that the initiative will include a product component that showcases Disney characters on Birds Eye packaging.


Honoring the Best in Kids Programming & Marketing 

LATE Entry Deadline: TOMORROW!!
Awards Event:June 11, 2014 (NYC) 

Visit ourwebsitefor additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.


Saban Brands is working with the Center for Childhood Creativity to produce a series of “Inventing Time” activities that complement its preschool series, Julius Jr. The goings-on which include creating musical instruments, puppets and bridges–are designed for parents and caregivers to use at home and teachers to use in a preschool setting, inspired by the show’s core themes of creativity and teamwork. Julius Jr. airs on Nick Jr. weekdays at 5p and Sundays at 10a.

Have you checked out the new Cynopsis.com? Our fresh, interactive site is loaded with news, images and industry insider commentaries, including this piece on digital activation by Gabe Lozano, Co-founder & CEO of LockerDome. Go to: cynsiders.

Nickelodeon announced a new slate of presenters for the Kids’ Choice Awards, airing live at 8p March 29. Andy Samberg, Will Arnett, Michael Strahan, Jim Parsons, Kristen Bell, Debby Ryan, Chris Evans and WWE Divas Brie and Nikki Bella will join host Mark Wahlberg and previously announced performers Aloe Blacc and American Authors.

Michael Levitt Productions will produce Disney Presents the Radio Disney Music Awards, slated to air at 8p Sunday, April 27, on Disney Channel. The show will feature the live event, which takes place April 26 at Nokia Theatre L.A. Live. Levitt’s awards/events show credits include Teen Choice Awards, Billboard Music Awards, TV Land Awards and Producers Guild Awards.

Discovery is expanding its annual “Say Yes to the Prom” promo which consists of a group of high school girls getting to meet with Monte Durham, star of TLC’s Say Yes to the Dress: Atlanta, connect with mentors, select a prom dress and get makeovers at Discovery’s global headquarters. This year’s program expands to Chicago and Des Moines through partnerships with Mediacom in Des Moines, and Comcast, OWN and Harpo in Chicago. The initiative aims to promote confidence and a positive self-image for deserving high school girls. Employees from Discovery, Harpo Studios, Mediacom and Comcast rallied around the effort, donating more than 1,200 dresses. The girls also will receive a letter from First Lady Michelle Obama.

Don’t Miss Out… You have until tomorrow to enter your programming, marketing campaign and executives for the Cynopsis Kids !magination + People Awards, June 11 in NYC. Hosted by Inside Edition’s Megan Alexander, The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Enter here.


It’s a jungle out there. Cupcake Digital has a global deal with Twentieth Century Fox Consumer Products to bring Blu and Jewel, the stars of the upcoming Rio 2 film and its 2011 predecessor Rio to mobile devices with new interactive storybooks and activity apps. The Rio storybook app debuts today, with the Rio 2 app slated for April 3, before the film hits theaters. Additional Rio apps are scheduled for release surrounding the DVD release and beyond. “The growth of the digital book and app market has given Fox Consumer Products the opportunity to engage Rio fans in a highly interactive way,” said Roz Nowicki, EVP, global sales, and retail at Twentieth Century Fox Consumer Products. “Partnering with innovative storybook app developer Cupcake Digital delivers the technology to propel one of our core brands into the digital book and apps space.”  

Hoop Dreams: You don’t have to be a bracketologist to join Cynopsis’ March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament & you could win a prize. Deadline to submit is Monday, March 31st. http://www.cynopsis.com/snap-app-contest/

Cartoon Network today is launching Globlins, a new mobile game on iOS, Google Play and Amazon. The puzzle platformer is filled with original IP developed by Hibernum and includes a whopping 60 levels.

Today is Very Hungry Caterpillar Day, and StoryToys has a new app kids can dig their teeth into. In collaboration with The World of Eric Carle, the company is releasing The Very Hungry Caterpillar & FriendsPlay & Explore app for iOS devices. This year marks the 45th anniversary of the treasured book, and the app also includes characters from other Carle gems such as The Very Quiet Cricket, Brown Bear, Brown Bear, The Mixed-Up Chameleon and 10 Little Rubber Ducks.


Nelvana completed deals for more than 345 half-hours of content with SVOD partners in France and the UK. SVOD rights have been licensed to Dailymotion and Canalplay Infinity S.A.S. (France) for multiple seasons from Nelvana’s library of children’s series including Beyblade: Metal Fusion, Beyblade: Metal Masters, plus Franklin specials Franklin and the Green Knight, Franklin’s Magic Christmas and Franklin Back To School. In the UK, Hopster subscribers will have access to episodes of Babar, Babar and the Adventures of Badou, Maurice Sendak’s Little Bear, Maggie and the Ferocious Beast and Max & Ruby.


Answer to yesterday’s Trivia Question: Who voiced Frozone in The Incredibles? SAMUEL L. JACKSON Kudos to: Danna Castiglia, CBS, NY; Alan Dorfman, Super Impulse USA, Bristol, PA; Mike Doyle, Spot On Media Consultants, Madison, CT; Rob Thompson, North American Sports Group, Saratoga Springs, NY; David Stern, BARD Entertainment, NY; Julie Syers, Briggs & Caldwell, Houston; Janice Bernache, Seattle; Pat Brady, CESD, LA; Richard Quan, BSSP, SF.

Today’s Trivia Question: What is the only show to date where characters from Hanna-Barbara franchises Scooby-Doo, The Yogi Bear Show, The Huckleberry Hound Show and The Flintstones interact with each other?(Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)




The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Date: Today, March 20, 2014| Time: 1:30 – 3:00pm ET|

Abby Jenkins– Director of Content {PBS KIDS Digital}
Graham Farrar– Co-Founder {IStoryTime}
Caroline Fraser– VP, Digital Products & Prod. {Scholastic Media}
Mindy BrooksDirector, Education & Research {Sesame Workshop}

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.


Not attracting the right candidate for the job?
Start today & email: Trish Pihonak

Hear from the experts about Cynopsis Media Classifieds

“In the recruiting business it is important to be able to target your job search to reach the right audience. Posting jobs to Cynopsis ensures we are reaching the right audience, those already in and those who wish to be in the media business. My clients always ask ‘Are we posting in Cynopsis.'”
Bob DeFrank, VP, Human Resource, A + E Networks

Cynopsis CLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING:AFFILIATE MKTG COORD/BBC AMERICA/NYC: Trade, event & partnrshp mktg of BBCA w/affiliates. Knowldge of TV indstry, creative production & excellent comm/proj mgmt skills. Some travel req’d. resumesus@bbc.com (3/27)


JOB OPENING:WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp To Apply: http://bit.ly/1h88sbZ (3/27)


JOB OPENING:AD SALES & SPONSORSHIP ACCT EXEC/PAC-12/San Francisco: AE for multimedia ad sales. Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (3/27)


JOB OPENING:RESEARCH ANALYST/ABC Burbank: Knowledge of TV research and software, strong written, PC & analytical skills, college degree req. 1+ yr in media rsrch, or related fields. Exp with Nielsen. BA degree. Apply: HERE (3/27)  


JOB OPENING: PMCM-TV, KJWP DTV 2 (PHL) & KVNV DTV 3 (NY) seeks PUBLIC AFFAIRS/NEWS DIR /Freehold NJ to be resp for prod’g wkly Public Affairs prgrmng for these mkts. Also seeking NEWS ANCHORS in Freehold NJ & DE. Res/demos HERE EOE (3/27)


JOB OPENING:MGR SPORTS RESEARCH/NY: 3-5+ yrs Turner TV rsrch brdcst/cable. Prof in basic media measurement and analysis. Exp w/rate cards & Nielsen rsrch software. Apply HERE (3/26)


JOB OPENING:COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (3/26)


JOB OPENING:MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs approval of standrds edits for Int’l channel. Revw orgnl and acquired program. Update Int’l policy. Knwldg network standrd & practs needed. www.disneycareers.com REQ167236 (3/26)


JOB OPENING:MANAGER, MEDIA PLANNING/NBCU/NYC: Work directly with the Today Show, NBC News and msnbc media team. Create effective cross platform media plans & develop insights using rsch tools. Apply HERE (3/26) 


JOB OPENING:MGR, BRAND MKTG/MSNBC/NYC: Responsible for guiding the promotion of msnbc programs and showcasing shows & talent within the broader context of the brand. Min 4 yrs exp in brand mktng reqd.  Apply HERE (3/26)


JOB OPENING: FREELANCE BANNER DESIGNERS/NYC: Leading ent co is seeking. Design/prod animated banners in support of global campaigns. Advanced Flash skills & ability to work fast under deadlines while adhering to brands’ style guide a must. mtvintldesign@gmail.com (3/25)


JOB OPENING:MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (3/22)


JOB OPENING: truTV/WRITER/PRODUCER, CREATIVE SERVICES/NY: Write/prod on-air promotional spots & content. Generate ideas for both conceptual & clip-driven spots & dvlp multiple creative executions. Prior cable exp pref. 3-4 yrs + exp Apply HERE (3/22)


JOB OPENING:PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1yr exp working publicity dept (ent media a +) Apply to: HR@rljentertainment.com (3/22)


JOB OPENING:PUBLICIST/HUB/LA (full-time/non-staff/CW): Resp: handling all aspects of show PR, for live-action & anim. 3+ yrs media exp. kids TV a plus. Apply at: www.hubnetwork.com/about/careers (3/21)


JOB OPENING:WRITER, ON AIR PROMOS/MTV/NYC: Utilize strong, high-level conceptual thinking to create work that can be campaign-able across many mediums. 4-6 yrs agency exp in promos or comedy writing. Full info apply HERE (3/21)


JOB OPENING:MANAGER, SALES RESEARCH/MSNBC & NBC NEWS PORTFOLIO/NYC: Expert in analysis, reporting, Excel. 3+ years media rsch required. Nielsen, Simmons/MRI a must. Full info/apply: HERE (3/21)


And more from the experts on…
Cynopsis Classifieds

“We choose Cynopsis for our job posting ads because the results are terrific. It is a go-to source of information for almost everyone in entertainment and media, and it is a perfect way to reach a specific target audience (candidate pool).”
Matt Karaman, PHR, Director of Staffing, AMC Networks

“Thanks to the outstanding customer service from Cynopsis, my experience was easy and hassle free!”
Katrina Jackson, HR Recruiter, Tennis Channel

Email: Trish Pihonak.

CASTING NOTICE:Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com


CASTING NOTICE: NOW CASTING: People who need a DNA test to prove who they are, where they came from, or how they may be related to their family. A major cable network is seeking participants who need these potentially life-altering questions answered. Submit your story HERE (4/1)EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com


EXPERT SERVICE:TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: Noozwatch@aol.com (4/3)


IN SEARCH OF:PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email Tiffany.Phung@myx.tv with credentials & proposal. Deadline 3/28. (3/27)


INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.


SPRING INTERNSHIP CREDITS ONLY:MKTG INTERN/MYX TV/GLENDALE CA: Asst orgnztn in dvlpmnt & implementation of its mktg campaigns. Undergraduate or grad student majored in mktg/advrtsng/PR or bus admin. Exc verbal/comm skills. Full details http://linkd.in/1j2Yxp0 send resume Tiffany.Phung@myx.tv (3/27)


SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

07/22/18: Cynopsis Jobs

Job of the Week RESEARCH DIRECTORNBCPHL Lead all research efforts for stations w/primary goal of helping drive rev through creative use of all of our qualitative/quantitative rsrch tools. Create daily, persuasive ratings & ad non-linear aud stories for sales team to use w/clients. Full info/apply HERE CynopsisJOBS Good morning. It’s Sunday […]

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]